
NHRA Takes the Racing Lead With Dolby Atmos Implementation is part of a transition from stereo to immersive in less than two years By Dan Daley, Audio Editor
Tuesday, April 24, 2018 - 8:00 am
Print This Story
Story Highlights
A typical NASCAR racer brings about 400 horsepower to the track. A typical NHRA top-fuel dragster comes in at about 11,000 horsepower. The differential in their sonic impact is just about vast as well.
When you stand next to one of them at the start line at a track, the sound just goes through you, says Mike Rokosa, the National Hot Rod Association's technology executive. Not only do you hear this incredible sound, you actually feel it in your bones. Thus, he adds, pairing the NHRA and Dolby's immersive Atmos audio format made tremendous sense.
Production trials with Dolby Atmos at NHRA events began last year, culminated at the NHRA Nationals April 6-8 in Las Vegas, and may continue through the NHRA season, which runs through November. According to Rokosa, carriage and STB technical details are being worked out with several major MPVDs. However, no decision has been made yet as to when they may go to air with a Dolby Atmos-encoded broadcast.
A1 Josh Daniels aboard Game Creek Nitro B mixes the Dolby Atmos audio on a Calrec Artemis console.
The first live-produced Dolby Atmos event in the U.S. was the 2018 Winter Olympics, available to Comcast and DirecTV subscribers, and Atmos is being used in the UK by Sky Sports and BT Sport for Premier League and Championship League soccer on their 4K channels.
Time To Develop
Much of the past year, Rokosa says, has been spent developing techniques for implementing Dolby Atmos. NHRA decided to test out the format after a demonstration using mixes that Dolby engineers had done of audio stems taken from races. The decision followed the organization's leap from stereo broadcasting to 5.1 surround in less than two years, after the NHRA shifted its shows from ESPN to Fox Sports.
Rokosa - who previously had helped launch NBA TV, shepherded the Q5X PlayerMic into the league, and supervising the first broadcast use of surround sound at Super Bowl XXI in 1987 - says that most of the startup effort will be invested in adapting mix techniques for Dolby Atmos. The effort uses a pair of Game Creek remote-production trucks, with effects mixer Rusty Roark and A1 Josh Daniels.
Most of the work falls on Rusty's shoulders, notes Rokosa. The challenge is how to take what can be done in postproduction and make it work in a live-broadcast environment. This was completely new ground.
The process involved a borrowed Calrec Artemis console aboard the B unit for sound effects, replacing a Calrec Brio console; a Calrec Summa desk was permanently installed for the Las Vegas races.
What didn't change were the existing microphones or their placements. The way sound is captured for racing remains perfectly valid, Rokosa explains. It's the way they're mixed that we had to change.
Nonetheless, during the test, one or two microphones were damaged through overpressure per race, where sound levels routinely reach 160 dB. In continued testing in subsequent races in Houston and elsewhere, several new types of microphones will be evaluated, because the Dolby Atmos sound field lets the broadcast audio become even more granular. One type will also include the first use of a multi-element dedicated surround microphone, which will be placed 60 ft. ahead of the starting line.
A Team Effort
Rokosa says development of Dolby Atmos mixing techniques requires the cooperation of camera operators and the show directors, as well as the audio mixers.
Unlike before, where the audio was just catching up to and following the shots, we are setting shots up ahead of time for the purpose of moving sound with the shot, he explains. Specifically, shots at the start line with handhelds and the jib [cameras], we began to correlate both video and audio together as part of the director's call.
Microphone placement between cars at the start of the race
The audio starts with a 5.1 surround bed, upon which key audio elements can be moved up and down, exploiting the format's height speakers. This is done using dual 5.1 buses on the console, one bus for upper sound sources and one for lower, and panning between them manually using the console faders.
Imagine a jib camera sweeping upwards across the top of a car, then down the other side. We're moving the audio to match that arc, Rokosa says. It took a lot of practice, over the course of five or six events, to get those moves to be smooth and fluid.
The NHRA is looking forward to having Dolby Atmos represent its trackside experience for home viewers, he says, adding that even homes without height speakers will hear improved audio, because the format has helped raise audio quality across the board.
One thing we've found since we began this is that the fold-down of our 5.1-surround and stereo mixes has gotten markedly better, he notes. It's forced us to look at things differently and to become more aggressive with the mixes, especially in the LFE area. We're also using the enhanced audio to press our announcers more, too. The whole sound package is better. Sound is a huge part of what we are, and this is now putting viewers inches away from the cars.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
The Royal Television Society Technology Centre today announces the launch of the RTS Technology Awards 2026, celebrating excellence, innovation and achievement ...
20/05/2026
In the heart of London's financial district, the new purpose-built Troubadour Canary Wharf Theatre invites audiences to experience Suzanne Collins' inte...
20/05/2026
LiveU, the leader in live IP-video solutions, today announced that production powerhouse BCC Live successfully deployed the new LU900Q intelligent production un...
20/05/2026
Nella Mente di Narciso Docuseries Uses Blackmagic Design Workflow
Brie Clayton May 19, 2026
0 Comments
PYXIS 6K full frame camera and DaVinci Resolve ...
20/05/2026
Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Productio...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
First Nations Factual Co-production Development Fund launched to elevate Indigen...
20/05/2026
May 20 2026, 06:00 (PDT) Dolby Recognized as 2025 Supplier of the Year and Over...
20/05/2026
Mayo's Dee Freney and Margaret Leahy from Galway have reached the final of RT Today's TV Home Cook competition.
Both contestants will cook again live...
20/05/2026
RT IN FULL BLOOM AT BORD BIA BLOOM 2026 WITH LIVE BROADCASTS, MUSIC, CHAT AND M...
19/05/2026
The winner of Thomson Foundation's Young Journalist of the Year 2025, Tracy Bonareri Onchoke, and runner up Wangu Kanuri enjoyed a three-day trip to London ...
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...
19/05/2026
CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...
19/05/2026
By Jessica Herndon
The line wrapped around the building outside Denver's La...
19/05/2026
Podcasting continues to evolve, and so does Spotify. As we build what comes next, one thing remains constant: This is a medium built on connection. It lives in ...
19/05/2026
Popular design joins Inherit cartridge line-up
When GC Audio introduced their modular Inherit system, it was available with a selection of the company's...
19/05/2026
Resonance-suppression plug-in gets ground-up rebuild
Following on from its 10-year anniversary, oeksound's flagship plug-in has just reached its third m...
19/05/2026
Dedicated FL Studio controller keyboard range refreshed
Novation's dedicated FL Studio controller family has just been upgraded, with four new models ex...
19/05/2026
Rohde & schwarz strengthens its in-vehicle networks test portfolio with the laun...
19/05/2026
Lawful Intelligence: Rohde & Schwarz stellt neues Portfolio f r moderne Polizeia...
19/05/2026
Press Release
18 May 2026, Johannesburg South Africa has been selected as the...
19/05/2026
When all companies in the market are allowed to compete under the same set of ru...
19/05/2026
Battle-proven technology withstands electronic warfare threats across air, maritime surface and subsea domains....
19/05/2026
WESCAM MX-Series EO/IR systems provide high-precision targeting across domains, including counter-UAS applications...
19/05/2026
Champaign, IL - March 16, 2026 Cobalt Digital, the leading designer and manufa...
19/05/2026
CHAMPAIGN, Ill. April 16, 2026 - Cobalt Digital today announced a partnership ...
19/05/2026
Las Vegas - April 18, 2026 Cobalt Digital, the leading designer and manufactur...
19/05/2026
LAS VEGAS April 18, 2026 - Advanced HDR by Technicolor and Cobalt Digital are ...
19/05/2026
LAS VEGAS - May 4, 2026 - Cobalt Digital, the leading designer and manufacturer of signal processing products, and a founding partner in the openGear initiativ...
19/05/2026
London - 11 May 2026 Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear...