Deltatre and ATP Media Announce Multi-Year Broadcast Graphics/Data Partnership

Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026 ATP Tour. The partnership expands a data and graphics collaboration that began in 2017.

The partnership was on display last week at the BNP Paribas Open in Indian Wells, where Deltatre deployed automated data-driven TV graphics across all outside courts, a new broadcast graphics package, Drone AR graphics, and a remote production operation with a team in London controlling the technology from more than 5,000 miles away.

Deltatre's software is automating the display of player bios, head-to-head stats, and match profiles across outside courts, using multiple data feeds and pre-agreed running orders to synchronize graphic insertions with on-court activity.

Nobody else in tennis, and very few in sport, are doing what Deltatre is doing with automation, says Phil Tabor, Director of Live Production and Programming at ATP Media. They are allowing us to bring consistency and innovation to more courts, raise the quality of production, and we're opening new commercial opportunities as a result.

Our role is to give ATP Media the technology and operational scale to deliver world-class coverage across every court, while opening new opportunities to increase value for over 70 broadcaster customers and their audiences worldwide, says Peter Bellamy, Chief Revenue Officer at Deltatre. Our renewed partnership with ATP Media is already delivering these tangible outcomes.

Beyond the graphics package, Deltatre distributes a Broadcast Data Feed via integrations with ATP Media's data and production ecosystem, delivers WebCIS, supports on-venue and remote workflows, and integrates with IP Director for highlights production. The graphics package is delivered in HD across the Nitto ATP Finals, ATP Masters 1000, ATP 500, and Next Gen ATP Finals events.

LINK:	https://www.sportsvideo.org/2026/03/17/deltatre-and-atp-media-announce...
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