
Swarm: Donald Glover's new show is a dark meditation on fan cultureSwarm, a new show from Janine Nabers and Donald Glover, exposes the very real dangers of obsessive fandoms.
by The Conversation
24-03-2023 14:59
in Entertainment
Dre is a messy and unlikeable character but that's how she's supposed to be. Warrick Page/Prime Video
Swarm, a new show from Janine Nabers and Donald Glover, exposes the very real dangers of obsessive fandoms. Each episode begins with a series of title cards that let the audience know that this is not a work of fiction. Any similarity to actual persons, living or dead, or actual events, is intentional.
--
A horror-comedy, the show depicts a young Black woman, Andrea Dre Greene (Dominique Fishback), as a superfan of fictional pop star Ni'Jah (blatantly based on Beyonce) and obsessive member of her online fandom, the Swarm (Beyonc 's is called the BeyHive). Dre falls deeper into her obsession after the death of her foster sister and roommate, Marissa (Chloe Bailey), which sends Dre on a two-year murderous rampage to defend Ni'Jah.
Shows about obsessive fans aren't new, but Swarm is the first to take this concept and centre Black womanhood and contemporary Black popular fan culture.
ALSO READ: Streaming TODAY: New streaming releases on 24 March 2023
--
Online fandoms have arguably become more extreme since the 2010s, when social media changed how we interact with celebrities, allowing people to form intimate but one-sided connections called parasocial relationships .
Fans who display obsessive, dangerous behaviour are called stans . The name came from the 2000 Eminem song that portrays stalker fan, Stan, who, failing to get a reply to his fan letters, kills himself and his girlfriend.
The term stan has evolved to describe a fan with an unreasonable obsession that is not inherently dangerous and more people are using it to describe themselves. Swarm, however, does explore the darkest side of this culture and how, for some people, being a stan can be an emotional blanket under which deeper issues lie.
--
ALSO READ: Isibaya' stars Linda Mtoba and Thandeka Qwabe join Isifiso'
WHEN A FAN BECOMES A STAN' Most fans are not pathological or extreme, but for some social media users hate has more power than pure devotion. As such, it's become a common occurrence for fans to show support for the people they idolise by attacking anyone who might be seen as criticising them.
Incidents like this have been seen many times in the Beyhive. For instance in 2019, Beyhive stans levelled death threats at Nicole Curran, wife of Golden State Warriors basketball team owner Joe Lacob, for leaning over Beyonc to talk to the singer's husband, Jay-Z. In response, Beyonc 's publicist posted a message on Instagram asking that the fanbase not spew hate in the name of their idol.
This is a real-life example that Swarm dramatises, with the offending party suffering a grisly end as Dre defends Ni'Jah. In these hyperbolic representations, Swarm forces audiences to think about how we interact with the artists we love.
Ni'Jah does not drink or do drugs. Her addiction, however, is to Ni'Jah and the way she makes her feel. That feeling is of belonging.
In a pivotal scene, Dre manages to get into the VIP section of a club where Ni'Jah is. She picks up a plum as she ogles the artist dancing.
In a close-up shot, we see her grotesquely devour the fruit. This is intercut with a shot of her teeth moving closer to something. This dream-like sequence is abruptly ended, as the closeup cuts to a standard full shot, and we learn that Dre bit Ni'Jah's face.
ALSO READ: Queen Charlotte': Netflix releases trailer for Bridgerton' prequel
Again, Nabers and Glover have taken a real rumour about Beyonc being bitten and turned it into a critique of our sometimes dangerous treatment of celebrities. Her consumption of the plum is unsettling and greedy. Nothing else exists in that moment or matters. She has lost total control. Reality has given way to fantasy and Ni'Jah becomes the plum to Dre.
Biting may be extreme, but it isn't far off from fans' attempts to grope their favourite artists as if they are a piece of fruit or a doll.
Clinical researchers Randy and Lori Sansone have developed what they call the number one fan phenomenon. Their research has found that celebrity worshippers are more likely to have poor mental health and exhibit symptoms of anxiety, addictive behaviour and depression. Throughout the series, we can see a lot of this in Dre, for whom the fantasy of Ni'Jah makes her feel alive and not repressed.
UNCOMFORTABLE BLACK REPRESENTATIONS It would be a shame to dismiss the series as a shallow portrayal of extreme fandom, as some critics have. Swarm is a satire of the darker elements of fandom but also a meditation on Black characters and Black popular culture.
The character of Dre, in particular, has made a few uncomfortable. As one Twitter user put it: R we supposed to like Dre? Root for her? Or hate her? She went on to name other serial killer characters from popular shows who she liked, including (the fictionalised) Jeffrey Dahmer and Dexter, stressing she wasn't sure she could like Dre.
ALSO READ: Kiefer Sutherland will never' say no' to Jack Bauer return on '24'
I don't blame this viewer because characters like Dre are extremely rare on TV. When was the last time you saw a Black queer female serial killer as opposed to a white male one?
Dre is a messy and unlikeable character but that's how she's supposed to be. Warrick Page/Prime Video The show's representation of stans is purposefully dark and offers a Black female perspective. Co-creator Donald Glover said that the idea for the show was inspired by a tweet
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
26/02/2026
Final quarter revenues increase 7% year-on-year, with accelerating momentum in the second half
Space Services grows revenues by 6% year-on-year and records hig...
25/02/2026
With the Olympic Flag officially handed over to the organisers of the next Winter Games and the baton passed from Milano Cortina 2026 to French Alps 2030, the I...
25/02/2026
From a studio overlooking the Dolomites to workflows routed through Milan and into Salford, the BBC delivered a lean and mean operation for its Winter Games c...
25/02/2026
Warner Bros. Discovery (WBD) Sports is managing a huge network of channels acros...
25/02/2026
From its base in the northern Italian town of Cortina, Warner Bros. Discovery (W...
25/02/2026
In addition to 16:9-to-9:16 intelligent cropping for live video, Inference autom...
25/02/2026
Longtime rivals Floyd Money Mayweather Jr. (50-0, 27 KOs) and Manny PacMan P...
25/02/2026
The WNBA's Portland Fire and NWSL's Portland Thorns announce a groundbre...
25/02/2026
Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels
The NHL and Cosm...
25/02/2026
The implementation standardizes an integrated workflow connecting ultra-high-res...
25/02/2026
Targeting a younger audience, creator-led network's Access Granted series hi...
25/02/2026
Alpha, the project's systems integrator, assisted in the workflow transformation
Tipping off the second half of the 2025-26 home schedule against the Houst...
25/02/2026
OCVIBE, the 100-acre mixed-use development transforming the area surrounding Hon...
25/02/2026
It's never been easier to customize your Spotify listening experience. Last year, we introduced more control over the way your playlist sounds, giving Premi...
25/02/2026
Hip-hop thrives on constant reinvention, with bold voices and fearless experimentation continually pushing the genre's boundaries. Every era brings new lead...
25/02/2026
L3Harris technicians recently completed a major mirror refurbishment for the U.S...
25/02/2026
This new offering helps solve for the need to move beyond traditional audience d...
25/02/2026
Gold-standard Gracenote content metadata will power Samsung's LLM-enabled entertainment search discovery experiences and more
NEW YORK February 25, 202...
25/02/2026
Afrobeats Icon Tiwa Savage Joins Forces with Berklee to Empower African Talent In collaboration with Berklee Global, the Tiwa Savage Music Foundation will hos...
25/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/02/2026
Arch Platform Technologies, a leading platform for creating and managing cloud workstation infrastructure, and Wacom, the world's leading manufacturer of in...
25/02/2026
Today, AWS is announcing AWS Elemental Inference, a fully managed AI service that automatically transforms and maximizes live and on-demand video broadcasts to ...
25/02/2026
As the only private television broadcaster serving Italian-speaking Switzerland, TeleTicino has long been committed to delivering authoritative, locally focused...
25/02/2026
In 2025, Magyar Telekom continued the consistent execution of its long-term stra...
25/02/2026
Joe Wilkinson and Joe Marler reunite for a tongue-in-cheek campaign exploring the hilarious extremes of modern loveWednesday 25 February 2026
Mix Tapes to Vide...
25/02/2026
Back to All News
Netflix Releases Exclusive Video and First Images From Brazil ...
25/02/2026
Harmonic's XOS Advanced Media Processor Leverages AI-Powered Encoding to Deliver Exceptional Video Quality to Alcom Customers SAN JOSE, Calif. - Feb. 25, 2...
24/02/2026
TNDV, a division of Live Media Group, delivered broadcast and live event product services for Passion 2026, marking the company's 17th year supporting the a...
24/02/2026
Ryan Schaber has had a front row seat to both the dynamics behind the Kraken's now-extended broadcast affiliation with TEGNA and its impact on the broader s...
24/02/2026
All Women's Sports Network (AWSN) announces the debut of women's professional boxing on its fast-growing television platform in partnership with Hall of...
24/02/2026
The NFL and StatusPRO, a sports entertainment and technology company that combines AI and performance data with emerging technology to create experiential conte...
24/02/2026
Pro League Network (PLN), a next-generation sports media and entertainment compa...
24/02/2026
Sportel Asia returns to Singapore for the first time since 2018 on March 24-25 and Agn s Marsan, Executive Director of SPORTEL Asia, says the return to Singapor...
24/02/2026
Join ARRI for a conversation and Q&A with Sports Cinematographer Domenick Satter...
24/02/2026
Veritone, Inc announces a renewal of its agreement with U.S. Soccer to license a...
24/02/2026
Commitment to innovation at network, conference, and institutional levels have i...
24/02/2026
The new RSN, which will produce 140+ games a year, arrives after the Braves exited Main Street Sports and FanDuel Sports Network earlier this month....
24/02/2026
CBS Sports and Concacaf today announced that CBS Sports will be the exclusive En...
24/02/2026
Official Venues Unveiled for Festival's Milestone Colorado Debut in 2027...
24/02/2026
Life needs music. So does the afterlife. That's why Spotify has partnered wi...