Vizrt is testing a new offering that lets users edit video, audio and graphics directly from a browser - and publish it to social media and OTT platforms.
Originally published by NewscastStudio.com
The need for this tool was born from the rise of social media as a news source and the rise of social media video - each platform with different requirements; aspect ratios, frame rates, resolutions etc., said H vard Tveit, PM for Viz Story. It's not easy to produce videos optimized for all the different social media destinations, so how does the average journalist get the story onto social media and in front of their followers as fast and easily as possible?
The new platform, known as Viz Story, is currently in limited testing and Vizrt provided NewscastStudio with access to the preview version.
The journalist should not have to think of the technical aspects of video production, rather just create the story, decide where to publish it and hit the publish button. Viz Story answers that need, and as the product grows we are going to see many more users than the traditional journalist who have a need to create easy but compelling video for social media.
While the service is not necessarily in its final form and lacked some functionality, the demo still gave a good, functional overview of Viz Story.
The interface smartly makes use of a timeline based GUI that enables a user familiar with nonlinear editing systems to quickly dive in and get started without a huge learning curve. After logging in, users are greeted with that familiar editing interface which is, in turn, broken down in Media, Upload and Graphics sections.
Under the Media tab, users can access Video, Image, Audio and Story subsections. While the former are fairly straightforward organizational folders to house media files, the latter is a key unique feature that Story offers over other online video editing offerings.
The Story folder, which appropriately shares its name with the platform itself, holds template-based projects that can be used as jumping off points to quickly build video clips using predefined formats.
This feature not only makes it faster to build video-based content, but also serves as a way to maintain consistency from project to project while still allowing content creators the flexibility to create unique stories.
During the entire creation process, the interface shows pillar box-style shaded areas on either side of the video screen, showing creators what the square version of the project will look like - an important feature for publishing in the social media friendly shape.
This feature also maintains the flexibility of being able to publish footage at full 16:9 aspect ratio on platforms where that is preferable.
The Upload tab, meanwhile, allows users to easily important video, audio or image assets from a variety of sources, including mobile devices, to be combined into a new or existing Story project. This feature, however, is not active in the demo version and therefore was not tested for this post.
Not surprisingly, the final area of the Viz Story platform centers around the Graphics tabs, which gives users the ability to add lower thirds, OTSs, bugs and other traditional graphics package elements, including the ability to type in relevant text right from the browser using predefined templates for maximum brand consistency.
Users can also integrate one-off topical graphics and text for explainer style videos with a variety of animation settings as needed.
Once a project is complete, users can publish it to a variety of platforms, though this functionality was not fully functional in the demo version.
The system appears to use a cloud-based rendering engine to both create the video file and publish to social media or OTT platforms defined by a system administrator.
Today a higher percentage of people are viewing content on social media and online than watching television. The mobile first strategy has been growing for the last ten years but video on social media has had a recent explosion, notes Tveit.
Viz Story looks to be a promising new development from Vizrt that will give media outlets the ability to create and upload content to emerging platforms rapidly while maintaining a higher level of production quality.
The first version of Viz Story, which is what you see today, is designed to fit into the workflow of an established media company who has a Vizrt graphics infrastructure, said Tveit. This will allow the user to have access to the graphics templates and video content already in use in their editorial environment.
With the rise of explainer videos, video packages and other short form video content for OTT services and social media, the service is likely to become a key player in this new arena in content development.
In the editorial department, a journalist or producer can quickly edit short versions of their stories that will be used on air from their desktop - whether in the newsroom or out in the field on a laptop, add in social media text on video-style graphics for social media distribution. The finished story can be rendered in multiple resolutions and aspect ratios and automatically be distributed to the target channels.
The latest update to Viz Story will launch soon, featuring a more robust auto editing framework.
Read the original article by NewscastStudio.com
Related articles
Viz Story 1.0 brings easy video storytelling to journalists
Viz Story takes home two awards at IBC 2016
Vizrt makes the tool that can revolutionize video editing for a digital and mobile TV future
Related articles
Viz Story 1.0 brings easy video storytelling to journalists
Viz Story takes home two awards at IBC 2016
Vizrt makes the tool that can revolutionize video editing for a digital and mobile TV future
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
Vizrt is testing a new offering that lets users edit video, audio and graphics directly from a browser - and publish it to social media and OTT platforms.
