
How we see HDR
Are you seeing what I'm seeing?
In this month's blog we unpack the miracle of colour, and explain how we're bringing incredible HDR colour to everybody, regardless of their studio setup and equipment
We're all familiar with the idea that the colours we see might not be the colours that others see. Indeed, it's frequently this realization about colour that is the catalyst for teenagers everywhere suddenly understanding the concept of solipsism - the idea that the only thing we can be truly sure of in this world is the existence of a self'. Which inevitably leads to them suddenly deciding to wear only black and carry a beaten-up copy of Bertram Russel's History of Western Philosophy' with them everywhere.
But the idea that I don't see the same kind' of green as you do goes even further than the inability for us to compare the experience of our eyes - questioning whether our sensors work in the same way. Because in reality, there are some colours that we literally aren't seeing: we don't have the colour cones to pick them up. Instead, they are our brain's best guess at what is happening. It's effectively the ol' grey sponge filling in the gaps where information is missing.
This happens with quite a few colours - you can see in the helpful chart below. Green s - yep, the brain knows what's going on there. Everything in-between is just your brain shrugging and saying meh, this'll do'.
Think Pink
The extent to which the brain is making up things becomes particularly pronounced with magenta. See, we're often used to seeing colours in a wheel, but in reality they exist on a spectrum based on wavelength - and as you probably know, if you extend the sides of that spectrum you don't get more colours, you get other exciting things like microwaves or gamma waves. So magenta is our brain's best attempt to circle the square and bridge the gap between the furthest edges of red and violet. It's a truly theoretical colour. This differs from - say - yellow, which does exist on the light spectrum, but which we don't have the cones to see. So our brains just made something up. But speak to a Goldfish, and they really are seeing' yellow, because they've got the right kind of cones for it.
And even if we could see' any of these colours, our poor old brain is just doing best guess work anyway, because it can't be bothered to work with the sheer volume of data hitting it every second (2*10 photons per seconds, which for those that don't like maths, is really quite a lot). So it just grabs a sample of that and averages things out. It might be lazy, but it certainly seems pretty effective (which Bill Gates would certainly approve of, declaring famously: Ask a lazy person to do a hard job. Because a lazy person will find an easy way to do it.
Why this sudden colour obsession? HDR, of course
All of this is to say that given that our eyes are actually kind of primitive when it comes to dealing with concepts of colour, it's quite remarkable that we experience such a vibrant, colour-rich world.
And of course technology has had a hard time trying to play catch up with the remarkable things that our brains have been doing in large part because they are limited to dealing with the reality' of electromagnetic waves, rather than having the luxury of making things up like our brain does.
But the progress has been significant. The last black and white broadcast was in 1967. 50 years later and we now have HDR; a technology that has significantly extended the range of luminosity in which differentiation can be achieved - in essence meaning that areas which once would have been marked only by washed-out bright light or dark shadow now display greater detail. The net result is a deeper, richer and more vibrant image. Something that far better replicates our own experience of the world.
With technological progress comes empty pockets
Of course it's great that we've made this progress within the broadcast industry, and audiences are benefitting hugely. But as with any technological progression, there's a constant concern for implementers relating to the cost of implementation - particularly in an industry where change and progress can be fast-paced. Just as you've kitted out the studio to deal with one thing, the next big thing has rolled around and you're stuck with legacy systems and no more money in the upgrade account to keep up.
It's this concern that has always been at the root of our IP evangelism. One of the most significant benefits of IP-based broadcast and production systems is their immense amount of flexibility and their future-proof nature: they're ready to tackle and accommodate pretty much any new developing standard or technology. And our VB440 aims to sit at the heart of all this - facilitating the highest levels of production, whether in a fixed studio, a remote OB van, or a distributed network of individual operators, whilst constantly evolving to accommodate new standards; JPEG XS, immersive audio, and now HDR.
HDR - anywhere, anytime, anyhow
Indeed, in the field of HDR, we've managed to pull off a pretty clever trick that means that studios can work with HDR outputs without needing the immense investment associated with upgrading their monitors and hardware to accommodate its specific demands.
In essence, what we've managed to do is create a visual preview of HDR outputs that can be displayed on any browser and monitor - even, or perhaps especially - those which are not specifically HDR compatible. This is achieved by converting the specific coding of the HDR image into the sRGB colourspace of the browser, thus effectively mimicking' a localised preview of what the HDR output will be like for audiences.
T
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
28/10/2026
SDI Failsafe IP Routing: Inside the UTAH-400 Series 2 Router A pure-IP routing core has no inherent fallback. When the ST 2110 network degrades, when the PTP gr...
28/10/2026
MLB Network is nearly all-day media day coverage across MLB Now, MLB Central, ML...
28/10/2026
Voyage Audio and Shure microphones are in the forefront of the sector's transition to digital
Microphones may have come late to the digital table, but they...
28/10/2026
Having long resisted the transition, broadcast audio's most fundamental element is finally entering the digital era
About 25 years ago, a microphone manufa...
28/10/2026
The Wireless Microphone Spectrum Alliance (WMSA), formed in 2025 to raise awareness with government entities about wireless microphone operations, has held meet...
28/10/2026
Telos Aliiance was at the recently held IBC in Amsterdam once again representing its brands which include Axia Audio, Omnia Audio, Telos Systems, 25-Seven Syste...
28/10/2026
SPORTEL Monaco 2026 wrapped up three days of high-level business, international ...
28/10/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festiva...
28/10/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
28/10/2026
Co-Presented by Letterboxd
BOULDER, Colorado, October 21, 2026 - The nonprofit Sundance Institute announced today the Legacy program for the 2027 Sundance Film...
28/10/2026
Two full-range, flat-response amps revealed
Moog's latest announcement may come as a bit of a surprise to many, as rather than introducing a new synth, ...
28/10/2026
Annual event returns for 12th year in Bristol, UK
Returning for its 12th year, the annual Audio Developer Conference is set to take place between 9-11 Novem...
28/10/2026
Automation updates, Dim Solo mode, multiple Marker Tracks, MIDI 2.0 support & much more
The latest version of Fender's DAW software has just arrived, de...
28/10/2026
Combines tuning & harmony generation
Klevgrand's latest release offers a simplified take on Altitude, the pitch-correction and harmony-generation plug-i...
28/10/2026
Digital Originals backs the next wave of Australian screen talent
28 October, 2026
Media releases
SBS, National Indigenous Television (NITV) and Screen Aus...
28/10/2026
Behind every jinx is a story: Comedian Ting Lim takes a light-hearted look at su...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Sift Clips Now Searches Frame.io Footage
Brie Clayton October 28, 2026
0 Comments
Frame.io search has now been added to Sift Clips. This new feature l...
28/10/2026
Choco Film Adopts DaVinci Resolve Studio and Blackmagic Cloud for Its Editing Wo...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Rise AV has announced the 23 women selected for its 2026 Elevate programme, bringing together professionals from 20 organisations across the UK, Ireland, German...
28/10/2026
MTV Oy, Finland's largest commercial broadcaster, has long been recognized for its ability to deliver fast, reliable and engaging content across news, curre...
28/10/2026
LA JOLLA, CA-The shifty hepatitis C virus (HCV) has a knack for outmaneuvering t...
28/10/2026
Digital Originals backs the next wave of Australian screen talent 28 October 2026
2026 Digital Originals cohort. Photo credit: Teniola Komolafe.
SBS, National...
28/10/2026
COW Jobs: Managing Video Editor - Remote
Brie Clayton October 27, 2026
0 Comments
Managing Video Editor
October 27, 2026COW Jobs: Production......
28/10/2026
COW Jobs: Production Manager
Brie Clayton October 27, 2026
0 Comments
Production Manager
October 27, 2026COW Jobs: Managing Video Editor -......
28/10/2026
Wednesday 28 October 2026
Claire Goodlass joins Sky as Commissioning Editor, Documentaries
Sky has appointed Claire Goodlass as Commissioning Editor, Document...
28/10/2026
Proximic by Comscore Expands Integration Across Magnites CTV Ecosystem First real-time contextual integration across Magnite SpringServe connects audience int...
28/10/2026
NVIDIA RTX Spark powers thin and light laptops built for everything that developers, creators and gamers do.
RTX Spark laptops are now available from ASUS, Del...
28/10/2026
RT is developing its next Statement of Strategy and wants to hear the views of people across Ireland the audience we serve. RT New Direction remains RT '...
27/10/2026
Satellite, bonded cellular, and IP- and cloud-based solutions. Those are three o...
27/10/2026
Eutelsat has renewed its partnership with Qatar Media Corporation (QMC), Qatar...
27/10/2026
PROTON Camera Innovations GmbH will show the PROTON FLEXY at SATIS 2026 (Booth A13-B12), after the camera won a Best in Market award in the ProAV category at IB...
27/10/2026
ATSC, the Broadcast Standards Association, has reported results from a laboratory validation and live demonstration in Brazil of interference cancellation and s...
27/10/2026
The PGA Tour announced Monday that Brian Gordon has joined PGA Tour Studios as executive producer and head of live content. He began with the Tour on Oct. 26 an...
27/10/2026
The NBA has announced agreements to establish a framework for NBA-related predic...
27/10/2026
Apple Music, the NFL and Roc Nation have announced that JAY-Z will perform at the Apple Music Super Bowl LXI Halftime Show at SoFi Stadium in Los Angeles on Sun...
27/10/2026
DIRECTV and DAZN have signed a multi-year distribution agreement for local telec...
27/10/2026
The NHL has announced NHL Monday Night Hockey, a new initiative that will bring 11 live NHL games to fans across Europe in local primetime windows on Monday nig...
27/10/2026
Telef nica Servicios Audiovisuales (TSA) has deployed Grass Valley AMPP for Movi...
27/10/2026
SES and CANAL have extended their partnership through 2040 with a multi-year agreement covering satellite capacity across Europe, Africa and the Caribbean.
Un...
27/10/2026
Gravity Media deployed a flypack production system and RF cameras for Red Bull R...
27/10/2026
Appear has announced that NSC TV, a TV Globo affiliate in Brazil, has selected t...
27/10/2026
MLB's Ryan Zander discusses the league's work to integrate the ABS Chall...
27/10/2026
Pictured: Filmmaker Vero Kompalic (Photo by Gia Rigoli)
By Vero Kompalic
This is the last picture I ever took in Venezuela.
I had seen the girl in the row ah...