PWHL Reimagines Its Live Broadcast Graphics As New Team Identities, Logos Debut For Season 2 League entrusted Gameday Creative to build a wall-to-wall broadcast graphics package By Brandon Costa, Director of Digital
Wednesday, December 11, 2024 - 3:02 pm
Print This Story | Subscribe
Story Highlights
The second season of the startup Professional Women's Hockey League (PWHL) - which dropped the puck beginning Thanksgiving Weekend in the U.S. - is a massive one. Building on momentum from Year 1, the league is ushering in a completely new look as all six teams debuted their names, brand identities, and logos.
All of that, of course, dramatically impacts the league's live broadcasts and required a completely fresh graphics package for all live games broadcasts. It was a monumental - and quick - task, to build an entirely new on-screen look for PWHL games and to meet the moment the league struck up a new partnership with the New York-based graphics agency Gameday Creative.
Building a legacy. Season two of the @thepwhlofficial is underway!!!!
New graphics package created by our group at Gameday. #pwhl #gamedaycreative pic.twitter.com/AljQftp5lF
- Gameday Creative (@GamedayCreative) December 1, 2024
They're really stepping onto the stage with some graphic firepower here with a lot of identity and personality, says Eric Say, Owner and Creative Director for Gameday Creative. It made sense to launch a graphics package that really celebrates those new team logos and get their broadcasts to the level that they want to be at.
It was a fast turnaround for GameDay Creative following the league's official unveiling of the six teams' identities and logos in early September. The PWHL had worked with another New York-based creative agency, Flower Shop, to design the brand idnetities of the league's six clubs. From there, 2D rendering of those logos were handed off to GameDay Creative to begin building out a totally new broadcast package.
Our graphics package this year is heavy on animations with the logos and heavy on implementation of players' faces wherever we can do it: hero shots, faces on lower thirds, full-page graphics, says Jeremy Langer, VP, Broadcast and Scheduling, PWHL. We're mindful that our players play in a league where they have helmets on the whole time and it's hard to see their faces. The more we can do when we have our most engaged audience to make sure their faces are seen and they become relatable, that's going to be important for all the other tentacles of the operation.
While it seems natural, Gameday Creative's pitch was built around the concept of getting those team logos in as many places as possible, most notable the scorebug, to help build brand awareness. It's one of the design choices that made them a strong fit for the PWHL.
I think we were a bit more forward with [the team logos] is this design, says Scott Flato, EVP and Partner for Gameday Creative. Let's get these logos out in front because we want to help continue to expand the brand and get that brand recognition. These are logos and teams that people have never even heard of. We are trying to help make these teams, and obviously the players, into stars because we're building something here. We're trying to build recognition.
Here are some examples of the scorebug and insert graphic animations in action:
--
Many of the animations build by Gameday Creative are also being used in the in-arena shows of each of the six clubs.
Other key players in the process were the league's production partners Raycom Sports (Bill Stafford and Rob Recihley) and Dome Productions (Mike Brock); the team at The Academy of Lower Thirds (including Marty Dormany and Dave Bachman); and the team at TV Graphics (Joseph Jopplin), who integrated and finished the scorebug.
It was probably one of the more exciting projects we've ever had the opportunity to be a part of because these teams are new, added Say. There's not a visual identity form and that's an awesome opportunity. How often do you get that?
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
07/05/2026
Strategic three-year partnership marks delivery phase of BFBS' next-generation media vision
Media organisation and military charity BFBS (British Forces Br...
07/05/2026
Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced the availability of its In-Content Ads offering v...
07/05/2026
Lightware Visual Engineering has developed Rack Taurus for rack-based environments such as education and corporate training spaces. It enables clean and simple ...
07/05/2026
Jigsaw24, the UK's leading media equipment supplier and systems integrator, will showcase its expanded end-to-end workflow capabilities at MPTS 2026, signal...
07/05/2026
Ease Live, an Evertz company, today announced that it has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interact...
07/05/2026
Test & measurement innovator Leader Electronics of Europe will present an extensive range of Leader, PHABRIX and LeaderPhabrix test and measurement solutions at...
PWHL Reimagines Its Live Broadcast Graphics As New Team Identities, Logos Debut For Season 2 League entrusted Gameday Creative to build a wall-to-wall broadcast graphics package By Brandon Costa, Director of Digital 
