Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdre Brennan

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdre Brennan 19 August 2026

Screen Australia CEO Deirdre Brennan on the release of Screen Currency 2026

Do Australians value local screen and games content? The simple answer is yes. But the way we show our appreciation is more nuanced and unexpected.

Find this episode of the Screen Australia Podcast on Apple Podcasts, Spotify or Pocket Casts.

Join Screen Australia CEO Deirdre Brennan as she breaks down the key findings from Screen Currency 2026, a landmark piece of research into screen and digital games. It takes a holistic view of the value of Australian screen content, how it is produced, how it is captured and how Australians - and the world - think and feel about it.

Brennan shares Audience, Industry, Economic and Global insights across the production, distribution, discovery and reception of Australian content, and how the Australian screen and games industry can move into the future, including:

How Australians value local content, even if they don't always consume it

Why discoverability is now as important as production

The surprising economic and cultural value of local content

The major growth opportunity of global marketing

What the industry can pursue for long-term success

She also addresses Screen Australia's priorities going forward and why, despite challenges, she's optimistic about the future for Aussie screen and games creatives.

Head to Screen Currency 2026 to read the full report and case studies here.

Subscribe to the Screen Australia Podcast on Apple Podcasts, Spotify or Pocket Casts

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LINK:	https://www.screenaustralia.gov.au/unpacking-screen-currency-2026-with...
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