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Curiouser and curiouser: Discovery s Age of Curiosity report --
Thu, 26 Nov 2015 14:26
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Discovery Network s conducted a new research report titled The Age of Curiosity which sought to uncover and better understand what attracts people to non-fiction media. They surveyed 2100 people in seven countries and discovered that the main reason for people engaging and coming back to non-fiction media was to spark and satisfy their curiosity. The report, conducted by Tanya Adlam, vice-president of Research for Discovery Networks in Central and Eastern Europe, Middle East and Africa (CEEMEA), outlines the five modes of curiosity for New Renaissance People :
Fact farming: Collecting bits of new trivia and facts
Phone a friend, or a stranger: Reaching out to a friend or someone online who can provide more context and information on a particular subject
Undemanding downtime: Unwind by absorbing information that is already known or unchallenging
Worldly investigations: Exploring the world and seeking tangible experiences, in order to marry perceptions with reality
Rabbit holes: Following a trail of information and countless links online to attain specialist information on a subject
Adlam shares further insights on the report:
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