
How we see HDR
Are you seeing what I'm seeing?
In this month's blog we unpack the miracle of colour, and explain how we're bringing incredible HDR colour to everybody, regardless of their studio setup and equipment
We're all familiar with the idea that the colours we see might not be the colours that others see. Indeed, it's frequently this realization about colour that is the catalyst for teenagers everywhere suddenly understanding the concept of solipsism - the idea that the only thing we can be truly sure of in this world is the existence of a self'. Which inevitably leads to them suddenly deciding to wear only black and carry a beaten-up copy of Bertram Russel's History of Western Philosophy' with them everywhere.
But the idea that I don't see the same kind' of green as you do goes even further than the inability for us to compare the experience of our eyes - questioning whether our sensors work in the same way. Because in reality, there are some colours that we literally aren't seeing: we don't have the colour cones to pick them up. Instead, they are our brain's best guess at what is happening. It's effectively the ol' grey sponge filling in the gaps where information is missing.
This happens with quite a few colours - you can see in the helpful chart below. Green s - yep, the brain knows what's going on there. Everything in-between is just your brain shrugging and saying meh, this'll do'.
Think Pink
The extent to which the brain is making up things becomes particularly pronounced with magenta. See, we're often used to seeing colours in a wheel, but in reality they exist on a spectrum based on wavelength - and as you probably know, if you extend the sides of that spectrum you don't get more colours, you get other exciting things like microwaves or gamma waves. So magenta is our brain's best attempt to circle the square and bridge the gap between the furthest edges of red and violet. It's a truly theoretical colour. This differs from - say - yellow, which does exist on the light spectrum, but which we don't have the cones to see. So our brains just made something up. But speak to a Goldfish, and they really are seeing' yellow, because they've got the right kind of cones for it.
And even if we could see' any of these colours, our poor old brain is just doing best guess work anyway, because it can't be bothered to work with the sheer volume of data hitting it every second (2*10 photons per seconds, which for those that don't like maths, is really quite a lot). So it just grabs a sample of that and averages things out. It might be lazy, but it certainly seems pretty effective (which Bill Gates would certainly approve of, declaring famously: Ask a lazy person to do a hard job. Because a lazy person will find an easy way to do it.
Why this sudden colour obsession? HDR, of course
All of this is to say that given that our eyes are actually kind of primitive when it comes to dealing with concepts of colour, it's quite remarkable that we experience such a vibrant, colour-rich world.
And of course technology has had a hard time trying to play catch up with the remarkable things that our brains have been doing in large part because they are limited to dealing with the reality' of electromagnetic waves, rather than having the luxury of making things up like our brain does.
But the progress has been significant. The last black and white broadcast was in 1967. 50 years later and we now have HDR; a technology that has significantly extended the range of luminosity in which differentiation can be achieved - in essence meaning that areas which once would have been marked only by washed-out bright light or dark shadow now display greater detail. The net result is a deeper, richer and more vibrant image. Something that far better replicates our own experience of the world.
With technological progress comes empty pockets
Of course it's great that we've made this progress within the broadcast industry, and audiences are benefitting hugely. But as with any technological progression, there's a constant concern for implementers relating to the cost of implementation - particularly in an industry where change and progress can be fast-paced. Just as you've kitted out the studio to deal with one thing, the next big thing has rolled around and you're stuck with legacy systems and no more money in the upgrade account to keep up.
It's this concern that has always been at the root of our IP evangelism. One of the most significant benefits of IP-based broadcast and production systems is their immense amount of flexibility and their future-proof nature: they're ready to tackle and accommodate pretty much any new developing standard or technology. And our VB440 aims to sit at the heart of all this - facilitating the highest levels of production, whether in a fixed studio, a remote OB van, or a distributed network of individual operators, whilst constantly evolving to accommodate new standards; JPEG XS, immersive audio, and now HDR.
HDR - anywhere, anytime, anyhow
Indeed, in the field of HDR, we've managed to pull off a pretty clever trick that means that studios can work with HDR outputs without needing the immense investment associated with upgrading their monitors and hardware to accommodate its specific demands.
In essence, what we've managed to do is create a visual preview of HDR outputs that can be displayed on any browser and monitor - even, or perhaps especially - those which are not specifically HDR compatible. This is achieved by converting the specific coding of the HDR image into the sRGB colourspace of the browser, thus effectively mimicking' a localised preview of what the HDR output will be like for audiences.
T
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
30/07/2026
CP Communications provided RF audio, RF video, communications, RF coordination, ...
30/07/2026
OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...
30/07/2026
LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...
30/07/2026
Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...
30/07/2026
FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...
30/07/2026
ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...
30/07/2026
The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....
30/07/2026
Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...
30/07/2026
Blackmagic Design has released the UltraStudio Express 3G family, a pair of USB4 capture and playback devices compatible with Mac, Windows, and Linux computers ...
30/07/2026
ESPN has reached a media rights agreement with the Women's Pro Baseball League (WPBL), making ESPN the national streaming home of the league's 2026 seas...
30/07/2026
Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin wi...
30/07/2026
The Columbus Blue Jackets will simulcast all game broadcasts across television and radio beginning with the 2026-27 NHL season. Under the new format, the televi...
30/07/2026
TMRW Sports has selected Populous as architect for a purpose-built stadium for its professional flag football league, being developed in partnership with the NF...
30/07/2026
SiriusXM has announced SiriusXM Sports Pass, a new subscription plan launching September 1 that bundles the company's sports audio programming into a single...
30/07/2026
Leagues, broadcasters, and technologists gather to tackle cloud economics, distr...
30/07/2026
A major player in the cloud-based solutions, Amazon Web Services (AWS) has conti...
30/07/2026
The NBA will provide production for all local game broadcasts, including pregame and postgame coverage...
30/07/2026
Cosm will open its fourth immersive sports and entertainment venue in downtown Detroit on September 10. Located at 25 Cadillac Square, adjacent to Campus Martiu...
30/07/2026
NFL Network will be available on the ESPN App beginning July 30 for Unlimited plan subscribers. The addition brings NFL Network's live games, studio program...
30/07/2026
NEP Group has added Riedel's SimplyLive Production Suite to NEP Platform, giving customers access to the live production software through NEP's orchestr...
30/07/2026
LOS ANGELES, CA, July 30, 2026 - The nonprofit Sundance Institute today announce...
30/07/2026
A new take on classic algorithmic reverbs
Waves have just introduced a new flagship algorithmic reverb plug-in that offers the company's take on the ico...
30/07/2026
Save up to 30% on virtual instruments & plug-ins
Arturia have recently launched their annual Summer Sale, which sees discounts of up to 30% applied across a...
30/07/2026
ActiveAnalogue technology powers new flagship modular console
A year on from the launch of the Oracle, SSL have revealed a new flagship console which they s...
30/07/2026
Up to 22dBA of passive attenuation
The latest arrival to the beyerdynamic range introduces a new compact monitoring headphone that's been designed to ta...
30/07/2026
As part of its traditional graduation ceremony, SGL Carbon honored the achievements of a total of twelve young professionals who successfully completed their ap...
30/07/2026
Premiere date revealed for SBS Original drama The Airport Chaplain, starring Hug...
30/07/2026
TVNZ and Evergent are celebrating a major TVNZ milestone - the evolution from a free-to-view, ad-supported business into a hybrid model, offering premium sport...
30/07/2026
WebMiere Adds Native VP9/AV1 WebM/MKV Import to Adobe Premiere Pro
Brie Clayton July 29, 2026
0 Comments
Brought to you by KawaiiEngine, WebMiere is a...
30/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/07/2026
At IBC2026, GlobalM will showcase the latest evolution of its software-defined media platform, enabling broadcasters, telecom operators and media organisations ...
30/07/2026
At the 2026 TAB Show, Digital Alert Systems will highlight and demo the new DAS-Link AIR, an over-the-air common alert protocol (CAP) dissemination system for ...
30/07/2026
OpenDrives Named to the 2026 CRN Storage 100 List
Company Recognized Among the 50 Coolest Software-Defined Storage Vendors for Unlimited Capacity, S3 Hybrid M...
30/07/2026
New Scene Search capability in VIDA Content OS makes video content itself searchable, letting broadcasters and streamers find key moments across millions of ass...
30/07/2026
July 30th, 2026
TRIBECA FILMS ANNOUNCES SUMMER 2026 ACQUISITIONS INCLUDING L...
30/07/2026
Thursday 30 July 2026
Which WSL matches are Sky Sports showing on the 2026/27 opening weekend?
The season will kick off on Friday 4 September with Manchester ...
30/07/2026
Thursday 30 July 2026
Enjoy discounts on the iPhone Air, plus 5Gb speeds with U...
30/07/2026
Broadcaster John Creedon explores Ireland's rich musical heritage Sunday 2 A...
30/07/2026
Back to school means balancing assignments, deadlines and downtime. GeForce NOW makes it easy to have it all.
With cloud gaming, everyday laptops used for clas...
29/07/2026
In this series, Grass Valley explores the seven paradoxes shaping the next era o...
29/07/2026
Thats a wrap on Season 1 of SVG Students to Watch! Across the country, these stu...
29/07/2026
The agreement will move Gotham Sports App subscribers to DAZN during the 2026-27...
29/07/2026
Longtime digital-media leader expands role overseeing conference branding, video...
29/07/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...