Triveni Digital Accelerates TV 3 0 Transition in Brazil W...

Triveni Digital Now Offers a Joint Solution With MediaKind and a Lab System Bundle Supporting ISDB-Tb and TV 3.0 Broadcast Services

Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, today announced that it is demonstrating its comprehensive TV 3.0 solutions at SET Expo 2026. Triveni is showing how broadcasters in Brazil and across LATAM can streamline the transition to the new standard while introducing new revenue-generating services. Triveni holds the largest market share in ATSC 3.0 and offers the industry's most complete solution, with field-proven service quality assurance, orchestration, broadcast chain, translator, and redundancy products.

As Brazil enters the next phase of its TV 3.0 transition, broadcasters are looking beyond technology deployment to how they can create new services, strengthen viewer engagement, and build sustainable revenue models, said Mark Simpson, president and CEO at Triveni Digital. At SET Expo 2026, we are demonstrating how our end-to-end ISDB-Tb and TV 3.0 portfolio is helping broadcasters, including TV Globo, manage that transition with confidence, from implementation and operations to the advanced services that will define the future of television.

NEW Unified TV 3.0 Solution With MediaKind

At SET Expo, Triveni and MediaKind are showcasing an integrated TV 3.0 solution, available on MediaKind's XOS Advanced Media Processor, that simplifies deployments, lowers operational costs, and accelerates the rollout of next-generation broadcast services across Brazil. The combined MediaKind-Triveni solution has already been successfully deployed by major DTV+ Brazilian broadcasters to support one of the world's largest international football tournaments in Brasilia, demonstrating its readiness for large-scale, high-profile live sports events.

NEW TV 3.0 Bundle Simplifies Brazil's Transition

At SET Expo, Triveni is debuting a new TV 3.0 lab system bundle with special introductory pricing, providing broadcasters with an affordable path to evaluating and deploying next-generation television technologies. Also newly available is an RF input on Triveni's StreamScope XM Analyzer, offering compatibility with the Brazilian TV 3.0 standard for off-air signal analysis and quality assurance.

Triveni is expanding its support for the Brazilian market with StreamScope service quality assurance and GuideBuilder XM solutions that fully support TV 3.0, simplifying the validation and management of advanced DTV+ services. The company is also showcasing an ISDB-Tb variant of its widely-deployed StreamScope MPEG analyzer, enabling comprehensive quality assurance across both existing and new over-the-air delivery standards.

Complete TV 3.0 Workflow Simplifies the Transition to Next-Generation Broadcasting

Triveni's complete solution combines GuideBuilder XM for signaling, StreamScope XM for analysis and monitoring, Broadcast Gateway for scheduling and STLTP generation, and Station Manager for centralized configuration and management. Together, these technologies enable broadcasters to coordinate complex changes across ISDB-Tb and TV 3.0 environments, including third-party ecosystem equipment, while providing the redundancy required for reliable on-air operations.

By simplifying the management of dual-standard environments, Triveni gives broadcasters a practical path to TV 3.0 deployment while establishing the infrastructure needed to introduce advanced applications and pursue new monetization opportunities.

Dynamic Advertising Opportunities for TV 3.0 With Mirakulo

Triveni Digital and Brazilian technology provider Mirakulo are showcasing how TV 3.0 can transform over-the-air advertising from a one-size-fits-all model into a more targeted, data-driven experience. Their joint dynamic advertising delivery platform enables ads to be selected and played back at the TV receiver based on factors such as viewer location and viewing habits.

Extending targeted advertising capabilities gives broadcasters new ways to increase the value of their inventory, deliver more relevant advertising experiences, and develop new revenue opportunities as they transition to TV 3.0.

Sharing DTV 3.0 Expertise at SET Expo 2026

Kota Sribuddharaju, vice president of product support and engineering services at Triveni Digital, will share insights on DTV 3.0 bitstream measurement and analysis during the SET Expo conference session Measurements in DTV 3.0, taking place Aug. 17 from 2:20-3:20 p.m.

During the panel session, Sribuddharaju will explain why maintaining continuous on-air service is a significant technical challenge one made even more demanding by TV 3.0s advanced capabilities and dynamic service mix. Addressing these challenges requires a comprehensive suite of test and measurement tools, including studio-grade bitstream verification throughout the broadcast delivery chain.

Triveni is demonstrating its comprehensive TV 3.0 solution at SET Expo in booth 66b. More information about Triveni Digital products is available at www.TriveniDigital.com.

Link to Word Doc: www.202comms.com/TriveniDigital/260817-Triveni-SETExpo.docx

Link to Photo: www.202comms.com/TriveniDigital/TriveniDigital-StreamScope_UI.pngset

Photo Caption: Triveni Digital StreamScope XM ATSC 3.0 Analyzer and Monitor

LINK:	https://kitplus.com/news/triveni-digital-accelerates-tv-3-0-transition...
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