The PromaxBDA recognize design, identity and branding of LaSexta La cadena de Atresmedia logra el segundo premio por el dise o y promoci n de toda su marca y el bronce a la mejor identidad por su renovado logotipo.
LaSexta ha sido reconocida en los PromaxBDA Europa con el segundo premio por el dise o y promoci n de toda su marca. Adem s, el logotipo de la cadena ha recibido el bronce a mejor identidad.
Los Premios PromaxBDA Europa, Promotion, Marketing & Design Awards, reconocen la promoci n, dise o y marketing de empresas o individuos que se emiten y se publican en el mercado. Entre las categor as de premios se incluyen los destinados a la televisi n, a operadoras, a plataformas digitales, radios y otros medios del sector. Estos galardones los otorga PromaxBDA Europa, una asociaci n internacional para los mercados de entretenimiento, promotores y dise adores que agrupa 10.000 miembros representados en 70 pa ses.
El ltimo restyling de LaSexta, as como las nuevas piezas de identidad, han sido reconocidas en los premios PromaxBDA con el bronce y la plata, respectivamente.
LaSexta actualiz su identidad el pasado 2016 para ofrecer una imagen m s s lida, moderna y din mica, acorde con el esp ritu inconformista del canal de Atresmedia TV; una nueva imagen creada por el Departamento de Imagen y Creatividad de Atresmedia, dirigido por Juan Ram n Mart n Mu oz. De la misma manera, se desarrollaron todas las piezas de identidad, como la continuidad de la cadena y resto de elementos gr ficos.
El logotipo de LaSexta es una evoluci n fiel al inconformismo de una cadena que busca d a a d a romper con los convencionalismos. Por eso, el 6 toma todo el protagonismo de la imagen. Para el nombre de la cadena, se ha apostado por una tipograf a slab llamada boton, que imprime a la marca un car cter potente, al tiempo que redondea las formas. La tipograf a del logotipo de laSexta evoca el trabajo period stico riguroso y profesional, una de las se as de identidad de la cadena de Atresmedia.
El color verde es la se a de identidad de la cadena . La utilizaci n de tres tonalidades del color dota de matices la imagen corporativa de la cadena. Junto al verde, nuevos colores se incorporaron a la imagen corporativa como fondos que ayudan a resaltar el car cter del logotipo.
En la renovaci n se apost tambi n por un dise o m s geom trico, acorde a la identidad de otros dise os del grupo, pero manteniendo siempre vivos el esp ritu y el ADN de la cadena en estos diez a os de emisi n. El logo juega con la forma del cubo, con sus seis caras, invocando a la imagen de laSexta. Este nuevo dise o genera adem s amplias posibilidades en la creaci n de nuevas piezas para el canal.
Continuity
La evoluci n de la imagen corporativa de LaSexta se extiende a todos los elementos de continuidad: autopromos, cortinillas, pathfinders, identificadores, moscas promocionales
Adem s cuenta con una familia de pictogramas que identifican de manera divertida, sencilla y moderna los diferentes programas y reas tem ticas. Acci n que tambi n se ha utilizado para celebrar los periodos estivales.
Entre sus piezas destacan innovadoras cortinillas que ponen a prueba la inteligencia del espectador, al que se le plantean r pidos juegos mentales. Estas cortinillas con elementos de Neuromarketing se unen, con un estilo propio, a las que ya se incorporar n al resto de canales de Atresmedia TV.
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The PromaxBDA recognize design, identity and branding of LaSexta La cadena de Atresmedia logra el segundo premio por el dise o y promoci n de toda su marca y el bronce a la mejor identidad por su renovado logotipo. 
