How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site
Contributor 2 hours ago
How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site
target=_blank title=Share on LinkedIn class=share-linkedin> How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site
https://www.tvbeurope.com/features/taking-streaming-tech-tv-to-the-right-audience title=Share via Email class=share-email>
Streaming Tech Sweden is an annual conference in Stockholm based around video streaming technology. Organised by the independent media consultant firm Eyevinn Technology, as well as a host of successful Swedish start-ups in the field, speakers from Netflix, Google, Youtube, Swedish Television, Ericsson and more have also shared educational and inspirational talks at recent events. To further build engagement and ramp up audiences for future events, the organisers decided to launch their own streaming service, Streaming Tech TV , to be the home for the recorded presentations from their own event and with the ambition to include presentations from other events around the world that would fit its audience.
In the current conference industry and further afield the common route to do this is via a YouTube channel. However, Streaming Tech Sweden decided to use Red Bee Media's White-Label Proposition to go another route and build out its own dedicated website for hosting its growing video content offering.
YouTube has a lot of good content, no doubt about that, and just uploading the recorded presentations to YouTube was an option we considered, explains Alexander Bj rneheim, CEO at Eyevinn Technology. What made us take the decision to not do that is that we wanted to have some control in what context our content is placed. We understand the reach YouTube has and we use YouTube together with LinkedIn, Twitter and Facebook as a marketing tool for Streaming Tech TV and indirectly for Streaming Tech Sweden. The audience we want to target though is a small niche of tech-savvy people that are interested in video and streaming and our ambition is that this site will be the home for this niche.
For the embryonic Streaming Tech TV , creating a brand experience was seen as one of the key differentiators for the project. Visitors to the website are presented with a wide variety of curated content sorted into specific categories in a classically side-scrolling UI. Categories include trailers for the next event, interviews, country-specific content, and different technology subjects such as low latency and codecs. All content is curated and controlled by Streaming Tech TV with no distractions imposed by a third-party service provider and gated content available for attendees.
Functionality-wise we only need the standard functionality that you expect from most streaming services today, but it is important that our brand is recognisable, says Bj rneheim. We could, of course, have built our own website from scratch but that would have required development costs that our budget and strategy didn't allow.
As well as the fully branded experience, building its own website using the White-Label Proposition allows Streaming Tech TV to take advantage of the ongoing work that Red Bee Media is putting into the service's continual development to keep it abreast of evolving platform usage. This allows the site to offer a state-of-the-art user experience at no additional cost, and, for example, includes recently released native solutions for iPhone and iPad, with Apple TV, Android TV, and Android mobile solutions currently in beta.
We are very excited about these plans and we are very happy to be part of the beta program where we have been able to try things out and provide feedback when it comes to both functionality and the processes surrounding it, says Bj rneheim. It's impressive to see how fast product updates are made available, sometimes several times per week. And to be able to offer Streaming Tech TV at the best user experience that a native app can provide, without any investments in application development from our side is truly amazing.
Streaming Tech TV can be found at https://plus.streamingtech.se. The service is fully built on Red Bee Media's Managed OTT platform and the White-Label Proposition.
SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...
How using Red Bee Media's White-Label Proposition has enabled a Swedish tech conference to establish global thought leadership with a dedicated video site
