29 September, 2020 - 13:21
FCB Joburg has tweaked a concept originally conceived, approved and shot before lockdown for Debonairs Pizza, the countrys leading quick service restaurant in the pizza segment.
According to the agencys Creative Director Mbeu Snooze Kambuwa, who worked on the TVC with Copy writer Marvin Mpanda and Art Director Kabelo Mabaso, Debonairs Pizzas Marketing Executive, Toni Joubert, had been so sold on the idea of linking Debonairs meatiest pizza ever with a braai, she challenged the team to keep the concept but make it lockdown compliant.
The agencys response shows a mom and two daughters setting the dining room table in preparation for a family meal. In walks the dad in full braai regalia and pushing his kettle braai. They look at him quizzically - this was obviously not part of their luncheon plan - when he lifts the lid with a flourish to reveal the new Debonairs Double-Crammed Crust pizza, Debonairs meatiest pizza ever.
Adapting to new circumstances or tweaking a concept is nothing new for most agencies, said Kambuwa, but this was the first time - for us in South Africa, at least - that the reason for doing so was a virus.
Conceived and shot before lockdown and its rules about social distancing, our original execution featured friends hosting a pool party braai - to which more and more guests kept inviting themselves because of the pizza!
Of course, Debonairs Pizza wanted to promote responsible behaviour during lockdown, so we elected not to run with that version. Instead, Dad brought his braai inside. Im sure every dad does so at some point! And, who knows, once weve got this virus beat, maybe the original ad will make it to the screen.
FCB Joburg kept the execution of the new TVC extremely simple, because only a 20 seconder and 10 second cut-down were required. The campaign launched on August 3. It is being supported on social media with gifs, banners and posts.
You can view the TVC here: https://youtu.be/wB5PW8v_UZo
ends
Credits:
Client: Famous Brands
Brand: Debonairs Pizza
Marketing Executive: Toni Joubert
Brand Manager: Rirhandzu Manganye
Creative agency: FCB Joburg
Group Account Director: Natalie Noels
Account executive: Tshepiso Sibeko
Chief Creative Officer: Tian van den Heever
Creative Director: Mbeu Kambuwa
Copywriters: Mbeu Kambuwa, Marvin Mpanda
Art director: Kabelo Mabaso
Traffic Manager: Karen Peterkin
TV production: Sindi Hirchowitz
Production companies: Your Girlfriend
Directors: Morgan Dingle
Editor: Morgan Dingle
Post-production: Online & Colour Correction - Morgan Dingle
Audio: Louis Enslin at Produce Sound
Animation: Fuelcontent - Matthew Stephen
Embedded video for FCB Joburg tweaks concept approved before lockdown for Debonairs
Commercials
Africa South Africa
Africa Stories
17/09/2026
The Department of Sport, Arts and Culture (DSAC), in partnership with the Nation...
16/09/2026
The National Film and Video Foundation (NFVF) invites eligible South African pro...
09/09/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
05/09/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
18/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
15/08/2026
14 August 2026 | Johannesburg - The National Film and Video Foundation (NFVF), a...
14/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Ar...
08/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
28/07/2026
27 July 2026, Johannesburg - The National Film and Video Foundation (NFVF), an a...
20/07/2026
The NFVF, an agency of the Department of Sport, Arts and Culture, has released t...
09/07/2026
08 July 2026, Johannesburg - The National Film and Video Foundation (NFVF), an a...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
19/05/2026
Press Release
18 May 2026, Johannesburg South Africa has been selected as the...
24/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
24/03/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
15/03/2026
Johannesburg, 14 March 2026 - On 13 and 14 March 2026, the 19th Annual South Afr...
12/03/2026
Johannesburg, 11 March 2026 - The 19th Annual South African Film and Television ...
03/03/2026
Click here for isiXhosa version.
The National Film and Video Foundation (NFVF) invites aspiring and emerging filmmakers from Matatiele and surrounding areas to...
17/02/2026
Johannesburg, 17 February 2026 - The National Film and Video Foundation (NFVF), ...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts, and Culture and custodian of the SAFTAs, is calling on all South Afri...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/02/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the call for training provider submissions is open. This funding aims to award grants ...
06/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
04/02/2026
The National Film and Video Foundation (NFVF) invites final-year animation students to participate in an exclusive creative showcase at the Annecy International...
02/02/2026
The National Film and Video Foundation (NFVF), in partnership with the French Institute of South Africa (IFAS), is calling for applications from experienced Sou...
29/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distribut...
28/01/2026
The National Film and Video Foundation (NFVF), in partnership with the Oudtshoorn Municipality, invites aspiring and emerging filmmakers to apply for the Sediba...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
07/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distributor, is commissioning new micro-budget fiction feature films and invites eligible...
31/10/2025
FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
29/10/2025
It's not the wonders of the world that make a place; it's the people. As...
07/10/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
02/10/2025
The National Film and Video Foundation (NFVF) is pleased to announce the opening...
30/09/2025
Johannesburg, South Africa, 29 September 2025: The National Film and Video Found...
26/09/2025
The National Film and Video Foundation, an agency of the Department of Sport, Ar...
26/09/2025
https://www.nfvf.co.za/wp-content/uploads/2025/09/fully-Inclusive-nfvf-invitatio...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
27/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
25/08/2025
Theme: One Story. One Industry. One Future. - Celebrating South Africa's Screen Legacy, Together
Johannesburg - The National Film and Video Foundation (N...
04/08/2025
S o Paulo Film and Audiovisual Company (Spcine) and the National Film and Video ...
15/07/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
28/06/2025
Johannesburg, 27 June 2025 - As the nation commemorates Youth Month
2025, the N...
29 September, 2020 - 13:21 
