--
Writer and veteran Executive Producer Janet Arlotta has joined the Emmy Award-winning design and branding studio Friends of Mine as Executive Producer. In addition, Arlotta has also been invited to speak for a fifth consecutive year at Atlanta's premiere TV festival, aTVfest, where she will lead a panel discussion entitled The Evolution of Content Development.
Janet Arlotta
In her new position with Friends of Mine, Arlotta will leverage her nationwide reach and give FOM a local presence in Los Angeles, New York, and Atlanta. Friends of Mine recently completed an around-the-world brand film for Otterbox, shot in five countries. Prior to joining the company, Arlotta had been the Executive Director of (n+1) design studio, after her long run as Owner and Executive Producer of FUEL.
In a climate where content is king, a recent crop of network divisions have been formed to create content, not only for their own traditional and digital platforms but for others in the digital space, Arlotta says. Brands are becoming powerhouse content developers for their own platforms too. I love what these new developments will mean for writers and creators.
The Evolution of Content Development panel at aTVfest will take place on Thursday, February 1, at 12:30 PM in the SCAD Atlanta building, Panel Room A. The session will tackle how new opportunities are currently opening the door for more opportunities for content creators. In addition to Arlotta, other panelists on the session include: Jeremy Lindenmier, Creative Director & Founder of Friends of Mine, Maureen Timpa, VP of Production at FX Networks, Ilyssa Goodman, Executive Producer of the A Cinderella Story franchise, Miguel Hernandez, Lead Creative for Otterbox, and Vernon Reid, Executive Producer of Tutta Productions.
# # #
ABOUT FRIENDS OF MINE:
Founded in Denver, CO, in 2010 by a group of friends who set out to build a studio that would foster their desire to gain and share knowledge, Friends of Mine is a design-obsessed company that is always looking to expand what's possible with the help of their friends. The company creates design and branding communications for networks, brands and agencies, and is renowned for its high standards of combining style with meaning. An Emmy Award-winning creative brand firm, Friends of Mine is constantly on the hunt for the next innovation that excites, the next story that intrigues, and the next opportunity to stretch the imagination. The company, comprised of meticulous directors, designers, animators and producers, cites as recent clients Otterbox, DirecTV, CBS, Discovery ID, HGTV, Janus Financial, and AT&T, to name a few. Visit: http://friendsofmine.tv/
ABOUT ATVFEST:
Now in its sixth year, SCAD Atlanta's aTVfest is the longest running of the SCADFILM festivals, and has become an international event celebrating the latest in design, creativity and innovation in television and media. Working professionals from all spheres of content production gather for screenings, premieres, panel discussions and workshops. Attendees can explore the latest trends in broadcast, streaming, cable, web, social media and advertising, and see the best work airing today. Visit: www.atvfest.com
ABOUT JANET ARLOTTA:
Janet Arlotta is a renowned Writer/Producer for TV, Film and Digital platforms. She currently has more than a dozen scripted and unscripted projects in development. Her feature film trilogy, Mistress of Rose Hall, is currently in development with a Warner Brothers division. Her book, With My Dying Breath, was featured on ABC TV's 20/20 in October 2017. Arlotta currently serves as Executive Producer with Friends of Mine, bringing with her long-standing client relationships at ABC, Warner Brothers, Cartoon Network, Red Bull, GoPro, Marriott, Major Sports organizing bodies, and more. Previously, Arlotta was the owner, Chief Creative Officer, and driving force behind FUEL, an internationally recognized, Emmy Award-winning marketing, branding, design, and production firm in the world of broadcast television, advertising and film. There, she was responsible for forging client relationships with television and film studios such as MTV, OLN, Cartoon Network, Buena Vista Pictures, The Disney Channel and Nike Films. Her ad agency clients at the time included Grey Worldwide, Wieden+Kennedy, Ogilvy, Saatchi & Saatchi, and J. Walter Thompson, while her direct clients included General Mills, Nike, Target, Under Armor, and EA Sports. During her tenure with FUEL, Arlotta helped launch networks such as OLN and Singapore's SportsCity, and created numerous branding campaigns for Nike, Coke, Pepsi, Target, and a family of General Mills brands. She was also involved with marketing campaigns promoting Ocean's Eleven, Turner Classic Movies, and Showtime properties (which won her an Emmy nomination). In the eight successful years she helmed FUEL, she grew revenues from $1-million per year to $10-million per year, and expanded the company to become bi-coastal. Most recently in her career, Arlotta had served as the Vice President of Creative Services for SMT, a global leader for data and graphic integration for live sports and events. During her time with SMT, she expanded her skill sets with virtual technology and social media integration, to provide solutions for better fan engagement on behalf of such clients as the OSCARS, NASCAR, Cowboys Stadium, the NY Marathon, and the US Open. Arlotta has been a guest speaker at numerous industry events, including Promax/BDA in LA, aTVfest in Atlanta, CoMotion in Savannah, MSU Broadcast events in NYC, and signature sessions for Saatchi & Saatchi in Dusseldorf, Germany. In addition, she has spearheaded award winning work which has been honored by Emmy, Promax/BDA, Telly, Davey, and AIGA awards and nominations. In 2012, one of her projects was included in the
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
-- 
