Sony Pixel Power calrec Sony

Taking Streaming Tech TV+ to the right audience

07/11/2019

How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site

Contributor 2 hours ago

How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site

target=_blank title=Share on LinkedIn class=share-linkedin> How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site

https://www.tvbeurope.com/features/taking-streaming-tech-tv-to-the-right-audience title=Share via Email class=share-email>

Streaming Tech Sweden is an annual conference in Stockholm based around video streaming technology. Organised by the independent media consultant firm Eyevinn Technology, as well as a host of successful Swedish start-ups in the field, speakers from Netflix, Google, Youtube, Swedish Television, Ericsson and more have also shared educational and inspirational talks at recent events. To further build engagement and ramp up audiences for future events, the organisers decided to launch their own streaming service, Streaming Tech TV , to be the home for the recorded presentations from their own event and with the ambition to include presentations from other events around the world that would fit its audience.

In the current conference industry and further afield the common route to do this is via a YouTube channel. However, Streaming Tech Sweden decided to use Red Bee Media's White-Label Proposition to go another route and build out its own dedicated website for hosting its growing video content offering.

YouTube has a lot of good content, no doubt about that, and just uploading the recorded presentations to YouTube was an option we considered, explains Alexander Bj rneheim, CEO at Eyevinn Technology. What made us take the decision to not do that is that we wanted to have some control in what context our content is placed. We understand the reach YouTube has and we use YouTube together with LinkedIn, Twitter and Facebook as a marketing tool for Streaming Tech TV and indirectly for Streaming Tech Sweden. The audience we want to target though is a small niche of tech-savvy people that are interested in video and streaming and our ambition is that this site will be the home for this niche.

For the embryonic Streaming Tech TV , creating a brand experience was seen as one of the key differentiators for the project. Visitors to the website are presented with a wide variety of curated content sorted into specific categories in a classically side-scrolling UI. Categories include trailers for the next event, interviews, country-specific content, and different technology subjects such as low latency and codecs. All content is curated and controlled by Streaming Tech TV with no distractions imposed by a third-party service provider and gated content available for attendees.

Functionality-wise we only need the standard functionality that you expect from most streaming services today, but it is important that our brand is recognisable, says Bj rneheim. We could, of course, have built our own website from scratch but that would have required development costs that our budget and strategy didn't allow.

As well as the fully branded experience, building its own website using the White-Label Proposition allows Streaming Tech TV to take advantage of the ongoing work that Red Bee Media is putting into the service's continual development to keep it abreast of evolving platform usage. This allows the site to offer a state-of-the-art user experience at no additional cost, and, for example, includes recently released native solutions for iPhone and iPad, with Apple TV, Android TV, and Android mobile solutions currently in beta.

We are very excited about these plans and we are very happy to be part of the beta program where we have been able to try things out and provide feedback when it comes to both functionality and the processes surrounding it, says Bj rneheim. It's impressive to see how fast product updates are made available, sometimes several times per week. And to be able to offer Streaming Tech TV at the best user experience that a native app can provide, without any investments in application development from our side is truly amazing.

Streaming Tech TV can be found at https://plus.streamingtech.se. The service is fully built on Red Bee Media's Managed OTT platform and the White-Label Proposition.

SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.
LINK: https://www.tvbeurope.com/features/taking-streaming-tech-tv-to-the-rig...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

21/08/2026

Avid Brings Agentic Media Production to IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid brings agentic media production to IBC2026

Avid will unveil how it is transforming production to help media organizations unite content, agentic workflows, and business insights at IBC2026 (RAI Amsterda...

21/08/2026

Grass Valley Connects SDI IP and Software as One Unified...

New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media ...

21/08/2026

Indiana Pacers Selects DAZN As Exclusive Streaming Partner

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Chyron To Showcase Newsroom Advancements At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Broadpeak to Launch Multiview as a Service at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

University of Maryland Deploys Sony FX30 Cameras

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Study: FAST Sports Programming Surges

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Spectrum SportsNet LA Launches in Former Cox Markets

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

ESPN Airs Its Most-Watched WNBA Game

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Wisycom Wireless and DPA Microphones Support Pope Leo XIV...

When hundreds of thousands of people gather to hear a single voice, there is no room for compromise. Every word must be delivered clearly, every wireless transm...

21/08/2026

Telestream and ScorePlay Turn Live Sports into Immediate...

Telestream, a global leader in media workflow technologies, today announced a strategic partnership with ScorePlay, the AI-powered media infrastructure that spo...

21/08/2026

NUGEN Audio Launches New Post and Producer Subscription P...

NUGEN Audio announces the launch of its new Post Plan and Producer Plan, two flexible subscription offerings designed to give audio professionals short term acc...

21/08/2026

Join the Screen Currency 2026 Ask Me Anything (AMA) Online

Join the Screen Currency 2026 Ask Me Anything (AMA) Online 20 August 2026 (L-R): Adrian Coates, Grainne Brunsdon, Deirdre Brennan, Rachael Perkins Got questio...

21/08/2026

The Late Late Toy Show kicks off search for this year's stars

The countdown to the most wonderful night of the year has officially begun! Host Patrick Kielty is gearing up for another unforgettable Late Late Toy Show nig...

21/08/2026

New children's series Bellie and Whizz at Big School set to air on RT KIDSjr & RT Player from Monday, 24th August

Meet puppet duo Bellie and Whizz, who are about to explore all the big feelings ...

20/08/2026

NEP's Summer of Soccer Didn't End at World Cup: 1,100+ Domestic Productions Follow the Final

From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...

20/08/2026

SVG GameDay, Ep. 27: San Jose Sharks' Emily Garner - Production Tales From the Shark Tank

In-venue and creative video staffers at the professional and collegiate level ha...

20/08/2026

IBC 2026: Veritone To Showcase Enterprise AI and Media Supply Chain Automation

At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...

20/08/2026

Telestream and ScorePlay Partner to Connect Live Sports Ingest with Media Management

Telestream and ScorePlay have announced a partnership combining Telestream's...

20/08/2026

Grand Slam of Curling and Rock League Sign Multi-Year Deal with ESPN

The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...

20/08/2026

Nielsen Announces Measurement Enhancements Ahead of Fall TV Season

Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...

20/08/2026

ORF Deploys Net Insight Nimbra Platform for Nationwide IP Contribution Network

Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...

20/08/2026

2026 US Open Launches Fan Activations Across New York City

The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13. We...

20/08/2026

Bridge Technologies Adds TS Playout to VB330 and VB220 Monitoring Probes

Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71). The fe...

20/08/2026

IBC 2026: ENCO To Showcase AI and Automation Solutions

ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...

20/08/2026

IBC 2026: MultiDyne MRMC To Exhibit for First Time as Part of MultiDyne Organization

MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...

20/08/2026

IBC 2026: Chyron Showcases Newsroom Workflow Solutions

Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...

20/08/2026

Spectrum SportsNet LA Now Available to Customers in Former Cox Markets

Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...

20/08/2026

IBC 2026: swXtch.io Launches Expanded SRT Distribution and Native Multicast Services

swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...

20/08/2026

Transformation Church Deploys Riedel Artist Intercom System

Riedel Communications has announced that Transformation Church in the United States has deployed a communications system built around the Artist intercom ecosys...

20/08/2026

Apple at 50: Author and CBS Sunday Morning Correspondent David Pogue on How a Tech Giant Became a Media Powerhouse

The bestselling author and longtime Apple observer explores how product launches...

20/08/2026

Orlando Magic's David Storm Reflects on the Franchises First Year With Its New ST 2110 Control Room and Massive Center-Hung Videoboard

The Orlando Magic entered last season with a dramatically upgraded in-venue prod...

20/08/2026

Indiana Pacers Name DAZN Exclusive Streaming Home Beginning 2026-27 Season

Pacers Sports and Entertainment has announced a partnership with DAZN, making it the exclusive streaming home of Indiana Pacers basketball. A team-branded strea...

20/08/2026

Ratings Roundup: Scotty Scheffler Win Tops the Week, ESPN Posts Most-Watched WNBA Game Ever on Cable

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

20/08/2026

NHL Announces Germany Expansion with FC Bayern Partnership and 2027 Global Series Games in Munich and Cologne

The NHL has announced two major developments tied to its Germany growth strategy...

20/08/2026

SoundBridges TURN server tutorial

Set up your own private remote collaboration infrastructure SoundBridge have recently put together a tutorial video that provides users with a step-by-step ...

20/08/2026

Neyrinck revive Avid D-Control surfaces

New V-Control Pro features restore basic functionality Neyrinck's V-Control software has long been keeping older Avid control surfaces compatible with n...

20/08/2026

ROSE AYLING-ELLIS BEGINS FILMING SERIES TWO OF ITVS BAFTA-WINNING THRILLER CODE OF SILENCE

TV, BritBox and Mammoth Screen have announced that filming is now underway on th...

20/08/2026

Nielsen Incorporates New Enhancements To Improve Its Data Measurement Leading Into The New Fall TV Season

New York August 19, 2026 Nielsen today shared a number of key enhancements t...

20/08/2026

FAST Sports Programming Surges at More Than Twice the Rate of Sports Channel Growth

New Gracenote Data Hub analysis finds sports program titles up 31.2% and individ...

20/08/2026

Charter Completes $34.5 Billion Cox Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

SubtitleNEXT makes a significant leap in localisation eff...

At IBC, Profuz Digital will showcase at stand 8.A88 the SubtitleNEXT platform delivering innovative AI transcription integrations and stunning new features boos...

20/08/2026

Transformation Church Elevates Production Communications...

Riedel Communications today announced that Transformation Church, one of the fastest-growing and most influential digital ministries in the United States, has d...

20/08/2026

QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC 2026

QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC ...

20/08/2026

The Boys Season Five Graded with DaVinci Resolve Studio

The Boys Season Five Graded with DaVinci Resolve Studio Brie Clayton August 20, 2026 0 Comments Colorist Siggy Ferstl uses Depth Map to bring a three ...

20/08/2026

Adobe Firefly expands its creative AI studio: generate music, speech, and sound effects in one place

Adobe Firefly expands its creative AI studio: generate music, speech, and sound ...