Sony redefines its visual display technology

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Sony redefines its visual display technology --

Tue, 24 May 2016 10:27

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Ahead of InfoComm, Sony announced the launch of its CLEDISTM display technology, a new large-scale canvas solution that builds on Sony s self-emitting display capabilities, but with ultrafine LED s as the light source, to deliver a single high resolution image at an unprecedented scale. The solution has been designed to redefine the landscape for large-scale display and visual entertainment by delivering a totally new visual experience not possible today with even the highest-end conventional LED array.

It s a new type of canvas for limitless flexibility and creativity in public spaces and high-end visual entertainment, said Peter Kyriakos, head of marketing, Sony Professional Solutions MEA. Compared to the technologies currently available for large-scale display, it s a leap forward in depth, contrast, colour, resolution and pure visual impact.

The new display technology is designed for commercial applications and immersive experiences, from industrial product design and manufacturing, theme parks, museums, and high-traffic lobbies to corporate boardrooms and broadcast studios any environment requiring realistic simulation on a large scale and detailed video displays.

The self-emitting display technology uses RGB ultrafine LEDs mounted on the display surface, with each pixel emitting light independently. Each pixel is only 0.003 mm2 in size, allowing the remaining surface area to be more than 99% black.

This high black-to-surface ratio contributes to the technology s high contrast ratio in light and dark viewing environments. The surface-mounted light source also improves light use efficiency.

The technology has a viewing angle of nearly 180 degrees, with corner-to-corner image uniformity in terms of brightness and colour, even on a large screen.

The canvas has a brightness of 1000 cd/m2 (1000 nits), and will support High Dynamic Range (HDR) content, producing imagery with 10-bit colour depth and a wide colour gamut (approximately 140% of sRGB).

The scalable system is made up of multiple display units (each measuring 18 x 16 inches) that can be joined together with no bezels to create a limitless and seamless large-screen display.

The canvas also features Sony s unique pixel drive circuitry, to achieve fast video response with a frame rate of 120fps. This is critical for sports, concerts, or training simulations, where users need to present large screen visuals with no delay or motion artifacts.

The new technology - display unit and display controller - will be shown for the first time in public at InfoComm 2016 in Las Vegas, 8 to 10 June, in an 8Kx2K, 32 x9 configuration and is planned to be available in early 2017.

For more information visit the Sony website.

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