Yospace and Medialaan solution for reducing ad loads in Live Simulcast recognised by the IBC2018 Innovation Awards

18/07/2018

Breakthrough in server-side ad insertion technology sets a new standard for broadcasters planning for millennial viewers.

Yospace and Medialaan have been shortlisted for a prestigious IBC2018 Innovation Award for their work on enhanced live streaming with reduced ad loads.

The technology allows viewers to rewind a live stream then receive shorter ad breaks so that they are able to catch up with the live action. Ad breaks that have already been seen can be skipped. The project is one of four shortlisted in the Content Delivery category and one of 200 entries overall.

Medialaan, the largest commercial broadcaster in Belgium, wanted to deliver a modern, dynamic experience for its digital-savvy viewers and engage millennials in a way that was more aligned to many of the ad-free services they had grown up watching. Yospaces server-side ad insertion (SSAI) platform with Non-Linear Startover allowed them to do that.

The project was underpinned by the fact that ad spots opened up by Yospaces platform are fully addressable and, as a result, are more valuable to Medialaan. Any loss in revenue due to the delivery of fewer ads to the viewer is compensated by the fact that any ads that are viewed generate a higher return.

Research from FreeWheel, an ad-tech partner in the Medialaan project, suggests a 30% reduction in ads would lead to a 5% increase in video watched. As described by nScreenMedia in the USA, reducing ad load does not stack up commercially unless addressability is applied. The combination of these two factors in the Medialaan project are what make it such an important step forward for the wider industry.

To get onto this shortlist, you have to demonstrate an innovative but practical and proven solution to a real challenge. This really is the best of the best, said Michael Lumley, chair of the panel of international editors and consultants which decides the IBC Innovation Awards. The IBC Innovation Awards get more competitive year after year, and to make it to the final shortlist is a remarkable achievement. Congratulations to Medialaan and Yospace!

The awards will be presented on Sunday 16th September at IBC2018, to be held at the RAI in Amsterdam. Visit Yospaces stand at 14.G14.

About YospaceYospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.

Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.

In early 2019 Yospace was 100% acquired by RTL Group.

Media contact

Recommended Reading

IBC Preview: Yospace to demonstrate the latest SSAI techniques for maximising ad revenuesAug 8, 2023

Yospace extends DIRECTV Advertising relationship for server-side ad insertion in live streams and VODApr 11, 2023

Yospace and Capella partner at NAB to deliver better advertising for live sportsApr 6, 2023

LINK:	http://www.yospace.com/2018/07/18/yospace-and-medialaan-solution-for-r...
	See more stories from yospace

Yospace and Medialaan solution for reducing ad loads in Live Simulcast recognised by the IBC2018 Innovation Awards

More from Yospace

29/07/2025

20/03/2025

23/01/2025

09/09/2024

05/09/2024

20/08/2024

14/03/2024

13/11/2023

13/09/2023

17/08/2023

08/08/2023

12/04/2023

12/04/2023

01/09/2022

11/02/2021

11/07/2019

11/07/2019

07/06/2019

26/03/2019

01/03/2019

09/01/2019

20/12/2018

02/10/2018

02/10/2018

06/09/2018

06/09/2018

18/07/2018

05/06/2018

05/06/2018

01/05/2018

26/03/2018

26/03/2018

22/03/2018

19/03/2018

15/02/2018

11/02/2018

18/01/2018

12/12/2017

12/12/2017

06/11/2017

30/10/2017

18/10/2017

09/09/2017

05/09/2017

30/08/2017

03/08/2017

01/08/2017

21/07/2017

12/07/2017

10/07/2017