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Frana e o Labirinto' estreia como a primeira audiossrie com roteiro original do Spotify produzida no Brasil

29/08/2023

Os f s do Spotify no Brasil adoram uma boa hist ria em udio com roteiro, como evidenciado pela popularidade das audioss ries Sofia, Batman Despertar e Paciente 63 adapta es em portugu s do drama com tema de IA Sandra, do sucesso de super-her is Batman Unburied e do thriller de fic o cient fica chileno Caso 63, respectivamente. O Paciente 63 chegou a passar tr s semanas como o podcast mais popular do pa s no Spotify.

E a partir de hoje, os ouvintes poder o se aprofundar em uma nova audioss rie Original Spotify: Fran a e o Labirinto. O thriller em portugu s a nossa maior produ o de udio de fic o no Brasil at o momento, e a primeira udioss rie do Spotify a ser totalmente produzida no pa s.

Fran a e o Labirinto acompanha o detetive particular Nelson Fran a em uma saga emocionante enquanto ele tenta solucionar um assassinato que parece familiar demais. Durante anos, Nelson ajudou a pol cia em investiga es, incluindo a que levou pris o de um famoso serial killer. Agora, d cadas depois, uma nova v tima encontrada e Fran a sabe que se trata do mesmo criminoso. Essa persegui o o levar a uma trilha repleta de fantasmas de seu passado. E essa trilha ainda mais dif cil de navegar quando se totalmente cego.

Ao longo dos 13 epis dios da s rie, o senso de audi o de Nelson vital para ajud -lo a resolver esse mist rio. E para mergulhar os ouvintes ainda mais na perspectiva do detetive, Fran a e o Labirinto a primeira audioss rie Original Spotify a oferecer udio 3D, por meio de t cnicas de grava o binaural, que usam dois microfones separados pela largura de uma cabe a para reproduzir a forma como nossa audi o funciona na vida real.

Criada em parceria com a Jovem Nerd, a plataforma de m dia brasileira conhecida por seu popular podcast NerdCast, Fran a e o Labirinto conta com os fundadores do Jovem Nerd, Alexandre Ottoni e Deive Pazos, como showrunners, e o ator Selton Mello como a voz de Nelson.

Para saber mais sobre a cria o do programa, bem como sobre a crescente popularidade das audioss ries no Brasil, o For the Record conversou com Camila Justo, l der de produ o de podcasts do Spotify para a Am rica Latina.

Fran a e o Labirinto a primeira audioss rie original do Spotify a ser totalmente produzida no Brasil. uma conquista enorme! Poder produzir conte do 100% brasileiro uma oportunidade incr vel para explorar nossa identidade e cultura de forma aut ntica. Os brasileiros adoram conte do de fic o, e Fran a e o Labirinto um thriller de alt ssima qualidade.

A produ o foi um longo processo que envolveu mais de 100 pessoas entre a equipe t cnica e os dubladores. Entendemos que o que est vamos fazendo era algo inovador e, por isso, passamos por diferentes etapas, sempre com foco na qualidade.

Qual tipo de sucesso voc obteve com os podcasts de fic o no Brasil at o momento? O Brasil um pa s que consome muitas novelas e s ries, portanto, o conte do de fic o j faz parte da cultura brasileira. Isso nos deu algumas indica es de que as adapta es de podcasts de fic o poderiam ser um grande sucesso. Mas o engajamento dos ouvintes no Brasil foi ainda mais longe. Sofia, Batman Despertar e Paciente 63 ficaram entre os melhores podcasts do Spotify ap s seus respectivos lan amentos e ainda est o entre as 10 s ries de udio mais populares de fic o no Spotify at hoje. Al m disso, o Paciente 63 ganhou o pr mio APCA de melhor podcast de 2021.

Por que importante que os pa ses tenham hist rias inovadoras adaptadas a seus p blicos? Inovar hist rias e iniciativas para o p blico de seu pa s e idioma ajuda a criar uma conex o mais profunda, uma maior identifica o entre a hist ria e o ouvinte. Isso aumenta a capacidade de relacionamento, a compreens o e o envolvimento, levando a experi ncias mais significativas e a conex es mais fortes entre os criadores e seus p blicos.

Essa nova produ o usa a tecnologia de udio binaural para permitir que o ouvinte fique imerso na perspectiva do personagem principal. Como isso soar diferente para os ouvintes? A tecnologia de udio 3D tem a capacidade de proporcionar uma ilus o perfeita de realidade alternativa e mudar a maneira como nos relacionamos e nos comportamos em rela o ao som. Esse recurso ajuda na constru o de narrativas imersivas, aprimorando a experi ncia do ouvinte.

Como quer amos que o ouvinte ficasse totalmente imerso no personagem principal, essa foi a melhor maneira de proporcionar essa experi ncia. O ouvinte ouvir e sentir tudo o que o personagem principal sente se algu m sussurrar no ouvido dele, sussurrar no seu ouvido.

Como foi o processo de cria o do roteiro? O roteiro foi desenvolvido por Leonel Caldela e F bio Yabu, e tamb m contou com a consultoria e revis o de Lucas Radaelli, um deficiente visual que deu uma contribui o valiosa, j que o personagem principal cego.

O trabalho no roteiro come ou em 2018, quando o Jovem Nerd teve a ideia da audioss rie. Come amos a trabalhar com eles em 2019 e sugerimos algumas ideias para proporcionar uma imers o total no personagem principal. Quer amos que o personagem principal, Fran a, estivesse presente em todas as cenas, por isso optamos por n o usar flashbacks ou narra o.

Voc poderia compartilhar alguns dos parceiros e talentos com os quais o Spotify trabalhou para dar vida a essa hist ria? Para Fran a e o Labirinto, fizemos uma parceria com alguns dos melhores talentos do Brasil. Os criadores e showrunners s o os fundadores do Jovem Nerd, que est o nesse universo de udio h 20 anos, e seu programa NerdCast um dos podcasts mais populares do Spotify, com mais de 1,5 milh o de streams mensais.

Em termos de atores de voz, temos Selton Mello, um ator conhecido e reconhecido no Brasil por grandes pap is na TV, cinema e dublagem. Tamb m temos um time dos sonhos de dubladores brasileiros, incluindo Luiz Carlos Persy, Ma ra G es e Jorge Lucas, entre
LINK: https://newsroom.spotify.com/2023-08-29/franca-e-o-labirinto-estreia-c...
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