Find out about the problems and challenges of delivering high-quality audio for a wide range of platforms in an automated and cost-effective manner. Get the inside scoop on real use case studies that show how Emotion have worked with customers to provide solutions that integrate into their workflows.
You can download a free trial of Engine here.
Webinar transcript:
Cindy:
Welcome everyone. I'm so glad you're here for our webinar today on one master, multiple deliverables. And I have MC Patel, CEO at Emotion Systems. Hey MC, how are you?
MC:
I'm good, Cindy.
Cindy:
Hey, let's dig right in and talk about one master, many deliverables. What do you mean? Tell us all about it.
MC:
So let me just go back a little bit in history. If you made a piece of content, let's say a movie, what you would have done 20 years ago is run off of a number of film prints. And then they would go on a jumbo and get distributed around to all the theaters. And similarly, if you made a episodic series, the tape would go to the network and it will be transmitted.
MC:
Now, obviously, the means of distribution have expanded dramatically. Film has demised. So now there is a great interest in saying every time you generate a piece of content, you want to monetize it as quickly as possible in as many markets as possible. And so what the industry is looking for and has to do is to create a number of masters out of that one original.
MC:
Now, there are plenty of solutions for video that allow you to do this. And for cost-effectiveness, these solutions are automated. There aren't many solutions for audio. And so what we mean by one master many deliverables is really that we get one piece of audio and we regenerate audio that's suitable for a number of platforms, a number of countries and so on. So that's one master, many deliverables.
Cindy:
Got it. And can you tell us a little bit about how Emotion Systems got into this space originally?
MC:
Sure. So we're 10 years old and we started off with an idea which was basically we wanted to make software modules. We recognized that the industry was moving away from tape and into files. And so we wanted to create software modules that would solve specific problems in the final domain. And we started off by examining the market and saying, what sort of things people are looking for?
MC:
And talking to a number of people, they said that they use their edit suites, which really are for creative purposes, to do a lot of mundane things. And we had a range of ideas, inserting bars in tone, clocks and so on. But at that time, what was very topical was loudness. The industry was changing from peak-based measurement to program loudness. And a lot of people didn't understand what loudness was.
MC:
So what happened is people came to us and said, Tell us about loudness. How do we solve that? Now, instead of trying to solve an old problem in a different way, we saw the opportunity to solve a new problem and use our technology. So we developed a product that would measure loudness in a file. But the real challenge that people had is they were very familiar with what to do with the old audio if it was wrong and so on. They weren't with this.
MC:
So they said, Well, this is great, you telling me what's wrong. What do I do about it? And so that was the germ of the idea that started Emotion off. And in essence, what we recognized is that once you've married the video and audio together in a file, it's very difficult to operate on one and do something with it. Normally you'd go into an edit suite, then you have access to the video or the audio or the metadata, and you do something with it.
MC:
So we wrote a piece of software that allowed us to read the file, take the audio out, do something with it, copy the file, copy modified audio back in, and we wouldn't have touched the video or the metadata. So Emotion started off doing loudness in this manner with a manual solution. And very quickly the market came back to us and said, This is really interesting.
MC:
But what they said is, If you can take the audio out, you can do more than loudness. I know our friends that Dolby threw a challenge to us and said, Imagine we had a fire with Dolby E, so encoded for carrying more channels. What if I needed to do loudness measurement and correction in that? So we licensed the encoders, the decoders, and came up with an algorithm, which said, If I detect Dolby E, I will decode it, I will measure the loudness or correct it. I will modify the metadata to reflect the changes I have made. I'll end code that, put that back into the file.
MC:
And the operator now doesn't know that we've just carried out a measurement and correction in a file, the Dolby E. Now, clearly they do want to know what we've done, so we generate a report. When we do the analysis, we write a report. We said, When opened the file, we found this was the loudness. These were the parameters that failed. These were the parameters that were okay, and that we corrected them.
MC:
So that was the process some six years ago or so. And then a company that had a slightly inverse problem to what we're trying to solve, but I'm just telling you the story now. The company said, Well, we get from our clients video files with 14 variations of audio. And I'll tell you about that in a second. But what they said is, We want to Because we need to loudness correct. We need to Dolby encode. And some of the tracks are not in the right place so we need to map the tracks. And there are 14 different workflows.
MC:
So for example, their normal expectation would be stereo and 5.1. And what they would do is they would loudness correct both of those, Dolby encode the 5.1. And then the output would be stereo Dolby E. And the stereo would
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
Find out about the problems and challenges of delivering high-quality audio for a wide range of platforms in an automated and cost-effective manner. Get the inside scoop on real use case studies that show how Emotion have worked with customers to provide solutions that integrate into their workflows.
