PWHL Reimagines Its Live Broadcast Graphics As New Team Identities, Logos Debut For Season 2 League entrusted Gameday Creative to build a wall-to-wall broadcast graphics package By Brandon Costa, Director of Digital
Wednesday, December 11, 2024 - 3:02 pm
Print This Story | Subscribe
Story Highlights
The second season of the startup Professional Women's Hockey League (PWHL) - which dropped the puck beginning Thanksgiving Weekend in the U.S. - is a massive one. Building on momentum from Year 1, the league is ushering in a completely new look as all six teams debuted their names, brand identities, and logos.
All of that, of course, dramatically impacts the league's live broadcasts and required a completely fresh graphics package for all live games broadcasts. It was a monumental - and quick - task, to build an entirely new on-screen look for PWHL games and to meet the moment the league struck up a new partnership with the New York-based graphics agency Gameday Creative.
Building a legacy. Season two of the @thepwhlofficial is underway!!!!
New graphics package created by our group at Gameday. #pwhl #gamedaycreative pic.twitter.com/AljQftp5lF
- Gameday Creative (@GamedayCreative) December 1, 2024
They're really stepping onto the stage with some graphic firepower here with a lot of identity and personality, says Eric Say, Owner and Creative Director for Gameday Creative. It made sense to launch a graphics package that really celebrates those new team logos and get their broadcasts to the level that they want to be at.
It was a fast turnaround for GameDay Creative following the league's official unveiling of the six teams' identities and logos in early September. The PWHL had worked with another New York-based creative agency, Flower Shop, to design the brand idnetities of the league's six clubs. From there, 2D rendering of those logos were handed off to GameDay Creative to begin building out a totally new broadcast package.
Our graphics package this year is heavy on animations with the logos and heavy on implementation of players' faces wherever we can do it: hero shots, faces on lower thirds, full-page graphics, says Jeremy Langer, VP, Broadcast and Scheduling, PWHL. We're mindful that our players play in a league where they have helmets on the whole time and it's hard to see their faces. The more we can do when we have our most engaged audience to make sure their faces are seen and they become relatable, that's going to be important for all the other tentacles of the operation.
While it seems natural, Gameday Creative's pitch was built around the concept of getting those team logos in as many places as possible, most notable the scorebug, to help build brand awareness. It's one of the design choices that made them a strong fit for the PWHL.
I think we were a bit more forward with [the team logos] is this design, says Scott Flato, EVP and Partner for Gameday Creative. Let's get these logos out in front because we want to help continue to expand the brand and get that brand recognition. These are logos and teams that people have never even heard of. We are trying to help make these teams, and obviously the players, into stars because we're building something here. We're trying to build recognition.
Here are some examples of the scorebug and insert graphic animations in action:
--
Many of the animations build by Gameday Creative are also being used in the in-arena shows of each of the six clubs.
Other key players in the process were the league's production partners Raycom Sports (Bill Stafford and Rob Recihley) and Dome Productions (Mike Brock); the team at The Academy of Lower Thirds (including Marty Dormany and Dave Bachman); and the team at TV Graphics (Joseph Jopplin), who integrated and finished the scorebug.
It was probably one of the more exciting projects we've ever had the opportunity to be a part of because these teams are new, added Say. There's not a visual identity form and that's an awesome opportunity. How often do you get that?
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...
10/06/2026
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...
10/06/2026
Primary production partners Dome Productions and Raycom Sports once again played...
10/06/2026
The Women in Sports Filmmaking Experienceship is an immersive professional devel...
10/06/2026
The league has expanded its HSAN architecture for the NBA Finals to manage more ...
10/06/2026
The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...
10/06/2026
The University of Oklahoma (OU) Athletics Department and Learfield have announce...
10/06/2026
The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...
10/06/2026
Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...
10/06/2026
A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute)
By Lucy Spicer
Have you checked out our Sundance Film Festival 101 list yet...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Alone Australia Season 4: Meet the Cast
10 June, 2026
Media releases
WATCH THE TRAILER
Smash-hit survival series Alone Australia drops its highly anticipa...
10/06/2026
DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
10/06/2026
Back to All News
Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC
Product
10 June 2026
GlobalSouth KoreaJapan
Link copied to c...
10/06/2026
Back to All News
Ready to Join? The Netflix Fan Club Arrives at Cannes Lions
Business
10 June 2026
Global
Link copied to clipboard
Download all assets
N...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
PWHL Reimagines Its Live Broadcast Graphics As New Team Identities, Logos Debut For Season 2 League entrusted Gameday Creative to build a wall-to-wall broadcast graphics package By Brandon Costa, Director of Digital 
