Changing the Way Businees, Consumers Connect

Changing the Way Businesses, Consumers Connect posted: 07/11/2015

What happens when the numbers run out?"

Today, people have a few needs - just-in-time-information, constant feedback, things that do things for us and privacy.

That's tough to achieve in our always-on world. O.K., it's impossible.

We have our IoT (Internet of Things) and IoE (Internet of Everything) that will soon have 50B things sending information to each other and humongous data crunching machines in the cloud.

But the industry has it all wrong. It's not about the IoT or IoE. It's the Internet of Data.

Things Data - The IoT and IoE promise great things for just about everyone, giving them an even better, easier life. To do that, the data has to be gathered, digested and distributed. The money isn't in the things it is in the data once we know how to use it, protect it.

That's bad enough but admit it, you just can't keep your mouth shut about how awesome you really are.

Take any given day:

- Enough data is created to fill 168 Million DVDs

- 294 Million emails are sent (it would take 2 years to process that much paper mail)

- 180 Million people visit Facebook

- 390M Twitter, 3.5M LinkedIn, 60M Google, 25M Printerest

- 4.7B minutes are spent on facebook, 532M updates

- 250M photos are uploaded to Facebook, a stack as tall as 80 Eifel Towers

- 22M hours of old TV and movies are watched

- Equivalent of 89 years of non-stop cat movies are uploaded annually

- 18.7M hours of Pandora music is streamed

- 1288 New Apps are offered, 35M downloaded

- iPhone sales outpace births - 378,000 iPhones sold, 371,000 kids born

As if that isn't enough, the population is about 7.250B people and they're online with all of the social media and all of their devices creating more traffic (data):

Google's:

300PB

1.5T indexed URLs

4M servers

7.5B page views/day

Facebook:

1.5B users

400PB

750TB/day

40 percent of world's photos

YouTube

1500PB

72 hrs/min uploaded

37M hours/year uploaded

4B views/day

Twitter

124B Tweets/year

390M Tweets/day

4500 Tweets/sec

Global text messages:

6.1T/year

193,000/sec

876 per person per year

Cell calls:

3T min/year

19 min/person/day

As Phil Bergmann said, Ratings were off the chart.

It's little wonder that we have created 35-40 times more data/information in the past five years than in the previous 2000 plus years.

Plugged Along, then BAM! - The world of data just plugged along for thousands of years until the Internet and Web caught on. Today, we can't shut people up. They keep handing out more and more information about more and more things to the point that in a few years, the volume of data will have increased 35-40 x everything that came before.

All you can do is look at the stats and agree with Phil Bergman, Youre officially scaring the shit out of me right now.

As an employee lawsuit recently pointed out, you're already a walking sensor platform. Even if your boss didn't have you add a tracking app on your phone, all of the information captured on your smartphone makes it possible for folks to know who you are and where you are. If someone else has your phone, it can tell that as well even if it's turned off.

Despite all of the noise and information put out there every day, organizations around the globe - and elected officials who don't really understand the meaning of the words - are demanding individual privacy.

Being deaf to the noise, agencies and companies collect data knowing that their requirements will almost always be hindsight, so more is better.

Because you simply don't know what information is going to be needed, useful.

Besides it's just too much to resist.

Pile it On - Even though marketers aren't certain what the information they accumulate means or how it can be used, they continue to capture everything possible about customers and prospective customers. Unfortunately, the piles of data are usually less than secure, making it blindly easy for hackers and cyberthieves to rummage through and find the good stuff.

Over the last few years, the volume of data has exploded.

McKinsey reported that in most US economy sectors (15 out of 17), companies were storing an average of 235TB of data (more than in the Library of Congress). The data consists of ordinary stuff like financial data, customer transactions and customer profiles/info that will help them understand what people are doing, what they want, what they could sell them.

According to Connotate, more than half of companies they studied focused their big data work on monitoring the competition or their own brands (60 percent and 52 percent).

Driving Forces - Almost every business division and operating group has a big data initiative going to determine how they can leverage customer and business data to improve their operations and profits. The problem is they don't share and they don't understand security.

Their marketing study was focused on product/pricing info and revenue-generated data services.

Of course they also kept a watchful eye on what new things government departments/agencies might come up with that would mess over their business.

They gather the info from inside and outside the organization in some vague hope that they will suddenly gain insight into consumer interest/preferences so they can get more customers.

The biggest challenge in most companies?

Departments don't share.

Just because service/support has the information, it doesn't mean engineering can access it; or if marketing has the data, that they are wi

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