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HelloFCB+ helps fathers get the gift they really deserve this Father's Day

21/06/2019

21 June, 2019 - 08:03

In a new campaign by HelloFCB for Pernod Ricard and The Glenlivet, The Great Fathers Day Gift Upgrade gave dads a way to get the gift they really deserved this Fathers Day - a bottle of The Glenlivet.

The insight was built around the fact that Fathers Day gifts are often below average. A worlds best dad mug. A braai tool. Socks, again. Even a piece of macaroni art to hang on the office wall. After all, its the thought that counts.

But this year, The Glenlivet persuaded fathers to use these awful but thoughtful gifts to their advantage. By simply photographing them and tagging The Glenlivet on any social media channel, an expert analysed each piece, let fathers know what discount it was worth and sent them on their way to bottleshop.co.za to redeem a discount on a bottle of The Glenlivet.

This campaign proves that it is possible to make eCommerce creative and alluring, and that a human truth will always pave the way for effective work, said Mike Barnwell, CCO of HelloFCB .

Embedded video for HelloFCB helps fathers get the gift they really deserve this Father's Day

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