Sony Pixel Power calrec Sony

Star India gs UHD for Cricket World Cup with 4K channel Vizrt and Alston Elliot graphics

08/04/2015

The coverage was Alston Elliots first foray into UHD, in partnership with Vizrt and Matrox.

Originally published by SVG Europe

The recent Cricket World Cup ushered in a new Ultra HD service for Star India, with all the graphics being done in UHD by Alston Elliot. Star India was host broadcaster for the Cricket World Cup in Australia and New Zealand, and wanted UHD coverage on matches played in Australia involving India, plus the Semi-Final in Sydney and the Final in Melbourne.

It was Alston Elliot's first foray into UHD, in partnership with Vizrt and Matrox. Viz were kind enough to loan us a machine - the first time we've been able to get our hands on something suitable for UHD - and Matrox also came to the party with high-spec graphics cards. Both of their assistance was invaluable, said Nick Baily, CEO, Alston Elliot.

We augmented this setup with an Nvidia Quadro K6000 card, which is basically the best on the market, with a vast amount of texture memory, which is key to running those graphics, added Stuart Coles, sales director. We were pleasantly surprised by how it went after that. Building and using the UHD graphics went remarkably well .

Vizrt is Alston Elliot's preferred graphics engine. We've been using it since 2000 and were among the very first in Europe to adopt it, so the workflow wasn't very different in terms of working with 4K. It was just a case of making sure that the core elements we put into it were good enough for that resolution, said Baily. He had been worried that having to increase the resolution by four times would lead to performance issues, but it performed really well.

Style-wise, they were the exact same graphics being used on the standard [HD] broadcast, but the graphics we used on the Cricket World Cup for the world feed were 4:3 safe, explained Coles, but for UHD the graphics could be re-formatted to 16:9 as no one was going to see them on an old SD set. The extra clarity of UHD also allowed them to reduce the size of some graphics.

We had heard some scare stories from other suppliers in the industry about when they tried to use 4K graphics, and the difficulties they had had, so initially we were planning to offer quite a scaled-down service in terms of the number of graphics that we'd make available; it would just be the real key graphics that they needed, he added.

Once they started using them, however, we were pleasantly surprised that we didn't need to cut down the range of graphics. This was partly because the graphics were driven by its own, in-house software applications, which allow it to quickly populate graphics with data and remove the chances of errors. There were also some manual graphics, created using Viz Trio, with these and the software-driven main scene graphics created in different layers on the Viz machine. Which is something you quite often can't do because of a performance issue, but even with 4K we managed to deliver both those types of graphics, added Coles.

Star of the HD firmamentBesides seeing the production live in Adelaide, Baily had been in Mumbai to see the results for himself, and was very impressed with the end-result. Star were very keen to be right there at the forefront [of UHD] and I think they achieved it, he said. It was particularly important as the draw of cricket for Indian TV viewers is huge, with an estimated one billion viewers for the India v Pakistan match in February. Everybody in those countries was in front of a TV set, even if the vast majority were probably 4:3 CRTs.

The graphics were produced as four quad HD feeds, and Baily had been nervous about getting these synched correctly, but I was surprised, it was such a smooth process, and NEP Australia (the facilities provider) were impressed by how quickly the graphics worked. They, obviously, had a lot of firsts in their truck in terms of bringing everything together for a live 4K OB, so it was great that the graphics just worked, and came together with no real issues, he said.

Because the decision to go UHD was taken close to broadcast, they didn't have the creative latitude to go much beyond the HD look. If you approached this now with a decent lead up time I think you'd re-design the graphics for the 4K feed, said Baily. The picture content is so rich, there is so much clarity, you can reduce the size of the graphics. You can think a lot more about the layout, making sure the picture is key and the graphics complement it.

When Alston Elliot and Star India's Broadcast Design department designed the style, it had to be legible not only in 4:3, SD, but also in Hindi typefaces, for which there was a slave feed, originated in Mumbai, taking the data from Australia and New Zealand. Hindi text is less legible on screen than English, so they normally make the graphics deeper to make them easier to read. The UHD broadcast was in English, but in UHD tests Hindi was incredibly legible .

Baily loved the extraordinary clarity that UHD brought to the pictures, particularly for crowd shots, and full-frame graphics could be displayed without any artefacts in the photos. He believes that Star India may now use UHD on other sports, particularly as it has recently been expanding its coverage into new sports, such as kabaddi, which was hugely successful last year, and became the second most popular sport in India in one fell swoop, and the Indian Super League, a Star India-backed football venture that started last year.

They are a very ambitious company, which is great for us, said Baily. We are working very closely with them, and they are pushing us as well. They demand innovation and a high standard from us at all times. They are an exciting client.

Workflow analysis Star choice: Coles and Baily worked closely with Star India on bringing Ultra HD to the Cricket World Cup had a
LINK: http://www.vizrt.com/news/newsgrid/45230/Star_India_goes_UHD_for_Crick...
See more stories from vizrt

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

21/02/2026

OBS CTO Sotiris Salamouris on the Legacy of the 2026 Winter Games

With Software Defined Broadcasting more established in Milan Cortina look for Los Angeles 2028 to have less hardware and more cloud-based software systems...

21/02/2026

Invisible String: NBC Olympics' Marsha Bird on the Hidden Work That Makes the Games Shine

The SVP of Olympic Operations on turning CAD drawings into reality, building tru...

21/02/2026

NAB Urges FCC to Tamp Down Reallocation Plans for Upper C-Band

Share Copy link Facebook X Linkedin Bluesky Email...

21/02/2026

Chyron Paint 10.3 Adds New Visualization Features for Live Action

Share Copy link Facebook X Linkedin Bluesky Email...

21/02/2026

Netflix Unveils the Trailer of Accused', A Psychological Drama on Power, Perception and Public Judgment

Back to All News Netflix Unveils the Trailer of Accused', A Psychological ...

20/02/2026

Gravity Media, Green Couch Entertainment Partner to Create Original Programming for International Broadcasters

Gravity Media and Los Angeles-based Green Couch Entertainment announce a strateg...

20/02/2026

IMAX, Apple TV Bring 2026 FIA Formula One World Championship Races to Selected U.S. Locations

IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One Wor...

20/02/2026

Big Upgrade to Spring Training Experience With New Daktronics Displays at Phillies' BayCare Ballpark

Daktronics has partnered with the Philadelphia Phillies to design, manufacture, ...

20/02/2026

ESPN To Launch Women's Sports Sundays, a New Summer Weekly Primetime Franchise

ESPN announces the upcoming launch of Women's Sports Sundays - a first-of-it...

20/02/2026

Sennheiser Spectera Handheld Makes Broadcast Debut at Super Bowl LX

As the Seattle Seahawks and New England Patriots faced off in the NFL's biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions ...

20/02/2026

ESPN To Stream More MLB Spring Training Games Than Ever in 2026

ESPN announces its 2026 Major League Baseball spring training schedule, which includes four national games on ESPN, six games on ESPN Unlimited, and more than 2...

20/02/2026

Open Broadcast Systems Launches 200 Gigabit Ethernet

Open Broadcast Systems, which specializes in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders an...

20/02/2026

Chyron PAINT 10.3 Adds New Ways To Visualize Live Sports

Chyron announces the release of PAINT 10.3, which is designed to help analysts and operators turn live action into clearer, faster on-air storytelling. PAINT 1...

20/02/2026

Live Spring Training Games Begin Feb. 20 on MLB Network With Yankees Against Orioles

With full squad workouts underway, MLB Network's live Spring Training game s...

20/02/2026

MLS Kickoff 2026: As FIFA Men's World Cup Looms, League's Media Operations and Apple TV Aim To Enhance Viewing Experience

Tech enhancements, marquee productions are expected to take advantage of a summe...

20/02/2026

SVG GameDay, Ep. 4: Temple Athletics' Paige Wisehaupt - Driving Digital Content for the Cherry & White

In-venue and creative video staffers at the professional and collegiate level ha...

20/02/2026

BBC Sport's Focus on Clips, Social Media and a Highlights-Free Games

Speaking with SVG Europe after one of Team GB's greatest days at a Winter Olympics, BBC Sport's head of major events, Ron Chakraborty, explains the broa...

20/02/2026

Warner Bros. Discovery on Making Olympic Magic for Multiple Local Markets From Its Studios in Cortina and Livigno

Making Winter Games Olympic magic is the goal for every broadcaster in Italy cov...

20/02/2026

OBS Curling Directors Brie Robertson and Susan Young Talk Olympic Experiences and Keeping the Story Going with the Lights Out

Curling, one of the least-dangerous Winter Olympic sports, is dominating the Mil...

20/02/2026

How Digital First' Goals Are Bringing Together Linear and Online Editorial for BBC Sport Coverage at the Winter Olympics

BBC Sport's presence at the 2026 Winter Games is centred around a significan...

20/02/2026

Pinning Digital Content Onto the Backbone of a Strong Linear Infrastructure for BBC Sport in Cortina

BBC Sport is bringing together its linear TV and streaming digital arms in a str...

20/02/2026

BBC Sport Talks Influencers and Athletes in its Bid to Pivot to a Digital First' Strategy for the Games

To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated...

20/02/2026

DIRECTV Adds Apple TV's Formula 1 Racing for Residential and DIRECTV FOR BUSINESS Customers

Just in time for the start of Apple TV's inaugural season as the exclusive U...

20/02/2026

NBC Olympics VP Creative David Barton Dives into Milano-Cortina 2026 Graphics Package, Now You Know' Animations

One big challenge was to depict the character of each of very different and wide...

20/02/2026

By Design Director Asks Festival Audience to Flirt With Their Chairs at Premiere

(L-R) Writer-director Amanda Kramer photographs the photographers at the premiere of her film By Design at the Library Center Theatre in Park City. (Photo by ...

20/02/2026

When Memory Gets Expensive, Is it Time to Swap the Box?

In our latest blog, Tim Pearson explores the impact that increased memory prices are having on the consumer electronics market, and particularly the set-top box...

20/02/2026

Calrec Type R: Shaping the Future of Radio at Flirt FM

Calrec Type R: Shaping the Future of Radio from the Heart of Flirt FM Love may have filled the airwaves last week for Valentine's Day, and we've just c...

20/02/2026

Super Bowl LX Delivers 125.6 Million Viewers

NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...

20/02/2026

Nielsen: Super Bowl LX Final Viewership Rises to 125.6 Million Viewers with Verified Big Data

NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...

20/02/2026

NHPBS Taps Heartland Video Systems for ATSC 3.0 Launch

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Lightware and Cisco interoperability brings AV system suc...

A leading global investment bank, with offices at Two International Finance Centre in Hong Kong, partnered with systems integrators Global Vision Engineering (G...

20/02/2026

Rise AV and Rise Broadcast unite for International Womens...

Rise AV and Rise Broadcast, the global not-for-profit organisations dedicated to improving gender diversity across technical industries, have today announced a ...

20/02/2026

Open Broadcast Systems launches Two Hundred Gigabit Ether...

Open Broadcast Systems, the leader in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders and decod...

20/02/2026

Signiant Launches Customer Advisory Board to Help Shape t...

Signiant today announced the formation of its Customer Advisory Board (CAB), bringing together a select group of customers to collaborate on product strategy, r...

20/02/2026

PTZOptics launches its Visual Reasoning initiative and pa...

PTZOptics today announced the launch of its Visual Reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open i...

20/02/2026

DELTA and Amino Complete Certification of Amigo 7N Androi...

Amino, a global media technology provider delivering devices, software and cloud services that simplify and elevate video delivery, today announced the successf...

20/02/2026

SMPTE Opens Call for Papers for 2026 Media Technology Sum...

SMPTE , the home of media professionals, technologists, and engineers, today announced its call for technical papers for the SMPTE 2026 Media Technology Summit....

20/02/2026

Granicus Standardizes Hybrid Government-Grade Video Infra...

Wowza Media Systems today announced that Granicus, a leading provider of digital engagement solutions for governments, continues to rely on Wowza to power its h...

20/02/2026

CBS Baltimore Launches New AR/VR Studio

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

IAB Tech Lab Opens Public Comment on Live Event Ad Playbook

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Study: Sports Programming on Major Streamers Up 52% YoY

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

ESPN to launch Women's Sports Sundays

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Tegna, Seattle Kraken Extend Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Signiant Announces Customer Advisory Board

Share Copy link Facebook X Linkedin Bluesky Email...