Sony Pixel Power calrec Sony

The Gauge: NFL Scores in September as Audiences Continue to Adapt to Multi-Platform Viewing

15/10/2024

Amazon Prime Video exhibits the highest monthly growth among streaming platforms, boosted by NFL Thursday Night Football and The Rings of Power.

Disney notches platform-best 2.5% of TV in September.

YouTube continues to lead streaming platforms, maintaining 10.6% of total TV usage.

NEW YORK - October 15, 2024 - Football season officially kicked off in September to the delight of fans across the country, as the highly anticipated return of NFL and college games attracted viewers by the millions. Nielsen's September 2024 report of The Gauge revealed that NFL viewership this month notably reflected audiences' familiarization with the cross-platform distribution of its games. This was most clearly indicated by the 12% bump in Amazon Prime Video viewership in September*, which was driven largely by Thursday Night Football, and ultimately led it to match its platform-best share of TV (set in September 2023 and tied in October 2023) at 3.6%.

Peacock also benefited from NFL-driven audiences with its exclusive coverage of Green Bay vs. Philadelphia on September 6. The NFL's debut in S o Paulo, Brazil garnered 2.6 billion viewing minutes, making the game the 11th most streamed program in September. The resurgence of the NFL was also evident on the broadcast side, as NFL games accounted for 14 of the top 15 broadcast telecasts in September, with the top three garnering over 3 billion viewing minutes each on NBC, CBS and FOX. Additionally, broadcast sports viewing was up nearly 9% compared to August, despite already coming off a 44% increase the previous month due to the surge from the Olympics.

Streaming maintained its 41.0% share of TV in September despite viewership declining slightly from August (-2.2%), in line with seasonal trends. Prime Video exhibited the largest monthly growth among all reported streaming platforms in September ( 12%), driven by the aforementioned Thursday Night Football, as well as its original series The Rings of Power, which was this month's third most watched streaming title with 4.3 billion viewing minutes.

Disney was next in line for streaming service growth with a 5.2% bump in viewership to notch a platform-best 2.5% share of TV in September ( 0.2 pt.). The gain for Disney was partially due to it benefitting from making Hulu content available on the platform for package subscribers, in addition to a 4.2 billion minute month for Bluey (4th overall). Netflix retained its 7.9% share of TV and owned September's best performing streaming title, its original series The Perfect Couple, which garnered 5.5 billion viewing minutes. YouTube also maintained its share of TV from August and continued to lead all streaming platforms with 10.6% of TV usage in September.

Streaming has climbed 11% on a year-over-year basis, and most of the gain has been disproportionately driven by platforms with over 30% YOY growth, including Disney , Peacock and Tubi. The Roku Channel was the biggest mover of the year, however, as viewership on the FAST platform has grown 42% compared with last September.

The broadcast category gained 0.6 share points to account for 22.6% of overall TV in September. In addition to the boost from NFL programming, broadcast drama viewing received an 11% uptick following seasonal debuts for several scripted series. On the broadcast news side, ABC's simulcast of the Harris-Trump presidential debate also gave the category a lift as 67.1 million viewers tuned in across all 17 airing networks, and over 45 million viewers watched on one of the nine broadcast networks that aired the debate.

Cable viewing in September accounted for 26.1% of overall TV, down 0.2 share points from August. The loss was a partial result of the large volume of sports and news content provided by the Olympics and four-day DNC last month, as the cable sports and news genres were down 17.1% and 4%, respectively. The ABC presidential debate provided some support for the category, with coverage netting nearly 22 million viewers across eight airing cable networks, including over 9 million viewers on FOX News Channel. The top cable telecast in September, however, would go to the NFL Monday Night Football matchup between the Atlanta Falcons and Philadelphia Eagles on ESPN with over 13 million viewers.

* The measurement month of September 2024 included five weeks: 08/26/2024 through 09/29/2024. Nielsen measurement weeks run Monday through Sunday.

--

About The Gauge The Gauge is Nielsen's monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.

About NielsenNielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Press ContactLauren Pabst

lauren.pabst@nielsen.com
LINK: https://www.nielsen.com/news-center/2024/the-gauge-nfl-scores-in-septe...
See more stories from arbitron

North America Stories

12/05/2026

G&D and CT Square Establish Joint Venture for India and Middle East Distribution

Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...

12/05/2026

Telemundo Reports Record Advertiser Demand for FIFA World Cup 2026 Coverage

With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...

12/05/2026

NHLs Stanley Pup Returns for Third Year on June 8

The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...

12/05/2026

NBCUniversal Outlines Ad Technology and Content Strategy at 2026 Upfront

NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...

12/05/2026

FOX Sports Funds Fandom Research Initiative at Harvard Kennedy School

FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...

12/05/2026

TNDV and Live Media Support NCAA Final Four Weekend for 13th Consecutive Year

TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...

12/05/2026

European Football Alliance Signs Distribution Agreement with Fubo Sports Network

The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...

12/05/2026

ESPN, TelevisaUnivision Ink Deal to Produce Additional Spanish-Language Super Bowl LXI Telecast

For the first time, Spanish-speaking fans in the U.S. will have two separate tel...

12/05/2026

CP Communications Manages RF Spectrum for Kentucky Derby Week

CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...

12/05/2026

LiveU and DRONERESPONDERS Announce Partnership for Public Safety Drone Video Transmission

LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...

12/05/2026

BMC TV Selects Open Broadcast Systems 5G Flyaway for Horse Racing Transmissions

Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...

12/05/2026

NEP Europe to Deliver Broadcast Solutions for Eurovision Song Contest 2026 in Vienna

NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...

12/05/2026

Grass Valley Expands Collaboration with Ravensbourne University London on Media Production Education

Grass Valley has announced continued collaboration with Ravensbourne University ...

12/05/2026

Stats Perform Launches Opta Pulse AI-Assisted Video Creation Platform

Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...

12/05/2026

FOX Sports and Sesame Workshop Announce Collaboration for FIFA World Cup 2026

FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...

12/05/2026

Little Show, Giant Heart: NHL in ASL Earns Two Sports Emmy Nominations in 2026

To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language NHL in ASL (American Sign Language) may be just one show, but the...

12/05/2026

At Its Annual Brandcast, YouTube Aims To Show Why Sports Is No Longer Just the Game

Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...

12/05/2026

Your Next Double Feature: Old Joy and Past Lives

A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...

12/05/2026

CNN Pushes Into Lifestyle Products with CNN Weather' App Launch

Share Copy link Facebook X Linkedin Bluesky Email...

12/05/2026

Marshall Electronics Cameras Elevate Elite Equestrian Com...

Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...

12/05/2026

IBC2026 registration opens as international media industr...

Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...

12/05/2026

Ross Video Showcases Unified Production Workflows at Broa...

Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...

12/05/2026

With over 50bn euros in assets under management and recor...

500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...

12/05/2026

Randy Koeman Joins CVP as Part of Continued European Expa...

CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...

12/05/2026

Taiwan Television selects PlayBox Neo Suite multi-channel...

Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...

12/05/2026

Jigsaw24 Appoints Tom Laker and Ashish Chauhan to Support...

Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...

12/05/2026

Pebble brings future-ready playout innovation to Broadcas...

Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...

12/05/2026

dzjinius to Showcase All-in-one Production Management Pla...

dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...

12/05/2026

G&D and CT Square Launch New Joint Venture in India

Share Copy link Facebook X Linkedin Bluesky Email...

12/05/2026

Congress Urged to Protect Live Sports on Broadcast TV

Share Copy link Facebook X Linkedin Bluesky Email...

12/05/2026

Roku to Stream Inaugural Enhanced Games in North America

Share Copy link Facebook X Linkedin Bluesky Email...

12/05/2026

Austrian Broadcaster Selects Lawo, SLG Broadcast for Studio Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...

12/05/2026

NUGEN Audio Debuts Enhanced DialogCheck at MPTS 2026

NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...

12/05/2026

Disguise Powers Interactive LED Castle for Laura Pausini

The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content Today, Disguise announced that its high performance GX 3 m...

12/05/2026

DoPchoice Intros Light-Shaping Accessories for ARRI Omnib...

Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...

12/05/2026

Macarena Garca and Carlos Cuevas star in 'El Acercamiento de la Mujer Cactus y el Hombre Globo'

Back to All News Macarena Garc a and Carlos Cuevas star in El Acercamiento de l...

12/05/2026

Netflix Unveils Documentary on Norway's 26-Year Journey to This Year's World Cup

Back to All News Netflix Unveils Documentary on Norway's 26-Year Journey to...

12/05/2026

The Netflix Effect

Back to All News The Netflix Effect Ted Sarandos co-CEO Social Impact 12 May 2026 Global Link copied to clipboard Download all assets Ten years ago, Ne...

12/05/2026

News Test

This is my news content...

12/05/2026

NVIDIA and SAP Bring Trust to Specialized Agents

From finance and procurement to supply chain and manufacturing, specialized AI agents are moving into the enterprise systems where business decisions are made, ...

11/05/2026

Ross Production Services 48-Foot HyperMax-1 Truck Quickly in Demand

New production unit features not only wealth of Ross gear but also Sony cameras, Canon lenses, and a Calrec Argo S audio board...

11/05/2026

Solid State Logic Launches TCA Tour Portable Audio Production System

Solid State Logic (SSL) has announced TCA Tour, a portable fly-away audio production system built from System T components for broadcast, touring, and live prod...

11/05/2026

Riedel Communications Named Official Connectivity Integration Provider for Glasgow 2026 Commonwealth Games

Riedel Communications has announced it will serve as Official Connectivity Integ...

11/05/2026

G&D and NETGEAR AV Launch KVM-over-IP Plugin for Automated Network Configuration

Guntermann and Drunck (G&D) and NETGEAR AV have announced a plugin that automates network configuration for G&D KVM-over-IP deployments on NETGEAR AV Line infra...

11/05/2026

The Famous Group and Elite Edge Announce Unified Ownership

The Famous Group (TFG) and Elite Edge, a production studio specializing in live-action production, show opens, set design, and fabrication for sports and live e...

11/05/2026

SVG All-Stars: Odair Auger, Tech Project Manager, NBCUniversal Telemundo Enterprises

The native of S o Paulo, Brazil, will play a crucial role in the broadcaster'...

11/05/2026

Cobalt Digital to Showcase IPMX/ST 2110 Ecosystem at BroadcastAsia 2026

Cobalt Digital will exhibit its IPMX/ST 2110 product lineup at BroadcastAsia 2026 (Stand 5D2-4), anchored by the COBALT blueCORE family of standalone signal pro...

11/05/2026

Interra Systems to Demonstrate QC, Monitoring, and Captioning Solutions at BroadcastAsia 2026

Interra Systems will exhibit at BroadcastAsia 2026 (Stand 5C1-10), demonstrating...

11/05/2026

T-Mobile Deploys 5G and AI Tools Across 2026 PGA Championship

T-Mobile is serving as a technology partner for the 2026 PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, deploying 5G connectivity and ...

11/05/2026

Vizrt Named Official Technical Supplier of Eurovision Song Contest 2026

Vizrt has announced it has been named an Official Technical Supplier of the Eurovision Song Contest 2026, in partnership with host broadcaster ORF. The 70th edi...