
BKB Bare Knuckle Boxing and Bally's Corporation have unveiled Bally's Fightnight by BKB, the next chapter of their partnership. The franchise combines bare knuckle boxing with Bally's gaming and hospitality venues, its proprietary ForceIQ punch sensor technology and its media distribution. Every event is staged at a Bally's location, with the data delivered across Bally's platforms and EstrellaTV FAST channels. The next card returns to Hard Rock Hotel & Casino Biloxi on Friday, Oct. 23.
ForceIQ is built by Bally's and embedded in fighters' hand wraps. It captures punch speed, retraction speed, punch type and G-force, showing which fighter delivers the biggest G-force readings of the night. The data streams in real time to arena displays and the broadcast, powering live leaderboards, heat maps, punch-type breakdowns, fighter power rankings, predictive insights and fantasy-style scoring. Bally's says ForceIQ does not change the fight or how it is scored.
Hard Rock Hotel & Casino Biloxi is owned and operated by a subsidiary of Bally's Corporation. The same live data feed runs in the venue and on screens at home, and fans can follow it on Bally Sports Live and EstrellaTV FAST channels.
In the Biloxi headliner, former BKB Lightweight World Champion Jarod Kid Gatti Grant (8-3, 6 KOs) faces Luis Pantera Guerrero (1-1, 1 KO), who steps in for Bekhzod The Lion Usmonov. In the co-main event, reigning BKB Light Heavyweight World Champion Cub The Savage Hawkins (10-1, 9 KOs) drops down to middleweight to face undefeated Rowdy Montgomery (2-0, 1 KO). Also on the card:
Former BKB Heavyweight World Champion Hurricane Ike Villanueva (5-3, 4 KOs) vs. Cody Bullet Train East (2-1, 2 KOs), a matchup of two former UFC veterans
Former BKB Lightweight World Champion Monica PhenomAmom Medina (3-4, 2 KOs) vs. Claudia Phoenix Zamora (1-0, 1 KO)
Brandon The Shredder Shavers (5-1, 5 KOs) vs. German The Butcher Ramos (1-0, 1 KO)
Jeff Denton (2-0, 2 KOs) vs. Cody Jenks Jenkins (2-6, 2 KOs)
The next event in the partnership is Friday, Nov. 20, at Bally's Dover Casino Resort in Dover, Del. It is headlined by former WBO junior welterweight title challenger Hammerin' Hank Lundy, who makes his bare knuckle debut against fellow debutant Jairo Almighty Santos.
Bally's has always been about creating experiences you can't get anywhere else. We own the venue, we built the technology and we control the distribution. That's a 360 partnership few companies in this space can offer, and we're excited to keep building on it, says Soo Kim, Chairman, Bally's Corporation.
Four years ago Soo Kim and I set out to build the most data-backed combat sport on earth. The results with Bally's have been incredible, and this next event takes the partnership to another level. Bare knuckle gives us the cleanest data in combat sports, and Bally's gives us the venues, technology and platform to make it entertaining and interactive. This is a completely new way to experience a fight, says David Tetreault, CEO, BKB Bare Knuckle Boxing.
Fans in the arena and fans at home see the exact same live data feed, and that changes how people engage with a fight. ForceIQ gives viewers a second screen built into the action, from punch speed to G-force readings, without changing the fight itself. Fans can tune in and see the new way to consume combat, says Jon Lin, SVP and GM, Bally's Media.
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