
Back to All News
Marian Lee Keynote: Online Marketing Rockstars Festival (OMR) 2025
Entertainment
07 May 2025
GlobalGermany
Link copied to clipboard
Hello, OMR! It is such a thrill to be here with you all today.
In my career, I've always been attracted to brands that create a deep connection with their fans - whether it's VOGUE or Spotify. But I've never felt the kind of love from people that I feel since I started working at Netflix.
When they find out, they want to talk about their favorite shows and movies. And I love doing it, too!
Of course everyone loves big, global sensations like Emily in Paris, Bridgerton, and The Night Agent. But we also have local series like The Leopard from Italy, Lupin from France, Helicopter Heist from Sweden and The Gentlemen from the UK that have attracted audiences all over the world.
This also includes some hugely popular German series. For example, I know you all grew up knowing about Sisi, but I wasn't familiar with her story until I watched The Empress. I absolutely loved the costumes and the chemistry.
And the Kaulitz and Kaulitz show is truly insane. Their banter and all the behind-the-scenes moments are so entertaining. And I had no idea that Tom is married to Heidi Klum.
That variety and quality is why Netflix has become the go-to option for more than 700 million people looking for their next obsession. Our trailers alone generate over 7 billion impressions every month on Netflix - more than 40x what they get on YouTube.
And a lot of the conversation around those titles happens on social media, where we have over 1 billion followers - one of the largest and most passionate fan bases of any brand in the world. Last year alone, our social channels generated almost 150 billion organic impressions.
It helps explain why our shows and movies influence everything from what people search for, to the music they listen to, to the books they read. And the great thing is, it drives more people back to Netflix. Creators love it too because it means bigger audiences for their stories.
That's why many people look at my job and think it must be easy. And in some ways it is. But, like all of your jobs, mine also has its challenges.
These days, entertainment is incredibly competitive.
In addition to television and films, there are all the other ways people can spend their time - listening to Spotify, gaming on Twitch, browsing TikTok, or scrolling through Instagram.
When you think about it, it's actually amazing that any of us can get people to do anything for more than a few seconds.
That's why it's such a challenge to get our members to come back - day after day, month after month. But the best way to do it is by connecting with and inspiring fans. Because, as we like to say at Netflix, fandom solves almost all known problems'.
So today, I want to share four lessons I've learned, about how to create and sustain that fandom. And because we're Netflix, I've got some familiar faces to help me do it.
Lesson one: Be a great dance partner
How many of you have seen the Wednesday dance that went viral a couple years ago?
And how many of you knew that Bloody Mary - the Lady Gaga song that played in the background - wasn't even in the show? It's true. A fan sped it up did the dance to it and posted it. Then our team got in touch with Lady Gaga, who filmed herself dancing to the track.
When it first came out in 2011, Bloody Mary didn't get a ton of traction. It wasn't a single, and it didn't have a music video. But after the Wednesday phenomenon 11 years later, it made the Top 100 charts in more than a dozen countries.
Season 2 of Wednesday is coming out this summer, and it's going to be even bigger and more twisted than Season 1. And rumor has it Lady Gaga may make a cameo but we'll all have to wait and see.
Traditionally, brand marketing has been about expressing a company's values to the world and trying to connect with people. But engaging consumers today - especially Gen Z - requires a different approach.
That's why we try to show up wherever people are talking - especially on social media. On TikTok, WhatsApp, and LinkedIn, we're the number one entertainment brand, by far.
It's all about helping our fans feel a tangible connection to our brand and our values so they'll keep coming back.
Lesson two: It's not always the usual suspects
In marketing, some hits are relatively easy to predict.
For example, one of our first big movies of the year was Back in Action starring Jamie Foxx and Cameron Diaz. You don't need to be an expert to know that a lot of people are going to press play on that - including in Germany, which is why we held the global premiere in Berlin.
But Back in Action is not our biggest title of 2025.
That distinction belongs to a small British drama series that is already our third most popular English language show of all time. Over the last couple of months, it's sparked a global conversation about children and social media - from dinner tables, to the halls of power.
For those of you who haven't seen it yet, Adolescence is not an easy watch - especially if you're a parent. But it's a powerful one - the story of how a family's world is turned upside down, when their 13 year old son is arrested and charged with the murder of a teenage girl.
A couple weeks after Adolescence came out, British Prime Minister Keir Starmer said he had watched it with his teenage kids. Today, it's available to all secondary schools across the UK through our partnership with Into Film - a leading UK charity for film in education.
You see, sometimes the most brand-defining hits are not the flashiest. They're the ones that hit on something real, something true, something that can b
More from Netflix
23/06/2025
Back to All News
Squid Game By the Numbers: How Player 456 Took Over the World
From left to right: Park Sung-hoon, Kang Ae-shim, Lee Jung-jae, Hwang Dong-hyuk...
22/06/2025
Back to All News
Wall to Wall': Gripping Thriller Set in an Apartment Comp...
20/06/2025
Back to All News
Turn Your Netflix to "Fool" Volume: Vir Das Drops a New Special on July 18!
Entertainment
20 June 2025
GlobalIndia
Link copied to clipboar...
19/06/2025
Back to All News
A Father. Two Kids. And the Videos She Left Behind. Catalog to...
18/06/2025
Back to All News
F ria, the New Netflix Series Starring Vinicius Neri, Fabio La...
18/06/2025
Back to All News
One Man Against All Odds: Ziam' Trailer Teases Thrilling ...
17/06/2025
Back to All News
WIF Welcomes 2025 Fellowship Class
WIF 2025 Fellows Class Photo
Social Impact
17 June 2025
United States
Link copied to clipboard
Today,...
17/06/2025
Back to All News
My Brilliant Career Series Adaptation Now in Production in Sou...
17/06/2025
Back to All News
Netflix and TF1 Group Join Forces to Bring TF1 to Netflix Members in France
Entertainment
17 June 2025
GlobalFrance
Link copied to clipbo...
17/06/2025
Back to All News
Two Graves Arrives on Netflix on August 29
Entertainment
17 June 2025
GlobalSpain
Link copied to clipboard
Download the first images
Net...
12/06/2025
Back to All News
Brick: No Way Out - Mystery Thriller With Matthias Schweigh fe...
12/06/2025
Back to All News
Irresistibly Cute Trailer for My Melody & Kuromi' Unveils...
12/06/2025
Back to All News
Netflix Gets Animated at Annecy!
Top row from left to right: Fixed (Film), In Your Dreams (Film), Long Story Short (Series)
Bottom row from ...
10/06/2025
Back to All News
La Puerta de Alcal Shines for Netflixs 10th Anniversary in Spain
Entertainment
10 June 2025
GlobalSpain
Link copied to clipboard
Downloa...
10/06/2025
Back to All News
Better Late Than Single': Unpredictable Dating Reality Sh...
10/06/2025
Back to All News
Netflix Will Invest More Than 1 Billion in Spain Between 2025 and 2028
Pedro S nchez and Ted Sarandos
Business
10 June 2025
GlobalSpain
...
09/06/2025
Back to All News
Netflix ISP Speed Index for May 2025
Product
09 June 2025
Global
Link copied to clipboard
Two percent of Internet Service Providers (ISPs...
06/06/2025
Back to All News
Steampunk Anime Adaptation Leviathan' Takes Flight on July 10
Entertainment
06 June 2025
GlobalJapan
Link copied to clipboard
From t...
06/06/2025
Back to All News
A Tender Tale Unfolds: The Fragrant Flower Blooms With Dignit...
05/06/2025
Back to All News
Netflix Presents the Documentary The Many Deaths Of Nora DalmassoPlay Video
Play Video
Entertainment
05 June 2025
GlobalArgentina
Link co...
05/06/2025
Back to All News
Ginny & Georgia': Return to Wellsbury With Tudums Season ...
04/06/2025
Back to All News
Russell Crowe, Jacob Tremblay, Shailene Woodley, Annabelle Wal...
04/06/2025
Back to All News
Netflix Presents the Final Trailer of OlympoPlay Video
Play Video
Entertainment
04 June 2025
GlobalSpain
Link copied to clipboard
Discov...
04/06/2025
Back to All News
Netflix presents the final trailer of OlympoPlay Video
Play Video
Entertainment
04 June 2025
GlobalSpain
Link copied to clipboard
Discov...
04/06/2025
Back to All News
Becoming Santi : The Thunder Express Leader Takes on Giants i...
03/06/2025
Back to All News
Netflix Acquires Shih-Ching Tsou's Cannes Critics' Wee...
03/06/2025
Back to All News
The Trap - New Psychological Thriller Series in Production
Friederike Becht as Lisa Konrad and Hans L w as Robert Lenzen / Netflix
Entert...
02/06/2025
Back to All News
Latino Film Institute Fellows Debut Short Films at the Egyptian Theatre
The Inclusion Fellowship and Spark Animation Grant uplifts 13 emergi...
02/06/2025
Back to All News
Netflix Announces the Production of My Sad Dead (Mis muertos t...
02/06/2025
Back to All News
Netflix Unleashes the Trailer of Rana Naidu Season 2 More Fami...
02/06/2025
Back to All News
The Summer Hikaru Died' Set to Bring Eerie Anime Thrills on July 5Play Video
Play Video
Entertainment
02 June 2025
GlobalJapan
Link ...
02/06/2025
Back to All News
Netflix Begins Production of La desconocida With Candela Pe a,...
01/06/2025
Back to All News
Tudum 2025: The Live Event' Celebrates Our Biggest Fandom...
30/05/2025
Back to All News
Netflix and the Brazilian Tourism Board Announce Cooperation A...
30/05/2025
Back to All News
Netflix and the Brazilian Tourism Board Announce Cooperation A...
29/05/2025
Back to All News
Alex de la Iglesia, Carmen Maura and Blanca Suarez Together in...
29/05/2025
Back to All News
Literary Suspense Comes Alive in Korean Series Notes from the...
28/05/2025
Back to All News
Stories You Love, Characters You Missed - All Returning to Netflix
Entertainment
28 May 2025
GlobalIndia
Link copied to clipboard
Netfli...
28/05/2025
Back to All News
Billionaires Bunker Premieres on September 19Play Video
Play Video
Entertainment
28 May 2025
GlobalSpain
Link copied to clipboard
Discov...
28/05/2025
Back to All News
Star-Studded Cast in New Swedish Film The Storm' - Writte...
28/05/2025
Back to All News
Heartfelt Taiwanese Series Forget You Not' Leaves Fans Emotional
Entertainment
28 May 2025
GlobalTaiwan
Link copied to clipboard
Wh...
28/05/2025
Back to All News
Stories You Love. Characters You Missed. All Returning to Netflix
Entertainment
28 May 2025
GlobalIndia
Link copied to clipboard
Images:...
28/05/2025
Back to All News
Cheers to 20 Issues of Queue With Simone Biles, Lee Jung-jae, ...
27/05/2025
Back to All News
Netflix Begins Filming of Its New Adaptation: All The Truth Be...
26/05/2025
Back to All News
Netflix Acquires US Rights To Richard Linklater's Cannes O...
26/05/2025
Back to All News
The First Spanish Edition of the Global Phenomenon Too Hot to ...
25/05/2025
Back to All News
Cinema Takes the Spotlight on Netflix With New Productions Made in Argentina
Entertainment
25 May 2025
GlobalArgentina
Link copied to clip...
25/05/2025
Back to All News
Cinema Takes the Spotlight on Netflix With New Productions Mad...
24/05/2025
Back to All News
Fear Street: Prom Queen' Scares Up a Terrifying Night to Remember for Fans
From left to right: Fear Street: Prom Queen stars Ella Rubin,...