Sony Pixel Power calrec Sony

On the Gridiron: Seattle Seahawks Production, Ops Teams Keep Fans at the Heart of Game Day at CenturyLink Field

22/10/2020

On the Gridiron: Seattle Seahawks Production, Ops Teams Keep Fans at the Heart of Game Day at CenturyLink Field Known for their volume and support, The 12s' are honored throughout the stadium By Kristian Hernandez, Associate Editor

Wednesday, October 21, 2020 - 2:51 pm

Print This Story | Subscribe

Story Highlights

Many professional sports have opted for a return to play inside a sanitized bubble. Not the NFL. Without skipping a beat, the league is soldiering on with regular-season games in all 30 stadiums across the country. Similar to our At the Ballpark series, On the Gridiron examines the new routines, habits, and production philosophies of in-venue personnel on any given Thursday, Sunday, or Monday.

For any given NFL franchise, fans are always the top priority, but, in the Pacific Northwest, the Seattle Seahawks' fanbase is the difference-maker. Known as The 12s, they use their passion and vocal cords to change the tide of a game. As a blanket of silence sits over CenturyLink Field, production and operations have worked together to develop a plan that still heavily involves the team's followers at the venue.

I'm not sure I'll ever get used to [working in] an empty stadium, says Mike Tremel, director, technical operations, Seattle Seahawks. To me, sports are about the fans, and they are our motivation behind what we do. Operations is trying to keep game day as normal as possible and help facilitate the vision of our production team.

MORE ON THE GRIDIRON INTERVIEWS

Silver and Black Productions, Las Vegas Raiders Build New Roots During Allegiant Stadium's Inaugural Season

Philadelphia Eagles Embrace Virtual Workflows for Efficient Regular-Season Strategy

New York Giants Entertain At-Home Fans With Daily Digital, Linear Programming

While SoFi Stadium Remains Empty, Los Angeles Chargers Refine Production Workflows

Atlanta Falcons Acclimate to Evolving Set of COVID-19 Policies at Mercedes-Benz Stadium

Minnesota Vikings Adjust Content Approach at High-Tech U.S. Bank Stadium

How the Kansas City Chiefs Celebrated Super Bowl LIV, Displayed Moment of Unity Before 2020 Season Opener

Carolina Panthers' Mike Bonner Gets Settled in New Role Amid Interesting Circumstances

Indianapolis Colts Facilitate Remote Radio Broadcasts of Away Games from Lucas Oil Stadium

Baltimore Ravens Adjust In-Game Operations To Feed More Content to Digital, Social Platforms

After Busy Offseason, Denver Broncos Welcome Limited Fans Back to Empower Field at Mile High in Week 3

San Francisco 49ers Production Team Shifts Gears To Engage the Players

Jacksonville Jaguars Reflect on In-Stadium Fans During Week 1, Connecting With Duval' Community

Without Raucous Crowds, New Orleans Saints Adapt to a Quiet Mercedes-Benz Superdome

Love to the 12s: Large Mural Lists Names; Microsoft Teams Offers Interactivity When the organization met to discuss possible ways to integrate these loyal supporters into the game-day experience, they wanted to preserve a home-field advantage.

Names of Seahawks season-ticket holders are displayed on this mural in the hallway under the stadium.

We definitely still hear our fans in the community, says Ryan Madayag, director, game entertainment and special events, fan development, Seattle Seahawks. We've shifted our focus from a content standpoint. So a lot of our hype videos are on our digital platforms now, and our game-day priority is to create that home-field advantage.

The 12s may not be at CenturyLink in person, but technology and traditional artistry are making sure that they are there in spirit. For instance, the corridors leading to the locker room have a personal touch that reminds the players whom they're playing for.

Wide receivers D.K. Metcalf and David Moore interact with fans virtually.

When they park their cars and come into the stadium, he explains, we have this huge mural of a giant 12, and every single season-ticket holder's name is inside it. They know that the 12s have their back because it's one of the first things that they see before entering the locker room.

This year, the Seahawks were expected to use their stainless-steel Seahawks head that players typical run out of. In accordance with field-level restrictions and the fact that no fans would see this structure, the team revised this idea for the tunnel and opted for a different approach.

We designed a giant screen at the end of the tunnel for this program, called the Pregame Huddle, says Madayag. We have fans that are on the Microsoft Teams platform that can see the players come out, and the players are actually interacting with these groups. We had our Crucial Catch game that acknowledges early screening to intercept cancer, so we had cancer survivors and healthcare workers in the audience.

Extra Room: A Storage Closet Becomes a Control-Room Offshoot Across professional sports, in-venue crews are following strict health and safety guidelines to curb the spread of COVID-19. Some have resorted to dispersing crew members into any available space, including empty areas in the press box and offices. The Seahawks are following that route, using three separate parts of their facility, and Tremel and his staff flipped an old storage closet into one of the three current production locations.

The 12s are prominently featured in CenturyLink Field, including this walkway toward the locker room.

It's now a suite next door to our control room, where seven staffers are responsible for doing replay and editing, he says. There's a lot of work that has gone into this to make sure that we can keep this big production going. From what was originally 32 or so people in our main control room, we've cut that number to 16 in that one space. We've also added KVM capacity, [enabling] the people that handle quality control [to] work fr
LINK: https://www.sportsvideo.org/2020/10/21/on-the-gridiron-seattle-seahawk...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

03/04/2026

2026 NAB Show Exhibitor Insight: Techex

Share Copy link Facebook X Linkedin Bluesky Email...

03/04/2026

TelevisaUnivision Signs New Nielsen Media Intelligence Deal

Share Copy link Facebook X Linkedin Bluesky Email...

03/04/2026

The WNET Group, JIB Launch NHK World-Japan in New York

Share Copy link Facebook X Linkedin Bluesky Email...

03/04/2026

NAB Leadership Foundation Welcomes New Board Members

Share Copy link Facebook X Linkedin Bluesky Email...

03/04/2026

EverPass Media Expands Distribution Deal with Netflix

Share Copy link Facebook X Linkedin Bluesky Email...

03/04/2026

Versant Acquires AI-Data Platform StockStory

Share Copy link Facebook X Linkedin Bluesky Email...

03/04/2026

CVP Grows European Footprint with Strategic Expansion in...

CVP, one of Europe's leading suppliers of professional video and broadcast solutions, today announces the launch of its new German operation and the formati...

03/04/2026

MRMC Announces Appointment of Chief Operating Officer

Mark Roberts Motion Control (MRMC) today announces the appointment of Nick Barthee as Chief Operating Officer, strengthening its leadership as the company conti...

03/04/2026

Net Insight Introduces Programmable Trust Boundaries for...

Net Insight introduces programmable Trust Boundaries that make live media interconnection predictable as traffic moves between facilities, networks and cloud en...

03/04/2026

Winning in the new media economy: Avid showcases AI-powered, connected intelligence to unlock media value at NAB Show 2026

Winning in the new media economy: Avid showcases AI-powered, connected intellige...

03/04/2026

NUGEN Audio CEO Dr. Paul Tapper to Lead Presentation About Dialog Intelligibility and Loudness at NAB 2026

NUGEN Audio CEO Dr. Paul Tapper to Lead Presentation About Dialog Intelligibilit...

03/04/2026

NAB Show 2026: PlayBox Neo Highlights Workflow, Security, and IP Advances

NAB Show 2026: PlayBox Neo Highlights Workflow, Security, and IP Advances Brie Clayton April 2, 2026 0 Comments PlayBox Neo will showcase the latest i...

03/04/2026

For Taku Hirano, Everything Is Connected

For Taku Hirano, Everything Is Connected From touring and composition to teaching and instrument design, the in-demand percussionist sees it all as one body o...

03/04/2026

Berklee Honors Humberto Ramirez with Master of Latin Music Award

Berklee Honors Humberto Ramirez with Master of Latin Music Award The alumnus and acclaimed trumpeter is honored for his influence as a performer, composer, an...

02/04/2026

HBO and NFL Films Announce Hard Knocks: Training Camp with the Seattle Seahawks, Debuting August 11

HBO and NFL Films have announced Hard Knocks: Training Camp with the Seattle Sea...

02/04/2026

NAB 2026: Haivision Unveils Makito ONE Video Transport Platform

Haivision has announced the Makito ONE, a single-blade video encoding and decoding platform, at NAB Show 2026. The platform combines dual-channel video encoding...

02/04/2026

NAB 2026: Telestream Introduces UP.Lens Cloud-Based Multiviewer and Monitoring Service

Telestream has introduced UP.Lens, a cloud-based multiviewer and monitoring serv...

02/04/2026

NAB 2026: MRMC to Showcase Robotic Camera Technology and Mark 60th Anniversary

Mark Roberts Motion Control (MRMC) will exhibit at NAB Show 2026 (Booth C5220, April 19-22, Las Vegas Convention Center), marking the company's 60th anniver...

02/04/2026

NAB 2026: Net Insight Introduces Programmable Trust Boundaries for Live Media Interconnection

Net Insight has introduced programmable Trust Boundaries, a feature integrated i...

02/04/2026

NAB 2026: Bitmovin Adds SGAI Support to Playback Products

Bitmovin has announced support for SGAI (Server-Guided Ad Insertion) in its playback products, using HLS interstitials. SGAI combines elements of client-side an...

02/04/2026

Binghamton University Athletics Adds Riedel SimplyLive RiMotion R12 for Student-Run Productions

Riedel Communications' SimplyLive RiMotion R12 replay system is supporting B...

02/04/2026

NAB 2026: LTN and Ateme Announce Integration of Video Processing with IP Transport

LTN, a managed IP video transport company, and Ateme, a video compression and de...

02/04/2026

TDF Expands Channel Capacity on Terrestrial Broadcast Network with Harmonic

Harmonic has announced that TDF, a broadcast infrastructure operator in France, has deployed Harmonic's XOS Advanced Media Processor and ProStream X Video S...

02/04/2026

United Rugby Championship Reports First-Year Results with Eluvio Streaming Platform

Eluvio and the United Rugby Championship (URC) have announced first-year results...

02/04/2026

Kansas City Current and Scripps Sports Announce ION as Broadcast Home of 2026 Teal Rising Cup

The Kansas City Current and Scripps Sports have announced that ION will broadcas...

02/04/2026

ESPN Announces Courtside Alt-Cast for Women's Final Four

ESPN will debut Courtside at the Women's Final Four Presented by AT&T, an alt-cast airing Friday, April 3 at 7 p.m. and 9:30 p.m. ET on ESPN2, and Sunday, A...

02/04/2026

PAMA and Shure Accept Applications for 6th Annual Mark Brunner Professional Audio Scholarship

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are ...

02/04/2026

ESPN's MegaCast Coverage of 2026 NCAA Women's Final Four Begins Friday, April 3 in Phoenix

ESPN's MegaCast Coverage of 2026 NCAA Women's Final Four Begins Friday, ...

02/04/2026

DAZN Launches Playmakers Creator Program

DAZN has announced the launch of DAZN Playmakers, a global influencer program designed to build a network of sports content creators. The programme will give cr...

02/04/2026

NFL Network Unveils New Production Ops Leadership Structure as ESPN Takes Over

Tony Cole, Jessica Lee shift into new roles reporting to ESPN SVP/Content Operations Chris Calcinari....

02/04/2026

TNT Sports and CBS Sports to Reunite Michigan's Iconic Fab Five for Special NCAA Men's Final Four Altcast on truTV & HBO Max

Michigan's Fab Five will reunite for an alternate presentation of the Mich...

02/04/2026

Coming of Age: ESPN and NHL's Inside Out Classic Marks Another Step Forward for the Animated Alternative Broadcast

Real-time tracking, virtual production, and Pixar storytelling converge for Apri...

02/04/2026

Streaming Around the Moon: NASA+ Goes Live From Historic Artemis II Mission

NASA's long-awaited Artemis II mission has launched four astronauts on a 10-day journey around the moon, marking the first manned launch toward the moon sin...

02/04/2026

Release Rundown: What to Watch in April, From Bunnylovr to Omaha

(L-R) Molly Belle Wright, Wyatt Solis, and John Magaro appear in Omaha by Cole Webley, an official selection of the 2025 Sundance Film Festival. (Photo courte...

02/04/2026

VEMIA Auction incoming

4 - 11 April 2026 VEMIA's latest gear auction is just around the corner, and there's already a wealth of sought-after instruments and studio gear li...

02/04/2026

Universal Audio's Voice Of God now native

Little Labs emulation now available to all The latest Universal Audio plug-in to become available outside of the company's DSP-powered UAD2 platform has...

02/04/2026

SBS Welcomes Back Cup Fever! For The Biggest FIFA World Cup Ever

SBS Welcomes Back Cup Fever! For The Biggest FIFA World Cup Ever 2 April, 2026 Media releases Santo Cilauro, Ed Kavalee and a host of special guests retur...

02/04/2026

Truth. Power. Perspective: NITV's Flagship Current Affairs Programs Return to Lead the National Conversation

Truth. Power. Perspective: NITV's Flagship Current Affairs Programs Return t...

02/04/2026

L3Harris Powers First Crewed Mission Around the Moon in 50 Years

L3Harris has successfully powered the historic launch of the Artemis II mission, providing propulsion and avionics....

02/04/2026

Scripps Completes Sale of WRTV to Circle City Broadcasting

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

GoVertical! AiDi Powers Real-Time 9:16 Autocropping for I...

Already deployed extensively by NBC Sports, FOR-A Corporation will demonstrate GoVertical! AiDi, the real-time 9:16 autocropping feature of viztrick AiDi, durin...

02/04/2026

Elite Media Technologies Selects Interra Systems BATON Fi...

Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, announced that Elite Media Technologies has selected its B...

02/04/2026

TDF Expands Broadcast Channel Lineup with Harmonic

Harmonic's Media Processing Solutions Maximize Bandwidth Efficiency for Terrestrial Broadcast Delivery Harmonic (NASDAQ: HLIT) today announced that TDF, a...

02/04/2026

FOR-A's Software-Defined, AI-Powered Development Advances...

NBC Sports Deploys viztrick AiDi to Stream Live Events in 9:16 Mobile-First Formats with Auto Tracking, Development Signals Strategic Shift for FOR-A Long reco...

02/04/2026

Evergent showcases innovations in sports streaming and mo...

Evergent will showcase new innovations in subscriber lifecycle management and monetization at NAB Show 2026 (Las Vegas, April 18 22), including: New advances i...

02/04/2026

Binghamton University Strengthens Student Run Productions...

Riedel Communications is proud to be part of Binghamton University, State University of New York, Athletics' milestone year, celebrating the university'...