Yospace and Capella partner at NAB to deliver better advertising for live sports

Yospace, the pioneer of server-side ad insertion (SSAI), will partner with CapellaSystems to offer an all-in-one solution that manages live encoding and server-side ad insertion. This system is part of Yospaces new Orchestration system, which is designed to handle the needs of ad-driven live sporting events. This new module will be showcased by Yospace atNAB 2023 at booth #W3043, and by Capella Systems at booth #W3809.

As broadcasters are no longer tethered to the traditional broadcast channels for digital first content, they are looking for solutions to reliably deliver live digital content to allow them to maximize audience choice. With that comes the need to monetize this content effectively , said Tim Sewell, CEO of Yospace. Server-side ad insertion places precise demands on the encoding and packaging of live streaming. Working with Capella for encoding and packaging has allowed us to not only guarantee wide player compatibility for one-off live events, but a groundbreaking new way to curate ad opportunities.



Cambrias groundbreaking web UI provides real time monitoring of the encoded feed, providing the ability for operators to dynamically insert accurate ad breaks from anywhere in the world.Cambria Live ingests live signals, and then encodes the video while insertingSCTE-35 ad markers triggered by presentation operators into the output stream.The Yospace Orchestration system can initiate multiple Cambria Live instances in the cloud as needed, offering a rapidly scalable solution.

SSAI workflows can be quite challenging, and Yospace has proven themselves to be the experts in the field. We are proud that Yospace has chosenCapellas Cambria Live solution for integration into Orchestrellas sports platform, said Ikuyo Yamada, CEO and Founder of Capella Systems.

Yospace and Capella are demonstrating their all-in-one live encoding and SSAI solution at NAB Show, Las Vegas Convention Center, April 16-19, on booths W3043 and W3809. Demonstrations can be booked via Yospace (https://www.yospace.com/nab/) or Capella Systems (sales@capellasystems.net).



About Capella SystemsCapellaSystems offers software-based VOD transcoding, live encoding and packaging solutions that can be installed on premise, in the cloud, or as a hybrid solution.

www.capellasystems.net

About YospaceYospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.

Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.

In early 2019 Yospace was 100% acquired by RTL Group.

Media contactPaul Davies

Platform Communications

paul@platformcomms.com+44 203 832 3690

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LINK:	https://www.yospace.com/2023/04/12/yospace-and-capella-partner-at-nab-...
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