The match of Real Madrid and RC Celta offered the first experience of augmented reality for smartphone in a stadium

The match of Real Madrid and RC Celta offered the first experience of augmented reality for smartphone in a stadium More than 23,000 fans had the opportunity to live, for the first time in the world on a football field, an experience augmented reality synchronized for smartphone, thanks to Orange and the Google Wizard.

Thanks to Orange, Google and Wildbytes, more than 23,000 fans on their smartphones lived an experience of synchronized augmented reality never seen before, that combined entertainment and football.

This year LaLiga Santander 2019-2020 has lived a start on a high. More than 23 thousand fans attending the match between the Real Club Celta de Vigo and Real Madrid in the Abanca-Balaidos Stadium this Saturday had the opportunity to experience live, for the first time in the world in a soccer field, a reality increase TADA synchronized for smartphone, thanks to Orange and the Google Wizard.

During the rest of the party, a master of ceremonies interacted with the Google Wizard so that fans who had installed the application Celtic missiondeveloped by Wildbytes (Agency of experiential innovation that designs and produces launches and events based on innovation, experience and facilities with cutting-edge digital technology) attend a unique experience through the screens of their mobile devices, as well as the stadium.

All the present there saw how life earned a soccer titan. This gigantic virtual player, at the same time discharging rays in the field wrapped in a storm of fire, made a few touches and chutaba of Chilean a ball that impacted directly on the screen of every spectator and the stadium, shattering virtually .

Thanks to this spectacular staging, Orange and Assistant of Google want to involve your bet fans for football with a campaign that was launched on Aug. 5 under the claim Those who know football choose Orange TV. Promotional offer from Orange for start of season allows you to enjoy free all football (LaLiga Santander, LaLiga SmartBank, UEFA Champions League and UEFA Europa League) to its rates for higher-value customers. For its part, Google encourages users to enjoy all the possibilities provided by the wizard of Google and shows how the Wizard can bring a distinctive experience to users.

Leo Da Costadirector of creative technology at Wildbytes, points out that "increasingly more companies opt for augmented reality to improve the customer experience and the interaction with people. In fact, actually increased and virtual world investment was estimated for this year more than 20,000 million dollars worldwide, according to IDC. The truth is that this technological innovation opens up a world of possibilities to bring value only in major events and interact with the public in a manner completely transgressive. Never before had become a development so ambitious that it allowed the technological experience of this caliber to so many thousands of people at the same time".

LINK:	https://www.panoramaaudiovisual.com/en/2019/08/23/real-madrid-y-celta-...
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