
How we see HDR
Are you seeing what I'm seeing?
In this month's blog we unpack the miracle of colour, and explain how we're bringing incredible HDR colour to everybody, regardless of their studio setup and equipment
We're all familiar with the idea that the colours we see might not be the colours that others see. Indeed, it's frequently this realization about colour that is the catalyst for teenagers everywhere suddenly understanding the concept of solipsism - the idea that the only thing we can be truly sure of in this world is the existence of a self'. Which inevitably leads to them suddenly deciding to wear only black and carry a beaten-up copy of Bertram Russel's History of Western Philosophy' with them everywhere.
But the idea that I don't see the same kind' of green as you do goes even further than the inability for us to compare the experience of our eyes - questioning whether our sensors work in the same way. Because in reality, there are some colours that we literally aren't seeing: we don't have the colour cones to pick them up. Instead, they are our brain's best guess at what is happening. It's effectively the ol' grey sponge filling in the gaps where information is missing.
This happens with quite a few colours - you can see in the helpful chart below. Green s - yep, the brain knows what's going on there. Everything in-between is just your brain shrugging and saying meh, this'll do'.
Think Pink
The extent to which the brain is making up things becomes particularly pronounced with magenta. See, we're often used to seeing colours in a wheel, but in reality they exist on a spectrum based on wavelength - and as you probably know, if you extend the sides of that spectrum you don't get more colours, you get other exciting things like microwaves or gamma waves. So magenta is our brain's best attempt to circle the square and bridge the gap between the furthest edges of red and violet. It's a truly theoretical colour. This differs from - say - yellow, which does exist on the light spectrum, but which we don't have the cones to see. So our brains just made something up. But speak to a Goldfish, and they really are seeing' yellow, because they've got the right kind of cones for it.
And even if we could see' any of these colours, our poor old brain is just doing best guess work anyway, because it can't be bothered to work with the sheer volume of data hitting it every second (2*10 photons per seconds, which for those that don't like maths, is really quite a lot). So it just grabs a sample of that and averages things out. It might be lazy, but it certainly seems pretty effective (which Bill Gates would certainly approve of, declaring famously: Ask a lazy person to do a hard job. Because a lazy person will find an easy way to do it.
Why this sudden colour obsession? HDR, of course
All of this is to say that given that our eyes are actually kind of primitive when it comes to dealing with concepts of colour, it's quite remarkable that we experience such a vibrant, colour-rich world.
And of course technology has had a hard time trying to play catch up with the remarkable things that our brains have been doing in large part because they are limited to dealing with the reality' of electromagnetic waves, rather than having the luxury of making things up like our brain does.
But the progress has been significant. The last black and white broadcast was in 1967. 50 years later and we now have HDR; a technology that has significantly extended the range of luminosity in which differentiation can be achieved - in essence meaning that areas which once would have been marked only by washed-out bright light or dark shadow now display greater detail. The net result is a deeper, richer and more vibrant image. Something that far better replicates our own experience of the world.
With technological progress comes empty pockets
Of course it's great that we've made this progress within the broadcast industry, and audiences are benefitting hugely. But as with any technological progression, there's a constant concern for implementers relating to the cost of implementation - particularly in an industry where change and progress can be fast-paced. Just as you've kitted out the studio to deal with one thing, the next big thing has rolled around and you're stuck with legacy systems and no more money in the upgrade account to keep up.
It's this concern that has always been at the root of our IP evangelism. One of the most significant benefits of IP-based broadcast and production systems is their immense amount of flexibility and their future-proof nature: they're ready to tackle and accommodate pretty much any new developing standard or technology. And our VB440 aims to sit at the heart of all this - facilitating the highest levels of production, whether in a fixed studio, a remote OB van, or a distributed network of individual operators, whilst constantly evolving to accommodate new standards; JPEG XS, immersive audio, and now HDR.
HDR - anywhere, anytime, anyhow
Indeed, in the field of HDR, we've managed to pull off a pretty clever trick that means that studios can work with HDR outputs without needing the immense investment associated with upgrading their monitors and hardware to accommodate its specific demands.
In essence, what we've managed to do is create a visual preview of HDR outputs that can be displayed on any browser and monitor - even, or perhaps especially - those which are not specifically HDR compatible. This is achieved by converting the specific coding of the HDR image into the sRGB colourspace of the browser, thus effectively mimicking' a localised preview of what the HDR output will be like for audiences.
T
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
26/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/10/2026
The company helps content owners take advantage of the burgeoning FAST business to give viewers more choices
Amagi EVP, Global Sales, SaaS, Dan Marshall has se...
26/10/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
26/10/2026
Diversified has launched Google Beam demo centers in Los Angeles, Chicago, Nashville and Newark. The centers let businesses try HP Dimension with Google Beam, a...
26/10/2026
Indian news broadcaster NDTV has adopted Amagi's AdFlow Orchestrator to improve channel performance on FAST (Free Ad-supported Streaming TV) and Connected T...
26/10/2026
TEGNA and the Houston Comets have announced a multi-year partnership making KHOU...
26/10/2026
The San Antonio Spurs have named Sinclair Broadcast Group their new over-the-air media partner, bringing Spurs basketball to local fans beginning with the 2026-...
26/10/2026
FOX Sports will mark Veterans Day weekend with two days of NFL and college footb...
26/10/2026
DIRECTV has signed a multi-year distribution agreement with the NHL for four tea...
26/10/2026
How does NBC Sports manage transmission operations for the Super Bowl, Winter Ol...
26/10/2026
University of Texas Athletics and the Business of Sports Institute (BOSI) in the...
26/10/2026
Classmates at Ithaca College and in the Game Creek Video Apprenticeship Program,...
26/10/2026
NAB Show New York and the SMPTE Summit will co-locate at the Javits Center in 2027, bringing together two leading events serving the media and entertainment ind...
26/10/2026
A 10-person team at American Family Field is supporting live game and studio pro...
26/10/2026
Combining four plug-ins aimed at vocal and dialogue work
NoiseWorks Audio have announced the Complete Bundle, a collection which brings together VoiceAssist...
26/10/2026
Boasts improved A-D & D-A specs
RME's flagship converter and headphone amp has just been treated to an upgrade that introduces redesigned converter circ...
26/10/2026
The company has partnered with the telecom provider lcom to launch Play , its n...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
NASHVILLE, OCTOBER 26, 2026 NUGEN Audio has launched VisLM 3, the newest generation of its award-winning loudness metering solution, ahead of AES Show 2026: N...
26/10/2026
CaptionX Launches Clips: Turns Long Videos Into Shorts, Working Entirely From th...
26/10/2026
Horror Film Killer Rental Shot with Blackmagic Design Cameras
Brie Clayton October 26, 2026
0 Comments
Genre mixing film shot with eight URSA Mini Pro...
26/10/2026
PlottoFilm puts script breakdown, storyboards and AI shot generation in one brow...
26/10/2026
NUGEN Audio VisLM 3 Delivers an Array of Tools to Help Professionals Adapt to Ev...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
YouView joins ChangeTheFace to help advance inclusion in technologyOct 26, 2026
Building a more inclusive technology industry takes shared action. That's w...
26/10/2026
YouView celebrates double CSI Awards win with EE TVOct 26, 2026
We're delighted to celebrate EE TV's success at the 2026 CSI Awards, picking up two pre...
26/10/2026
The multi-award-winning comedy from acclaimed director Michael Winterbottom retu...
26/10/2026
As the EU-Mercosur agreement moves closer to implementation, creating one of the world's largest trading areas, much of the focus has been on tariffs. But a...
26/10/2026
Toru , Poland
2026 FilmLight Colour Awards Winners Ceremony Sunday 8 November, 4pm
Seminar Room
Join us along with special guests to celebrate the 2026 FilmL...
26/10/2026
Comscore to Announce Third Quarter 2026 Financial ResultsRESTON, VA, Oct 26, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting a...
26/10/2026
CUPERTINO, CALIFORNIA Apple today unveiled the all-new iPad mini, featuring a st...
25/10/2026
New 76-key model joins the CK61 and CK88
Yamaha have added a third model to their CK range of portable stage keyboards with the CK76. This brings a 76-key o...
25/10/2026
Do Not Play It By Ear: Next The PrePros Will Focus On All Things Music & Sound
Brie Clayton October 25, 2026
0 Comments
Panel Features Sonic Union, 72...
25/10/2026
Zebra Streaming Equips OB Truck with Blackmagic Design
Brie Clayton October 25, 2026
0 Comments
Designed to scale, the unit packs a range of gear to d...
24/10/2026
Added to the broadcast lineup are 4K and 8K Nucleus cameras, more AR initiatives, two aerial drones, a fleet of high-speed cameras
FOX Sports will broadcast Ga...
24/10/2026
By Ramona Flume
For members of the LGBTQ community around the world, love can ...
24/10/2026
Creative morphing multi-effects with X-Y control
Sample Logic have launched Quadra, a multi-effects plug-in built around an X-Y pad that blends between four...
24/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/10/2026
Hit Horror Film Buddy Created with DaVinci Resolve Studio
Brie Clayton October 23, 2026
0 Comments
Colorist Sam Daley created authentic 90s kids'...
23/10/2026
CBS Sports will be the exclusive U.S. Spanish-language rights holder for the Con...
23/10/2026
Fubo has announced new distribution agreements for carriage of seven regional sports networks for the 2026-27 NBA season. Through those agreements, the Fubo str...
23/10/2026
CBC/Radio-Canada has selected Dalet to modernize its news operations across Canada, deploying Dalet Pyramid across the organization. CBC/Radio-Canada operates 2...
23/10/2026
EZDRM has been granted US patent 12,659,532 for a method of delivering DRM-protected content over low-latency WebRTC (Web Real-Time Communication) infrastructur...
23/10/2026
Audio-Technica has acquired a new facility in the Hollywood Media District in Hollywood, California, expanding its U.S. operations. The 8,966-square-foot, two-s...