--
Kids mobile platform to feature on Smart TV s --
Fri, 09 Jan 2015 10:14
--
Kido z, a mobile platform for millions of kids worldwide, and Hisense Electric Co. Ltd, the world s fourth largest television brand and a leader in digital television system integration, are pleased to announce today their partnership to bring Kido z technology to Hisense Smart TVs, tablets and smartphones.
After a demonstrated success on web and mobile platforms, Kido z is expanding its entertainment solution to include Smart TVs, and has partnered with Hisense for a worldwide launch. The family-friendly Kido z powered devices will be sold initially in Mexico, South Africa, South America, the Middle East and more.
Smart TV sales are projected to grow 67% within the next two years and reach over 244M units worldwide1, according to market research firm Frost & Sullivan. Hisense s tradition of innovation and cutting-edge products has made it a spearhead of consumer electronics technology, and a leader in the Smart TV space. Kido z technology will allow Hisense to bring a safe lean-back experience for families around the globe - delivering personalised, safe and educational content from Kido z ever-growing library to millions of households.
While mobile usage time among children has tripled over the last 2 years, the better part of screen time is still spent in front of the TV, says Gai Havkin, Kido z founder and CEO. Expanding into Smart TVs was a natural evolution for Kido z, as part of our mission to meet kids wherever they are. Partnering with Hisense to launch our Smart TV solution is the perfect match to deliver Kido z technology on high-end, innovative devices to millions of families around the world.
Related Articles
US consumers express growing interest in 4K technology
An HDTV-focused consumer survey conducted by the Leichtman Research Group (LRG), which based its study on feedback from 1,231 US households, has revealed a growing consumer interest in 4K television sets and devices.
The survey confirmed feelings from TV manufacturers that the market for HDTV s is saturated, reporting that 77% of US homes have an HDTV set, and 46% have several HDTVs. It also revealed that interest in 4K technology is growing, with 28% of adults who have seen a 4K set as well as 15% of all who have heard of 4K/Ultra HD are very interested in obtaining the technology.
LRG was also able to report that 14% of homes have an internet connected smart TV.
Bruce Leichtman, president and principal analyst for LRG, said: At the same time that consumers are acquiring an increasing number of devices that allow them to watch video anywhere and anytime, television sets in the home are getting bigger and better. Nearly 60% of TV sets used in US households are now HD sets, up from less than 20% just five years ago.
Smart TV for dummies Erin Brooks Creative Director, Draftfcb Johannesburg
My TV is headed for recycling. Not because it s broken but because it s obsolete. My four-year-old Full HD LED TV is outdated. In 2014 I need a Smart TV because the internet is going into everything, and TV is going online. As a result, television is fundamentally changing, including how and where we watch it, and before long, how we advertise on it will have to change too.
No sooner have we grasped third-screen behaviour (FYI: first screen is TV, second is PC and third is mobile), now we have to wrap our heads around internet TV. While South Africa is still a little way off due to the speed of our internet connections, it s coming and it s going to forever change how we approach that jewel in the crown of above-the-line advertising, the television commercial.
Since 1941 (or since 1976 in SA), television has helped companies take their products straight into the living rooms of millions of customers. Although the conversation was entirely one-sided, brands were born, lived and died by their TV ads. Then came the PC with internet and suddenly customers could talk back to companies, and marketing got a lot more social.
Then our cellphones got smart, and now having internet in my pocket 24/7 feels like a human right. If I m watching a TV ad and I want to know more, I just pull out my smartphone and boom. Buy. I ll be in Woolies and see a special on baby leeks. I pull out my phone, search leek recipes and boom. Quiche.
Now it s TV s turn to change and that change is just over the horizon. Let s start with our viewing behaviour. Binge-watch was a 2013 finalist in the Oxford Dictionary s word of the year. Why? Because we re all doing it: gorging ourselves on all 12 episodes of our favourite show in one sitting. It s become a favourite weekend pastime for Jozi s overworked professionals.
And one distribution company was ahead of the curve in meeting this demand. Last year saw Netflix do a full season release of shows such as House of Cards and Arrested Development. It must have worked for them, because they re releasing House of Cards Season 2 the same way.
So how will TV advertising change when we re all watching our Smart TVs stream day-long sessions of our favourite shows? It s probably going to have to get a lot better. Currently, internet TV advertising is an un-exciting mix of banners and video ads, although some sites in place of commercial breaks, play a single 30- second commercial. No pressure.
More than ever, we re going to have to make TV ads that people want to watch, ads people talk about and share. That s why at Draftfcb we rate our ads according to share-worthiness , because in a 14-hour marathon of House of Cards, we ll not only have to get customers to watch our ad, we ll have to ensure they remember it too.
I m off to buy a new TV before the weekend.
Tracking pay-TV in Africa
According to research recently published by Futuresource Consulting, global pay-TV decoder shipments are growing, although
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
20/10/2025
Inside TAMS: How Time-Addressable Media Stores could redefine sports workflows By Paul Markham
Friday, October 17, 2025 - 08:57
Print This Story
A penalty...
20/10/2025
Transformational production: Inside TVN's remote production push for the DFL...
20/10/2025
How NBC Sports Transitioned Stamford Facility to One Format: 1080p HDRMulti-year plan harmonizes workflows, simplifies operationsBy Ken Kerschbaumer, Editorial ...
20/10/2025
NBA on NBC' Studio Production Team Is Ready for Tip-Off With Coast-to-Coast...
20/10/2025
Under pressure: TVN CEO Markus Osthaus considers the German sports broadcasting ...
20/10/2025
(L-R) Maria Dizzia, Carmen Emmi, and Russell Tovey attend the Plainclothes pre...
20/10/2025
In March, we launched Concerts Near You to help listeners find concerts from their favorite artists. Since then, more than 3 million people have used it to disc...
20/10/2025
Em diversas cidades do Brasil, um movimento tem se fortalecido para celebrar o poder, a beleza e a profundidade da criatividade negra. O Dia AMPLIFIKA, agora em...
20/10/2025
In cities across Brazil, a movement is growing that celebrates the power, beauty, and depth of Black creativity. AMPLIFIKA Day, now in its fifth edition, return...
20/10/2025
Airborne Early Warning and Control aircraft rendering...
20/10/2025
DENVER and MUNICH Imagine Communications today announced its plans to acquire Pixel Power Ltd., a wholly owned subsidiary of Rohde & Schwarz. Financial terms of...
20/10/2025
LOS ANGELES G Morgan has joined Globecast, a provider of broadcast, media and entertainment managed services, as executive vice president of sales, Globecast Am...
20/10/2025
PLYMOUTH, Wisc. Heartland Video Systems and Zixi have partnered to enable broadcast-quality live video delivery over any IP network....
20/10/2025
A. R. Rahman on Facing Fear and Finding the Divine In an interview with Berklee President Jim Lucchese, the Oscar-winning composer reflects on how courage and...
20/10/2025
Monday 20 October 2025
To view this content, please enable our use of cookies. ...
20/10/2025
Rohde & Schwarz transfers Pixel Power to Imagine Communications Companies work collaboratively to ensure continuity and ongoing support for existing customers...
20/10/2025
RT 's Prime Time is set to host the final Presidential Election Debate this Tuesday night, October 21, providing an opportunity to hear directly from Irelan...
20/10/2025
NVIDIA and Google Cloud are expanding access to accelerated computing to transform the full spectrum of enterprise workloads, from visual computing to agentic a...
19/10/2025
Back to All News
Sins of Kujo' Comes to Life in New Live-Action Series Set for Spring 2026
Entertainment
19 October 2025
GlobalJapan
Link copied to cl...
18/10/2025
New England Sports Network (NESN) has chosen Harmonic, working with Astound Business Solutions, as its enterprise technology partner to transform primary distri...
18/10/2025
NEW ORLEANS, La. In the run-up to the start of the NBA season, WVUE-TV and Gray Local Media have announced a deal with DirecTV that will greatly expand access t...
18/10/2025
Berklee Celebrates 40 Years of the Fall Together Concert Faculty composers Bob Pilkington and Greg Hopkins are among the featured artists for this year's ...
17/10/2025
NEP Group Receives New Equity Investment From 26North Partners LP, Co-InvestorsCarlyle remains the largest shareholder as the company prepares for the futureBy ...
17/10/2025
Apple Lands Five-Year Deal for F1 Distribution in the U.S.Besides airing on Apple TV, the sport will be amplified on other Apple servicesBy Ken Kerschbaumer, Ed...
17/10/2025
SVG Sit-Down: Marshall Electronics' Bernie Keach on the Future of PTZ Camera...
17/10/2025
L2 Productions' REMI Facility in Austin Can Produce Content From AnywhereMusic festivals, sports events are produced via flypacks and remote control roomsBy...
17/10/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
17/10/2025
(L-R) Christopher Meyer, Addison Timlin, Cooper Raiff, Lili Reinhart, Alyah Chan...
17/10/2025
M sica e arte se uniram em uma noite especial na semana passada na ZIV Gallery, ...
17/10/2025
Music and art came together for one special night last week at ZIV Gallery, an i...
17/10/2025
Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that's redefining how fans, players, and artists connect. Th...
17/10/2025
MURRIETA, Calif. The Sports Fishing Championship (SFC) has deployed DigitalGlue's creative.space storage platform to streamline video production by centrali...
17/10/2025
BELLEVUE, Wash. Football continued to cement its reputation as a bulwark of TV advertising in Q3 2025 with new data from iSpot that showed both the NFL and coll...
17/10/2025
The Sports Fishing Championship (SFC), the premier competitive saltwater fishing series, has transformed its production workflow by adopting creative.space, the...
17/10/2025
QuickLink, a leading provider of award-winning multi-camera video productions and remote contribution solutions, announces the release of StudioPro Version 4, ...
17/10/2025
Although the annual Grammy Awards celebration is best known for recognizing achievements in the recording industry, the show often proves a visual spectacle as ...
17/10/2025
OpenDrives, Inc., a leading provider of software-defined data storage and data services, has promoted Alex Dunfey to Chief Technology Officer (CTO) from his for...
17/10/2025
The University of Arizona (UofA) has significantly upgraded its broadcast communication infrastructure with the integration of Riedel Communications' advanc...
17/10/2025
Harmonic (NASDAQ: HLIT) today announced that New England Sports Network (NESN), owned by Fenway Sports Group and Delaware North, has selected Harmonic as its en...
17/10/2025
Austin PBS has recently upgraded its facility-wide communications infrastructure, deploying Clear-Com 's Eclipse HX, FreeSpeak II beltpacks, and V-Series ...
17/10/2025
ZEISS announces an open call for the closed BETA testing phase of CinCraft Virtual Lens Technology, the innovative digital tool that brings authentic lens chara...
17/10/2025
Situated in the town of Kokkola, Centria University of Applied Sciences offers higher education across five core fields: engineering, business, social and healt...
17/10/2025
Public information channel in Georgia, USA, to implement a powerful, simple, and cost-effective playout automation platform.
Pebble, the leading automation, co...
17/10/2025
HBO Max is reporting that it has launched in 15 new markets, including Bangladesh, Cambodia, Macau, Pakistan, Sri Lanka and Ukraine, boosting the streaming serv...
17/10/2025
Netflix said it will make a major push into video podcasts, inking a wide-ranging deal with Spotify through which it will offer 16 podcasts in the U.S. starting...
17/10/2025
Lexington, Ky. As part of a push to highlight its advanced advertising capabilities, Viamedia has launched a new AI-powered ad tech platform and officially rebr...
17/10/2025
NEW YORK QuickLink has announced the release of StudioPro Version 4, which the company is calling the most significant upgrade yet to its flagship video product...
17/10/2025
NEW YORK and CUPERTINO, Calif. Apple and NBCUniversal said they will sell Apple TV and Peacock streaming bundles to U.S. subscribers starting Oct. 20....
-- 
