Amazon Prime Video exhibits the highest monthly growth among streaming platforms, boosted by NFL Thursday Night Football and The Rings of Power.
Disney notches platform-best 2.5% of TV in September.
YouTube continues to lead streaming platforms, maintaining 10.6% of total TV usage.
NEW YORK - October 15, 2024 - Football season officially kicked off in September to the delight of fans across the country, as the highly anticipated return of NFL and college games attracted viewers by the millions. Nielsen's September 2024 report of The Gauge revealed that NFL viewership this month notably reflected audiences' familiarization with the cross-platform distribution of its games. This was most clearly indicated by the 12% bump in Amazon Prime Video viewership in September*, which was driven largely by Thursday Night Football, and ultimately led it to match its platform-best share of TV (set in September 2023 and tied in October 2023) at 3.6%.
Peacock also benefited from NFL-driven audiences with its exclusive coverage of Green Bay vs. Philadelphia on September 6. The NFL's debut in S o Paulo, Brazil garnered 2.6 billion viewing minutes, making the game the 11th most streamed program in September. The resurgence of the NFL was also evident on the broadcast side, as NFL games accounted for 14 of the top 15 broadcast telecasts in September, with the top three garnering over 3 billion viewing minutes each on NBC, CBS and FOX. Additionally, broadcast sports viewing was up nearly 9% compared to August, despite already coming off a 44% increase the previous month due to the surge from the Olympics.
Streaming maintained its 41.0% share of TV in September despite viewership declining slightly from August (-2.2%), in line with seasonal trends. Prime Video exhibited the largest monthly growth among all reported streaming platforms in September ( 12%), driven by the aforementioned Thursday Night Football, as well as its original series The Rings of Power, which was this month's third most watched streaming title with 4.3 billion viewing minutes.
Disney was next in line for streaming service growth with a 5.2% bump in viewership to notch a platform-best 2.5% share of TV in September ( 0.2 pt.). The gain for Disney was partially due to it benefitting from making Hulu content available on the platform for package subscribers, in addition to a 4.2 billion minute month for Bluey (4th overall). Netflix retained its 7.9% share of TV and owned September's best performing streaming title, its original series The Perfect Couple, which garnered 5.5 billion viewing minutes. YouTube also maintained its share of TV from August and continued to lead all streaming platforms with 10.6% of TV usage in September.
Streaming has climbed 11% on a year-over-year basis, and most of the gain has been disproportionately driven by platforms with over 30% YOY growth, including Disney , Peacock and Tubi. The Roku Channel was the biggest mover of the year, however, as viewership on the FAST platform has grown 42% compared with last September.
The broadcast category gained 0.6 share points to account for 22.6% of overall TV in September. In addition to the boost from NFL programming, broadcast drama viewing received an 11% uptick following seasonal debuts for several scripted series. On the broadcast news side, ABC's simulcast of the Harris-Trump presidential debate also gave the category a lift as 67.1 million viewers tuned in across all 17 airing networks, and over 45 million viewers watched on one of the nine broadcast networks that aired the debate.
Cable viewing in September accounted for 26.1% of overall TV, down 0.2 share points from August. The loss was a partial result of the large volume of sports and news content provided by the Olympics and four-day DNC last month, as the cable sports and news genres were down 17.1% and 4%, respectively. The ABC presidential debate provided some support for the category, with coverage netting nearly 22 million viewers across eight airing cable networks, including over 9 million viewers on FOX News Channel. The top cable telecast in September, however, would go to the NFL Monday Night Football matchup between the Atlanta Falcons and Philadelphia Eagles on ESPN with over 13 million viewers.
* The measurement month of September 2024 included five weeks: 08/26/2024 through 09/29/2024. Nielsen measurement weeks run Monday through Sunday.
--
About The Gauge The Gauge is Nielsen's monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
About NielsenNielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Press ContactLauren Pabst
lauren.pabst@nielsen.com
North America Stories
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference...
23/07/2026
Quickplay, Caretta Research, Evergent, and Yospace have announced that the renowned IBC Pride Happy Hour will once again bring the vibe and fun back to IBC on F...
23/07/2026
At IBC2026, Interra Systems will present this year's focus: operational AI at scale for QC, monitoring, and captioning workflows. The industry has moved pas...
23/07/2026
Illusionfx is finally coming!
Alex Perea July 23, 2026
0 Comments
The new website is now live to mark the occasion.
Since the last update, feedback h...
23/07/2026
Evergent (5.A86) will showcase its Agentic Revenue Orchestration Platform for streaming services, sports leagues, pay-TV operators at IBC2026 (RAI Amsterdam, 11...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
NVIDIA founder and CEO Jensen Huang today visited the Naval Postgraduate School in Monterey, California, to commission an NVIDIA DGX GB300 system - bringing one...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
21/07/2026
In a time of disarray in regional sports broadcasting, the league will provide c...
Amazon Prime Video exhibits the highest monthly growth among streaming platforms, boosted by NFL Thursday Night Football and The Rings of Power.
