Sony Pixel Power calrec Sony

Swarm: Donald Glover's new show is a dark meditation on fan culture

24/03/2023

Swarm: Donald Glover's new show is a dark meditation on fan cultureSwarm, a new show from Janine Nabers and Donald Glover, exposes the very real dangers of obsessive fandoms.

by The Conversation

24-03-2023 14:59

in Entertainment

Dre is a messy and unlikeable character but that's how she's supposed to be. Warrick Page/Prime Video

Swarm, a new show from Janine Nabers and Donald Glover, exposes the very real dangers of obsessive fandoms. Each episode begins with a series of title cards that let the audience know that this is not a work of fiction. Any similarity to actual persons, living or dead, or actual events, is intentional.

--

A horror-comedy, the show depicts a young Black woman, Andrea Dre Greene (Dominique Fishback), as a superfan of fictional pop star Ni'Jah (blatantly based on Beyonce) and obsessive member of her online fandom, the Swarm (Beyonc 's is called the BeyHive). Dre falls deeper into her obsession after the death of her foster sister and roommate, Marissa (Chloe Bailey), which sends Dre on a two-year murderous rampage to defend Ni'Jah.

Shows about obsessive fans aren't new, but Swarm is the first to take this concept and centre Black womanhood and contemporary Black popular fan culture.

ALSO READ: Streaming TODAY: New streaming releases on 24 March 2023

--

Online fandoms have arguably become more extreme since the 2010s, when social media changed how we interact with celebrities, allowing people to form intimate but one-sided connections called parasocial relationships .

Fans who display obsessive, dangerous behaviour are called stans . The name came from the 2000 Eminem song that portrays stalker fan, Stan, who, failing to get a reply to his fan letters, kills himself and his girlfriend.

The term stan has evolved to describe a fan with an unreasonable obsession that is not inherently dangerous and more people are using it to describe themselves. Swarm, however, does explore the darkest side of this culture and how, for some people, being a stan can be an emotional blanket under which deeper issues lie.

--

ALSO READ: Isibaya' stars Linda Mtoba and Thandeka Qwabe join Isifiso'

WHEN A FAN BECOMES A STAN' Most fans are not pathological or extreme, but for some social media users hate has more power than pure devotion. As such, it's become a common occurrence for fans to show support for the people they idolise by attacking anyone who might be seen as criticising them.

Incidents like this have been seen many times in the Beyhive. For instance in 2019, Beyhive stans levelled death threats at Nicole Curran, wife of Golden State Warriors basketball team owner Joe Lacob, for leaning over Beyonc to talk to the singer's husband, Jay-Z. In response, Beyonc 's publicist posted a message on Instagram asking that the fanbase not spew hate in the name of their idol.

This is a real-life example that Swarm dramatises, with the offending party suffering a grisly end as Dre defends Ni'Jah. In these hyperbolic representations, Swarm forces audiences to think about how we interact with the artists we love.

Ni'Jah does not drink or do drugs. Her addiction, however, is to Ni'Jah and the way she makes her feel. That feeling is of belonging.

In a pivotal scene, Dre manages to get into the VIP section of a club where Ni'Jah is. She picks up a plum as she ogles the artist dancing.

In a close-up shot, we see her grotesquely devour the fruit. This is intercut with a shot of her teeth moving closer to something. This dream-like sequence is abruptly ended, as the closeup cuts to a standard full shot, and we learn that Dre bit Ni'Jah's face.

ALSO READ: Queen Charlotte': Netflix releases trailer for Bridgerton' prequel

Again, Nabers and Glover have taken a real rumour about Beyonc being bitten and turned it into a critique of our sometimes dangerous treatment of celebrities. Her consumption of the plum is unsettling and greedy. Nothing else exists in that moment or matters. She has lost total control. Reality has given way to fantasy and Ni'Jah becomes the plum to Dre.

Biting may be extreme, but it isn't far off from fans' attempts to grope their favourite artists as if they are a piece of fruit or a doll.

Clinical researchers Randy and Lori Sansone have developed what they call the number one fan phenomenon. Their research has found that celebrity worshippers are more likely to have poor mental health and exhibit symptoms of anxiety, addictive behaviour and depression. Throughout the series, we can see a lot of this in Dre, for whom the fantasy of Ni'Jah makes her feel alive and not repressed.

UNCOMFORTABLE BLACK REPRESENTATIONS It would be a shame to dismiss the series as a shallow portrayal of extreme fandom, as some critics have. Swarm is a satire of the darker elements of fandom but also a meditation on Black characters and Black popular culture.

The character of Dre, in particular, has made a few uncomfortable. As one Twitter user put it: R we supposed to like Dre? Root for her? Or hate her? She went on to name other serial killer characters from popular shows who she liked, including (the fictionalised) Jeffrey Dahmer and Dexter, stressing she wasn't sure she could like Dre.

ALSO READ: Kiefer Sutherland will never' say no' to Jack Bauer return on '24'

I don't blame this viewer because characters like Dre are extremely rare on TV. When was the last time you saw a Black queer female serial killer as opposed to a white male one?

Dre is a messy and unlikeable character but that's how she's supposed to be. Warrick Page/Prime Video The show's representation of stans is purposefully dark and offers a Black female perspective. Co-creator Donald Glover said that the idea for the show was inspired by a tweet
LINK: https://www.thesouthafrican.com/culture/entertainment/swarm-donald-glo...
See more stories from thesouthafrican

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

10/09/2026

First AI-Generated Golf Announcer To Debut During New Mexico Open

Duff Foreman is an AI-generated announcer who will add color to this month's New Mexico Open...

10/09/2026

IBC 2026: Bitmovin Rolls Out Encoder Version 3

Bitmovin is rolling out Encoder Version 3, the next major release of the technology behind its VOD and Live Encoders. Version 3 is built on a premise every stre...

10/09/2026

IBC 2026: Net Insight Highlights Open Live Media for Controlled Live Services

At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live media services across networks, partners, ...

10/09/2026

PWHL, Scripps Sports Sign National Television Deal for 2026-27 Season

The Professional Women's Hockey League (PWHL) and Scripps Sports have announced a national broadcast rights agreement for the 2026-27 season, a landmark par...

10/09/2026

IBC 2026: Trusted Partner Network Debuts Fix It or Risk It to Tackle Everyday Security Risks

The Trusted Partner Network (TPN), the global content security initiative powere...

10/09/2026

NFL Brings Back Creator Programs to Deliver Access, Original Storytelling During the 2026 Season

The NFL is launching its most expansive creator programming yet, bringing togeth...

10/09/2026

Sportsnet Removes 150 Blackouts for More National NHL Games Than Ever in 2026-2027 Season

Sportsnet is set to deliver its biggest hockey season ever with a national sched...

10/09/2026

IBC 2026: LiveU Showcases Starlink for News and Sports Broadcast as Clarus Integrated Reseller

LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliabl...

10/09/2026

IBC 2026: Mimir Develops Single Layer for Content, Metadata, AI Orchestration

Mimir is the cloud-native media production platform built for teams that need to move media fast across live, archive, web, social, and broadcast workflows. At ...

10/09/2026

IBC 2026: ATSC 3.0 To Receive Technology & Engineering Emmy Award for Significant Advancement in Television Broadcasting

ATSC is being honored with a 2026 Technology & Engineering Emmy Award by the Nat...

10/09/2026

Audio-Technica Presents BP880R Contact Transducer for Immersive Sports Broadcast, Production Audio Enhancement

Audio-Technica has introduced the BP880R Contact Transducer, a specialized micro...

10/09/2026

ESPN, ION Team Up to Broadcast WTGL Starting on Nov. 8

TMRW Sports in partnership with the LPGA, today announced multiyear U.S. media rights agreements with ESPN and Scripps Sports/ION to bring WTGL, the new women&#...

10/09/2026

SportsNet Pittsburgh Honors Roberto Clemente Day With Second-Annual Live Spanish-Language Pirates Telecast

SportsNet Pittsburgh (SNP) in partnership with Major League Baseball and the Pit...

10/09/2026

Tennis Channel Gives Fans Options With Premium Subscription on Roku

Tennis Channel announced today its launch as a Premium Subscription on The Roku Channel. Tennis Channel offers viewers a single home for Tennis Channel and Ten...

10/09/2026

IBC 2026: Dolby Expands Dolby OptiView Platform With New Capabilities

Dolby has announced major updates to Dolby OptiView, its live sports platform, ahead of IBC 2026. The updates include new AI-powered intelligence to better unde...

10/09/2026

Dalet Names Brian Doheny as CEO

Dalet has appointed Brian Doheny as CEO. Doheny joined Dalet as President and Chief Revenue Officer in April 2026. Since joining Dalet, Doheny has led the compa...

10/09/2026

IBC 2026: Sony Demonstrates Various Creative Solutions for Attendees at the RAI

Sony, as well as its partner company Nevion, is starting IBC 2026 with a handful of announcements for attendees to see on the show floor. Sony Announces the 4t...

10/09/2026

SoFi Stadium Solidifies Production Output With Multi-Layered Tech Renovation

The six-year-old venue is expanding capabilities for NFL action, Super Bowl LXI, 2028 Summer Olympics SoFi Stadium, as well as the surrounding area known as Ho...

10/09/2026

Acon Digital introduce Acoustica 8

Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software. Acon Digital have just launched the la...

10/09/2026

Readipop & XOX open XOX Studio

Classic synths & drum machines available to play Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...

10/09/2026

Neumann launch the KH 310 II & KH 350

Popular model updated & new addition introduced With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...

10/09/2026

Arturia launch the AudioFuse Studio Rev2

Improved desktop interface announced The latest iteration of Arturia's flagship desktop audio interface has just arrived, introducing improved preamps, ...

10/09/2026

Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions at EuMW 2026 in London

Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions ...

10/09/2026

Nielsen launches CTV ad spend data into its French Ad Intel product

France launch follows UK and Germany as Nielsen expands product across EMEA Paris, France, September 10, 2026 - Nielsen, a global leader in audience measuremen...

10/09/2026

Fabric Data, TMT Insights Merge to Create Fabric Insights

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Leading Audio Manufacturers Join Forces on Dialog Intelli...

Leading professional audio manufacturers NUGEN Audio, RTW, Steinberg and Telos Alliance have joined forces with Fraunhofer IDMT to establish a common approach t...

10/09/2026

Setplex Introduces AI Insider for Faster Smarter Video Se...

Built Into Setplex's Zapflex Platform, AI Insider Turns Video Service Data Into Actionable Insights Setplex today introduced AI Insider, a breakthrough new...

10/09/2026

sync labs to Introduce sync productions at IBC2026 Bringi...

Managed service changes dialogue without actor-specific training or facial rigging while preserving the original performance and fitting established post-produc...

10/09/2026

ACT Pixel Academy Autumn Courses PR

The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...

10/09/2026

Orange Polska Reaffirms Its Trust in Viaccess-Orca with M...

Orange Polska continues to Rely on Viaccess-Orca for Secure TV Services and the Next Phase of its Technology Evolution Viaccess-Orca (VO), a global leader in T...

10/09/2026

Generate and create directly in your timeline with new AI-powered innovations in Premiere and After Effects

Generate and create directly in your timeline with new AI-powered innovations in...

10/09/2026

Tedial to introduce Media Business Hub at IBC 2026

Tedial is introducing Media Business Hub (MBH) at IBC 2026, a new business enablement platform designed to help media organizations unlock the full value of the...

10/09/2026

Globecast Unveils Next Phase of Media Orchestration at IB...

Globecast, a leading provider of broadcast, media and entertainment managed services, will unveil the next phase of its transformation at IBC2026 with a preview...

10/09/2026

Fabric Data and TMT Insights Merge to Create Fabric Insig...

Fabric Data and TMT Insights today announced that the two companies are combining to create Fabric Insights, uniting authoritative data, purpose-built software,...

10/09/2026

Operative Launches Unified Platform to Transform Advertis...

Operative, the preferred advertising and broadcast management provider for the world's leading media brands, today announced a comprehensive slate of new pr...

10/09/2026

Leader announces new Sx2 handheld Test and Measurement se...

Test & measurement innovator, Leader Electronics of Europe, has announced the launch of its latest range of handheld signal generation, analysis and monitoring ...

10/09/2026

Kiloview Partners with Zixi to Deliver Reliable IP Video...

The partnership begins with native Zixi protocol support on the Kiloview D350 and will extend to deeper product integration and joint go-to-market initiatives ...

10/09/2026

Avid and FilmLight announce strategic partnership to reimagine the color pipeline for post production

Avid and FilmLight announce strategic partnership to reimagine the color pipelin...

10/09/2026

Maxon Brings Exclusive Preview of Fall Innovations to IBC2026

Maxon Brings Exclusive Preview of Fall Innovations to IBC2026 Brie Clayton September 10, 2026 0 Comments IBC attendees will get the first look at new ...

10/09/2026

Three Boston Conservatory Dance Alums Honored for Their Early-Career Promise

Three Boston Conservatory Dance Alums Honored for Their Early-Career Promise India Hobbs and Demetrius Lee received Princess Grace Awards, while Lilly David t...

10/09/2026

MonoNeon Returns to Berklee to Kick Off Signature Series

MonoNeon Returns to Berklee to Kick Off Signature Series The Grammy-winning bassist and alumnus performs with students and faculty from the Planet MicroJam In...

10/09/2026

Study: NFL Ad Revenue to Hit a Record $6.3 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Teradek Unveils Bolt 7 With 900MHz RF Pipeline

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Survey: Roku Remains Most Popular Streamer

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Sony Unveils Fourth Generation Of DWX Wireless Mics

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Scripps Revamps Local Media Regional Leadership Structure

Share Copy link Facebook X Linkedin Bluesky Email...