Nielsen Brings A Dep of Music Insights to Mobile Devices with Music Connect Mobile

The powerful new mobile app allows music industry to track music sales, streaming information and industry trends anytime, anywhere

New York, NY - April 20 - Nielsen (NYSE: NLSN) today announced the launch of Music Connect Mobile, a new mobile application for Android and iOS that puts a wealth of Nielsen's music sales, streaming and radio data in the palm of users' hands. Designed for music industry executives, brands and artists, the new app offers real-time access to data and insights from Nielsen's trusted music research and monitoring services spanning album sales, streaming, airplay, artists' social media activity and industry trends, as well as 90-plus weekly charts, including the iconic Billboard 200 chart. All of this information is paired with industry trends in an intuitive platform which features easy navigation and access to the most up-to-date industry information on music consumption.

Nielsen has always led the way in measuring consumers' interaction with content and Music Connect is the next step in the company's evolution in the music space, said Erin Crawford, General Manager for Music, Nielsen. Today's music executives, artists and brand marketers interact with content in a mobile-first way, so it makes perfect sense for Nielsen to bring its trusted insights and sales information to the mobile platform. Combined with industry trends, artist bios and song-level data Music Connect will be an invaluable tool for our users.

Nielsen Music Connect includes collective data from Nielsen's trusted music research and monitoring services for the entertainment industry.

About Nielsen Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content-video, audio and text-is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world's population. For more information, visit www.nielsen.com.

LINK:	http://www.nielsen.com/us/en/press-room/2016/nielsen-brings-a-depth-of...
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