
Swarm: Donald Glover's new show is a dark meditation on fan cultureSwarm, a new show from Janine Nabers and Donald Glover, exposes the very real dangers of obsessive fandoms.
by The Conversation
24-03-2023 14:59
in Entertainment
Dre is a messy and unlikeable character but that's how she's supposed to be. Warrick Page/Prime Video
Swarm, a new show from Janine Nabers and Donald Glover, exposes the very real dangers of obsessive fandoms. Each episode begins with a series of title cards that let the audience know that this is not a work of fiction. Any similarity to actual persons, living or dead, or actual events, is intentional.
--
A horror-comedy, the show depicts a young Black woman, Andrea Dre Greene (Dominique Fishback), as a superfan of fictional pop star Ni'Jah (blatantly based on Beyonce) and obsessive member of her online fandom, the Swarm (Beyonc 's is called the BeyHive). Dre falls deeper into her obsession after the death of her foster sister and roommate, Marissa (Chloe Bailey), which sends Dre on a two-year murderous rampage to defend Ni'Jah.
Shows about obsessive fans aren't new, but Swarm is the first to take this concept and centre Black womanhood and contemporary Black popular fan culture.
ALSO READ: Streaming TODAY: New streaming releases on 24 March 2023
--
Online fandoms have arguably become more extreme since the 2010s, when social media changed how we interact with celebrities, allowing people to form intimate but one-sided connections called parasocial relationships .
Fans who display obsessive, dangerous behaviour are called stans . The name came from the 2000 Eminem song that portrays stalker fan, Stan, who, failing to get a reply to his fan letters, kills himself and his girlfriend.
The term stan has evolved to describe a fan with an unreasonable obsession that is not inherently dangerous and more people are using it to describe themselves. Swarm, however, does explore the darkest side of this culture and how, for some people, being a stan can be an emotional blanket under which deeper issues lie.
--
ALSO READ: Isibaya' stars Linda Mtoba and Thandeka Qwabe join Isifiso'
WHEN A FAN BECOMES A STAN' Most fans are not pathological or extreme, but for some social media users hate has more power than pure devotion. As such, it's become a common occurrence for fans to show support for the people they idolise by attacking anyone who might be seen as criticising them.
Incidents like this have been seen many times in the Beyhive. For instance in 2019, Beyhive stans levelled death threats at Nicole Curran, wife of Golden State Warriors basketball team owner Joe Lacob, for leaning over Beyonc to talk to the singer's husband, Jay-Z. In response, Beyonc 's publicist posted a message on Instagram asking that the fanbase not spew hate in the name of their idol.
This is a real-life example that Swarm dramatises, with the offending party suffering a grisly end as Dre defends Ni'Jah. In these hyperbolic representations, Swarm forces audiences to think about how we interact with the artists we love.
Ni'Jah does not drink or do drugs. Her addiction, however, is to Ni'Jah and the way she makes her feel. That feeling is of belonging.
In a pivotal scene, Dre manages to get into the VIP section of a club where Ni'Jah is. She picks up a plum as she ogles the artist dancing.
In a close-up shot, we see her grotesquely devour the fruit. This is intercut with a shot of her teeth moving closer to something. This dream-like sequence is abruptly ended, as the closeup cuts to a standard full shot, and we learn that Dre bit Ni'Jah's face.
ALSO READ: Queen Charlotte': Netflix releases trailer for Bridgerton' prequel
Again, Nabers and Glover have taken a real rumour about Beyonc being bitten and turned it into a critique of our sometimes dangerous treatment of celebrities. Her consumption of the plum is unsettling and greedy. Nothing else exists in that moment or matters. She has lost total control. Reality has given way to fantasy and Ni'Jah becomes the plum to Dre.
Biting may be extreme, but it isn't far off from fans' attempts to grope their favourite artists as if they are a piece of fruit or a doll.
Clinical researchers Randy and Lori Sansone have developed what they call the number one fan phenomenon. Their research has found that celebrity worshippers are more likely to have poor mental health and exhibit symptoms of anxiety, addictive behaviour and depression. Throughout the series, we can see a lot of this in Dre, for whom the fantasy of Ni'Jah makes her feel alive and not repressed.
UNCOMFORTABLE BLACK REPRESENTATIONS It would be a shame to dismiss the series as a shallow portrayal of extreme fandom, as some critics have. Swarm is a satire of the darker elements of fandom but also a meditation on Black characters and Black popular culture.
The character of Dre, in particular, has made a few uncomfortable. As one Twitter user put it: R we supposed to like Dre? Root for her? Or hate her? She went on to name other serial killer characters from popular shows who she liked, including (the fictionalised) Jeffrey Dahmer and Dexter, stressing she wasn't sure she could like Dre.
ALSO READ: Kiefer Sutherland will never' say no' to Jack Bauer return on '24'
I don't blame this viewer because characters like Dre are extremely rare on TV. When was the last time you saw a Black queer female serial killer as opposed to a white male one?
Dre is a messy and unlikeable character but that's how she's supposed to be. Warrick Page/Prime Video The show's representation of stans is purposefully dark and offers a Black female perspective. Co-creator Donald Glover said that the idea for the show was inspired by a tweet
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Next-Generation Freeform Control Surfaces Lay the Foundation for AI-Enabled Media Operations
At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B73), Imagine Com...
02/09/2026
Friedrichstadt-Palast in Berlin, the world's largest theater stage, has modernized its backstage production infrastructure with a comprehensive Riedel solut...
02/09/2026
Women in Media announces that it will host the two-day Reel/Forward in-person conference devoted to navigating today's production scene. Guests can enjoy pa...
02/09/2026
The expanded partnership brings Teradek's Live Production solutions to New Media AV's European dealer and integrator network, opening new opportunities ...
02/09/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, announces a major expansion to its award winning Studio...
02/09/2026
BCNEXXT, the developers of the advanced playout platform Vipe, today announced that premium entertainment brand Foxtel has selected Vipe to underpin playout for...
02/09/2026
SubtitleNEXT helps HOT Telecom's subtitling team keep a cool head with reliable QC capabilities
Profuz Digital, global developer of digital media and local...
02/09/2026
Case Study: Mission Digital Strengthens Battery Safety with Safe-ion
As productions become increasingly dependent on battery-powered equipment, the safe storag...
02/09/2026
LA JOLLA, CA-Influenza viruses constantly shapeshift to evade recognition by the immune system. This shapeshifting occurs in critical proteins like hemagglutini...
02/09/2026
LA JOLLA, CA-Clinicians often use a medical test called a 12-lead electrocardiogram (ECG) to diagnose heart problems, which uses electrodes placed on the chest ...
02/09/2026
LA JOLLA, CA-Proteins may look like rigid molecular structures, but inside our c...
01/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 produc...
01/09/2026
DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the ...
01/09/2026
The USTA and Kalshi have announced a multi-year partnership making Kalshi the Official Prediction Market Partner of the US Open, beginning with the 2026 US Open...
01/09/2026
MASV will exhibit at IBC2026 (Booth 5.B40, RAI Amsterdam, September 11-14). CTO Majed Alhajry will appear on a panel session, A Tale of Two Feeds: Automation o...
01/09/2026
FingerWorks Telestrators has announced a partnership with Broadcast Rental to ex...
01/09/2026
FOR-A has announced the expansion of viztrick AiDi into two dedicated products: Go Vertical! AiDi and AiDi Sports Hub. Developed by Nippon TV and delivered glob...
01/09/2026
Sony Pictures Television has launched Live TV on PS5, a free ad-supported streaming experience available to PS5 players in the United States. The service is acc...
01/09/2026
Friedrichstadt-Palast in Berlin has installed a Riedel production infrastructure spanning video, intercom, control, and I/O across the venue, implemented in col...
01/09/2026
Arkona technologies GmbH has announced an OEM partnership with BFE Studio und Medien Systeme GmbH to offer arkona-branded control panels for its SDI-IP routing ...
01/09/2026
Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in ear...
01/09/2026
Eluvio has announced it was selected to power Pasifika , a new direct-to-consume...
01/09/2026
Layercake, the company behind the intelligent media workflow platform Streamcake, has appointed Jon Marquard as Director and Chairperson. The appointment marks ...
01/09/2026
Gravity Media has announced a multi-year renewal of its agreement with Stawell Gift Event Management to produce the complete broadcast of the Powercor Stawell G...
01/09/2026
Beam Dynamics will exhibit at IBC2026 for the first time (Stand 14.FT29, Hall 14), introducing License Intelligence, a new module for managing software licenses...
01/09/2026
Interra Systems has announced that ZOO Digital has selected BATON for file-based quality control across its media workflows. ZOO Digital delivers localized ente...
01/09/2026
Bridge Technologies has announced the deployment of its VB330 monitoring probe at Sunrise, supporting the Swiss telecommunications provider's IP-based telev...
01/09/2026
Riedel Communications has announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union, now entering its third se...
01/09/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
01/09/2026
SMPTE today detailed the centerpiece of its IBC2026 program: the SMPTE Roadshow: Future of Media Infrastructure, a full-day workshop on Monday, 14 September, th...
01/09/2026
Inside the Music and Sound of Michael
Sound Particles have announced an upcoming webinar with John Warhurst, the Academy Award- and BAFTA-winning supervisin...
01/09/2026
Piano offers tutorials, lessons & feedback via app
Roland have just launched a new digital piano that integrates with a mobile app in an effort to encourage...
01/09/2026
Update introduces 7.1.4 support via Dante
Trinnov have just announced a software update that will allow Nova units with eight licensed Optimizer channels to...
01/09/2026
SBS secures exclusive rights to FIFA World Cup 2030
1 September, 2026
Media releases
Major sports rights deal ensures all Australians will be able to view...
01/09/2026
SBS announces the launch of outcomes-based measurement across its network
1 September, 2026
Media releases
New offer sees national broadcaster put outcomes...
01/09/2026
Revealed: The Booster Economy' how $140bn+ in everyday inheritances'...
01/09/2026
SBS census explorer to provide new insights into contemporary Australia
1 September, 2026
Media releases
The 2026 Census Explorer will give marketers new i...
01/09/2026
SBS and oOh!media launch exclusive SBS News content partnership across office, a...
01/09/2026
SBS offers marketers greater reach with extension into outdoor, creator economy ...