Sony Pixel Power calrec Sony

NHRA Takes the Racing Lead With Dolby Atmos

25/04/2018

NHRA Takes the Racing Lead With Dolby Atmos Implementation is part of a transition from stereo to immersive in less than two years By Dan Daley, Audio Editor

Tuesday, April 24, 2018 - 8:00 am

Print This Story

Story Highlights

A typical NASCAR racer brings about 400 horsepower to the track. A typical NHRA top-fuel dragster comes in at about 11,000 horsepower. The differential in their sonic impact is just about vast as well.

When you stand next to one of them at the start line at a track, the sound just goes through you, says Mike Rokosa, the National Hot Rod Association's technology executive. Not only do you hear this incredible sound, you actually feel it in your bones. Thus, he adds, pairing the NHRA and Dolby's immersive Atmos audio format made tremendous sense.

Production trials with Dolby Atmos at NHRA events began last year, culminated at the NHRA Nationals April 6-8 in Las Vegas, and may continue through the NHRA season, which runs through November. According to Rokosa, carriage and STB technical details are being worked out with several major MPVDs. However, no decision has been made yet as to when they may go to air with a Dolby Atmos-encoded broadcast.

A1 Josh Daniels aboard Game Creek Nitro B mixes the Dolby Atmos audio on a Calrec Artemis console.

The first live-produced Dolby Atmos event in the U.S. was the 2018 Winter Olympics, available to Comcast and DirecTV subscribers, and Atmos is being used in the UK by Sky Sports and BT Sport for Premier League and Championship League soccer on their 4K channels.

Time To Develop

Much of the past year, Rokosa says, has been spent developing techniques for implementing Dolby Atmos. NHRA decided to test out the format after a demonstration using mixes that Dolby engineers had done of audio stems taken from races. The decision followed the organization's leap from stereo broadcasting to 5.1 surround in less than two years, after the NHRA shifted its shows from ESPN to Fox Sports.

Rokosa - who previously had helped launch NBA TV, shepherded the Q5X PlayerMic into the league, and supervising the first broadcast use of surround sound at Super Bowl XXI in 1987 - says that most of the startup effort will be invested in adapting mix techniques for Dolby Atmos. The effort uses a pair of Game Creek remote-production trucks, with effects mixer Rusty Roark and A1 Josh Daniels.

Most of the work falls on Rusty's shoulders, notes Rokosa. The challenge is how to take what can be done in postproduction and make it work in a live-broadcast environment. This was completely new ground.

The process involved a borrowed Calrec Artemis console aboard the B unit for sound effects, replacing a Calrec Brio console; a Calrec Summa desk was permanently installed for the Las Vegas races.

What didn't change were the existing microphones or their placements. The way sound is captured for racing remains perfectly valid, Rokosa explains. It's the way they're mixed that we had to change.

Nonetheless, during the test, one or two microphones were damaged through overpressure per race, where sound levels routinely reach 160 dB. In continued testing in subsequent races in Houston and elsewhere, several new types of microphones will be evaluated, because the Dolby Atmos sound field lets the broadcast audio become even more granular. One type will also include the first use of a multi-element dedicated surround microphone, which will be placed 60 ft. ahead of the starting line.

A Team Effort

Rokosa says development of Dolby Atmos mixing techniques requires the cooperation of camera operators and the show directors, as well as the audio mixers.

Unlike before, where the audio was just catching up to and following the shots, we are setting shots up ahead of time for the purpose of moving sound with the shot, he explains. Specifically, shots at the start line with handhelds and the jib [cameras], we began to correlate both video and audio together as part of the director's call.

Microphone placement between cars at the start of the race

The audio starts with a 5.1 surround bed, upon which key audio elements can be moved up and down, exploiting the format's height speakers. This is done using dual 5.1 buses on the console, one bus for upper sound sources and one for lower, and panning between them manually using the console faders.

Imagine a jib camera sweeping upwards across the top of a car, then down the other side. We're moving the audio to match that arc, Rokosa says. It took a lot of practice, over the course of five or six events, to get those moves to be smooth and fluid.

The NHRA is looking forward to having Dolby Atmos represent its trackside experience for home viewers, he says, adding that even homes without height speakers will hear improved audio, because the format has helped raise audio quality across the board.

One thing we've found since we began this is that the fold-down of our 5.1-surround and stereo mixes has gotten markedly better, he notes. It's forced us to look at things differently and to become more aggressive with the mixes, especially in the LFE area. We're also using the enhanced audio to press our announcers more, too. The whole sound package is better. Sound is a huge part of what we are, and this is now putting viewers inches away from the cars.
LINK: https://www.sportsvideo.org/2018/04/24/nhra-takes-the-racing-lead-with...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

20/07/2026

SVG All-Stars: Rob Coons, Senior Director, StudentU, Big Ten Network

The former Northwestern broadcast-operations leader is helping train the next generation of live-sports-production talent across the Big Ten The sports-product...

20/07/2026

Give Me the Backstory: Get to Know Stacey Lee, the Filmmaker Behind Murder 101

By Lucy Spicer One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Whi...

20/07/2026

Graph Tech Guitar Labs open UK Online Store

Product range now readily available in the UK Graph Tech Guitar Labs have just announced the launch of a new UK Online Store that makes it quicker and easie...

20/07/2026

Audeze launch the Maxwell 2 ANC

Popular headset gains active noise cancellation The Maxwell headet was Audeze's first foray into the gaming world, and thanks to its Dolby Atmos compati...

20/07/2026

The National Film and Video Foundation (NFVF) Call for Public Screening funding applications for Cycle 1, 2026/27 financial year is Open

The NFVF, an agency of the Department of Sport, Arts and Culture, has released t...

20/07/2026

Telemundo Inks Another Major U.S. Spanish-Language Soccer Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/07/2026

HDHomeRun Enables Operation During An Internet Outage

Share Copy link Facebook X Linkedin Bluesky Email...

20/07/2026

Starfish highlights flexible, scalable transport stream p...

Starfish Technologies will use IBC2026 to showcase the flexibility of its transport stream processing software, including the latest versions of TS Splicer (Win...

20/07/2026

Bitfocus makes the connections at IBC2026

Bitfocus, the specialist in media control and monitoring, will show at IBC2026 (Elgato stand 8.D31, Amsterdam RAI, 11 14 September) how its Buttons control la...

20/07/2026

Mediagenix Introduces Trusted Agentic AI Operating Model...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced new AI capabilities that e...

20/07/2026

Big Blue Marble Cloud DRM nominated for Streaming Media R...

Big Blue Marble's Cloud DRM has been nominated in the DRM/Content Protection category of the 2026 Streaming Media Readers' Choice Awards. Only four pro...

20/07/2026

Sky brings free global roaming to millions of loyal customers when they choose Sky Mobile

Monday 20 July 2026 Sky brings free global roaming to millions of loyal custome...

20/07/2026

Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communities to Amazon DSP

Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communit...

20/07/2026

RT secures exclusive free-to-air Irish rights to the 2030 FIFA World Cup

FIFA World Cup Final sets new RT Player record as the most-streamed single event in the platform's history Over 1 million viewers watched live on RT 2 as ...

20/07/2026

At SIGGRAPH, NVIDIA Advances Graphics and Simulation With Agentic and Physical AI

At this year's SIGGRAPH conference, running through Thursday, July 23, in Lo...

20/07/2026

Bristol Myers Squibb Building Life Science Industry's Most Advanced AI Factory on NVIDIA Vera Rubin

Erin Davis calls it the SuperDuperPOD. That's two things in one name: phar...

19/07/2026

Halftime Show at FIFA World Cup Final Joins a Litany of Firsts for the Quadrennial Event

Justin Bieber, Madonna, Shakira, BTS make for a diverse lineup, and the venue ad...

19/07/2026

More Than Just a Game: FIFA World Cup's Lance Brass Breaks Down Stadium Production and Entertainment

The stage is set: three-time champion Argentina will defend its World Cup title ...

19/07/2026

Acustica reveal Mystic 2

Channel strip plug-in gets upgraded Acustica Audio's vintage-inspired channel strip plug-in has just been treated to an update that expands its tonal ra...

18/07/2026

More Than Just a Game: FIFA World Cups Lance Brass Breaks Down Stadium Production & Entertainment

Topics include pre-match ceremonies, live performances, the tournament's fir...

18/07/2026

As the Final Approaches, FIFA and HBS Take Stock of a World Cup That Rewrote the Production Playbook

When FIFA and HBS set out to produce the 2026 FIFA World Cup, the numbers alone ...

18/07/2026

IK Multimedia add Brown Panel Signature Collection to TONEX

Captures nine sought-after Fender amps IK Multimedia's latest TONEX expansion captures a selection of nine rare Brown Panel' Fender amps that were ...

18/07/2026

Frap Tools update the Magnolia

Latest batch ships alongside firmware update Since being unveiled at Superbooth 2025, Frap Tools' debut polysynth has been met with widespread praise, a...

18/07/2026

Netflix Viewing Hit Record 97 Billion Hours in First Half of 2026

Share Copy link Facebook X Linkedin Bluesky Email...

18/07/2026

YouTube's Creative Ecosystem Contributed $60 Billion to U.S. GDP

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

SVG GameDay, Ep. 24: Mercedes-Benz Stadiums Cole Gallagher - Supporting Shows in the ATL

In-venue and creative video staffers at the professional and collegiate level ha...

17/07/2026

Brooklyn Bowl Williamsburg Stagehands Vote to Join IATSE Local 4

Production workers at Brooklyn Bowl's Williamsburg location voted 15-1 to join IATSE Local 4. The bargaining unit covers 24 production workers at the venue,...

17/07/2026

DAZN and ADI Predictstreet Announce Exclusive Global Prediction Market Partnership

DAZN and ADI Predictstreet have announced an exclusive global strategic partners...

17/07/2026

Zixi and Comcast Technology Solutions Announce Integration for C-Band Satellite Replacement

Zixi and Comcast Technology Solutions (CTS) have announced a strategic integrati...

17/07/2026

Professional Fighters League Announces Multi-Year Partnership with ESPN in Brazil

Professional Fighters League (PFL) has announced a multi-year partnership with E...

17/07/2026

Spectrum Business Launches Spectrum TV Control Pro for Multi-Screen Venue Management

Spectrum Business has announced Spectrum TV Control Pro, a centralized app-based...

17/07/2026

Clark Wire and Cable Appoints Rick Fernandez as Latin American Representative

Clark Wire and Cable has announced that Rick Fernandez, Managing Director of Axxion Consulting, will serve as Independent Manufacturers Representative for Centr...

17/07/2026

TikTok, NBA, and WNBA Announce Multi-Year Global Content Partnership

TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-ga...

17/07/2026

MSG Entertainment Files Defamation Lawsuit Against Wired Over July 9 Article

Company alleges article contained false and misleading claims regarding customer data...

17/07/2026

Ratings Roundup: Argentina-England Semifinal Breaks Records for FOX; MLB All-Star Game Is Most Watched Since 2018

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

17/07/2026

American Pachuco Gives a Legend of Stage and Screen His Due

(L-R) Edward James Olmos, Luis Valdez, Lou Diamond Phillips and Lupe Valdez attend American Pachuco: The Legend Of Luis Valdez Premiere during the 2026 Sundan...

17/07/2026

Sonuscore introduce Elysion Elements

Full engine access with reduced soundset Sonuscore have steadily been introducing a selection of reduced-cost and free versions of their flagship products r...

17/07/2026

Arturia AstroLab Silver & KeyLab Mk3 Ultra

Two new special-edition models revealed Over the past week, Arturia have launched special-edition versions of both their premium MIDI controller and stage p...

17/07/2026

Dirk Ulrich reacquires Plugin Alliance & Brainworx

Original founder now back at the helm In a message posted on his personal social media accounts, Dirk Ulrich has announced that both Plugin Alliance and Bra...

17/07/2026

Legendary presenter Anton Enus to sign off from SBS World News after 27 years with the network

Legendary presenter Anton Enus to sign off from SBS World News after 27 years wi...

17/07/2026

Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS

Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS 17 July, 2026 Media releases England v Argentina attracted a Total TV reach of a...

17/07/2026

Spectrum Simplifies Control Of Multiple TVs At Bars, Restaurants

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Foundry Releases SmartRoto for Nuke

Foundry Releases SmartRoto for Nuke Brie Clayton July 17, 2026 0 Comments Spline-based AI powered plugin accelerates time-consuming rotoscoping, helping...

17/07/2026

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio Brie Clayton July 17, 2026 0 Comments SBIFF jury award winner finished fro...

17/07/2026

Wheatstone to Feature Virtual Mixing Platform at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Trump Threatens Networks Over Speech Coverage

Share Copy link Facebook X Linkedin Bluesky Email...