How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site
Contributor 2 hours ago
How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site
target=_blank title=Share on LinkedIn class=share-linkedin> How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site
https://www.tvbeurope.com/features/taking-streaming-tech-tv-to-the-right-audience title=Share via Email class=share-email>
Streaming Tech Sweden is an annual conference in Stockholm based around video streaming technology. Organised by the independent media consultant firm Eyevinn Technology, as well as a host of successful Swedish start-ups in the field, speakers from Netflix, Google, Youtube, Swedish Television, Ericsson and more have also shared educational and inspirational talks at recent events. To further build engagement and ramp up audiences for future events, the organisers decided to launch their own streaming service, Streaming Tech TV , to be the home for the recorded presentations from their own event and with the ambition to include presentations from other events around the world that would fit its audience.
In the current conference industry and further afield the common route to do this is via a YouTube channel. However, Streaming Tech Sweden decided to use Red Bee Media's White-Label Proposition to go another route and build out its own dedicated website for hosting its growing video content offering.
YouTube has a lot of good content, no doubt about that, and just uploading the recorded presentations to YouTube was an option we considered, explains Alexander Bj rneheim, CEO at Eyevinn Technology. What made us take the decision to not do that is that we wanted to have some control in what context our content is placed. We understand the reach YouTube has and we use YouTube together with LinkedIn, Twitter and Facebook as a marketing tool for Streaming Tech TV and indirectly for Streaming Tech Sweden. The audience we want to target though is a small niche of tech-savvy people that are interested in video and streaming and our ambition is that this site will be the home for this niche.
For the embryonic Streaming Tech TV , creating a brand experience was seen as one of the key differentiators for the project. Visitors to the website are presented with a wide variety of curated content sorted into specific categories in a classically side-scrolling UI. Categories include trailers for the next event, interviews, country-specific content, and different technology subjects such as low latency and codecs. All content is curated and controlled by Streaming Tech TV with no distractions imposed by a third-party service provider and gated content available for attendees.
Functionality-wise we only need the standard functionality that you expect from most streaming services today, but it is important that our brand is recognisable, says Bj rneheim. We could, of course, have built our own website from scratch but that would have required development costs that our budget and strategy didn't allow.
As well as the fully branded experience, building its own website using the White-Label Proposition allows Streaming Tech TV to take advantage of the ongoing work that Red Bee Media is putting into the service's continual development to keep it abreast of evolving platform usage. This allows the site to offer a state-of-the-art user experience at no additional cost, and, for example, includes recently released native solutions for iPhone and iPad, with Apple TV, Android TV, and Android mobile solutions currently in beta.
We are very excited about these plans and we are very happy to be part of the beta program where we have been able to try things out and provide feedback when it comes to both functionality and the processes surrounding it, says Bj rneheim. It's impressive to see how fast product updates are made available, sometimes several times per week. And to be able to offer Streaming Tech TV at the best user experience that a native app can provide, without any investments in application development from our side is truly amazing.
Streaming Tech TV can be found at https://plus.streamingtech.se. The service is fully built on Red Bee Media's Managed OTT platform and the White-Label Proposition.
SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site
