Sony Pixel Power calrec Sony

Box Television - Dynamic Ad Replacement Case Study

27/10/2014

Box Television - Dynamic Ad Replacement Case Study 2014-10-27 10:58 by News

Box Television - Dynamic Ad Replacement Case Study The challenge

Box TV is the UKs #1 Music TV Network and offers a full spectrum of music TV genres across eight world famous digital channels: The Box, 4Music, Kiss, Magic, Smash Hits, heat, Kerrang! and The Box Africa. It broadcasts its channels to the UK and international markets with a focus on Africa and Europe targeting 16 to 34 year old viewers. The UK channels are available on cable, satellite and free-to-air digital terrestrial as well as via internet delivered TV simulcast online and mobile players to connected PCs, tablets and smartphones.

When launching our online and mobile TV offering, the challenge was to find ways to engage with our connected audience, and stay relevant particularly to the younger 16-24 year old audience. Box TV's music channels differentiate themselves from a la carte on- demand music playlist services, through packaged and editorialised content, something that is core to its heritage as a network of trusted music brands.

Post launch, a key business requirement was to optimise its simulcast ad-funded monetisation model, by introducing new digital advertising opportunities. Originally, we launched the online player with two non-skippable pre-roll ads before each stream said Julie Wright, Box TV's Commercial and Business Development Director. Viewers were comfortable with this, and it brings revenue opportunities. But we wanted to explore innovative and more integrated digital advertising options.

Dynamic Advertising Replacement

We knew that we would engage better with our audience if we found a less intrusive way of advertising, Wright continued. Box TV found the solution with Yospace and its Dynamic Advertising Replacement.

The critical element of the Yospace approach is that it, frame accurately, switches content before delivery to the end user's device thanks to integration with the broadcast playout automation. The result is that the replacement is seamless, whatever the delivery platform: viewers do not realise that the advertising is replaced.

The replacement advertising can use all of the functionality of the online platform, for example many of the online ads are clickable. Dynamic content replacement can be set at the platform level or it can be even more granular, potentially down to tailoring advertising to individual viewers.

Digital platforms are interesting, because of the one to one connection with the viewer, Wright said. We first met Yospace in 2012 and saw that they could deliver a better experience. Using their technology we could make the advertising more relevant to each of the viewers watching at the time.

If the advertising is more relevant, then the overall channel experience is more relevant.

Implementation

Technically, the Yospace solution has a relatively small footprint at the broadcaster, where it integrates with the broadcast playout system and with the advertising sales platform: Tremor Video in the case of BoxTV. Most of the processing is in the Yospace cloud, which also handles content delivery.

Yospace interrogates the broadcast playout system for details on upcoming commercial breaks, then plans the dynamic replacement of advertising for each platform and viewer. Because the content is switched in the cloud, the end user's device sees only a continuous stream of content so there is no potential for disruption, nor a need for player based ad fetching with the associated overhead in terms of bandwidth.

We chose Yospace because they had proven experience in delivering smooth, real-time performance, according to Julie Wright. The technical architecture is powerful, and they understand what a broadcaster needs.

Results

Dynamic Ad Replacement gives the advertiser the opportunity to plan on different platforms, Wright explained. Our advertisers know our viewers are not watching less television, instead they are doing so through more touch points and platforms.

Through traditional broadcast we are attracting 14 to 15 million viewers a month in the UK, she continued. Broadcast TV is very powerful, but now we are developing our connected experience to increase our reach potential. Online viewing is still small, but growing. Since we replaced pre-rolls with dynamic ad insertion, our ad impressions have tripled and digital platforms also allow us to measure how long a viewer will stick with an ad.

We are now seeing view-through rates of 96%. That is a good 15 or 20% higher than conventional digital advertising. It is clear that dynamic replacement helps make the viewer stick with the advertising. The ultimate result is a four-fold increase in online ad revenues.

Box TV is a pioneer in dynamic online advertising replacement, and is developing new business models around it. They see it as a tremendous opportunity. The ad clickability feature adds another level of interaction and makes the engagement opportunity with the advertised product. Ads can be currently targeted by platform (iOS, Android, app, web) and TV channel (choice of 7).

With such technology now in place, our aim is to develop scale, according to Wright. In the future we will look to deliver specific audience segments to advertisers.

She concluded. Dynamic Advertising Replacement helps us deliver a better product and ultimately be more competitive.
LINK: http://www.yospace.com/index.php/recentnews/items/box-television-dynam...
See more stories from yospace

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

07/08/2025

Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, Redefining In-Car Entertainment Experience

July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...

12/07/2025

TV Station Groups Launch Texas Flood Relief Efforts

As the death toll continues to mount, with at least 120 killed and more than 170 people still missing on July 10 from devastating Texas floods, a number of broa...

12/07/2025

DirecTV Adds ViX Premium With Ads to MiEspaol Genre Pack

EL SEGUNDO, Calif., and MIAMI -DirecTV and TelevisaUnivision have signed a deal that will make the ad-supported premium subscription tier of ViX, ViX Premium wi...

11/07/2025

2025 Sundance Institute Producers Lab Fellows Announced

PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...

11/07/2025

Superman' Filmmaker James Gunn Reveals the Playlists Inspired by Your Favorite Characters

If you've ever wondered what might be playing in Clark Kent's headphones...

11/07/2025

L3Harris Delivers First P-8A Poseidon Aircraft to US Navy

L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...

11/07/2025

WETA Launches WETA+ Free Streaming Service

ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...

11/07/2025

TV Tech's Top Regulatory Stories of 2025

The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...

11/07/2025

Calrec to Feature Suite of Interconnected Audio Solutions at IBC2025

Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...

11/07/2025

Encompass Supports DAZN's Coverage of 2025 FIFA Club World Cup

LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...

11/07/2025

SBE Survey: Certified Broadcast Engineers Earn More

Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....

11/07/2025

SmallHD Unveils Quantum 27 OLED Monitor

CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...

11/07/2025

Tegna Will Pay $225K to Settle FCC Investigation

The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...

11/07/2025

Sens. Markey, Lujn Again Call for FCC Vote on Paramount-Skydance Merger

WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...

11/07/2025

Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbert

Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...

11/07/2025

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks Adjusts Broadcast Booths for Rangers, Devils

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...

11/07/2025

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Clients' Needs With Scalable Cloud-Based Storage

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...

11/07/2025

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transition to the Cloud

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...

11/07/2025

A Journey HOME: University of Nebraska's HuskerVision Goes IP

A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff Friday, July 1...

11/07/2025

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimbledon

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...

11/07/2025

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-Serrano 3 Card at MSG

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...

11/07/2025

'Too Hot to Handle: Italy' Is Coming on July 18 Only on Netflix

Back to All News Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix Entertainment 11 July 2025 GlobalItaly Link copied to clipboard July 11, 20...

11/07/2025

Netflix Will Release 'Death Inc.' Seasons 1, 2 and 3

Back to All News Netflix Will Release Death Inc. Seasons 1, 2 and 3 Entertainment 11 July 2025 GlobalSpain Link copied to clipboard Season 1 Season 2 Se...

11/07/2025

AI and Multimedia Authenticity Standards Collaboration

AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit The...

11/07/2025

A Gaming GPU Helps Crack the Code on a Thousand-Year Cultural Conversation

Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia. From Tang Dynasty trade routes to Renaissance pa...

10/07/2025

Taliban repression silences award-winning Afghan woman journalist

The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...

10/07/2025

A New Report Puts Aussie Artists in the Spotlight

Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...

10/07/2025

Spotify Toasts Oasis's Return With Exclusive Ways for Fans to Get Closer to the Music That Defined a Generation

This is not a drill: Oasis is back on the road-marking its first live performanc...

10/07/2025

Spotify and Youth Music Open Doors for Future Artists

The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...

10/07/2025

Nielsen Appoints Richard Pacheco as Head of Global Partnerships

NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...

10/07/2025

Sponsored: Robotic Deployments Are Transforming Local News

Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...

10/07/2025

Stuttgart Media University Upgrades Studio with Lawo mc56

Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...

10/07/2025

SMPTE Opens Early Bird Registration for Media Technology Summit

The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...

10/07/2025

TNDV Television Launches Aspiration 35 to Support Cinematic Workflows

NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....

10/07/2025

Key Code Education Launches Beginner, Intermediate Training Courses

BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...

10/07/2025

Actus Digital to Show Actus X Intelligent Monitoring With AI at IBC2025

HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...

10/07/2025

Comments on FCC Ownership Rules Due in August

The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...

10/07/2025

Netflix Presents the Official Trailer for 'Superestar'

Back to All News Netflix Presents the Official Trailer for SuperestarPlay Video Play Video Entertainment 10 July 2025 GlobalSpain Link copied to clipboard...

10/07/2025

From Terabytes to Turnkey: AI-Powered Climate Models Go Mainstream

In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...

10/07/2025

Indonesia on Track to Achieve Sovereign AI Goals With NVIDIA, Cisco and IOH

As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...

10/07/2025

VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing

10 Jul 2025 VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...

10/07/2025

5G for All? What the DFL's Use of Easy5G, RefCam Could Mean for Events in the Future

5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...

10/07/2025

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-15

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...

10/07/2025

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New Era

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...

10/07/2025

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions In-House

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...

10/07/2025

FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First Production

FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...

10/07/2025

SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint Venture Targeting Local-Sports-Media Market

SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...