Christy King, chair of MediaTech360, on what to expect from the second annual conference
Author:
Jenny PriestleyPublish date:
May 16, 2018Social count:
0
0
SHARES
I am honoured to chair the return of MediaTech 360 next month.
In helping to shape content for this event, I am drawing on my 30-year career in the media business juxtaposed against the knowledge people need today to successfully take advantage of new revenue opportunities during an era of mass disruption. This second annual conference will feature experts who will share valuable information on media distribution solutions, new advertising technologies and concepts, the emergence of eSports and Generation Z, emerging cloud solutions, and innovative ideas for data, machine learning, and AI. The TVBEurope team have a great talent for finding hidden avenues to thought leadership that help us gain a better understanding of our industry's potential.
The future vision of the media industry expands upon our networked society, where globally connected, digital, always-on consumers are more sophisticated and demanding in responding to media consumption trends. This phenomenon has been a huge challenge for every mature industry to address, but I believe the media industry, in particular, has turned the corner from thinking this is hard to understanding and embracing the opportunities for new businesses and revenue streams.
All providers of media content, subscription services and connectivity, have to rapidly accelerate their digital propositions that leverage data insights, machine learning and analytics, and combine those technologies with cloud-based approaches in order to effectively scale into tomorrow. The media industry is somewhere in the middle of this massive content transformation, with much we can learn from other kinds of data-reliant industries.
While media has the luxury of the knowledge that in an all-digital ecosystem the most compelling programming can reach global audiences, we have also learned that the mass distribution, one-to-many approach, is slowly coming to an end. Advertising and content is expected to be relevant for each viewers' tastes and wants, which requires a plethora of technology to achieve smart new sales and distribution approaches. There are so many new technologies that create different ways of working and thinking for content creators, distributors, and advertisers, that we must take opportunities like the MediaTech360 Summit to think through how these new concepts could open more opportunity for our businesses.
With a view to addressing many of these ideas, the first day of MediaTech360 will feature a keynote that will take a good look at the holistic, human aspect of technology's influence. Following this will be an industry panel of respected analysts jumping right in to discuss the next iteration of cloud technologies and issues of media distribution. These experts will address the balance of hype vs reality' of scale vs customisation: What is possible today and what can we do to prepare to take advantage of new business opportunities coming down the road? We will expand our cloud discussions by taking a look at how content distributors can balance availability against costs associated with cloud infrastructures. And finally, we will round out the morning with a practical look at today's best practices in cloud-based tools and services for a variety of media applications.
In the afternoon we will hear from experts discussing innovations in dynamic advertising, how augmented and virtual reality ideas can change the nature of advertising, and then dive in to sports, esports, and the great expansion of tech infrastructure that sports tends to push first. Finally, we will cap day one with a fantastic discussion on OTT distribution considerations such as network infrastructures, rights management innovation, and interesting new business models.
As an author and leader of change management in media businesses, I help companies get out of their assumption ruts and look afresh at workflow and revenue opportunities. On the theme of letting go assumptions and investigating possibilities openly, we expand into day two with a deep dive into data, connected devices, data casting, and examine the many pitfalls of treating data lightly.
We will continue our discussion of the power and promise of data in media in the afternoon of day two with a fascinating discussion of transformation through artificial intelligence concepts. Next, we will turn our attention to experts sharing their successes in harnessing AI in streaming workflows and operations. Finally, our day will round out with a keynote presentation on a look into the future. Our industry expert will showcase the impact of technology on human resources, improvements in strategy with big data, and a review of which emerging technologies should be attracting the most attention from investors.
I am excited to hear what all of these esteemed panelists and presenters have to share with us about the future of media. The content of MediaTech360 is a natural extension of the curiosity we all share in our industry as we drive forward toward positive change.
See you there!
Tickets for MediaTech 360, which is on at Grand Connaught Rooms in London from 20th - 21st June are available here.
Click here for sponsorship opportunities, or contact our sales manager, Pete McCarthy, on +44 (0) 207 354 6025, or via pmccarthy@nbmedia.com.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
23/10/2025
A deadline is looming for a new carriage deal between Verizon's Fios TV and Nexstar, with both Verizon and the pay TV-backed American Television Alliance bl...
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile has as its preferred communications provider and announced that all Fox Weather reporters are being...
23/10/2025
PBS and Amazon Web Services have announced the network is using generative AI to provide enhanced search results to viewers on the PBS App and PBS LearningMedia...
23/10/2025
Series three of the award winning, hit comedy entertainment series The 2 Johnnies Late Night Lock In is back on your screens, celebrating the very best of all t...
23/10/2025
Performances by Michael Flatley, Andy Irvine, Cuckoo's Nest, Foster and Allen and more
Friday 24 October, 8pm on RT One and RT Player
Fleadh Cheoil re...
23/10/2025
The nights grow longer and the shadows get bolder with Vampire The Masquerade: B...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
October 22nd, 2025 TRIBECA ANNOUNCES STAR-STUDDED LINEUP OF MEMBERSHIP EVENTS F...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
21/10/2025
Indigenous storytelling has been at the heart of the work of the Sundance Instit...
21/10/2025
Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
21/10/2025
As global operators simplify and evolve their digital platforms, NPS improvement...
21/10/2025
Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...
21/10/2025
New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
Christy King, chair of MediaTech360, on what to expect from the second annual conference
