AOL Canada, Carat Canada, Casale Medias MediaNet, Mediabrands, Mindshare Canada, Rogers Media, Adconion Direct, BrightRoll, Tubemogul, VideoHub and Videology Among Clients Adopting New Digital Campaign Measurement Solution Sept. 16, 2013 Toronto Nielsen, a leading global provider of information and insights into what consumers watch and buy, today announces a major step forward for the digital measurement of advertising campaigns in Canada. Nielsen Online Campaign Ratings , which measures the audience of online ad campaigns with TV-comparable metrics, is now commercially available.
A number of major advertisers, publishers and agencies have already signed on to use Nielsen Online Campaign Rating, including AOL Canada, Carat Canada, Casale Medias MediaNet, Mediabrands (Initiative, M2 and UM), Mindshare Canada and Rogers Media. Nielsen is also expanding its relationship with five of the industrys leading digital ad platforms key drivers in the digital advertising ecosystem: Adconion Direct, BrightRoll, TubeMogul, VideoHub and Videology.
Launched in beta earlier in 2013, Nielsen Online Campaign Ratings measures the audience of online advertising, providing reach, frequency and gross rating point (GRP) metrics as well as demographics such as age and gender.
Weve had a tremendous response from clients clamoring for greater insight into their online campaigns and in metrics that allow for easy comparison to other platforms, said Eric Solomon, SVP, Global Audience Measurement, Nielsen. We are pleased to bring the solution to the market and look forward to continuing to work with our clients to maximize the effectiveness of their digital campaigns.
In the U.S., U.K., Australia, Germany and Italy, where Nielsen Online Campaign Ratings is already available, clients are leveraging the solution in a variety of ways from planning to in-flight campaign optimization to audience guarantees to campaign analysis. In addition, some clients are using the solutions application programming interface (API) for seamless and precise operations.
About Nielsen Campaign Ratings Nielsen Online Campaign Ratings delivers clients comprehensive, TV-comparable metrics for online advertising campaigns. Initially launched in the U.S. in August 2011, Nielsen Online Campaign Ratings combines panel data with aggregated, anonymous, privacy-protected demographic information from participating online data providers. Campaign reporting is available the day after the launch of a campaign, providing vital delivery information in-flight to agencies, advertisers and publishers.
About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
Contacts: Nielsen: Mia Scott Mia.Scott@nielsen.com or 646-654-5459
Adconion Direct: Samantha Livingston Samantha.livingston@adconiondirect.com or 858-202-6430
AOL Canada: Kira LeBlanc Kira.leblanc@teamaol.com or 647-291-1598
BrightRoll: Maya Komadina maya@brightroll.com or 415-677-9222 x293
Carat Canada: Claudia Gervais claudia.gervais@aemedia.com or 514 284-8465
MediaNet by Casale Media: Dorothy Clark dorothy.clark@casalemedia.com
Mindshare Canada: Armin Huska armin.huska@mindshareworld.com or 416-987-5100
TubeMogul: David Burch david@tubemogul.com or 510-653-0501
VideoHub: Mandy Alberts malbers@Tremorvideo.com or 646-278-7416
Videology: Michele Skettino Michele@videologygroup.com or 212-231-7853
Testimonials Michael Parkes, SVP of Sales, Adconion Direct:
Adconion Direct strives to deliver clients the highest quality online video advertising through an open and transparent approach to viewability and audience metrics. We believe that viewable, in-audience impressions for both video and display are essential to providing the highest standards of advertiser solutions, and collaborating with third party venues like Nielsen is paving the way toward effective industry measurements and future video advertising success.
Dana Toering, Director of Sales and Business Development, AOL Canada:
In an evolving multi-screen environment, we are excited to be able to provide digital video solutions to drive consistency of campaign measurements across media platforms. AOL is committed to providing our advertising partners with a full range of precision marketing options, guaranteed audience buying, and campaign metrics to deliver the most effective advertising solutions.
David Bellemare, Managing Director, BrightRoll Canada:
"Were excited to extend the Nielsen Online Campaign Ratings offering to Canadian advertisers on the BrightRoll platform and provide them with a common currency to buy and measure online video, while helping them validate the audiences they are reaching."
Will Oatley, Digital Director, Carat Toronto:
"Were excited to be looking at different ways of assessing the value of online media. Were aware that existing metrics and data points help tell us part of the story but using new methods like Nielsen Online Campaign Ratings can really start to change the way we evaluate campaigns and their composition.
Milyda Scott, Director of Sales Canada, MediaNet by Casale Media:
The combination of Nielsens OCR measurement with our engagement analytics suite means that brands can now measure the outcomes of their campaigns on our network with TV comparable metrics. Were delighted that we can now offer our clients a more holistic and unified means of validating their digital media spend.
Chris Herlihey, VP of Research, Mediabrands (Initiative, M2 and UM):
Were very excited about working with Niel
