Sony Pixel Power calrec Sony

Frana e o Labirinto' estreia como a primeira audiossrie com roteiro original do Spotify produzida no Brasil

29/08/2023

Os f s do Spotify no Brasil adoram uma boa hist ria em udio com roteiro, como evidenciado pela popularidade das audioss ries Sofia, Batman Despertar e Paciente 63 adapta es em portugu s do drama com tema de IA Sandra, do sucesso de super-her is Batman Unburied e do thriller de fic o cient fica chileno Caso 63, respectivamente. O Paciente 63 chegou a passar tr s semanas como o podcast mais popular do pa s no Spotify.

E a partir de hoje, os ouvintes poder o se aprofundar em uma nova audioss rie Original Spotify: Fran a e o Labirinto. O thriller em portugu s a nossa maior produ o de udio de fic o no Brasil at o momento, e a primeira udioss rie do Spotify a ser totalmente produzida no pa s.

Fran a e o Labirinto acompanha o detetive particular Nelson Fran a em uma saga emocionante enquanto ele tenta solucionar um assassinato que parece familiar demais. Durante anos, Nelson ajudou a pol cia em investiga es, incluindo a que levou pris o de um famoso serial killer. Agora, d cadas depois, uma nova v tima encontrada e Fran a sabe que se trata do mesmo criminoso. Essa persegui o o levar a uma trilha repleta de fantasmas de seu passado. E essa trilha ainda mais dif cil de navegar quando se totalmente cego.

Ao longo dos 13 epis dios da s rie, o senso de audi o de Nelson vital para ajud -lo a resolver esse mist rio. E para mergulhar os ouvintes ainda mais na perspectiva do detetive, Fran a e o Labirinto a primeira audioss rie Original Spotify a oferecer udio 3D, por meio de t cnicas de grava o binaural, que usam dois microfones separados pela largura de uma cabe a para reproduzir a forma como nossa audi o funciona na vida real.

Criada em parceria com a Jovem Nerd, a plataforma de m dia brasileira conhecida por seu popular podcast NerdCast, Fran a e o Labirinto conta com os fundadores do Jovem Nerd, Alexandre Ottoni e Deive Pazos, como showrunners, e o ator Selton Mello como a voz de Nelson.

Para saber mais sobre a cria o do programa, bem como sobre a crescente popularidade das audioss ries no Brasil, o For the Record conversou com Camila Justo, l der de produ o de podcasts do Spotify para a Am rica Latina.

Fran a e o Labirinto a primeira audioss rie original do Spotify a ser totalmente produzida no Brasil. uma conquista enorme! Poder produzir conte do 100% brasileiro uma oportunidade incr vel para explorar nossa identidade e cultura de forma aut ntica. Os brasileiros adoram conte do de fic o, e Fran a e o Labirinto um thriller de alt ssima qualidade.

A produ o foi um longo processo que envolveu mais de 100 pessoas entre a equipe t cnica e os dubladores. Entendemos que o que est vamos fazendo era algo inovador e, por isso, passamos por diferentes etapas, sempre com foco na qualidade.

Qual tipo de sucesso voc obteve com os podcasts de fic o no Brasil at o momento? O Brasil um pa s que consome muitas novelas e s ries, portanto, o conte do de fic o j faz parte da cultura brasileira. Isso nos deu algumas indica es de que as adapta es de podcasts de fic o poderiam ser um grande sucesso. Mas o engajamento dos ouvintes no Brasil foi ainda mais longe. Sofia, Batman Despertar e Paciente 63 ficaram entre os melhores podcasts do Spotify ap s seus respectivos lan amentos e ainda est o entre as 10 s ries de udio mais populares de fic o no Spotify at hoje. Al m disso, o Paciente 63 ganhou o pr mio APCA de melhor podcast de 2021.

Por que importante que os pa ses tenham hist rias inovadoras adaptadas a seus p blicos? Inovar hist rias e iniciativas para o p blico de seu pa s e idioma ajuda a criar uma conex o mais profunda, uma maior identifica o entre a hist ria e o ouvinte. Isso aumenta a capacidade de relacionamento, a compreens o e o envolvimento, levando a experi ncias mais significativas e a conex es mais fortes entre os criadores e seus p blicos.

Essa nova produ o usa a tecnologia de udio binaural para permitir que o ouvinte fique imerso na perspectiva do personagem principal. Como isso soar diferente para os ouvintes? A tecnologia de udio 3D tem a capacidade de proporcionar uma ilus o perfeita de realidade alternativa e mudar a maneira como nos relacionamos e nos comportamos em rela o ao som. Esse recurso ajuda na constru o de narrativas imersivas, aprimorando a experi ncia do ouvinte.

Como quer amos que o ouvinte ficasse totalmente imerso no personagem principal, essa foi a melhor maneira de proporcionar essa experi ncia. O ouvinte ouvir e sentir tudo o que o personagem principal sente se algu m sussurrar no ouvido dele, sussurrar no seu ouvido.

Como foi o processo de cria o do roteiro? O roteiro foi desenvolvido por Leonel Caldela e F bio Yabu, e tamb m contou com a consultoria e revis o de Lucas Radaelli, um deficiente visual que deu uma contribui o valiosa, j que o personagem principal cego.

O trabalho no roteiro come ou em 2018, quando o Jovem Nerd teve a ideia da audioss rie. Come amos a trabalhar com eles em 2019 e sugerimos algumas ideias para proporcionar uma imers o total no personagem principal. Quer amos que o personagem principal, Fran a, estivesse presente em todas as cenas, por isso optamos por n o usar flashbacks ou narra o.

Voc poderia compartilhar alguns dos parceiros e talentos com os quais o Spotify trabalhou para dar vida a essa hist ria? Para Fran a e o Labirinto, fizemos uma parceria com alguns dos melhores talentos do Brasil. Os criadores e showrunners s o os fundadores do Jovem Nerd, que est o nesse universo de udio h 20 anos, e seu programa NerdCast um dos podcasts mais populares do Spotify, com mais de 1,5 milh o de streams mensais.

Em termos de atores de voz, temos Selton Mello, um ator conhecido e reconhecido no Brasil por grandes pap is na TV, cinema e dublagem. Tamb m temos um time dos sonhos de dubladores brasileiros, incluindo Luiz Carlos Persy, Ma ra G es e Jorge Lucas, entre
LINK: https://newsroom.spotify.com/2023-08-29/franca-e-o-labirinto-estreia-c...
See more stories from spotify

More from Spotify

27/11/2023

Content Creator Sebastien Andrade Reveals How You Can Get Three Free Months of Spotify Premium

With more than 10 million followers on TikTok and many more across platforms lik...

24/11/2023

Artistas RADAR colombianos presentan nuevas colaboraciones con el reconocido productor Ovy On The Drums

RADAR, el destacado programa de Spotify, se ha consolidado como una plataforma c...

24/11/2023

2023 RADAR Colombia Artists Release Spotify Singles in Collaboration with Renowned Producer Ovy On The Drums

Without a doubt, RADAR has become a home for new music. The Spotify program, whi...

22/11/2023

Michelin Star Chef Mory Sacko Serves Up His Thoughts on Food and Music for Spotify Supper

Is there anything more comforting than good food, good music, and good company? ...

21/11/2023

Our 2023 Gift Guide Is Here To Make Holiday Shopping a Breeze

December is fast approaching, and along with listening to your favorite Spotify Holiday Singles, it's time to start shopping for gifts. With Spotify, liste...

21/11/2023

Usher in Pakistan's Wedding Season With Our Special Shaadi Hub

In Pakistan, the shaadi (Urdu for wedding) is a rite of passage that's often stretched out over multiple days with ceremonies, parties, and gatherings marki...

20/11/2023

Ultimate Passenger Princess Antoni Bumba Shares Her Top Tips for Listening in the Car

Drivers in the U.S. spend an average of 60 minutes per day behind the wheel. So ...

20/11/2023

How Fans Are Inspiring the New Global Growth of Thai Pop and Boys' Love

Thai music and culture have been making serious waves across the globe as of late. And they're gaining momentum in large part thanks to a fandom-fueled subg...

17/11/2023

Olivia Rodrigo Shares the Story Behind Her Original Song for the New Hunger Games' Movie

Since the novel Hunger Games first landed on bookshelves in 2008, Suzanne Collin...

17/11/2023

Rene Rapp Shares the Songs and Artists She'll Jam to This Friendsgiving

Rene Rapp, fresh off the stateside portion of her sold-out Snow Hard Feelings tour, has just released the deluxe version of her debut album Snow Angel. In the ...

16/11/2023

GLOW Artist LIE NING Finds Power in Life, Hope, and Radical Love

LIE NING has quickly risen in the German music scene as an artist devoted to exploring the realm of the human experience, all with a sound that shifts between R...

16/11/2023

Interior Design Expert Bobby Berk Shares Top Tips for Making Your Living Room an Audio Oasis

As the weather outside becomes more frightful, it's time to make your living...

16/11/2023

Get Ready for the Green Screen Video Series, a New Type of Performance From Spotify

We've always loved seeing an artist's vision come to life in their music...

14/11/2023

You Can Now Easily Save Songs to Spotify From TikTok With a Simple Tap

At Spotify, we aim to meet our listeners where they scroll. And for some of our users, that's on TikTok. We want it to be as easy as possible to capture tho...

14/11/2023

Akshat Harbola, Spotify's MENA Managing Director, on the Creative Vibrancy of the Region

Akshat Harbola, Spotify's Managing Director of Middle East, North Africa (ME...

14/11/2023

Get Merry With New Spotify Holiday Singles From Laufey, Kirk Franklin, Ezra Collective, and Panter Blico

As the year draws to a close, you might be excitedly getting ready for the holid...

13/11/2023

Social Media Star and Car Enthusiast Daniel Mac Shares His Latest Spotify Finds

When it comes to the most-loved features on Spotify, personalization tops many users' lists. Through Spotify playlists like Discover Weekly and daylist, edi...

09/11/2023

20 African Artists Spotlighted by FC Barcelona You Should Know

Through our first-of-its-kind partnership with FC Barcelona, we've brought the worlds of music and sport together for fans around the globe to enjoy. Whethe...

09/11/2023

Podcasters Can Better Connect to Their Audiences With the Insights From Our Latest Fan Study

We know that podcasters of all sizes want to share their stories with the world,...

09/11/2023

Find Your Favorite Audio More Easily With the Redesigned Spotify on TV Experience

Looking for a Spotify experience from the big screen? Whether you're enterta...

09/11/2023

Author Min Jin Lee Reveals the Unique Quality That Make Audiobooks So Powerful

As one of the preeminent storytellers of our era, author Min Jin Lee has captivated fans with her international best-sellers, Pachinko and Free Food for Million...

08/11/2023

200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.

Audiobook lovers across the U.S., rejoice! As of today, Spotify Premium users in the U.S. join those in the U.K. and Australia as we make over 200,000 audiobook...

08/11/2023

Lilly Singh Talks Audiobooks, Favorite Reads, and Lilly's Library

From viral sketch videos to late-night television, Lilly Singh is used to making people laugh. The Canadian entertainer, writer, and advocate has made her mark ...

06/11/2023

Zior Park Brings Us Into His Universe as the Next RADAR Korea Artist

Known just as much for his visually stunning and artistic music videos as he is for his music, Zior Park is unquestionably one of the most diverse and innovativ...

03/11/2023

Criadores e fs comemoram seus programas preferidos no Festival de Podcasts do Spotify em So Paulo.

Neste fim de semana, grandes nomes da podosfera brasileira ir o se reunir para c...

03/11/2023

Creators and Fans Celebrate Their Favorite Shows at the Spotify Podcast Festival in So Paulo

This weekend, creators are heading to S o Paulo to celebrate storytelling at the...

02/11/2023

Spotify Pakistan Celebrates Its First Album Launch With Talal Qureshi's Turbo'

When it comes to amplifying artists, Spotify goes all the way. This commitment w...

01/11/2023

Exclusive Artist Merch Drops for Spotify's Capsule Collection

From band tees to vinyl sleeves, music and merch go hand in hand. We've seen that when an artist drops some merch, fans flock to their Spotify pages to grab...

30/10/2023

Coach Sydney Carter Breaks Down Her Biggest Style Inspirations, the Joys of Owning a Dog, and the Importance of Being Yourself

When it comes to the most-loved features on Spotify, personalization tops many u...

27/10/2023

At SXSW Sydney, RADAR, EQUAL, and K-Music Take Over Spotify House

For the first time in its history, Austin's iconic South By Southwest (SXSW) festival expanded beyond its Texas watering hole and traveled all the way to Au...

26/10/2023

Fuego's New Haunted Playlist Turns Music Listening Into a One-of-a-Kind Game

Halloween is just around the corner and we're getting into the spirit with Fuego's Haunted Playlist. This unique on-platform experience turns your liste...

26/10/2023

Nominees for Music Moves Europe Awards' Showcase a Diverse, Talented Mix of Artists

Each year, the Music Moves Europe (MME) Awards celebrate the best and the bright...

25/10/2023

4 Reasons Why You Should Keep Your Spotify App Up-to-Date

We've all been there before. You download an app, use it daily, but never think to check if it needs to be updated. Maybe you hear buzzing from those around...

24/10/2023

Spotify Reports Third Quarter 2023 Earnings

Today, we announced our third quarter 2023 performance. The business delivered strong results in Q3 as all of our key indicators exceeded guidance and we return...

24/10/2023

Spotify rapporterar intkter fr tredje kvartalet 2023

Idag tillk nnagav vi v rt finansiella resultat f r tredje kvartalet 2023. Verksamheten levererade starka resultat under tredje kvartalet. Samtliga nyckeltal ve...

24/10/2023

South African GLOW Artist Mx Blouse Proudly Combines Hip-Hop Beats With Dance, Kwaito, and Queer Themes

Johannesburg-based creative Sandi has been a writer ever since they could rememb...

20/10/2023

Spotify and COLORSxSTUDIOS Spotlight African R&B Talent

Sub-Saharan Africa is a hotbed of musical talent, especially when it comes to R&B. Our flagship playlist Tantalizers already highlights some of the smoothest ac...

20/10/2023

John Mulaney Slows It Down and Soaks in the Laughs Coming off of Baby J'

John Mulaney had only been working in comedy for five years when he landed a role as a writer at Saturday Night Live in 2008. Hilariously, I felt seasoned when...

19/10/2023

Spotify Is Putting the Spotlight on Afrobeats to Chart Its Global Rise

With more than 15 billion streams (and counting), there's no doubt that Afrobeats as a genre is making an impact across the globe. Artists like Shallipopi, ...

19/10/2023

Spotify and FC Barcelona Team Up With The Rolling Stones on a Special El Clsico Shirt, Merchandise Collection, and Matchday Playlist

Whether it's fans singing in unison, a player listening to a track to energi...

18/10/2023

How Spotify Uses Design To Make Personalization Features Delightful

Every day, teams across Spotify leverage AI and machine learning to apply our personalization capabilities on a large scale, leading to the features, playlists,...

18/10/2023

Spotify's Interactive Experiences Create the Magic of Wrapped Year-Round

Spotify users start chattering on social media about Spotify Wrapped months before the experience is unveiled. The data dive turned cultural phenomenon, in whic...

18/10/2023

Spotify Extends Existing Partnership With UNICEF and Donates to UNICEF's Global Emergency Fund

Spotify is deeply saddened by the recent terrorist attacks in Israel and trouble...

18/10/2023

New Spotify Original Podcast What Now? with Trevor Noah' Set to Launch November 9

Since announcing a new Spotify Original Podcast with Trevor Noah back in June, f...

18/10/2023

A Peek at Our New Video Podcast, Hits the Spot'

Every day, we share Spotify's story across a variety of channels. Whether you prefer to hear about the company's latest business developments audibly on...

18/10/2023

Gamers in Saudi Arabia Press Play on Bringing Esports and Music Together

The thrill of victory. Anticipating the unexpected. Mastering a new skill. These are just some of the things that make gaming a thrilling hobby for people aroun...

18/10/2023

Why Following FC Barcelona Is a Game of Its Own

Since 2022, our partnership with FC Barcelona has spanned playlists and football pitches alike. And helping fans connect with their favorite artists and players...

18/10/2023

Our New Playlist juniper Cultivates a Space for the Next Generation of Folk Music

In every generation, folk music captures the hearts, minds, and souls of its lis...

17/10/2023

How Spotify Island Is Leveling Up by Gamifying Sound

-- -- Last year, Spotify became the first music streaming brand to have a presence on Roblox with the launch of Spotify Island, an otherworldly digital desti...

17/10/2023

Celebra este Da de Muertos en Spotify creando una Fusin con los inmortales de la Msica Mexicana

Con el D a de Muertos a la vuelta de la esquina, Spotify recurre al poder de la ...