
How we see HDR
Are you seeing what I'm seeing?
In this month's blog we unpack the miracle of colour, and explain how we're bringing incredible HDR colour to everybody, regardless of their studio setup and equipment
We're all familiar with the idea that the colours we see might not be the colours that others see. Indeed, it's frequently this realization about colour that is the catalyst for teenagers everywhere suddenly understanding the concept of solipsism - the idea that the only thing we can be truly sure of in this world is the existence of a self'. Which inevitably leads to them suddenly deciding to wear only black and carry a beaten-up copy of Bertram Russel's History of Western Philosophy' with them everywhere.
But the idea that I don't see the same kind' of green as you do goes even further than the inability for us to compare the experience of our eyes - questioning whether our sensors work in the same way. Because in reality, there are some colours that we literally aren't seeing: we don't have the colour cones to pick them up. Instead, they are our brain's best guess at what is happening. It's effectively the ol' grey sponge filling in the gaps where information is missing.
This happens with quite a few colours - you can see in the helpful chart below. Green s - yep, the brain knows what's going on there. Everything in-between is just your brain shrugging and saying meh, this'll do'.
Think Pink
The extent to which the brain is making up things becomes particularly pronounced with magenta. See, we're often used to seeing colours in a wheel, but in reality they exist on a spectrum based on wavelength - and as you probably know, if you extend the sides of that spectrum you don't get more colours, you get other exciting things like microwaves or gamma waves. So magenta is our brain's best attempt to circle the square and bridge the gap between the furthest edges of red and violet. It's a truly theoretical colour. This differs from - say - yellow, which does exist on the light spectrum, but which we don't have the cones to see. So our brains just made something up. But speak to a Goldfish, and they really are seeing' yellow, because they've got the right kind of cones for it.
And even if we could see' any of these colours, our poor old brain is just doing best guess work anyway, because it can't be bothered to work with the sheer volume of data hitting it every second (2*10 photons per seconds, which for those that don't like maths, is really quite a lot). So it just grabs a sample of that and averages things out. It might be lazy, but it certainly seems pretty effective (which Bill Gates would certainly approve of, declaring famously: Ask a lazy person to do a hard job. Because a lazy person will find an easy way to do it.
Why this sudden colour obsession? HDR, of course
All of this is to say that given that our eyes are actually kind of primitive when it comes to dealing with concepts of colour, it's quite remarkable that we experience such a vibrant, colour-rich world.
And of course technology has had a hard time trying to play catch up with the remarkable things that our brains have been doing in large part because they are limited to dealing with the reality' of electromagnetic waves, rather than having the luxury of making things up like our brain does.
But the progress has been significant. The last black and white broadcast was in 1967. 50 years later and we now have HDR; a technology that has significantly extended the range of luminosity in which differentiation can be achieved - in essence meaning that areas which once would have been marked only by washed-out bright light or dark shadow now display greater detail. The net result is a deeper, richer and more vibrant image. Something that far better replicates our own experience of the world.
With technological progress comes empty pockets
Of course it's great that we've made this progress within the broadcast industry, and audiences are benefitting hugely. But as with any technological progression, there's a constant concern for implementers relating to the cost of implementation - particularly in an industry where change and progress can be fast-paced. Just as you've kitted out the studio to deal with one thing, the next big thing has rolled around and you're stuck with legacy systems and no more money in the upgrade account to keep up.
It's this concern that has always been at the root of our IP evangelism. One of the most significant benefits of IP-based broadcast and production systems is their immense amount of flexibility and their future-proof nature: they're ready to tackle and accommodate pretty much any new developing standard or technology. And our VB440 aims to sit at the heart of all this - facilitating the highest levels of production, whether in a fixed studio, a remote OB van, or a distributed network of individual operators, whilst constantly evolving to accommodate new standards; JPEG XS, immersive audio, and now HDR.
HDR - anywhere, anytime, anyhow
Indeed, in the field of HDR, we've managed to pull off a pretty clever trick that means that studios can work with HDR outputs without needing the immense investment associated with upgrading their monitors and hardware to accommodate its specific demands.
In essence, what we've managed to do is create a visual preview of HDR outputs that can be displayed on any browser and monitor - even, or perhaps especially - those which are not specifically HDR compatible. This is achieved by converting the specific coding of the HDR image into the sRGB colourspace of the browser, thus effectively mimicking' a localised preview of what the HDR output will be like for audiences.
T
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
27/10/2026
Satellite, bonded cellular, and IP- and cloud-based solutions. Those are three o...
27/10/2026
Eutelsat has renewed its partnership with Qatar Media Corporation (QMC), Qatar...
27/10/2026
PROTON Camera Innovations GmbH will show the PROTON FLEXY at SATIS 2026 (Booth A13-B12), after the camera won a Best in Market award in the ProAV category at IB...
27/10/2026
ATSC, the Broadcast Standards Association, has reported results from a laboratory validation and live demonstration in Brazil of interference cancellation and s...
27/10/2026
The PGA Tour announced Monday that Brian Gordon has joined PGA Tour Studios as executive producer and head of live content. He began with the Tour on Oct. 26 an...
27/10/2026
The NBA has announced agreements to establish a framework for NBA-related predic...
27/10/2026
Apple Music, the NFL and Roc Nation have announced that JAY-Z will perform at the Apple Music Super Bowl LXI Halftime Show at SoFi Stadium in Los Angeles on Sun...
27/10/2026
DIRECTV and DAZN have signed a multi-year distribution agreement for local telec...
27/10/2026
The NHL has announced NHL Monday Night Hockey, a new initiative that will bring 11 live NHL games to fans across Europe in local primetime windows on Monday nig...
27/10/2026
Telef nica Servicios Audiovisuales (TSA) has deployed Grass Valley AMPP for Movi...
27/10/2026
SES and CANAL have extended their partnership through 2040 with a multi-year agreement covering satellite capacity across Europe, Africa and the Caribbean.
Un...
27/10/2026
Gravity Media deployed a flypack production system and RF cameras for Red Bull R...
27/10/2026
Appear has announced that NSC TV, a TV Globo affiliate in Brazil, has selected t...
27/10/2026
MLB's Ryan Zander discusses the league's work to integrate the ABS Chall...
27/10/2026
Pictured: Filmmaker Vero Kompalic (Photo by Gia Rigoli)
By Vero Kompalic
This is the last picture I ever took in Venezuela.
I had seen the girl in the row ah...
27/10/2026
Olivia Wilde, Seth Rogen, Pen lope Cruz, and Edward Norton appear in The Invite...
27/10/2026
Popular compressor plug-in upgraded
Soundevice Digital have just released a new plug-in that builds on the success of their much-loved Royal Compressor. Ava...
27/10/2026
First closed-back headphone design unveiled
ADAM Audio's second pair of headphones have just been announced, introducing a flagship open-back design tha...
27/10/2026
Popular soft synth overhauled
Native Instruments have just announced the launch of Massive XL, the latest version of their hugely popular flagship soft synt...
27/10/2026
SBS celebrates the colour, culture and joy of the Festivals of Lights with all A...
27/10/2026
Rohde & Schwarz at electronica 2026: From everyday bench work to extraordinary t...
27/10/2026
This note is to provide clarification to a previous distributed press release from NBC.
Game 1 of the WNBA Finals between Atlanta and Golden State delivered 1....
27/10/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is prolongin an existing debt financing...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
First 20 channels move to software-defined playout as TSA considers the requirements of almost 40 additional Movistar Plus linear services.
Telef nica Servici...
27/10/2026
Bitcentral, a news production and media workflow technology company, today announced Fusion MediaShare, a cloud-native service that helps station groups discove...
27/10/2026
Amagi, the media industry cloud company, today announced that KT Studio Genie (KTSG), the content subsidiary of KT Corporation, has completed a zero-downtime mi...
27/10/2026
Philippe Mercier, CAS, Captures Explosive Drama and Fast-Paced Action for Qu b c...
27/10/2026
Sfoor Labs releases 37 audio plugins for Windows, including five free effects
Brie Clayton October 27, 2026
0 Comments
Sfoor Labs has released Windows...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Pebble, the leading automation, content management and integrated channel specialist, is building on a successful CABSAT 2026, with major customer projects, new...
27/10/2026
Limecraft today announces version 2026.7 of its cloud-based media production and delivery platform, introducing a Workflow Library, expanded AI-assisted transcr...
27/10/2026
X5 and X20 platforms connect six locations across Santa Catarina, enabling resilient IP distribution and centralised broadcasting operations
Appear ASA (Appear...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Set in the 72 hours leading up to D Day, Pressure is a tense historical drama starring Brendan Fraser as Supreme Allied Commander Dwight Eisenhower and Andrew...
27/10/2026
Tuesday 27 October 2026
Sky announces new stand-up comedy showcase series John ...
27/10/2026
Toru , Poland
2026 FilmLight Colour Awards Winners Ceremony Sunday 8 November, 4pm
Seminar Room
Join us along with special guests to celebrate the 2026 FilmL...
27/10/2026
When the picture tells you what to doFor Lastiwka, the difference between writing a soundtrack and writing a standalone piece of music is what informs the next ...
27/10/2026
Arvato Systems Joins the Bundesverband Direktvertrieb Deutschland E. v. (BDD) as...
27/10/2026
CUPERTINO, CALIFORNIA Apple today introduced transformative updates to Apple Cre...
27/10/2026
CUPERTINO, CALIFORNIA Apple today announced the new iMac featuring the superfast M6, delivering even more performance and powerful AI capabilities in its striki...