Sony Pixel Power calrec Sony

Ride on the Coastal Cowgirl Trend With Paige Lorenze's Music Playlist Picks

05/05/2023

Coastal cowgirl: It's a vibe. This aesthetic, inspired by a mixture of slow-paced country living and sun-soaked coastal dreaminess, has been trending on social media lately, and it's making waves on Spotify.

From across the globe, we recently saw a nearly 1,430% increase* in the creation of user-generated coastal cowgirl playlists. These playlists feature a mix of genres like country, new wave pop, indie pop, stomp and holler, and sunshine pop.

Some of the top tracks added to user-generated coastal cowgirl playlists on Spotify include Texas Sun by Khruangbin and Leon Bridges, Cowboy Take Me Away by The Chicks, Slow Burn and Golden Hour by Kacey Musgraves, Southern Nights by Glen Campbell, Dreams by Fleetwood Mac, Take It Easy by Eagles, Malibu by Miley Cyrus, Island In The Sun by Weezer, California Dreamin' by The Mamas & The Papas, and Heads Carolina, Tails California by Jo Dee Messina.

Paige Lorenze, a content creator, channels coastal cowgirl pretty effortlessly. She was raised in Vermont and, after spending a few years in New York City, settled in Connecticut, where she now shares her love of horses, fashion, and fun with her followers. A glance through Paige's vlog shows days spent at her barn and looks featuring cowboy boots, but she also posts beauty tips and has highlights of her international travels.

Paige's predilection for the trend made her the perfect person to take over Spotify's own coastal cowgirl playlist. She helped curate a list of songs that serve as the perfect soundtracks for the desert, beach, or rural dirt roads. For the Record caught up with Paige to learn more about the coastal cowgirl vibe, and how she picked songs for the playlist.

How would you define the coastal cowgirl vibe?

The coastal cowgirl vibe is all about incorporating western fashion with coastal elements, creating a relaxed-yet-chic look. It's about blending earthy tones with denim and leather pieces, accessorizing with cowboy hats and boots, and incorporating horse-riding culture. Whatever makes you feel grounded in nature and in your roots.

How did you pick songs for Spotify's coastal cowgirl playlist? I wanted to curate a playlist that reflects the coastal cowgirl vibe and showcases artists who represent this culture. I included country and indie-folk artists like Kenny Chesney, Leon Bridges, and Mazzy Star, who write calming, breezy songs that are perfect to sing along to in the car or play during a relaxing day on the beach.

Can you talk specifically about a song you included and why you thought of it for the playlist?

One song I included was Landslide by Fleetwood Mac. I chose this song because it speaks to the idea of building a strong sense of self and overcoming obstacles. Plus, it's a classic that everyone knows and loves! I grew up loving this song, as I'm sure a lot of people did.

Why is this playlist the perfect curation for fans getting ready for festivals this summer?

This playlist is perfect for anyone getting ready for festivals because it captures the essence of the western and coastal cultures, which is what these festivals are all about. The songs are a mix of old and new and represent different genres that everyone can enjoy. And the playlist creates the perfect atmosphere for a day filled with sunshine, music, and good vibes.

What's your favorite thing about this trend? I love that the coastal cowgirl trend is sustainable and timeless. It's all about good basic pieces and good boots that will last you forever. I love that all my boots are so in now. I have some amazing cowboy boots and boots passed down from my mom. Also, I love how growing up riding and having horses in the fields behind my house is paying off!

Channel your own coastal cowgirl vibe with our playlist below.

*This data is global and reflects the increase in playlist creation from February 16 through March 2 to March 2 through March 16, 2023.
LINK: https://newsroom.spotify.com/2023-05-05/ride-on-the-coastal-cowgirl-tr...
See more stories from spotify

More from Spotify

10/04/2026

Fans Crown Winners at the First Spotify Podcast Awards in France

After launching the Spotify Podcast Awards in Mexico last year, we brought the fan-voted celebration to Paris this week for its first edition in France. Hosted ...

09/04/2026

Spotify Introduces New Video Controls for Listeners

Spotify has always been about putting listeners in the driver's seat. Today, people don't just want more ways to spend their time; they want that time t...

09/04/2026

New Spotify Video Controls Put Families and Parents in Charge

Our Chief Public Affairs Officer Dustee Jenkins shares how we're building a more positive experience for families on Spotify. As Spotify's Chief Public...

09/04/2026

Get Festival-Ready With These 4 Spotify Features

Festival season is upon us. From sun-soaked weekends out west to iconic stages in Chicago and New York, fans are getting ready to see their favorite artists liv...

09/04/2026

Spotify Introduz Novos Controles de Vdeo para Ouvintes

O Spotify sempre teve como foco colocar os ouvintes no controle. Hoje, as pessoas n o querem apenas mais formas de passar o tempo - elas querem que esse tempo s...

09/04/2026

Novos controles de vdeo do Spotify colocam pais e famlias no comando

Read the original note in English here. Nossa Chief Public Affairs Officer, Dustee Jenkins, compartilha como estamos construindo uma experi ncia mais positiva ...

08/04/2026

From Tokyo to the World: Watch Bad Bunny's Billions Club Live Concert on Spotify

On March 7, Bad Bunny made history with his first-ever performance in Asia, taki...

08/04/2026

De Tokio para el mundo: Mira el concierto Billions Club Live de Bad Bunny en Spotify

El 7 de marzo, Bad Bunny hizo historia con su primera presentaci n en Asia, subi...

07/04/2026

Prompted Playlist Levels Up to Include Podcasts, Helping You Explore More Interests and Curiosities

Starting today, Prompted Playlist is expanding beyond music to now include podca...

06/04/2026

K-Pop Artist ENHYPEN Host The Blood Diary,' a New Video Podcast Series From HYBE

Like the immortal lives of vampires, some stories never really end. That's t...

06/04/2026

From Audio to IRL: How Let's Get Haunted' Is Building Community With Spotify RADAR

As podcasting continues to evolve, growth increasingly means building beyond aud...

01/04/2026

From Buenos Aires to Mexico City, EQUAL Days Bring Latin America Together for Women in Audio

This year, Spotify celebrates the five-year anniversary of EQUAL, our global pro...

31/03/2026

Spotify Introduces New Formats, Tools, and Research to Help Brands Become Part of the Fan Experience

Spotify has evolved from a streaming platform to an interactive, multiformat eco...

26/03/2026

What's Next for Spotify and NAVER in Korea After a Stockholm Summit

Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...

25/03/2026

Kelsey Lu and Savanah Leaf Lean Into the Emotional Core of Running To Pain' in Episode Three of Directed By'

Directed By, Spotify's documentary-style series that pulls back the curtain ...

25/03/2026

BTS and Spotify Bring ARIRANG' to Top Fans in New York City

BTS is so back. This week, the global pop superstars took the stage at New York City's Pier 17 for their first U.S. performance in four years. Part of Spot...

25/03/2026

Step Into Sound at Our New Spotify Listening Lounge in London

How you listen can shape what you hear. That's the idea behind the new Spotify Listening Lounge, an acoustic space at our London headquarters purpose-built ...

24/03/2026

What Does 19% Year-Over-Year Growth Sound Like? For Canadian Artists, It Sounds Like a Career

As the music industry gathers for Canada's Juno Awards, the local edition of...

24/03/2026

Meet SongDNA, a New Beta Feature That Reveals the Creative Connections Behind Your Favorite Tracks

Behind every great song is a complex web of people, stories, and inspirations th...

24/03/2026

The Big Picture' Co-Host Sean Fennessey on Spielberg and the Art of the Interview

Few filmmakers have shaped popular cinema as profoundly as Steven Spielberg. So ...

23/03/2026

Celebrate 20 Years of Hannah Montana With Megan Moroney's New The Best of Both Worlds' Cover and More

It's been 20 years since Miley Cyrus introduced the world to Hannah Montana,...

20/03/2026

Spotify Marks 5 Years of EQUAL With EQUAL: The Podcast' and Global Events

In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...

20/03/2026

Spotify's BTS Music Quiz Celebrates ARIRANG' and Puts ARMY Knowledge to the Test

BTS' long-awaited fifth studio album, ARIRANG, is finally here. To celebrate...

20/03/2026

Spotify and Kenia Os Bring K de Karma' From Streaming to Stage With Fan-First Experiences

A new era for Kenia Os has arrived, and Spotify marked the moment by putting fan...

20/03/2026

Spotify y Kenia Os llevan K de Karma' del streaming al escenario con experiencias nicas para Top Fans

Una nueva era para Kenia Os ha llegado, y Spotify marc el momento poniendo a lo...

19/03/2026

Spotify Marks 5 Years of EQUAL With EQUAL: The Podcast and Global Events

In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...

17/03/2026

How Fresh Finds Africa Propelled Rapper Zaylevelten to a Breakout Year

Fresh Finds Africa spotlights emerging artists and movements across the continent and its global diaspora, with listeners tuning in to discover new Afro-forward...

17/03/2026

Spotify Sparked Viral Moments at G27: genie fest, Driving the Discovery of Thai Rock

Last month, more than 60,000 fans piled into Bangkok's Rajamangala National ...

13/03/2026

A New Era of Personalization: Shape Your Taste Profile on Spotify

Spotify has always been built around your taste. More than 80% of listeners say personalization is what they love most about us. Now we're taking that even ...

13/03/2026

Spotify Debuts Legends Club for Popular German-Language Podcasts With Kaulitz Hills'

The new Spotify Legends Club has opened its doors. Its members: select German-sp...

12/03/2026

Mon Laferte Leads All-Women Spotify Session as EQUAL Celebrations Kick Off in Latin America

In Latin America, women are shaping music and defining its future. To kick off t...

12/03/2026

Mon Laferte lidera la edicin EQUAL de Spotify Sessions, mientras comienzan las celebraciones de EQUAL en Latinoamrica

En Am rica Latina, las mujeres est n moldeando la m sica y definiendo su futuro....

12/03/2026

As Spotify Turns 20, the Most Global and Diverse Music Industry in History Has Taken Shape

Let's turn back the clock 20 years: The music landscape was a world away fro...

12/03/2026

Bad Bunny Brings the Sounds of Puerto Rico to Tokyo for Spotify's Billions Club Live

Bad Bunny is no stranger to Spotify's Billions Club. In fact, he has a whopp...

12/03/2026

At the London Book Fair, Spotify Shares Our Vision for the Future of Reading

Spotify was at the London Book Fair this week, joining conversations across the publishing industry about how people can make reading part of their daily lives....

06/03/2026

Ten Years On, South African Hip-Hop Artist Kwesta Reflects on DaKAR II'

Ten years after its release, South African hip-hop artist Kwesta's DaKAR II is still making waves. With 51.8 million streams on Spotify, the album continues...

05/03/2026

Spotify's Creator Milestone Awards Honor the Latest Slate of Record-Breaking Podcasts

A little over a year ago, Spotify introduced the quarterly Creator Milestone Awa...

04/03/2026

Spotify A/Presenta Brings Fans Closer to Artists' Creative Process in Latin America, Starting With ROSALA

For many fans, a song's backstory can be just as compelling as the final pro...

04/03/2026

Spotify Kicks Off Our 20th Anniversary at SXSW With a Celebration of Artists, Creators, and Fans

In 2006, Spotify was founded on the belief that technology could bring artists a...

04/03/2026

Spotify and Coca-Cola Saddle Up for a Rhinestone Cowboy Experience at the Houston Rodeo

Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...

04/03/2026

Spotify Doubles Down on Investments in Australian Fan Discovery of Homegrown Aussie Talent

Spotify had an energizing week in Sydney, Australia, filled with powerful conver...

04/03/2026

FKA twigs and Jordan Hemingway Explore the Making of HARD' in Episode Two of Directed By'

Earlier this year, we launched Directed By, a documentary-style series that pull...

03/03/2026

How Multi-Format Readers' Are Redefining Reading in the UK's National Year of Reading

For many, finding time or headspace to pick up a book can feel out of reach, but...

27/02/2026

Gorillaz Invites Fans Into Its World With Exclusive Spotify Experience and London Mural Quest

Since its inception, Gorillaz has been known for blending art with genre-bending...

27/02/2026

Find Your Next Great Listen With Spotify's New Audiobook Charts

This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...

25/02/2026

Level Up Your Playlists' Transitions With Smart Reorder

It's never been easier to customize your Spotify listening experience. Last year, we introduced more control over the way your playlist sounds, giving Premi...

25/02/2026

Who's Going to Lead Hip-Hop's Next Generation? Vote Now on Spotify

Hip-hop thrives on constant reinvention, with bold voices and fearless experimentation continually pushing the genre's boundaries. Every era brings new lead...

24/02/2026

Spotify and Liquid Death Bring Music to the Afterlife With the Eternal Playlist Urn and Playlist Generator

Life needs music. So does the afterlife. That's why Spotify has partnered wi...

24/02/2026

Fans Enter Bad Bunny's Universe at Spotify's Immersive Experience in So Paulo

Last weekend, S o Paulo buzzed with energy as Bad Bunny took the stage for two n...

23/02/2026

3 Prompts to Try Using Prompted Playlist, Expanding in Beta to the UK, Ireland, Australia, and Sweden

Prompted Playlist is expanding in beta to Premium listeners in the U.K., Ireland...