Vizrt is testing a new offering that lets users edit video, audio and graphics directly from a browser - and publish it to social media and OTT platforms.
Originally published by NewscastStudio.com
The need for this tool was born from the rise of social media as a news source and the rise of social media video - each platform with different requirements; aspect ratios, frame rates, resolutions etc., said H vard Tveit, PM for Viz Story. It's not easy to produce videos optimized for all the different social media destinations, so how does the average journalist get the story onto social media and in front of their followers as fast and easily as possible?
The new platform, known as Viz Story, is currently in limited testing and Vizrt provided NewscastStudio with access to the preview version.
The journalist should not have to think of the technical aspects of video production, rather just create the story, decide where to publish it and hit the publish button. Viz Story answers that need, and as the product grows we are going to see many more users than the traditional journalist who have a need to create easy but compelling video for social media.
While the service is not necessarily in its final form and lacked some functionality, the demo still gave a good, functional overview of Viz Story.
The interface smartly makes use of a timeline based GUI that enables a user familiar with nonlinear editing systems to quickly dive in and get started without a huge learning curve. After logging in, users are greeted with that familiar editing interface which is, in turn, broken down in Media, Upload and Graphics sections.
Under the Media tab, users can access Video, Image, Audio and Story subsections. While the former are fairly straightforward organizational folders to house media files, the latter is a key unique feature that Story offers over other online video editing offerings.
The Story folder, which appropriately shares its name with the platform itself, holds template-based projects that can be used as jumping off points to quickly build video clips using predefined formats.
This feature not only makes it faster to build video-based content, but also serves as a way to maintain consistency from project to project while still allowing content creators the flexibility to create unique stories.
During the entire creation process, the interface shows pillar box-style shaded areas on either side of the video screen, showing creators what the square version of the project will look like - an important feature for publishing in the social media friendly shape.
This feature also maintains the flexibility of being able to publish footage at full 16:9 aspect ratio on platforms where that is preferable.
The Upload tab, meanwhile, allows users to easily important video, audio or image assets from a variety of sources, including mobile devices, to be combined into a new or existing Story project. This feature, however, is not active in the demo version and therefore was not tested for this post.
Not surprisingly, the final area of the Viz Story platform centers around the Graphics tabs, which gives users the ability to add lower thirds, OTSs, bugs and other traditional graphics package elements, including the ability to type in relevant text right from the browser using predefined templates for maximum brand consistency.
Users can also integrate one-off topical graphics and text for explainer style videos with a variety of animation settings as needed.
Once a project is complete, users can publish it to a variety of platforms, though this functionality was not fully functional in the demo version.
The system appears to use a cloud-based rendering engine to both create the video file and publish to social media or OTT platforms defined by a system administrator.
Today a higher percentage of people are viewing content on social media and online than watching television. The mobile first strategy has been growing for the last ten years but video on social media has had a recent explosion, notes Tveit.
Viz Story looks to be a promising new development from Vizrt that will give media outlets the ability to create and upload content to emerging platforms rapidly while maintaining a higher level of production quality.
The first version of Viz Story, which is what you see today, is designed to fit into the workflow of an established media company who has a Vizrt graphics infrastructure, said Tveit. This will allow the user to have access to the graphics templates and video content already in use in their editorial environment.
With the rise of explainer videos, video packages and other short form video content for OTT services and social media, the service is likely to become a key player in this new arena in content development.
In the editorial department, a journalist or producer can quickly edit short versions of their stories that will be used on air from their desktop - whether in the newsroom or out in the field on a laptop, add in social media text on video-style graphics for social media distribution. The finished story can be rendered in multiple resolutions and aspect ratios and automatically be distributed to the target channels.
The latest update to Viz Story will launch soon, featuring a more robust auto editing framework.
Read the original article by NewscastStudio.com
Related articles
Viz Story 1.0 brings easy video storytelling to journalists
Viz Story takes home two awards at IBC 2016
Vizrt makes the tool that can revolutionize video editing for a digital and mobile TV future
Related articles
Viz Story 1.0 brings easy video storytelling to journalists
Viz Story takes home two awards at IBC 2016
Vizrt makes the tool that can revolutionize video editing for a digital and mobile TV future
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Vizrt is testing a new offering that lets users edit video, audio and graphics directly from a browser - and publish it to social media and OTT platforms.
