Sony Pixel Power calrec Sony

New research finds significant untapped revenue potential in live IP-delivered television

09/09/2017

Staines-upon-Thames, UK - 07 September 2017

Yospace, the industry leader in dynamic ad insertion (DAI) technology, has sponsored a research programme that has found live programming still holds significant value among both consumers and broadcasters, and that the untapped advertising potential of live IP-delivered television must be realised in the near future in order to counter the threat posed by major internet media companies.

The findings come from a research paper conducted by international research consultancy MTM, looking specifically at the growth of live IP-delivered television in Europe and the advanced advertising opportunities that are being created as a result.

The paper found that live event programming - such as major sports events and reality television - plays a major role in the popularity of live IP-delivered television, accounting for approximately 70% of simulcast viewing on broadcasters' OTT video services in the UK. On a wider scale, live and linear TV accounts for 60% of total video viewing in the UK market.

Tim Sewell, CEO, Yospace, says: We are living in what many TV executives are calling the golden age of TV', and this research proves that there is robust demand for a strong supply of high-quality TV content. Although this content is now being delivered in numerous ways, broadcasters still see the incredible power that live, linear TV still has in attracting concurrent audiences at scale as unique.

The research paper also predicts that major internet media companies such as Amazon, Facebook and Google will dramatically scale up their investments in live TV as they attempt to extend their offerings. In particular, the acquisition of rights to premium live events among these companies is expected to increase significantly.

However, despite the threat of increased competition, most TV executives interviewed as part of the research programme continue to be optimistic about the commercial prospects for linear and live IP-delivered TV. This is providing that broadcasters and pay TV platforms can develop advanced TV advertising capabilities, such as DAI, that leverage first-party data in order to grow their businesses and defend against online competition.

In order to stave off the competition, broadcasters need to supercharge' their live IP simulcast advertising with the next generation of advertising technology. Certain broadcasters have already invested heavily in data-driven targeting and DAI technology, and others will probably look to follow suit in order to protect the revenues afforded by live, linear television as it moves to a digital environment.

The research programme included a round-table seminar of 20 of Europe's leading TV executives and a series of one-on-one interviews. The full findings can be downloaded from the Yospace website:

http://www.yospace.com/future-of-live-and-linear-video

Yospace will be exhibiting at IBC on stand 14.C18, and members of the team will be available to discuss the report findings further.
LINK: http://www.yospace.com/2017/09/08/new-research-finds-significant-untap...
See more stories from yospace

More from Yospace

14/03/2024

Bitmovin and Yospace launch live streaming partnership for world-class advertising experience

Bitmovin, a leading provider of video streaming infrastructure, today announces ...

13/11/2023

Yospace and Capella collaborate to change the game for advertising in single live events

Yospace is demonstrating Live Orchestration with Capella at NAB Show (14-17 Apr...

13/09/2023

Yospace appoints Paul Davies as Head of Marketing

Photo by Jacob Sacks-Jones Staines-upon-Thames, UK, 13th September, 2023 Yospace, the pioneer of server-side ad insertion (SSAI), has appointed Paul Davies as ...

17/08/2023

Yospace SSAI underpins TV 2 Norways advertising strategy for TV 2 Play

Staines-upon-Thames,UK, August 17th, 2023 Yospace, the pioneer of server-side ad insertion (SSAI), has partnered with leading Norwegian commercial broadcaste...

08/08/2023

IBC Preview: Yospace to demonstrate the latest SSAI techniques for maximising ad revenues

Yospace is returning to Amsterdam for IBC in September. The company will use the...

12/04/2023

Yospace and Capella partner at NAB to deliver better advertising for live sports

Yospace, the pioneer of server-side ad insertion (SSAI), will partner with CapellaSystems to offer an all-in-one solution that manages live encoding and server-...

12/04/2023

Yospace extends DIRECTV Advertising relationship for server-side ad insertion in live streams and VOD

Yospace, the pioneer of server-side ad insertion (SSAI), has extended its partne...

01/09/2022

Yospace brings the latest innovations in ad insertion to IBC 2022

The server-side ad insertion pioneer marks a decade of innovation at IBC with the launch of a live event orchestration system and live rewind functionality. St...

11/02/2021

Yospace and ITV announce extension for ad insertion in ITV Hub

The extension builds on a collaboration which helped develop and prove the concept of server-side ad insertion technology and adds connected TV to ITV's add...

11/07/2019

Teamwork for dynamic' Total Video advertising sales

Mediengruppe RTL Deutschland and advertising technology provider Yospace are jointly testing targeted, digital spot exchanges. Cologne, Germany, 28th June 2019...

11/07/2019

TEAMWORK FOR DYNAMIC TOTAL VIDEO ADVERTISING SALES

Mediengruppe RTL Deutschland and advertising technology provider Yospace are jointly testing targeted, digital spot exchanges. Cologne, Germany, 28th June...

07/06/2019

Yospace and Seven extend partnership for server-side ad insertion into live OTT

Successful monetisation of major events portfolio and scalable programmatic result in deal renewal with Australian TV network Staines-upon-Thames, UK 30th...

26/03/2019

Yospace to showcase premium server-side ad insertion at NAB 2019

The leading SSAI provider will showcase the latest developments in monetizing live and VoD content, with new features to optimise yield from programmatic demand...

01/03/2019

TV4 extends its relationship with Yospace for server-side ad insertion into live and VoD

Swedens largest commercial broadcaster continues to lead the way in OTT monetisa...

09/01/2019

RTL Group acquires 100% of Yospace Technologies Ltd.

On Tuesday 8th January 2019 RTL Group acquired 100% of Yospace Technologies Ltd. Read the full announcement on the RTL Group website here. About YospaceYospac...

20/12/2018

Yospace achieves breakthrough in reducing ad load for OTT

Server-side ad insertion specialist reports improvement in viewer engagement while delivering ad revenues. Yospace has successfully demonstrated how a red...

02/10/2018

Akamai, SpotX and Yospace team up to Go Live with addressable advertising at scale

NEW YORK and LONDON September 20, 2018 Akamai, SpotX and Yospace have set...

02/10/2018

Yospace provides IBC Award-winning solution for Medialaan

Addressable advertising reduces ad loads and improves user experience. Belgian TV Everywhere provider Medialaan took the highly coveted IBC2018 Innovat...

06/09/2018

Yospace to demonstrate the world's most scalable and trusted server-side ad insertion platform at IBC

The global leader in SSAI achieved unprecedented scale for one-to-one addressabl...

06/09/2018

YOSPACE TO DEMONSTRATE THE WORLDS MOST SCALABLE AND TRUSTED SERVER-SIDE AD INSERTION PLATFORM AT IBC

The global leader in SSAI achieved unprecedented scale for one-to-one addressabl...

18/07/2018

Yospace and Medialaan solution for reducing ad loads in Live Simulcast recognised by the IBC2018 Innovation Awards

Breakthrough in server-side ad insertion technology sets a new standard for broa...

05/06/2018

Yospace and BT Sport win at the 2018 Sports Technology Awards

Staines-upon-Thames, UK - 4thMay 2018 Yospace and BT Sport have won the award for Most Innovative Sports Partnership at The Yahoo Sports Technology Awards. Th...

05/06/2018

Yospace and Medialaan achievement recognised by The Connies

Staines-upon-Thames, UK - 9thMay 2018 The work of Yospace and Medialaan, Belgium's leading commercial broadcaster, has been recognised at the 2018 Connies ...

01/05/2018

Inside Secure and Yospace Develop Innovative Approach to Bypass Ad Blockers

Tracking pixels on device with Inside Secures ad protection solution and Yospaces platform help publishers maximize their revenues Aix-en-Provence, Fra...

26/03/2018

Yospace to showcase the world's most advanced server-side ad insertion technology at NAB Show

Advanced dynamic ad insertion technology setting the standard for OTT monetizati...

26/03/2018

Yospace to showcase the worlds most advanced server-side ad insertion technology at NAB Show

Advanced dynamic ad insertion technology setting the standard for OTT monetizati...

22/03/2018

Yospace and Medialaan shortlisted for The Connies 2018

Yospace and Medialaan have been shortlisted for The Connies , one of the most prestigious awards on the calendar for OTT broadcasting. This is the third year ...

19/03/2018

Akamai and Yospace bowl up dynamic ad insertion for live cricket with SonyLIV

Bengaluru, India - March 15, 2018 - Akamai Technologies, Inc. (NASDAQ: AKAM), the world's largest and most trusted cloud delivery platform, today announced ...

15/02/2018

Yospace and BT Sport shortlisted for The Sports Technology Awards

Staines-upon-Thames, UK - 15th February 2018 Yospace and BT Sport have been shortlisted for the 2018 Sports Technology Awards for Server-side Dynamic Ad Insert...

18/01/2018

Yospace and NexPlayer announce integration that helps broadcasters monetise live streams on HTML5 platforms

Staines-upon-Thames, UK 17th January 2018 Yospace and NexStreaming have today an...

12/12/2017

Yospace win at the Content Innovation Awards

Staines-upon-Thames, UK - 15th October 2017 Yospace and BT Sport were recognised at the Content Innovation Awards for the completion of a full season of sports...

12/12/2017

Advanced advertising is imperative for broadcasters looking to compete with major internet players, according to report

London, UK - 29th November 2017 Leading international research and strategy con...

06/11/2017

TV4 and Yospace achieve Swedish first with server-side Dynamic Ad Insertion for live channels

London, 1st November 2017 - Sweden's largest commercial broadcaster, TV4, ha...

30/10/2017

Yospace to present Ad Copy Management paper at Streaming Tech Sweden

Staines-upon-Thames - 30th October 2017 Yospace CTO David Springall is to present a paper, entitled Translating Broadcast Ad Copy Principles to the Dynamic Ad...

18/10/2017

Yospace Announces Dynamic Ad Insertion Technology Support for Harmonic VOS Media Processing Platform

Staines-upon-Thames, UK 18th October 2017 Yospace has announced support of serve...

09/09/2017

New research finds significant untapped revenue potential in live IP-delivered television

Staines-upon-Thames, UK - 07 September 2017 Yospace, the industry leader in dyn...

05/09/2017

Videology partner with Yospace to deliver end-to-end addressable TV advertising solution

London - 5th September 2017 Videology, a leading software provider for converge...

30/08/2017

Medialaan and Yospace launch ground-breaking Dynamic Ad Insertion project for live streaming

Staines-upon-Thames, UK - 21st August 2017 Belgium's leading commercial bro...

03/08/2017

Bitmovin Partners with Yospace

With Yospace partnership, Bitmovin can now stitch ads directly into streaming video content, creating a broadcast-like transition between ads and content. SAN ...

01/08/2017

Yospace announced as a CSI Awards finalist

Staines-upon-Thames, UK - 1st August 2017 Yospace is shortlisted for the Best TV everywhere or multi-screen video' category in this years' coveted CSI...

21/07/2017

Sky Deutschland chooses Yospace's dynamic ad insertion platform for Sky Go

Staines-upon-Thames, UK - 18th July 2017 Sky Deutschland has chosen Yospace's dynamic ad insertion platform to monetise live channels on Sky Go, the leadin...

12/07/2017

Yospace and Adstream publish paper to promote Ad Copy Management

Yospace and Adstream have published a paper, entitled Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age , to promote their findings on h...

10/07/2017

BT Sport extends its relationship with Yospace for dynamic ad insertion

Staines-upon-Thames, UK - 6th July 2017 BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace. ...

15/06/2017

Yospace to live stream Mobile World Congress

At the 2017 GSMA Mobile World Congress, the award-winning broadcast service, Mobile World Live TV, will again be streamed across web and mobile by Yospace. Two...

22/05/2017

Yospace and MTM launch the Linear IP Video Forum at Connected TV World Summit

Connected TV World Summit, London, UK - 18th May 2017 Yospace and MTM are pleased to announce an exciting new research programme exploring the evolution of the...

20/04/2017

Keepixo and Yospace teaming up for Dynamic Ad Insertion

Grenoble, France - Staines, UK - April 20, 2017. Keepixo, a leading provider of software-based head-end solutions for IPTV and OTT, and Yospace, a leading prov...

04/04/2017

Yospace and SpotX showcase programmatic Dynamic Ad Insertion at NAB

Yospace and SpotX have teamed up to provide a demonstration of programmatically-sold Dynamic Ad Insertion for live online television at NAB. Book an appointmen...

15/03/2017

STV PLAYER FIRST TO PROVIDE TARGETABLE DYNAMIC AD INSERTION IN LIVE STREAMING ON AMAZON FIRE TV

STV Player has announced it is the first broadcaster globally to provide fully t...

23/02/2017

Yospace to live stream Mobile World Congre

At the 2017 GSMA Mobile World Congress, the award-winning broadcast service, Mobile World Live TV, will again be streamed across web and mobile by Yospace. Two...