
For their latest in-house project, creative agency DBLG turned to 3D printing as way of making their ideas solid
Flash is required! --
Every now and then, London creative agency DBLG gives it artists free reign to explore new ideas and techniques: "Its a platform to experiment and above all have fun," says the companys founding director, Grant Gilbert.
Fascinated by the concept of 3D printing, the studio embarked on a project to explore the use of a stop-frame animation by physically producing every model in the sequence. "As a rule, everything we do is made and stays in a computer," explains Gilbert. "We were looking for a new studio project and liked the idea of making something physical out of the computer. Weve always like the rawness of [Hungarian-born animator] George Pal and wanted to recreate it using modern techniques."
As the project was meant as a proof-of-concept, the decision was made to keep it relatively simple: the animation shows a bear climbing a downwards-moving escalator, effectively making the creature walk on the spot. "We aimed for a two-second, 50-frame animation loop," says Gilbert. "We started with the escalator animation and fitted the bear around it."
The tricky part was making the stairs loop, using a Boolean object to cut the Cloner into the right form. For each frame, the stairs were made into a single mesh and tidied up. "We had to make sure each model of the stairs had a clean closed mesh and the normals aligned in order to be properly printed," comments Gilbert.
The job of animating the bears movement fell to Blue Zoo Productions, a BAFTA award-winning animation studio based in London. You may well have seen the lead character before: the polygonal grizzly starred in the rebrand spots for US TV channel, Animal Planet, seen trying to catch a fish and scratching his back on a tree.
The animated bear was then imported into CINEMA 4D, where it was paired with the escalator. Each individual frame was then exported as an OBJ and printed using a Makerbot Replicator 2 - a desktop system currently available for just $2,000. "Each model takes approximately three hours", explains Gilbert, "and we only had one or two printing errors amongst the whole 50. To print the complete set took us nearly four weeks. Its a long time, but were used to that when we render big files!"
Once all 50 models had been printed, they were then tidied up to remove the excess plastic that supports the bear figure during the printing process. "We had to tweak the mesh here and there, but overall the printer dealt with it very well," says Gilbert. However, the process wasnt without its risks: "We kept the First Aid kit nearby at all times - taking the physical 3D printed bears off of the resin platform was hard work because they stick to the surface. Every time we cut a finger or hurt ourselves, we used to say something like I feel alive. Were so used to computer animation, doing something tangible for a change was very refreshing."
Successive models were positioned on a small lighting stage and photographed using a Canon EOS 5D SLR connected to a laptop running Dragonframe - a dedicated stop-frame application, used by top studios such as Disney and Aardman. The resulting animation was edited and set to music, and then released to the world. The charming sequence quickly went viral, garnering coverage on loads of tech and creative sites. "Its been incredible PR for us," Gilbert admits. "Weve been completely overwhelmed by the response. Weve had articles written about the project in Time Magazine, Gizmondo, Wired, Creative Review, The Creators Project and The Verge to name but a few "
3D printed objects have been used in stop-frame animated shorts for several years, and the Laika movie ParaNorman employed the process to create Normans varied facial expressions. So while the concept isnt entirely new, DBLGs looping animation is wonderfully hypnotic. "We had no idea that the technique would work as well as it did," comments Gilbert.
The studio had "amazing feedback" from the 3D printing community, though, bizarrely, some animators wanted to know why the studio hadnt just produced the sequence as CG. "That wasnt the point," says Gilbert bluntly. "Anyone can do that, we wanted to get our hands dirty and make something real." He cites the projects physicality as the best part of the process: "People cant help but pick it up and touch it."
DBLG and the crew have been thrilled with the success of Bears on Stairs, and its certainly given them inspiration for future assignments. Indeed, theres the possibility of an extended version of the animation in the works. "We learnt a lot about improving the models from CINEMA 4D to get the best 3D print," says Gilbert. "Were really keen to develop the technique and explore ways of taking the process to the next level."
By Steve Jarratt
Steve Jarratt is a long-time CG enthusiast and technology journalist based in the UK.
DBLG website:
dblg.co.uk
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/02/2026
With Software Defined Broadcasting more established in Milan Cortina look for Los Angeles 2028 to have less hardware and more cloud-based software systems...
21/02/2026
The SVP of Olympic Operations on turning CAD drawings into reality, building tru...
21/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/02/2026
Back to All News
Netflix Unveils the Trailer of Accused', A Psychological ...
20/02/2026
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strateg...
20/02/2026
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One Wor...
20/02/2026
Daktronics has partnered with the Philadelphia Phillies to design, manufacture, ...
20/02/2026
ESPN announces the upcoming launch of Women's Sports Sundays - a first-of-it...
20/02/2026
As the Seattle Seahawks and New England Patriots faced off in the NFL's biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions ...
20/02/2026
ESPN announces its 2026 Major League Baseball spring training schedule, which includes four national games on ESPN, six games on ESPN Unlimited, and more than 2...
20/02/2026
Open Broadcast Systems, which specializes in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders an...
20/02/2026
Chyron announces the release of PAINT 10.3, which is designed to help analysts and operators turn live action into clearer, faster on-air storytelling.
PAINT 1...
20/02/2026
With full squad workouts underway, MLB Network's live Spring Training game s...
20/02/2026
Tech enhancements, marquee productions are expected to take advantage of a summe...
20/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/02/2026
Speaking with SVG Europe after one of Team GB's greatest days at a Winter Olympics, BBC Sport's head of major events, Ron Chakraborty, explains the broa...
20/02/2026
Making Winter Games Olympic magic is the goal for every broadcaster in Italy cov...
20/02/2026
Curling, one of the least-dangerous Winter Olympic sports, is dominating the Mil...
20/02/2026
BBC Sport's presence at the 2026 Winter Games is centred around a significan...
20/02/2026
BBC Sport is bringing together its linear TV and streaming digital arms in a str...
20/02/2026
To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated...
20/02/2026
Just in time for the start of Apple TV's inaugural season as the exclusive U...
20/02/2026
One big challenge was to depict the character of each of very different and wide...
20/02/2026
(L-R) Writer-director Amanda Kramer photographs the photographers at the premiere of her film By Design at the Library Center Theatre in Park City. (Photo by ...
20/02/2026
In our latest blog, Tim Pearson explores the impact that increased memory prices are having on the consumer electronics market, and particularly the set-top box...
20/02/2026
Calrec Type R: Shaping the Future of Radio from the Heart of Flirt FM
Love may have filled the airwaves last week for Valentine's Day, and we've just c...
20/02/2026
NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...
20/02/2026
NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
A leading global investment bank, with offices at Two International Finance Centre in Hong Kong, partnered with systems integrators Global Vision Engineering (G...
20/02/2026
Rise AV and Rise Broadcast, the global not-for-profit organisations dedicated to improving gender diversity across technical industries, have today announced a ...
20/02/2026
Open Broadcast Systems, the leader in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders and decod...
20/02/2026
Signiant today announced the formation of its Customer Advisory Board (CAB), bringing together a select group of customers to collaborate on product strategy, r...
20/02/2026
PTZOptics today announced the launch of its Visual Reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open i...
20/02/2026
Amino, a global media technology provider delivering devices, software and cloud services that simplify and elevate video delivery, today announced the successf...
20/02/2026
SMPTE , the home of media professionals, technologists, and engineers, today announced its call for technical papers for the SMPTE 2026 Media Technology Summit....
20/02/2026
Wowza Media Systems today announced that Granicus, a leading provider of digital engagement solutions for governments, continues to rely on Wowza to power its h...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...