Pangaea Alliance expands publishers, products and sales team to support growth

Pangaea Alliance expands publishers, products and sales team to support growth Tuesday, October 16, 2018

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The Pangaea Alliance is announcing significant developments as the world's leading digital advertising alliance brings new solutions to advertisers and builds on a period of 65% growth over the last six months.

The Economist has returned under a full membership, making inventory available to advertisers as part of the Pangaea Alliance. This brings the members to six premium publishers with a combined audience of 200m unique users - CNN International, The Economist, The Guardian, Reuters, Mansueto Ventures and Dennis Publishing sites The Week, Alphr and IT Pro. Publisher partnerships is a key area of growth in 2018 and Pangaea will be adding further premium international publishers with global scale and high quality content to the Alliance this year.

We are delighted to be rejoining Pangaea at this exciting time after 18 months of significant change and growth within the Alliance said Michael Mullaney, SVP, Global Digital Revenue at The Economist. As a trusted filter on world affairs, The Economist is proud to be part of a premium publisher alliance that is committed to ensuring the highest possible standards in programmatic advertising.

The Alliance is also launching an outstream video offering for the first time, increasing the ways in which advertisers can connect with the majority of the Alliance publisher's audiences. Video capabilities are being supported through a new partnership with Teads which will grow to provide customised video units especially for Pangaea. This is in response to client demand and adds to the current programmatic display offering available across the Alliance's trusted and brand-safe environments.

The sales team has increased to accommodate the growing business with Ben Orford joining from Regit, reporting into Martin Bojtos, Global Sales Director.

These developments and growth follow a significant year for Pangaea Alliance that saw AppNexus become its technology partner and a move to CNN International Commercial as the lead publishing partner last Autumn.

We've seen increased market coverage, advertisers wanting brand safety - as proven by the creation of other new alliances - and the desire and need to know where programmatic spend is going. At the beginning of the year we set out to increase our product, publishers and people, and I'm thrilled that we're achieving this at the mid-way point. We're excited about the continued expansion and look forward to welcoming more partners and offerings, said Fiona McKinnon, General Manager at the Pangaea Alliance.

LINK:	https://www.turner.com/node/25196/cartoon-network/cartoon-network-ushe...
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