Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communities to Amazon DSP

Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communities to Amazon DSP Announcement Gives Advertisers a New Way to Activate, Measure and Optimize Red Seat Ventures' Premium Creator-Led Audio and Video Through Amazon DSP

NEW YORK, NY - July 20, 2026 - Red Seat Ventures (RSV), a Fox Corporation (Nasdaq: FOXA, FOX) creator-led media company, today announced the introduction of RSV's portfolio of premium creators to Amazon DSP. Through the collaboration, advertisers will gain access to one of the industry's largest collections of independent creator-led audio and video podcast content, alongside Amazon DSP's audience intelligence, AI-powered optimization, and privacy-enhancing measurement capabilities.

Our podcast audio and video creators have built some of the most trusted communities in media. Consumers keep returning to them, and that loyalty shapes discovery, consideration and brand affinity in ways algorithms alone can't, said Jeremy Price, Senior Vice President, Sales, Red Seat Ventures. This partnership brings that trust to Amazon DSP, giving advertisers more than premium supply. It's a new way to make creator-led media measurable, addressable and connected to real business outcomes.

Red Seat Ventures represents more than 40 premium creators spanning true crime, comedy, news, sports and entertainment, reaching tens of millions of monthly unique consumers across audio and video. The partnership with Amazon DSP extends that reach into programmatic advertising, giving advertisers a new way to activate RSV's highly engaged, loyal audiences within the same planning and measurement framework they use across the rest of their media strategies, especially in podcasts. It reflects RSV's model of pairing creators with best-in-class distribution, monetization and technology to build lasting franchises at scale - an evolution from podcast network to full-scale media company most recently marked by the launch of its Speakeasy hosting and monetization platform and its acquisition of subscription platform Supercast.

Amazon DSP enables advertisers to plan, activate, and measure streaming audio and podcasts alongside display, video, and streaming TV in one omnichannel platform. Through Amazon Ads, advertisers can activate trillions of exclusive first-party shopping, streaming, and browsing signals on open internet streaming audio and podcasts to reach high-intent audiences at scale.

About Red Seat Ventures

Red Seat Ventures partners with top creators, brands, and media companies to develop unique, impactful digital properties. We offer our client-partners an unparalleled combination of investment capital, growth strategy, monetization and skilled management, all of which enable the rapid launch of new shows and businesses. As part of Fox Corporation, RSV is committed to fostering innovative content that resonates with audiences worldwide.

Press Contacts

Seana Sullivan

Red Seat Ventures / Fox Corporation

seana.sullivan@fox.com

LINK:	https://www.foxcorporation.com/news/business/2026/red-seat-ventures-an...
	See more stories from foxinternational

Most recent headlines