KDDI CORPORATION
February 21,2024
-- Tokyo, February 21, 2024 From February 26, 2024, KDDI will launch an initiative toward providing services that enrich the lives of customers by enabling them to experience generative AI in their daily lives. To this aim, KDDI will combine its metaverse and Web3 service U (Alpha-U) with generative AI, such as Googles high-performance generative AI model Gemini Pro model [
1].
As U is boosting the creator economy, it is accelerating further support for creatives through generative AI.
The first services to be engaged will be shopping and entertainment. The former allows users to just take a picture of clothing and then check how clothes would appear without the users having to visit physical stores, by generating a try-on image. The latter allows users to generate live music scene in real-time. These services will be on show at MWC Barcelona 2024, with official launch planned for 2024 onward. Generative AI quickly creates wide-ranging creatives, which will allow customers to enjoy a personally optimized experience. To further broaden the use of AI, KDDI will open these AI functions to outside companies and provide development support.
In March 2023, KDDI and Google Cloud Japan partnered to co-create business by leveraging XR technology. Since then, Google Clouds and KDDIs technical teams have been working together to create and disseminate new XR experiences. This time, the parties are extending the areas covered by this initiative to include the use of generative AI. As part of the development, KDDI will collaborate with the Google Partner Innovation Team, which conducts experiments using Googles state-of-the-art technologies to create innovative experiences based on generative AI.
If you have difficulty to view the movie, please click the link below.
U(Alpha-U) and Googles Gemini model to Provide Generative AI Services
Initiative detail 1. Enhancing U with generative AI
KDDI operates the metaverse and Web3 service U, including the metaverse, live streaming and virtual shopping, for new generations that sees no boundaries between reality and virtual space.
By linking U, and generative AI such as Gemini Pro model, KDDI will support creatives and drive the creator economy.
Creative tasks will be made more easily, thereby allowing U customers to experience more content and more enriching experiences.
Example use cases will be exhibited during MWC Barcelona 2024 at KDDIs booth. Official service launch is planned for 2024 onward.
Shopping:
Clothes fitting and customer service
Implemented in U place, a shopping service that reproduces physical stores in virtual space.
From just one image of clothing, users can generate try-on images according to various body shapes. They can check how clothes would appear on themselves without visiting the store.
The AI chat service proposes items that are fit for the season and scene.
Live music streaming:
Venue in virtual space
Implemented in U live, a 360-degree live music streaming service that can be viewed from any angle.
The live music venue switches to a forest, ocean, city, and other places in real-time according to the settings the customer enters by text.
Live music directors can quickly create a unique digital space.
Entertainment experiences can be customized according to each viewer.
Metaverse:
Creative Production
Implemented in a photographic Shibuya metaverse that is easily accessible with a Web browser through cloud rendering.
From just one creative graphic, countless digital townscape visions and posters in town can be automatically generated.
Creators can automatically generate consistent-looking creatives for any size and aspect ratio to effortlessly hijack the town, allowing customers to enjoy an immersive world-view experience in digital space.
Generative AI mascot:
Conversation engine
Implemented in generative AI mascot
Ubicot, which was announced as a prototype in October 2023.
Unlike smart speakers, it can talk emotively with generative AI.
2. Supporting companies by opening generative AI functions
KDDI will provide companies with functions that combine generative AI, such as Gemini Pro model with KDDIs technologies under the name of U on cloud.
Through Google Cloud Marketplace, companies can incorporate and enhance U on clouds generative AI functions in their products and services.
For startups, KDDI will offer additional support, such as matching them with major firms and offering development support, through KDDIs business co-creation platform KDDI Labo.
KDDI plans to start accepting applications from spring 2024.
[1]
Gemini Pro model will be used at the MWC exhibit. Gemini Ultra model is to be supported when it becomes available in the future.
The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.
Asia, Australia & Oceanic Stories
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
27/06/2025
27 06 2025 - Media release Game, set, action! Screen Australia and ABC announce new mini-series Goolagong
Marton Csokas and Lila McGuire of Goolagong. Image c...
26/06/2025
Buckle up for Great Australian Road Trips launching 31 July on SBS and SBS On De...
20/06/2025
Hit, run, oh sh#t: NITV and SBS get RECKLESS with filming underway in Western Au...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...
06/06/2025
06 06 2025 - Media release Award-Winning TV Creators Richard Gadd, Sally Wainwri...
03/06/2025
Stories of love, loyalty and self-discovery among six shortlisted Digital Origin...
28/05/2025
SBS celebrates 50 years of reflecting a diverse and contemporary Australia
28 May, 2025
Media releases
Marking 50 years of broadcasting on 9 June 2025, SBS...
28/05/2025
ABS and Verticloud announce a Strategic Partnership to accelerate Digital Transf...
22/05/2025
SBS and Screen Australia showcase the next wave of Australian storytellers with ...
22/05/2025
Rune Pedersen unpacks How Humans Talk in new SBS Audio podcast
22 May, 2025
Media releases
Ever caught yourself using baby talk with your pet and wondered ...
19/05/2025
Eurovision delivers strong Total TV audiences for SBS, dazzling more than 2.21 m...
16/05/2025
Proper Loved Up Stage One Recipients Announced
16 May, 2025
Media releases
Screen Australia's First Nations Department, the Australian Broadcasting Cor...
15/05/2025
Australia's boldest network SBS launches new brand campaign: We Go There...
15/05/2025
We Go There SBS On Demand's new Hub is entirely bold and unmistakably SBS
15 May, 2025
Media releases
The We Go There Hub brings together over 300 ti...
14/05/2025
ABS and SpaceBridge to Join Forces to Strengthen Managed Services Across Europe,...
13/05/2025
Alone Australia Season 3: The Reunion
13 May, 2025
Media releases
As the latest season nears its end, SBS's hit series brings full cast together for re...
13/05/2025
Teletimes interviews ABS CEO, Mark Rigolle...
12/05/2025
And They're Off! The Pure Drama of the Cycling Grand Tours Continues on SBS,...
12/05/2025
10 05 2025 - Media release Australian Filmmaker Lucy Mckendrick Set For Directin...
07/05/2025
SBS and NITV mark National Reconciliation Week with compelling premieres recogni...
07/05/2025
SBS commences search for a new Western Sydney production hub location
7 May, 2025
Media releases
SBS has today launched a Request for Expressions of Intere...
02/05/2025
SBS On Demand achieves stellar month on the back of Alone Australia and The Hand...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
23/04/2025
We heard that you could use a little pick-me-up, so get ready to sh-sh-shake it ...
22/04/2025
McAvaney takes the lead for SBS' Coverage of the World Athletics Championshi...
16/04/2025
Finalists announced! Five stand-out brands shortlisted for SBS Media's Susta...
15/04/2025
Claudia Karvan, Tom Gleeson, and Mark Coles Smith join in the adventure of a lif...
15/04/2025
SBS and Volleyball World sign landmark deal for Beach Volleyball World Champions...
14/04/2025
SBS becomes first Australian broadcaster to have near-and long-term carbon reduc...
11/04/2025
Isn't that Insightful? Kumi Taguchi dives deeper into Insight's taboo to...
09/04/2025
SBS On Demand partners with Euronews to extend network news offering
9 April, 2025
Media releases
SBS is expanding its international news offering with the...
09/04/2025
SBS announces TV's hottest new couple, Tony Armstrong and Courtney Act, as E...
09/04/2025
09 04 2025 - Media release Screen Australia and ACTF Kids IP Incubator Initiative enters next phase
Kids IP Incubator recipients in Melbourne for the workshop...
07/04/2025
Olympic Gold medallist and World Time Trial Champion Grace Brown joins SBS comme...
07/04/2025
Female focus: New season of Living Black highlights women in Federal Election ye...
07/04/2025
SBS News' Cost of Living Secrets podcast returns to tackle one of the key is...
04/04/2025
SBS announces initiatives to provide all Australians with trusted news and infor...
01/04/2025
01 04 2025 - Media release Bus Stop Films' first feature Boss Cat to begin production in June
Boss Cat cast (L-R): Olivia Hargroder, Penny Downie and Juli...
31/03/2025
Ready, set, Party Time!' SBS News empowers young voters with a new politica...
28/03/2025
Marion Grasby's Flavours of Heart & Home is a celebration of culture and fam...
28/03/2025
SBS delivers Federal Election news to Australians in over 60 languages
28 March, 2025
Media releases
As Australia heads to the polls on 3 May, Australia...
26/03/2025
The Secret DNA of Us premieres 17 April
20 March, 2025
Media releases
Family secrets, royal relationships and hidden histories revealed What would you disc...
24/03/2025
ABS further Strengthens Leadership Team with Appointment of Matthieu Boutrolle a...
19/03/2025
NITV and Cricket Australia elevate First Nations sport with National Indigenous ...
19/03/2025
Yumi Stynes wants older women to be SEEN' as SBS podcast returns
19 March, 2025
Media releases
Feminist icon Yumi Stynes shines a spotlight on trailbl...
KDDI CORPORATION
