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New research shows consumers in favour of OTT switch --
Mon, 11 May 2015 11:59
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Research from Limelight Networks has revealed that 90% of consumers are open to cancelling satellite and pay-TV subscriptions in favour of over-the-top (OTT) services.
The CDN specialist s study shows that consumers are beginning to favour getting their content directly from the content owner via the internet rather than from a pay-TV service provider. The two main catalysts for this change stem from consumers wanting to enjoy the flexibility of watching content on-demand and the additional benefit of receiving content at a cheaper price.
According to Rapid TV News website, Jason Thibeault, senior director at Limelight and author of the report commented, Our findings show that consumers are increasingly moving away from the traditional television experience towards online viewing.
With millennials leading this change, consumers are driven by the flexibility of being able to watch what they want, where they want, and on whatever device they choose, said Thibeault.
On average, millennials view four to seven hours of online video a week, nearly twice that of all other age groups surveyed. Despite the popularity of mobile devices and smartphones, today personal computers are the top choice for consuming online video across all age groups.
Source: Rapid TV News
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