PWHL Reimagines Its Live Broadcast Graphics As New Team Identities, Logos Debut For Season 2 League entrusted Gameday Creative to build a wall-to-wall broadcast graphics package By Brandon Costa, Director of Digital
Wednesday, December 11, 2024 - 3:02 pm
Print This Story | Subscribe
Story Highlights
The second season of the startup Professional Women's Hockey League (PWHL) - which dropped the puck beginning Thanksgiving Weekend in the U.S. - is a massive one. Building on momentum from Year 1, the league is ushering in a completely new look as all six teams debuted their names, brand identities, and logos.
All of that, of course, dramatically impacts the league's live broadcasts and required a completely fresh graphics package for all live games broadcasts. It was a monumental - and quick - task, to build an entirely new on-screen look for PWHL games and to meet the moment the league struck up a new partnership with the New York-based graphics agency Gameday Creative.
Building a legacy. Season two of the @thepwhlofficial is underway!!!!
New graphics package created by our group at Gameday. #pwhl #gamedaycreative pic.twitter.com/AljQftp5lF
- Gameday Creative (@GamedayCreative) December 1, 2024
They're really stepping onto the stage with some graphic firepower here with a lot of identity and personality, says Eric Say, Owner and Creative Director for Gameday Creative. It made sense to launch a graphics package that really celebrates those new team logos and get their broadcasts to the level that they want to be at.
It was a fast turnaround for GameDay Creative following the league's official unveiling of the six teams' identities and logos in early September. The PWHL had worked with another New York-based creative agency, Flower Shop, to design the brand idnetities of the league's six clubs. From there, 2D rendering of those logos were handed off to GameDay Creative to begin building out a totally new broadcast package.
Our graphics package this year is heavy on animations with the logos and heavy on implementation of players' faces wherever we can do it: hero shots, faces on lower thirds, full-page graphics, says Jeremy Langer, VP, Broadcast and Scheduling, PWHL. We're mindful that our players play in a league where they have helmets on the whole time and it's hard to see their faces. The more we can do when we have our most engaged audience to make sure their faces are seen and they become relatable, that's going to be important for all the other tentacles of the operation.
While it seems natural, Gameday Creative's pitch was built around the concept of getting those team logos in as many places as possible, most notable the scorebug, to help build brand awareness. It's one of the design choices that made them a strong fit for the PWHL.
I think we were a bit more forward with [the team logos] is this design, says Scott Flato, EVP and Partner for Gameday Creative. Let's get these logos out in front because we want to help continue to expand the brand and get that brand recognition. These are logos and teams that people have never even heard of. We are trying to help make these teams, and obviously the players, into stars because we're building something here. We're trying to build recognition.
Here are some examples of the scorebug and insert graphic animations in action:
--
Many of the animations build by Gameday Creative are also being used in the in-arena shows of each of the six clubs.
Other key players in the process were the league's production partners Raycom Sports (Bill Stafford and Rob Recihley) and Dome Productions (Mike Brock); the team at The Academy of Lower Thirds (including Marty Dormany and Dave Bachman); and the team at TV Graphics (Joseph Jopplin), who integrated and finished the scorebug.
It was probably one of the more exciting projects we've ever had the opportunity to be a part of because these teams are new, added Say. There's not a visual identity form and that's an awesome opportunity. How often do you get that?
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
08/01/2026
Spain's national public broadcaster, RTVE, has upgraded one of its main television production facilities in Madrid with the installation of two Alfalite NEO...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Maxon's new release of Cinebench features performance enhancements and adds support for the latest Nvidia and AMD GPUs as well as Apple Silicon.
Maxon is t...
08/01/2026
Zixi, the industry leader in IP-based video transport and orchestration, today announced the appointment of Heather Mellish as Vice President, Global Sales.
In...
08/01/2026
Pebble, the leading automation, content management and integrated channel specialist, has provided a complete update of its installation at Canal Sur in Spain. ...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, proudly announces the success of its collaboration with Panasonic on the Z95B OLED TV, o...
08/01/2026
Secuoya Chile, a leading provider of television content creation and supporting services, has invested in Ikegami UHK-X600 and UHL-X40 broadcast cameras as the ...
08/01/2026
Kiloview, a global leader in AV-over-IP solutions, will showcase its latest innovations at ISE 2026, highlighting the continued evolution of its complete, light...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, and Realtek, a leading global SoC design house, today announced the next phase of their ...
08/01/2026
CJP Broadcast has completed a new pitch-side media installation for Cinderford RFC, creating a flexible production setup that supports match coverage, coaching ...
08/01/2026
PlayBox Neo further drives momentum in Playout, Streaming, Media Management and Delivery
"With a brand new year at PlayBox Neo already off to a flying start, I...
08/01/2026
Boston Conservatory at Berklee Presents Second Annual Commercial Dance BFA Conce...
08/01/2026
It will be murder on the dancefloor when Dancing with the Stars returns this S...
08/01/2026
NVIDIA is wrapping up a big week at the CES trade show with a set of GeForce NOW...
07/01/2026
SVG Summit 2025: All General Sessions Now Available to Watch on SVG PLAYThe SVG Summit celebrated its 20th edition with a loaded agendaBy Brandon Costa, Directo...
07/01/2026
NBCU's Brings Rinkside Live' and Courtside Live' Features to Peaco...
07/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...
07/01/2026
We know people use Spotify not just to listen, but to share the songs, podcasts, and audiobooks they love with their friends and family. When we launched Messag...
07/01/2026
This week, all eyes are on the podcast industry as the Golden Globes recognizes ...
07/01/2026
Podcasts are stepping onto a new stage this week as the Golden Globes recognize the medium for the first time. To mark this milestone moment, we're hosting ...
07/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distributor, is commissioning new micro-budget fiction feature films and invites eligible...
07/01/2026
NASA's Space Launch System rocket carrying the Orion spacecraft launches on the Artemis I flight test, Wednesday, Nov. 16, 2022, from Launch Complex 39B at ...
07/01/2026
For the first time ever, new C' variants allow international users to interoperate with U.S. personnel via NSA-certified cryptography....
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Abu Dhabi, UAE 7, January 2026 - Abu Dhabi Police and Space42 (ADX: SPACE42), ...
07/01/2026
Back to All News
The Trailer of Paparazzi King: The 5-Episode Docuseries Coming...
07/01/2026
Back to All News
Netflix Supports Warner Bros. Discovery Board's Commitment...
07/01/2026
Back to All News
What Next? Netflix Reveals Series, Films and Games Coming in 2026
Entertainment
07 January 2026
Global
Link copied to clipboard
Download ...
07/01/2026
AI has transformed retail and consumer packaged goods (CPG) operations, enhancin...
PWHL Reimagines Its Live Broadcast Graphics As New Team Identities, Logos Debut For Season 2 League entrusted Gameday Creative to build a wall-to-wall broadcast graphics package By Brandon Costa, Director of Digital 
