
Back to All News
Netflix 2023 Upfront: Building a Forever Business
Business
17 May 2023
United StatesUnited Kingdom (Great Britain)AustraliaCanadaMexico
Link copied to clipboard
Our ads offering is just six months old, and while we have much more to do, we're making steady progress. Like everything at Netflix, it all starts with our members and the breadth and quality of our programming. Greg Peters, co-CEO, kicked off Netflix's first Upfront today by explaining to advertisers that:
We share a common goal, which is building connection. You want to connect consumers with your amazing brands. And we want to connect them with amazing entertainment they'll love ;
For our members, it all starts with the variety and quality of our TV shows and films. So whatever your taste, whatever mood youre in, whoever you're with - we'll have something great for you to watch. From Emmy-winning dramas to reality TV, stand-up comedy to true crime, Oscar winners to action-adventure, rom-com to horror, we have it all ; and
It's why, despite all the competition out there, Netflix is the most popular streaming service today. To be the one to watch, you need everyone watching. And that's what sets Netflix apart .
In 2022, Netflix viewing across Nielsen's Top 10 most watched lists was three times greater than all our competitors combined - and five times greater than our nearest competitor. This year alone, according to Nielsen, weve had the number one original TV show on streaming in the US for 15 out of 16 weeks - and the number one movie for 14 weeks.
Bela Bajaria, Chief Content Officer, said this is only possible because Netflix focuses on super serving our audience - giving you something you will really love, that will really satisfy you. To super-serve our members we have to focus on quality, with the understanding that quality, like beauty, is in the eye of the beholder.
Bajaria added that: No other entertainment company aspires to create great movies and shows across so many genres, in so many countries, and for such a broad, diverse audience. We do it by partnering with world-class talent - giving them the freedom and support to tell their best stories. Our partnership with them is the single biggest reason we're able to bring fresh, original storytelling to our members.
New and Returning Series
During its Upfront, Netflix highlighted new upcoming shows including Shawn Levy's All the Light We Cannot See, Griselda with Sof a Vergara and the latest epic from David Benioff, D.B. Weiss, and Alexander Woo, 3 Body Problem, along with returning favorites like Bridgerton, Stranger Things, Formula 1: Drive to Survive, Outer Banks, and Cobra Kai. Netflix has more returning series than any other streamer, Bajaria added.
Netflix also announced the return of some of TV's most popular shows with season renewals of Ginny & Georgia (S3 and S4) and Virgin River (S6), which come after recent renewals for The Night Agent (S2) and The Diplomat (S2). On the reality side, Love is Blind (S5) will be back in September, and Squid Game: The Challenge will debut in November. Getting Brilliant at the Basics
Jeremi Gorman, President, Worldwide Advertising, said we are building a forever business and that in the first six months we worked hard to be brilliant at the basics, focusing on areas advertisers told us matter most - like geo, age, and gender targeting; third-party verification and deploying the right brand suitability mechanisms for [advertisers] to make the best decisions for [their] brand. And while we're focusing on reaching parity, we're also innovating. We treat our ads with the same care we treat our incredible content: serving them locally; seamlessly transitioning between shows and ads with no latency; and implementing industry-leading frequency caps with an ad load of four to five minutes per hour.
Gorman also explained that when it comes to engagement, Netflix stands alone. According to Nielsen, Netflix's reach at two or more hours is higher than almost everyone else's reach at a one-minute threshold. Two hours compared to one minute. Thats what sets Netflix apart from other streamers. It's the difference between foundational viewing and simply sampling. And that's why we prefer to talk about metrics that actually matter to advertisers - like monthly active users. Just six months after launch, our ad-supported plan has nearly five million global monthly active users, with a median age of 34 .
New Product and Measurement Solutions
As Peters explained: Since early this year, our ads member base has more than doubled. On average, more than a quarter of our signups now choose the ads plan in countries where its available. Seventy percent of our ad-supported members are between the ages of 18 and 49. He concluded by saying that: The signals are promising: engagement on our ads plan is similar to our comparable non-ads plans. That's critical because it all starts and ends with consumers.
Peter Naylor, Vice President, Global Advertising Sales, announced new product and measurement solutions for Netflix's ad-supported plan, including the ability for brands to connect with our audiences during some of the most watched and most relevant cultural moments of the year. This includes two new sponsorship opportunities to give brands the opportunity to be within the top streaming content anywhere."
Sponsorship: Upfront partners will now be able to:
Sponsor the presentation of some of our most popular series on Netflix at launch. These opportunities will be available first in the US, with other countries to follow; and
Align themselves with meaningful collections on Netflix by featuring their campaigns within local holidays (e.g. Valentine's Day) and key brand moments (e.g. Sustainability Sto
More from Netflix
28/09/2023
Back to All News
Trailer for Burning Betrayal features steamy scenes between co...
28/09/2023
Back to All News
Netflix Reveals Teaser & Date for Cocomelon Lane and Unveils F...
27/09/2023
Back to All News
Long Live Alice in Borderland': Dystopian Thriller Returns for Season 3
Entertainment
27 September 2023
GlobalJapan
Link copied to cl...
27/09/2023
Back to All News
Filipino Remake of Korean Comedy Keys to the Heart Strikes a H...
27/09/2023
Back to All News
Merciless and Ruthless Ballerina': Why the World is Buzzi...
27/09/2023
Back to All News
Why K-Romance Leaves Us Wanting for More: Hear From the Actors ThemselvesPlay Video
Play Video
Entertainment
27 September 2023
GlobalSouth...
27/09/2023
Back to All News
Netflix's DROP 01: Get All the News and Sneak Peeks From Our Virtual Event
Entertainment
27 September 2023
Global
Link copied to clipb...
26/09/2023
Back to All News
Documentary on Korea's First Generation of Cinephiles Yel...
26/09/2023
Back to All News
Criminal Investigation Drives the Plot of Criminal CodePlay Video
Play Video
Entertainment
26 September 2023
GlobalBrazil
Link copied to ...
26/09/2023
Back to All News
Netflix Announce the Cast of Billionaire Island - a New Norweg...
26/09/2023
Back to All News
All the New Mobile Games Joining Netflix in September
Netflix Staff
Entertainment
26 September 2023
Global
Link copied to clipboard
Net...
26/09/2023
Back to All News
Top 10 Week of Sept. 18: Sex Education' Debuts at #1; Lo...
25/09/2023
Back to All News
Netflix Presents Raaz Aur Saaz: A Khufiya Musical Night
Sunidhi Chauhan & Vishal Bhardwaj
Entertainment
25 September 2023
GlobalIndia
Lin...
25/09/2023
Back to All News
Netflix Sponsors Program to Cultivate Vietnamese Film Talent
Charlie Nguyen, a leading Vietnamese film director and producer, will be leading...
21/09/2023
Back to All News
Doona!' Set to Ignite Hearts Worldwide on October 20Play Video
Play Video
Entertainment
21 September 2023
GlobalSouth Korea (Republic...
21/09/2023
Back to All News
Netflix Releases Premiere Date and First Look Images for A Nea...
21/09/2023
Back to All News
Netflix Confirms Its Commitment to the Italian Creative Commun...
20/09/2023
Back to All News
Ballerina': High-Octane Dance of VengeancePlay Video
Play Video
Entertainment
20 September 2023
GlobalSouth Korea (Republic of Korea)...
20/09/2023
Back to All News
Between Love & Shadows: Hong Rang to Unveil the Secrets of the...
20/09/2023
Back to All News
Anime Adaptation Onimusha' Gives New Life to Legendary GamePlay Video
Play Video
Entertainment
20 September 2023
GlobalJapan
Link co...
19/09/2023
Back to All News
Top 10 Week of Sept. 11: Love at First Sight' Debuts at #...
18/09/2023
Back to All News
Netflix Acquires US and Remaining International Rights On Rich...
18/09/2023
Back to All News
New Animated Film The Twits Coming to Netflix in 2025
Entertainment
18 September 2023
Global
Link copied to clipboard
The First Adaptatio...
18/09/2023
Back to All News
BERLIN launches on Netflix on December 29Play Video
Play Video
Entertainment
18 September 2023
GlobalSpain
Link copied to clipboard
The ...
18/09/2023
Back to All News
Netflix Acquires US and Remaining International Rights On Rich...
17/09/2023
Back to All News
Khufiya Trailer Reveals a Thrilling World of Espionage and SpiesPlay Video
Play Video
Entertainment
17 September 2023
GlobalIndia
Link co...
17/09/2023
Back to All News
Netflix Releases In Love and Deep Water Teaser Trailer, Teaser...
15/09/2023
Back to All News
Netflix and Yash Raj Films Come Together to Forge Iconic Partn...
14/09/2023
Back to All News
ONE PIECE, the Instant Global Sensation, Is Coming Back for Mo...
13/09/2023
Back to All News
Secrets, Suspense and Spies: Vishal Bhardwaj's Khufiya...
13/09/2023
Back to All News
How Far Would You Go to Survive? Official Trailer for NowherePlay Video
Play Video
Entertainment
13 September 2023
GlobalSpain
Link copie...
13/09/2023
Back to All News
Secrets, Suspense and Spies: Vishal Bhardwaj's Khufiya...
13/09/2023
Back to All News
Anyone Order a New Reality Show? Play Video
Play Video
Entertainment
13 September 2023
GlobalBrazil
Link copied to clipboard
S o Paulo, ...
13/09/2023
Back to All News
Once Upon A Star' Trailer Hearkens Back to Thailand's Golden Cinema EraPlay Video
Play Video
Entertainment
13 September 2023
Glob...
13/09/2023
Back to All News
Netflix Acquires US And Remaining International Rights On Anna...
13/09/2023
Back to All News
Turn Your Tastebuds Upside Down With New Stranger Things'-Inspired Ice Cream
Entertainment
13 September 2023
GlobalUnited StatesAustra...
13/09/2023
Back to All News
Netflix's DROP 01 Virtual Event: Check Out the Trailer and...
12/09/2023
Back to All News
Larissa Manoela joins the cast of Back to 15 for the third and final seasonPlay Video
Play Video
Entertainment
12 September 2023
GlobalBra...
12/09/2023
Back to All News
Netflix Shares First Look and Release Date for Crypto Boy
Entertainment
12 September 2023
GlobalNetherlands
Link copied to clipboard
Abou...
12/09/2023
Back to All News
Netflix Announces and Reveals First Look for Upcoming Japanese...
12/09/2023
Back to All News
High-Stakes Humor: Trailer for Last One Standing' Season ...
12/09/2023
Back to All News
Netflix Acquires Worldwide Rights To TIFF Documentary Mountai...
12/09/2023
Back to All News
Top 10 Week of Sept. 4: ONE PIECE' and You Are So Not In...
11/09/2023
Back to All News
Netflix Confirms Production of New Series Aema, Inviting Globa...
11/09/2023
Back to All News
Netflix ISP Speed Index for August 2023
Mulitcolor streaks on a black background curved right to foreground with the Netflix logo N at the to...
09/09/2023
Back to All News
Netflix Reappoints Ambassador Susan E. Rice to Its Board of Directors
Logo - Header
Business
09 September 2023
Global
Link copied to clip...
07/09/2023
Back to All News
Netflix Debuts Official Trailer for Love Is Blind Season 5Play Video
Play Video
Entertainment
07 September 2023
GlobalUnited States
Link ...
06/09/2023
Back to All News
Acclaimed Thai Film 6ixtynin9' Returns as a Darkly Amusing Comedy Series
Entertainment
06 September 2023
GlobalThailand
Link copied t...
06/09/2023
Back to All News
Meet the Singles of Love is Blind' Season 5Play Video
Play Video
Entertainment
06 September 2023
GlobalUnited States
Link copied to ...
05/09/2023
Back to All News
TakeTen Is Back for Its Second Edition, But With a TwistPlay Video
Play Video
Social Impact
05 September 2023
GlobalIndia
Link copied to ...