Super Bowl LX Delivers 125.6 Million Viewers

NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measurement. NBC's presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in 2025.

This is the first Super Bowl to be reported using Nielsen's Big Data Panel measurement methodology, which was officially rolled out in September 2025. Big Data Panel provides the most-accurate TV measurement to date.

Super Bowl LX aired from 6:40 p.m. ET to 10:28 p.m. ET on NBC, Peacock, Telemundo, NBC Sports Digital and NFL . It drew a combined average household rating of 39.7*, and combined household share of 80*.

The halftime show featuring Bad Bunny averaged 128.2 million viewers between 8:15-8:30 p.m. ET. Across the entire telecast, viewership peaked at 137.8 million viewers during the second quarter (7:45-8:00 p.m. ET).

Audience estimates are inclusive of Out-of-Home (OOH) and digital viewing (mobile, PC, MVPD app, vMVPD).

* These numbers have been updated following the initial report issued on February 10, 2026, which reported an estimated 124.9 million viewers for the Super Bowl LX broadcast, a HHLD Rating of 39.4 and HHLD Share of 79. This update is due to the fact that a big data provider did not properly collect data from its devices on February 8, which impacted the Big Data Panel count.

Super BowlNetwork(s)Total

Viewers P2 HHLD

RatingDate

LX NBC, Peacock,

Telemundo 125,603,000 39.7 Feb. 8, 2026

LIX FOX, Tubi,

FOX Deportes,

Telemundo 127,713,000 41.7 Feb. 9, 2025

LVIII CBS, Paramount ,

Nickelodeon,

NAN, Univision 123,714,000 43.5 Feb. 11, 2024

LVII FOX

FOX Deportes 115,096,000 40.7 Feb. 12, 2023

LVI NBC

Telemundo 101,470,000 37.9 Feb. 13, 2022

LV CBS

ESPN Deportes 95,877,000 38.4 Feb. 7, 2021

LIV FOX

FOX Deportes 102,086,000 42.0 Feb. 2, 2020

LIII CBS

ESPN Deportes 98,950,000 41.4 Feb. 3, 2019

LII NBC

Universo 104,016,000 43.1 Feb. 4, 2018

LI FOX

FOX Deportes 111,973,000 45.3 Feb. 5, 2017

SB 50 CBS

ESPN Deportes 112,336,000 46.6 Feb. 7, 2016

XLIX NBC

Universo 114,810,000 47.5 Feb. 1, 2015

XLVIII FOX

FOX Deportes 112,752,000 46.7 Feb. 2, 2014

XLVII CBS 108,693,000 46.4 Feb. 3, 2013

XLVI NBC 111,346,000 47.1 Feb. 5, 2012

XLV FOX 111,041,000 46.0 Feb. 6, 2011

XLIV CBS 106,476,000 45.0 Feb. 7, 2010

XLIII NBC 98,732,000 42.0 Feb. 1, 2009

XLII FOX 97,448,000 43.1 Feb. 3, 2008

XLI CBS 93,184,000 42.6 Feb. 4, 2007

XL ABC 90,745,000 41.6 Feb. 5, 2006

XXXIX FOX 86,072,000 41.1 Feb. 6, 2005

XXXVIII CBS 89,795,000 41.4 Feb. 1, 2004

XXXVII ABC 88,637,000 40.7 Jan. 26, 2003

XXXVI FOX 86,801,000 40.4 Feb. 3, 2002

XXXV CBS 84,335,000 40.4 Jan. 28, 2001

XXXIV ABC 88,465,000 43.3 Jan. 30, 2000

XXXIII FOX 83,720,000 40.2 Jan. 31, 1999

XXXII NBC 90,000,000 44.5 Jan. 25, 1998

XXXI FOX 87,870,000 43.3 Jan. 26, 1997

XXX NBC 94,080,000 46.0 Jan. 28, 1996

XXIX ABC 83,420,000 41.3 Jan. 29, 1995

XXVIII NBC 90,000,000 45.5 Jan. 30, 1994

XXVII NBC 90,990,000 45.1 Jan. 31, 1993

XXVI CBS 79,590,000 40.3 Jan. 26, 1992

XXV ABC 79,510,000 41.9 Jan. 27, 1991

XXIV CBS 73,852,000 39.0 Jan. 28, 1990

XXIII NBC 81,590,000 43.5 Jan. 22, 1989

XXII ABC 80,140,000 41.9 Jan. 31, 1988

XXI CBS 87,190,000 45.8 Jan. 25, 1987

XX NBC 92,570,000 48.3 Jan. 26, 1986

XIX ABC 85,530,000 46.4 Jan. 20, 1985

XVIII CBS 77,620,000 46.4 Jan. 22, 1984

XVII NBC 81,770,000 48.6 Jan. 30, 1983

XVI CBS 85,240,000 49.1 Jan. 24, 1982

XV NBC 68,290,000 44.4 Jan. 25, 1981

XIV CBS 76,240,000 46.3 Jan. 20, 1980

XIII NBC 74,740,000 47.1 Jan. 21, 1979

XII CBS 78,940,000 47.2 Jan. 15, 1978

XI NBC 62,050,000 44.4 Jan. 9, 1977

X CBS 57,710,000 42.3 Jan. 18, 1976

IX NBC 56,050,000 42.4 Jan. 12, 1975

VIII CBS 51,700,000 41.6 Jan. 13, 1974

VII NBC 53,320,000 42.7 Jan. 14, 1973

VI CBS 56,640,000 44.2 Jan. 16, 1972

V NBC 46,040,000 39.9 Jan. 17, 1971

IV CBS 44,270,000 39.4 Jan. 11, 1970

III NBC 41,660,000 36.0 Jan. 12, 1969

II CBS 39,120,000 36.8 Jan. 14, 1968

I CBS 26,750,000 22.6 Jan. 15, 1967

I NBC 24,430,000 18.5 Jan. 15, 1967

Source: Nielsen

NOTES

Super Bowl LX in 2026 was the first Super Bowl reported using Nielsen's Big Data Panel methodology. All prior reporting used Nielsen's Panel-Only measurement.

The first Super Bowl to include Out-of-Home (OOH) viewing was SB LV. Nielsen began including OOH viewing into its National TV measurement in September 2020. As of Feb. 2025, Nielsen's OOH measurement covers 100% of the U.S. contiguous television population.

Super Bowl XLVIII included the first Spanish-language broadcast for a Super Bowl.

Super Bowl I (January 15, 1967) aired on both CBS and NBC.

Press Contacts Lauren Pabst, Nielsen

lauren.pabst@nielsen.com

David Schwarz, Nielsen

david.schwarz@nielsen.com

LINK:	https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/...
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