Sony Pixel Power calrec Sony

PWHL Reimagines Its Live Broadcast Graphics As New Team Identities, Logos Debut For Season 2

11/12/2024

PWHL Reimagines Its Live Broadcast Graphics As New Team Identities, Logos Debut For Season 2 League entrusted Gameday Creative to build a wall-to-wall broadcast graphics package By Brandon Costa, Director of Digital

Wednesday, December 11, 2024 - 3:02 pm

Print This Story | Subscribe

Story Highlights

The second season of the startup Professional Women's Hockey League (PWHL) - which dropped the puck beginning Thanksgiving Weekend in the U.S. - is a massive one. Building on momentum from Year 1, the league is ushering in a completely new look as all six teams debuted their names, brand identities, and logos.

All of that, of course, dramatically impacts the league's live broadcasts and required a completely fresh graphics package for all live games broadcasts. It was a monumental - and quick - task, to build an entirely new on-screen look for PWHL games and to meet the moment the league struck up a new partnership with the New York-based graphics agency Gameday Creative.

Building a legacy. Season two of the @thepwhlofficial is underway!!!!

New graphics package created by our group at Gameday. #pwhl #gamedaycreative pic.twitter.com/AljQftp5lF

- Gameday Creative (@GamedayCreative) December 1, 2024

They're really stepping onto the stage with some graphic firepower here with a lot of identity and personality, says Eric Say, Owner and Creative Director for Gameday Creative. It made sense to launch a graphics package that really celebrates those new team logos and get their broadcasts to the level that they want to be at.

It was a fast turnaround for GameDay Creative following the league's official unveiling of the six teams' identities and logos in early September. The PWHL had worked with another New York-based creative agency, Flower Shop, to design the brand idnetities of the league's six clubs. From there, 2D rendering of those logos were handed off to GameDay Creative to begin building out a totally new broadcast package.

Our graphics package this year is heavy on animations with the logos and heavy on implementation of players' faces wherever we can do it: hero shots, faces on lower thirds, full-page graphics, says Jeremy Langer, VP, Broadcast and Scheduling, PWHL. We're mindful that our players play in a league where they have helmets on the whole time and it's hard to see their faces. The more we can do when we have our most engaged audience to make sure their faces are seen and they become relatable, that's going to be important for all the other tentacles of the operation.

While it seems natural, Gameday Creative's pitch was built around the concept of getting those team logos in as many places as possible, most notable the scorebug, to help build brand awareness. It's one of the design choices that made them a strong fit for the PWHL.

I think we were a bit more forward with [the team logos] is this design, says Scott Flato, EVP and Partner for Gameday Creative. Let's get these logos out in front because we want to help continue to expand the brand and get that brand recognition. These are logos and teams that people have never even heard of. We are trying to help make these teams, and obviously the players, into stars because we're building something here. We're trying to build recognition.

Here are some examples of the scorebug and insert graphic animations in action:

--

Many of the animations build by Gameday Creative are also being used in the in-arena shows of each of the six clubs.

Other key players in the process were the league's production partners Raycom Sports (Bill Stafford and Rob Recihley) and Dome Productions (Mike Brock); the team at The Academy of Lower Thirds (including Marty Dormany and Dave Bachman); and the team at TV Graphics (Joseph Jopplin), who integrated and finished the scorebug.

It was probably one of the more exciting projects we've ever had the opportunity to be a part of because these teams are new, added Say. There's not a visual identity form and that's an awesome opportunity. How often do you get that?
LINK: https://www.sportsvideo.org/2024/12/11/pwhl-reimagines-live-broadcast-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

08/09/2026

IBC2026: Haivision Integrates Chyron LIVE into its Workflow

Share Copy link Facebook X Linkedin Bluesky Email...

08/09/2026

Mo-Sys completes reorganisation strengthens management te...

Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...

08/09/2026

Aicox and TAG Video Systems power monitoring and multivie...

New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...

08/09/2026

Asharq migrates extended channel line-up to Pebble playou...

Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform. Pebble, the leading automation, content mana...

08/09/2026

Techex Extends its Lead in Software Defined Live Video at...

Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...

08/09/2026

Grass Valley Advances Story-Centric Media Workflows for U...

Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...

08/09/2026

BCNEXXT Showcases Latest Vipe Innovations at IBC2026 Rais...

BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...

08/09/2026

Bitmovin and Ad Insertion Platform Power First Active Dep...

Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...

08/09/2026

Brainstorm unveils major enhancements to its Suite 7 envi...

Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...

08/09/2026

Big Blue Marble Collaborates with TDF as Technology Partn...

Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...

08/09/2026

nxtedition takes agentic AI from newswire to gallery at I...

Agents work inside a single production environment, from incoming wire copy to a live studio show...

08/09/2026

Ceeblue and Layercake Expand Strategic Integration to Lau...

Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...

08/09/2026

Brainstorm launches Engram a dedicated asset management t...

Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...

08/09/2026

IBC 2026 - The new Synamedia - solving the business of vi...

A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms At IBC 2026 (stand 1.B49) Synam...

08/09/2026

Accedo Selected by PlayOn Sports to Enhance NFHS Network...

Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...

08/09/2026

AP brings new connectivity and workflow tech to global ne...

LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...

08/09/2026

Mediagenix Personalization Curates Sports Content Around...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...

08/09/2026

Appear X5 to enable flyaway contribution for DP World Tou...

Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...

08/09/2026

Zixi and Kiloview Partner to Deliver Broadcast-Grade IP V...

Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...

08/09/2026

Quortex and NetActuate announce global agreement

Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning Quortex today announce...

08/09/2026

Orlando Magic, Gray Media Ink Full-Season Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

08/09/2026

flexAI Adds Autonomous Mixing, 12G-SDI, NDI, and TVU MediaMesh Integration

BERLIN, September 8, 2026 - J nger Audio will introduce a major expansion of its flexAI audio processing platform at IBC 2026. The flexAI system adds autonomous...

08/09/2026

Harmonic Unveils cOS SensAI Intelligence Fabric for Broadband Operations

New Vendor-Agnostic Broadband Intelligence Fabric Reduces Operational Complexity and Improves Service Quality for Broadband Service Providers SAN JOSE, Calif. -...

08/09/2026

Arvato Systems Brings TI Expertise to the Stage

Arvato Systems Brings TI Expertise to the Stage Panels, workshops, and real-world examples at the TI-SUMMIT 2026 Arvato Systems, a partner of the TI-SUMMIT 2...

08/09/2026

The internet\u2019s favourite cat comes to Apple\u00A0Arcade with Pusheen\u2019s Place - UPDATE - Posted on 08 September 2026

On October 1, Apple Arcade is rolling out a lineup of fun new games for players ...

07/09/2026

Get to Know This Fall and Winter's Filmmakers Through These 24 Sundance Institute-Supported Films

By Ramona Flume and Lucy Spicer There's a particular kind of magic that hap...

07/09/2026

HeadRush launch the FRFR Cab Series

Two new full-range, flat-response cabinets introduced HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...

07/09/2026

GameSoundCon 2026

Answering questions about AI in game audio GameSoundCon, the largest professional conference for video game music and sound design, have announced that they...

07/09/2026

DPA to launch the 6388 Core+

New directional headset mic on show at IBC Just ahead of this week's IBC show, DPA have announced the launch of a new directional headset that's bee...

07/09/2026

Accurate.Video rallies Iyuno to rework 35,000 media assets ahead of schedule

We are not building systems to replace human decision-making; we are building systems that execute our decisions at machine speed. The media companies that win ...

07/09/2026

Blackmagic Design Announces New Lower Price for Blackmagic PYXIS 6K and Blackmagic Cinema Camera 6K

Blackmagic Design Announces New Lower Price for Blackmagic PYXIS 6K and Blackmag...

07/09/2026

GB Labs to Unveil Core.ONE at IBC2026, an Intelligent Storage Platform for Media Teams

GB Labs to Unveil Core.ONE at IBC2026, an Intelligent Storage Platform for Media...

07/09/2026

Freddie Meredith joins cast of SNL UK ahead of start of Season 2

Monday 7 September 2026 Freddie Meredith joins cast of SNL UK ahead of start of Season 2 Freddie Meredith Images ZIP (3MB) Saturday Night Live UK announces ...

07/09/2026

Sky and NFTS team up to launch new routes into screen careers

Monday 7 September 2026 Sky and NFTS team up to launch new routes into screen careers Sky has today announced a new apprenticeship programme, with application...

07/09/2026

Sky Sports announces most comprehensive NFL coverage to date for the 2026/27 season

Monday 7 September 2026 Sky Sports announces most comprehensive NFL coverage to...

07/09/2026

Jnger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026

Dolby, MainConcept, Techex and J nger Audio will showcase the industry's first demonstration of Serial Audio Definition Model (S-ADM) in a cloud-based produ...

07/09/2026

dB Broadcast to Showcase APIS Hive at IBC 2026

dB Broadcast will showcase APIS Hive, its software platform for designing, deploying and managing modern broadcast infrastructures, at IBC 2026. Developed from...

07/09/2026

A KNOCKOUT 1.6 MILLION VIEWERS WATCHED KATIE TAYLOR'S FINAL BOUT FREE -TO -AIR ON RT2

552,000 streams on RT Player The historic fight, which saw Katie Taylor become...

06/09/2026

BS-203 MacroAcidizer from Born Second

Recreates Rolands TB-303 & MC-202 BS-203 MacroAcidizer is the first virtual instrument from Born Second, and it offers a recreation of two Roland classics -...

06/09/2026

PlayBox Technology Opens Design Partner Programme for New...

London, UK September 2026 PlayBox Technology is inviting broadcasters, OTT and FAST operators, content owners and media organisations worldwide to become De...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

05/09/2026

HEDD Audio update CTRL software

MK2 & Bass system control app improved HEDD Audio have just launched a new and improved version of the control software that pairs with their MK2 and Bass m...

05/09/2026

CALL FOR ENTRIES IS NOW OPEN FOR THE 20TH ANNUAL SOUTH AFRICAN FILM & TELEVISION AWARDS (SAFTAs20) EXTENDED

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

05/09/2026

Orlando Magic, Gray Media Ink Ful-Season Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

05/09/2026

YouTube TV Adds ESPN Unlimited

Share Copy link Facebook X Linkedin Bluesky Email...

05/09/2026

InSync Brings Conversion Workflow Flexibility to IBC 2026

InSync Technology, the leading provider of premium video conversion solutions, will showcase a new generation of products at IBC 2026, designed to help broadcas...

05/09/2026

GlobalM supports quattro media and World Rowing with Glob...

GlobalM successfully supported quattro media GmbH and World Rowing, the world governing body of the Olympic sport of Rowing, with the international distribution...

05/09/2026

Scripps Research professor Chi-Huey Wong to receive ACS Alfred Bader Award

LA JOLLA, CA-In recognition of his exceptional work to understand the chemistry of carbohydrates and the role they play in health and disease, Scripps Family Ch...