
How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site
Contributor 2 hours ago
How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site
target=_blank title=Share on LinkedIn class=share-linkedin> How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site
https://www.tvbeurope.com/features/taking-streaming-tech-tv-to-the-right-audience title=Share via Email class=share-email>
Streaming Tech Sweden is an annual conference in Stockholm based around video streaming technology. Organised by the independent media consultant firm Eyevinn Technology, as well as a host of successful Swedish start-ups in the field, speakers from Netflix, Google, Youtube, Swedish Television, Ericsson and more have also shared educational and inspirational talks at recent events. To further build engagement and ramp up audiences for future events, the organisers decided to launch their own streaming service, Streaming Tech TV , to be the home for the recorded presentations from their own event and with the ambition to include presentations from other events around the world that would fit its audience.
In the current conference industry and further afield the common route to do this is via a YouTube channel. However, Streaming Tech Sweden decided to use Red Bee Media's White-Label Proposition to go another route and build out its own dedicated website for hosting its growing video content offering.
YouTube has a lot of good content, no doubt about that, and just uploading the recorded presentations to YouTube was an option we considered, explains Alexander Bj rneheim, CEO at Eyevinn Technology. What made us take the decision to not do that is that we wanted to have some control in what context our content is placed. We understand the reach YouTube has and we use YouTube together with LinkedIn, Twitter and Facebook as a marketing tool for Streaming Tech TV and indirectly for Streaming Tech Sweden. The audience we want to target though is a small niche of tech-savvy people that are interested in video and streaming and our ambition is that this site will be the home for this niche.
For the embryonic Streaming Tech TV , creating a brand experience was seen as one of the key differentiators for the project. Visitors to the website are presented with a wide variety of curated content sorted into specific categories in a classically side-scrolling UI. Categories include trailers for the next event, interviews, country-specific content, and different technology subjects such as low latency and codecs. All content is curated and controlled by Streaming Tech TV with no distractions imposed by a third-party service provider and gated content available for attendees.
Functionality-wise we only need the standard functionality that you expect from most streaming services today, but it is important that our brand is recognisable, says Bj rneheim. We could, of course, have built our own website from scratch but that would have required development costs that our budget and strategy didn't allow.
As well as the fully branded experience, building its own website using the White-Label Proposition allows Streaming Tech TV to take advantage of the ongoing work that Red Bee Media is putting into the service's continual development to keep it abreast of evolving platform usage. This allows the site to offer a state-of-the-art user experience at no additional cost, and, for example, includes recently released native solutions for iPhone and iPad, with Apple TV, Android TV, and Android mobile solutions currently in beta.
We are very excited about these plans and we are very happy to be part of the beta program where we have been able to try things out and provide feedback when it comes to both functionality and the processes surrounding it, says Bj rneheim. It's impressive to see how fast product updates are made available, sometimes several times per week. And to be able to offer Streaming Tech TV at the best user experience that a native app can provide, without any investments in application development from our side is truly amazing.
Streaming Tech TV can be found at https://plus.streamingtech.se. The service is fully built on Red Bee Media's Managed OTT platform and the White-Label Proposition.
SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
26/08/2026
K-Frame and Maverik X innovations extend familiar production control into AMPP, alongside new replay, audio, commentary and communications capabilities.
At IBC...
26/08/2026
New products continue to enable any signal, anywhere for creators...
26/08/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced a new integrated newsroom experience with Agence France-Presse (A...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
PTZ Camera Manufacturer and FPGA Design Specialist Join Alliance to Advance IPMX and Open AV-over-IP Standards
The Alliance for IP Media Solutions (AIMS) today...
26/08/2026
BATON offers ZOO Digital advanced audio and video quality analysis, and scalable architecture
Interra Systems, a leading provider of end-to-end quality assuran...
26/08/2026
Riedel Communications today announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union. Now entering its third ...
26/08/2026
Zixi brings Broadcaster V19 and showcases interoperable platform on Stand 5.A76
Zixi, a leader in live video delivery and workflow orchestration, will be exhib...
26/08/2026
LA JOLLA, CA-Jeffery Kelly, the H. Lutcher Brown Professor of Chemistry at Scrip...
26/08/2026
Indie Developer Launches Orty, aWindows App That Helps Freelance VideoEditors Fi...
26/08/2026
BTS on Sinners and Is God Is Shot with Pocket Cinema Camera 6K Pro
Brie Clayton August 25, 2026
0 Comments
Award winning filmmaker Travis Henry elevat...
26/08/2026
As RT marks 100 years of public service broadcasting in Ireland, today we announce a season of fresh, original content, while preparing to move into a second c...
25/08/2026
Open, Sustainable, Predictable: What Utah Scientific Is Bringing to IBC 2026 As broadcast leaders prepare to gather at the RAI Amsterdam for IBC 2026, the main ...
25/08/2026
NC State's Matthew Byrd breaks down how an IP-based infrastructure is delivering greater flexibility and scalability for Wolfpack productions...
25/08/2026
Deal expands the DTC reach in-market of Capitals, Wizards, Mystics games and oth...
25/08/2026
The two-year renovation period will create a stadium of the future for the NFL f...
25/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
25/08/2026
Shell Energy Stadium in Houston has installed a new L-Acoustics A Series loudspeaker system, designed and installed by LD Systems, a Clair Global brand. The 20,...
25/08/2026
FloCollege is expanding its distribution and product offerings for the 2026-27 season, covering more than 20 NCAA partner conferences across Division I, II, and...
25/08/2026
TNA Wrestling and REVOLT have announced a content partnership bringing exclusive TNA Xplosion matches and content from TNA's library to REVOLT.
Our indust...
25/08/2026
Gracenote, Nielsen's content intelligence business, has released its Q3 2026 Data Hub analysis showing that FAST sports programming is growing at more than ...
25/08/2026
Amagi has appointed Thomas d'H rouville as Head of Sales for France, Benelux, and Nordics. Based in Paris, he will lead Amagi's growth strategy across t...
25/08/2026
IPC has appointed CCATech as its channel partner in Brazil, expanding the company's presence in Latin America. CCATech was founded in 2023 by Carlos Abrah o...
25/08/2026
FanConnect has announced the FC4, a multi-output media player designed to drive mid-sized video walls, multi-screen concession stands, and multi-display digital...
25/08/2026
JWX has launched JWX Content Hub, a platform for publisher video that combines content transformation, social distribution, audience engagement, and monetizatio...
25/08/2026
Techex has appointed Stuart Almond as Chief Revenue Officer. Almond brings more than 25 years of experience across technology, media, and telecommunications, ha...
25/08/2026
Grass Valley will demonstrate infrastructure connecting SDI, SMPTE ST 2110, MXL, and software-based processing at IBC2026 (Booth 9.A01, RAI Amsterdam, September...
25/08/2026
Franchises are taking greater ownership of production, distribution, and the fan...
25/08/2026
The first-year circuit for former professional athletes leans on LiveU, Starlink...
25/08/2026
Announcing the 2026 Sundance Institute Breakthrough | Focus Features Fellows
L...
25/08/2026
Auction Part 3 running until 9 September 2026
Soundgas have announced that the latest stage of their John Paul Jones Gear Auction is now live, and that bids...
25/08/2026
Over 60 award-winning artists, songwriters, producers, engineers
The MONO Music Conference (formerly Music Expo SF), San Francisco's premier event for m...
25/08/2026
All three versions receive firmware upgrade
Groove Synthesis have just launched a free firmware update that kits the 3rd Wave out with two major new feature...
25/08/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Lingopal, the AI-powered live translation and localization specialist, is unveiling new platform capabilities at IBC2026 (11 14 September, RAI Amsterdam), helpi...
25/08/2026
Bminty is supporting TV5MONDE in the evolution of its editorial processes through a new AI-assisted press information generation solution. Combining the Louise ...
25/08/2026
Two Cultures. Millions Reached. One Berklee Connection. Meet Annie Dickinson and Zhengxi Zhang-the couple who turned their creative partnership into music car...
25/08/2026
Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, today announced that Law&Crime has migrated its Court TV channel, s...