Hitachi Extends Free Financing Plan

In the pre-NAB rush, Hitachi Kokusai Electric announced a free financing plan through March 31 for several of its most popular broadcast and professional camera systems. Based on positive feedback and continuing interest, Hitachi has extended the financing offer through September 30.

Sean Moran, chief operating officer, Hitachi Kokusai America, notes that the popularity of the program aligns with the trend toward increasingly tighter capital expense budgets.

We are continuing to listen to our customers, and making adjustments that address the challenges of tighter budgets and limited cash flow, said Moran. The popularity of this program confirms this, and we're delighted to extend the program for another six months. This not only opens up more possibilities for our customers to upgrade, but importantly gives them more time to plan for the camera system that best meets their requirements.

The zero percent financing offer is available in 12, 24 and 36-month terms and applies to most Hitachi broadcast cameras including the recently-introduced SK-HD4000 4K camera, which leverages an innovative optical system featuring four sensors (including two green sensors); the Z-HD5000 and Z-HD6000 studio and field HDTV production cameras; and the SK-HD1300 portable HDTV studio and EFP camera.

Interested customers can call 516-921-7200 X4431 for details on the program, including how to apply. Moran adds that customers can inquire about additional Hitachi financing options at this number, including Capital and Operating leases, Bridge to Budget facilities, and Deferred Payment programs.

Visit http://www.hitachikokusai.us for more information.

About Hitachi

Hitachi, Ltd. , headquartered in Tokyo, Japan, delivers innovations that answer society's challenges with our talented team and proven experience in global markets. The company's consolidated revenues for fiscal 2013 totaled $93.4 billion USD. Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, health care and others. For more on Hitachi, please visit the company's website at http://www.hitachi.com.

Hitachi Ltd. is a majority stakeholder of Hitachi Kokusai Electric whom is a world renowned manufacturer of innovative, high performance telecommunication products. Hitachi Kokusai Electric is one of the most significant Japanese companies developing advanced broadcast camera technology.

Hitachi launched the first portable Professional Video Camera that could directly compete against studio-cameras in the early 90s - a technical revolution in its time. The company is also responsible for the development of digital TRIAX-technology. Today Hitachi is even more successful in developing and providing high-end broadcast technology. It is committed to meeting the needs of its users today, while helping to forge a migration path for tomorrow. Studio productions, documentaries, sports or live-events, Hitachi offers sophisticated camera systems for a wide range of production techniques.

Hitachi Kokusai Electric America, Ltd. designs, manufacturers and markets video cameras, digital transmission, processing and recording devices for the broadcast television, cable, video production, and industrial vision markets.

For more information, please call (516) 921-7200 or visit Hitachis web site at http://www.hitachikokusai.us

Hitachi Kokusai Electric, Inc. , is a Hitachi, Ltd. group company.

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