New Flagship Smartphone from nubia to Support Digital Content Encoded Using Delivered in DTS-HD Technology

31/03/2014

New Flagship Smartphone from nubia to Support Digital Content Encoded Using Delivered in DTS-HD Technology New Flagship Smartphone from nubia to Support Digital Content Encoded Using Delivered in DTS-HD Technology

CALABASAS, Calif. (March 31, 2014) - DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions and audio enhancement technologies today announced that nubia, a premium smartphone brand of ZTE Corporation, will be releasing the all-new X6 smartphone featuring support for immersive content delivered with soundtracks encoded using DTS-HD technology. The nubia X6 will allow consumers to enjoy streamed and downloaded content with soundtracks encoded using DTS-HD technology directly on their device, or via a connected home theater system.

"nubia X6 is the first flagship smartphone in our new X-series under the nubia brand," said Ni Fei, nubia GM. "We wanted to provide our customers with a product that was the perfect combination of form and function. By adding support for DTS-HD technology, the X6 became more than just a smartphone with exceptional multimedia capabilities, it transcended into a pocket-sized entertainment hub that customers can watch content on directly, or use to power their home theater systems."

Benefits of the DTS-HD Technology:

Decodes the highest quality audio streams available from digital delivery, VOD, OTT and broadcast sources

Next generation decoding technology that enables equipped products to process more advanced audio, when available, such as:

Broader bit stream support for low-bit-rate (LBR) streaming media

Adaptive streaming to overcome bandwidth, storage and network constraints

"DTS is committed to delivering the ultimate entertainment experience to all screens, and we believe that the deployment of the DTS-HD technology in the mobile market is a great example of this commitment," said Brian Towne, executive vice president and president of DTS Asia. "By incorporating this advanced technology into the X6, nubia is providing their connected customers with a device that is not only powerful enough to deliver a stellar mobile entertainment experience, but when connected to a home theater system, can also translate that experience, complete with cinema-quality surround sound, to the big screen."

For more information about DTS, please visit www.dts.com, or connect with DTS on Facebook and Twitter (@DTS_Inc).

About DTS, Inc.

DTS, Inc. (Nasdaq:DTSI) is a premier audio solutions provider for high-definition entertainment experiences-anytime, anywhere, on any device. DTS exists to make the world sound better. DTS audio solutions are designed to enable recording, delivery and playback of simple, personalized, and immersive high-definition audio, and are incorporated by hundreds of licensee customers around the world into an array of consumer electronics devices. From a renowned legacy as a pioneer in high definition multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc standard and is now increasingly deployed in enabling digital delivery of compelling movies, music, games and other forms of digital entertainment to a growing array of network-connected consumer devices. DTS technology is in televisions, personal computers, smartphones, tablets, digital media players, video game consoles, Blu-ray Disc players, audio/video receivers, soundbars, DVD based products, automotive audio systems, set-top-boxes, and home theater systems. Founded in 1993, DTS corporate headquarters are located in Calabasas, California. DTS also has offices in Los Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Ireland, Japan, Singapore, South Korea, Taiwan and the United Kingdom. Copyright 2014, DTS, Inc. DTS, the Symbol, and DTS and the Symbol together are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. All rights reserved.

About nubia

Officially released in October 2012, nubia is the high-end and unique brand out of group brand of ZTE. Nubia mainly orients to high-end smart phones with social channels and establishes the independent team for independent operation so as to supplement and extend the brand system of existing ZTE cell phones. Based upon domestic market to explore the international market, nubia brand aims at providing more brand selections for consumers. Nubias Chinese name is Nubiya which originates from one of the places where ancient civilization originated with profound and rich significance. The logo, designed in symmetrical structure, has established core brand image and built up intense appetency and relaxed and lively young atmosphere with its special character style and plumb decoration. The logo design philosophy of the new brand derives from the originating point of human civilization. The round dot extends to be a circle meaning to discover wisdom, explore with the eye of wisdom and seek infinite possibilities; it further extends to be technological innovation meaning to create high-quality life through ceaseless transformation and upgrade. The red symbol of circle & point constitutes a magnifying glass meaning to explore and discover the world with intense symbol sense. The overall design philosophy could be concentrated to be discovery, creation and infinite!

SOURCE: DTS, INC.

DTS-C

###

Media Contacts:

Michael Farino

DTS, Inc.

Michael.farino@dts.com

(949) 442-5404

LINK:	http://www.dts.com/corporate/press-releases/2014/03/new-flagship-smart...
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