Alpha Launches Media Modernization Practice and The Lab

Alpha, a technology integration and solutions partner for broadcast and production, has launched a Media Modernization practice and The Lab, a customer-facing environment at its Eden Prairie headquarters for exploring, testing, and validating media operations. Alpha defines Media Modernization as the evolution of the infrastructure, workflows, technology, and operating models organizations use to create, manage, produce, and distribute media.

The practice focuses on content operations, production, and content distribution, covering how media is ingested, managed, stored, accessed, produced, protected, and moved across broadcast, streaming, digital, and emerging distribution environments. Alpha says it starts with business and operational requirements rather than a predetermined technology platform, and does not treat modernization as a mandate to move to the cloud. It helps organizations choose among on-premises, hybrid, cloud-based, or combined approaches.

The Lab is a working environment where organizations can explore emerging technologies, experience workflows, conduct proofs of concept, validate interoperability, test integrations, and evaluate operating models before making significant technology commitments. It will support customer demonstrations, proofs of concept, workflow design, engineering validation, solution testing, partner integrations, training, and remote demonstrations, with future support for managed services demonstrations and ongoing customer enablement.

Customers and partners can schedule an on-site or remote session to explore a specific workflow, evaluate technologies, conduct a proof of concept, or begin developing a Media Modernization roadmap. The Lab will support organizations across broadcast, sports and live events, corporate media, and other environments.

Media organizations are under tremendous pressure to create more content, support more platforms and make better use of their people and technology without simply adding infrastructure every time demand increases, says Jeff Volk, EVP, Strategic Accounts, Sports and Live Events, Alpha. The opportunity is to rethink how media operations should work. Alpha helps customers understand what belongs where, why it belongs there and how to modernize without disrupting the operation they depend on today.

The Lab is about turning possibility into evidence, says Luke Potter, Cloud Solutions Manager, Alpha. Customers should not have to make major technology decisions based solely on presentations or theoretical architecture. We want them to experience the workflow, test assumptions and build confidence before they deploy it.

The Lab gives customers a practical way to validate how broadcast systems, IT infrastructure and cloud-based tools work together before they deploy, says Ian Cobb, Senior IT Architect, Alpha.

Modernization does not mean starting over, says Kevin Groves, CEO, Alpha. Our customers have significant investments in technology, workflows and people that work today. Our job is to help them determine what should stay, what should evolve and where new capabilities can create meaningful business and operational value.

LINK:	https://www.sportsvideo.org/2026/10/22/alpha-launches-media-modernizat...
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