Professional Triathletes Organisation And Warner Bros Discovery Announce Landmark Multi-year Broadcast Partnership To Grow New PTO Tour By SVG Staff
Wednesday, July 13, 2022 - 4:40 pm
Print This Story | Subscribe
Story Highlights
The Professional Triathletes Organisation and Warner Bros. Discovery have today announced an exclusive multi-year partnership to broadcast live and on-demand coverage of the new PTO Tour - a series of high profile, high prize fund, global events featuring the world's best triathletes.
Starting with the PTO Canadian Open in Edmonton on 23-24 July live on Eurosport 1, the agreement will see exclusive live coverage in 50 territories across Europe on its linear channels and be streamed via discovery+, the Eurosport App and GCN+*.
The landmark deal builds on Warner Bros. Discovery's far-reaching broadcast of the inaugural Collins Cup last year, the PTO's $1.5M flagship race that pits Europe versus Internationals versus USA. That event reached a live and on demand TV audience in more than 175 territories - an unprecedented broadcast for the sport**.
The global broadcast viewing figures for the Collins Cup in 2021 surpassed all expectations and demonstrated that there is an appetite for compelling live broadcasts of triathlon events that appeal not only to the fans of endurance sports, but also to the general sports enthusiast, explained Tim Godfrey, Chief Marketing Officer at the PTO, a new body, co-owned by the professional athletes, seeking to grow the sport.
That success, combined with the great numbers and engagement we saw around the Herbalife24 PTO Pro-Am broadcast in May this year, helped shape our thinking on how to build this new partnership, which includes more standout events and an exciting combination of live, shoulder programming and editorial content across Warner Bros. Discovery's impressive broadcast, digital and social platforms. This partnership around the PTO Tour is primed to take the sport and its superhuman athletes to the next level.
Highlights of the new partnership include:
PTO Tour events broadcast exclusively live and on demand in Europe on Eurosport linear channels and streaming via discovery+ and the Eurosport App, as well as non-exclusively in Asia and exclusively across the Indian Subcontinent.
PTO Tour events to benefit from Warner Bros. Discovery's global scale and local delivery with each live broadcast delivered with localised commentary in 20 languages.
Tapping into the Home of Cycling' through reaching the passionate cycling audiences engaged by Global Cycling Network (GCN) globally and through the largest and best triathlon channel, with videos for everyone who loves triathlon, Global Triathlon Network (GTN).
Amplify PTO triathletes and PTO Tour events on Eurosport.com, which engages more than 50 million people each month, through the creation of a dedicated triathlon section alongside news and feature articles, near live clips across social media.
Broadcast of shoulder programming, including linear countdown shows and athlete short-form features.
On-demand race highlights featuring the best moments from each event.
News of the partnership coincides with the reveal of the PTO's new global marketing campaign, #TheRaceIsOn, which will build awareness and excitement around the first-ever PTO Tour. Heralding a new era of triathlon', the #TheRaceIsOn campaign was created in-house by PTO media and features a global 30' TV spot, social video clips, digital advertising and imagery, led by a two-minute hero film.
Commenting of the partnership, Trojan Paillot, Vice President, Sports Rights Acquisitions and Syndication, Warner Bros. Discovery Sports Europe, said:
The new PTO Tour is a fantastic proposition, as we saw first-hand from the Collins Cup last year. We are hugely excited to provide the scale and expertise of Warner Bros. Discovery Sports, using the reach of our broadcast network and engagement at scale of our digital platforms to support the growth of the PTO Tour.
We have a unique ability to reach audiences wherever they are choosing to consume support - whether on TV, streaming or online. Alongside the breadth of coverage, content and programming we will present, this ensures we will engage existing and new fans of triathlon across Europe and beyond.
Scott Young, Senior Vice President, Content and Production, Warner Bros. Discovery Sports Europe, added:
As Home of the Olympics in Europe, we know triathletes have some of the most compelling stories in sport. Our role as storytellers is to bring these stories to as many people as possible, offering the PTO and its athlete members a year-round platform to showcase their extraordinary talents.
We will bring these stories to current and new audiences alike, supported by Warner Bros. Discovery's extensive sports and entertainment expertise and the PTO's outstanding production and capabilities to help tell the athlete's stories. Taken together, this offers the potential to elevate and grow the sport as we establish an undisputed Home of Triathlon' for fans everywhere.
Reflecting on the news, Alistair Brownlee, PTO Athlete Board Member, said:
Last year's Collins Cup was a pivotal moment for the athletes as well as the sport, with the highest prize in the sport's history and a ground-breaking made-for-TV format.
In 2022, we are all excited to see how we can partner with Warner Bros. Discovery to take this further and ensure the PTO Tour events set a gold standard for broadcasting within our sport.
The PTO Tour race schedule for 2022 includes: the PTO Canadian Open (July 23-24); the second edition of $1.5M Ryder Cup-style Collins Cup (August 20); and the first PTO US Open (September 17-18).
In 2023 and 2024, the PTO Tour plans to expand with the PTO European Open and the PTO Asian
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
October 22nd, 2025 TRIBECA ANNOUNCES STAR-STUDDED LINEUP OF MEMBERSHIP EVENTS F...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
21/10/2025
Indigenous storytelling has been at the heart of the work of the Sundance Instit...
21/10/2025
Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
21/10/2025
As global operators simplify and evolve their digital platforms, NPS improvement...
21/10/2025
Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...
21/10/2025
New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
21/10/2025
RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...
21/10/2025
Kokusai Denki Electric America will mark the U.S. debut of a new 4K camera at the 2025 NAB New York, Oct. 22-23. Now available, the Z-HD6500-S1 UHD/HD productio...
21/10/2025
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, will showcase its entire NEXTGEN TV ...
21/10/2025
Radio Azzurra FM, longest-running radio station in the province of Novara, northwest Italy, has invested in an DHD SX2 audio routing and mixing console for inte...
21/10/2025
Globecast, the leading provider of broadcast, media and entertainment managed services, has announced the appointment of G Morgan as Executive Vice President of...
Professional Triathletes Organisation And Warner Bros Discovery Announce Landmark Multi-year Broadcast Partnership To Grow New PTO Tour By SVG Staff 
