Sony Digital Rapids Pixel Power calrec Sony

Umalume Teaches His Nieces And Nephews About Debonairs Pizza

05/11/2019

5 November, 2019 - 08:04

Debonairs Pizza, the 28-year-old proudly South African brand that is also the leading quick serve restaurant in the pizza market, is promoting their Khetha 5 offer five medium pizzas for just R249.90, with a new 30-second TVC and 20-second cut down from Nahana Communications Group agency, FCB Joburg.

Conceived by Creative Director Greg Cameron, Art Director Motlagole Nthite and Copywriter Junior Mokoma off a brief from Famous Brands Marketing Executive Toni Joubert, the TVC was shot in one day by directors Chloe Coetsee and Ian Difford from Darling Films.

The TVC features uMalume, the respected uncle who is regarded as the one who imparts knowledge to the children of the family. In the new Debonairs Pizza ad, uMalume playfully uses this to his advantage, silently invoking his Malume status to sneak a preview slice from each of the five pizzas delivered in the uniquely designed Khetha 5 box. The children respectfully wait and listen with only their eyes showing that they know exactly what his strategy is and appreciating the joke.

The ad flights on SABC, ETV, DSTV channels, MNET and Comedy Central for three months. You can view it here: https://youtu.be/RxuahmfTygM

Credits:

Brand: Debonairs Pizza

Marketing Executive: Toni Joubert

Brand Manager: Rirhandzu Manganye

Creative agency: FCB

Business Unit Director: Mogani Naidoo

Account Director: Kefilwe Khanda

Account Manager: Kaylyn Naicker

Chief Creative Officer: Ahmed Tilly

Creative Director: Greg Cameron

Copywriter: Junior Mokoma

Art director: Motlagole Nthite

Traffic Manager: Theresa Selema

TV production: Mun-ying De Lacy

Media planners: Jedd Cokayne & Sulize Janse Van Vuuren

Production companies: Darling Films

Directors: Chloe Coetsee & Ian Difford

Post-production: Tessa Ford & Left Post

Audio post-production: Audio Militia

Embedded video for Umalume Teaches His Nieces And Nephews About Debonairs Pizza

Commercials

Africa South Africa

petra
LINK: https://www.filmcontact.com/news/south-africa/umalume-teaches-his-niec...
See more stories from filmcontact

Africa Stories

27/01/2020

Durban FilmMart is looking for African film projects with strong narratives

-- -- Submissions for documentary and feature film projects in development for the Durban FilmMart (DFM) close on 31 January 2020. The organisers are maki...

27/01/2020

Employee rights proposed for persons in film and television industry

-- -- Written by Johan Botes, partner and head of the Employment and Compensation Practice, Baker McKenzie, Johannesburg On 11 December 2019, the Ministe...

27/01/2020

An interview with Rodrigo Prieto, The Irishman DoP

Rodrigo Prieto -- -- SCREEN AFRICA EXCLUSIVE: Rodrigo Prieto is one of the world's foremost cinematographers. An expert technician with the chamele...

25/01/2020

Watch: Uzalo latest Episode 255 S5 Thursday, 23 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

24/01/2020

14th Annual South African Film & Television Awards Returns to Joburg

14th Annual South African Film & Television Awards Returns to Joburg Johannesburg, 23 January 2019: The National Film and Video Foundation (NFVF) today officia...

24/01/2020

Shaping characters from the inside out

-- -- A ONE DAY WORKSHOP ON: Saturday, 1 February, OR Saturday, 29 February, from 08.30 to 17.00. The Enneagram of personality types has its roots in sev...

24/01/2020

CNN's Inside Africa visits the shnit Cape Town film festival

-- -- On the latest episode of Inside Africa, CNN International meets some of South Africa's most creative minds during the shnit Cape Town film festi...

24/01/2020

Cape Town Tourism video from HaveYouHeard wins at ITFF Africa

24 January, 2020 - 08:52 Cape Town Winter Song, a tongue-in-cheek video parodying Mother City cliches and good-naturedly teasing its residents, has won two ...

24/01/2020

Watch: Uzalo latest Episode 254 S5 Wednesday, 22 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

23/01/2020

Watch: Uzalo latest Episode 253 S5 Tuesday, 21 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

22/01/2020

LIVE Submersible Broadcasting

Live production onboard -- -- SCREEN AFRICA EXCLUSIVE: At last year's IBC (September 2019), Associated Press (AP) was awarded the prestigious IBC In...

22/01/2020

Panavision supports the artistry of independent filmmakers at Sundance 2020

-- -- With the 2020 Sundance Film Festival on the horizon, Panavision has announced that its products and services are once again key contributors at one ...

22/01/2020

Watch: Uzalo latest Episode 252 S5 Monday, 20 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

21/01/2020

Successful launch of EUTELSAT KONNECT

-- -- The EUTELSAT KONNECT satellite was successfully launched into Geostationary Transfer Orbit by Arianespace using an Ariane 5 rocket that lifted off f...

21/01/2020

Dejero wins second Technology and Engineering Emmy Award

-- -- Dejero, an innovator in cloud-managed solutions that provide award-winning video transport and Internet connectivity while mobile or in remote locat...

21/01/2020

Comrex releases new firmware version for ACCESS codecs

-- -- Comrex has released firmware version 4.5p2, a new update for its line of IP audio codecs. Firmware version 4.5p2 is being released in conjunction wi...

20/01/2020

The Virtual Wild

Photo credit: Wendy Panaino -- -- SCREEN AFRICA EXCLUSIVE: The Southern African rhino and pangolin populations may have found a new hero in Ulrico Grec...

20/01/2020

Botswana film Okavango to screen at the 2020 Sundance Film Festival

A still from Okavango: River of Dreams (Director's Cut) by Dereck and Beverly Joubert. Courtesy of Sundance Institute | photo credit Beverly Joubert. -- ...

20/01/2020

On set with DIT Tanika Wessels

DIT Tanika Wessels -- -- SCREEN AFRICA EXCLUSIVE: The role of Digital Imaging Technician (DIT) is integral to any production. With a job scope that enco...

18/01/2020

Watch: Uzalo latest Episode 250 S5 Thursday, 16 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

17/01/2020

14th Annual South African Film and Television Awards (SAFTAs) open the call for Discretionary Award Nominations

14th Annual South African Film and Television Awards (SAFTAs) open the call for ...

17/01/2020

Watch: Uzalo latest Episode 249 S5 Wednesday, 15 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

16/01/2020

January 2020 Issue

-- -- Facebook Twitter Google Pinterest -- --...

16/01/2020

MTN Bushfire presents Short Film Festival 2020

-- -- As one of Africa's largest and most inclusive music and arts events, MTN Bushfire has earned its global reputation as a distinctly African, yet ...

16/01/2020

Watch: Uzalo latest Episode 248 S5 Tuesday, 14 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

15/01/2020

LiveU State of Live' report confirms continuous strong growth in live...

-- -- On 12 December 2019, LiveU presented its annual State of Live' report based on data gathered from its global customer base of thousands of user...

15/01/2020

Atomos Ninja V and Nikon Z 6 and Z 7 upgrade...

-- -- Atomos recently released the revolutionary RAW over HDMI recording solution for the Ninja V HDR monitor/recorder when combined with the Nikon Z 6 or...

15/01/2020

IP workflows and a future roadmap of the industry

-- -- SCREEN AFRICA EXCLUSIVE: Written by Larissa Goerner, director of Advanced Live Solutions, Grass Valley Consumer habits are changing the world of v...

15/01/2020

Watch: Uzalo latest Episode 247 S5 Monday, 13 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

14/01/2020

IABM membership grows to 600+ companies

-- -- IABM, the international association for broadcast and media technology suppliers, recently announced that it has reached another milestone in its dr...

14/01/2020

Watch: Uzalo latest Episode 246 S5 Friday, 10 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

13/01/2020

Three MultiChoice Talent Factory alumni travel to the USA for New...

-- -- This year, renowned film school, the New York Film Academy opens its doors to MultiChoice Talent Factory (MTF) alumni Mainala Silondwa (Zambia), Gil...

13/01/2020

7th Ugu Film Festival to focus on strides made by female...

-- -- The Ugu Film Festival, hosted by Sollywood Films in partnership with The National Film and Video Foundation, and Ugu South Coast Tourism, is back wi...

13/01/2020

In conversation with multi-award-winning director Rea Moeti

-- -- SCREEN AFRICA EXCLUSIVE: Screen Africa spoke to multi-award-winning director Rea Moeti, director and creator of Showmax's latest Original, the...

11/01/2020

Watch: Uzalo latest Episode 245 S5 Thursday, 9 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

10/01/2020

Watch: Uzalo latest Episode 244 S5 Wednesday, 8 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

09/01/2020

7th edition of Ugu Film Festival to focus on strides made...

-- -- The Ugu Film Festival, hosted by Sollywood Films in partnership with The National Film and Video Foundation, and Ugu South Coast Tourism, is back wi...

09/01/2020

LiveU 2019 State of Live' report confirms continuous strong growth in...

-- -- On 12 December 2019, LiveU presented its annual State of Live' report based on data gathered from its global customer base of thousands of user...

09/01/2020

Watch: Uzalo latest Episode 243 S5 Tuesday, 7 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

08/01/2020

Inside the making of Jahmil X.T. Qubeka's Knuckle City

-- -- SCREEN AFRICA EXCLUSIVE: It is regarded as the boxing mecca of South Africa: Mdantsane township has produced over 17 boxing world champions since 1...

08/01/2020

Watch: Uzalo latest Episode 242 S5 Monday, 6 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

07/01/2020

Watch: 7de Laan, latest Episode 56 S21- Monday, 6 January 2020

Catch the latest episode every weekday at 18:00 on SABC 2 - or check TheSouthAfrican.com for the episodes after they have aired. -- --...

07/01/2020

Three MultiChoice Talent Factory Alumni travel to USA for New York...

-- -- This year, renowned film school, the New York Film Academy opened its doors to MultiChoice Talent Factory (MTF) alumni Mainala Silondwa (Zambia), Gi...

07/01/2020

Watch: Uzalo latest Episode 241 S5 Friday, 3 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

06/01/2020

UNESCO project for African women filmmakers call

Brochure Application form #Supporting young women filmmakers in Africa! Call for applications Film and artist-in-residence, Nara Japan 28 March- 12 April...

05/01/2020

Watch: 7de Laan, latest Episode 55 S21- Friday, 3 January 2020

Catch the latest episode every weekday at 18:00 on SABC 2 - or check TheSouthAfrican.com for the episodes after they have aired. -- --...

04/01/2020

Watch: Uzalo latest Episode 240 S5 Thursday, 2 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

03/01/2020

Soapie teasers: What's happening in Uzalo in January 2020?

Nkunzi's attempt to get MaNgcobo back is thwarted, Gabisile has to think on her feet when Sbu almost gets her and Khehla into trouble, and Fikile gets back ...

03/01/2020

Watch: Uzalo latest Episode 238 S5 Tuesday, 31 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

01/01/2020

Watch: Uzalo latest Episode 237 S5 Monday, 30 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...