
1. The Cloud is just a fad Definitely not.
With the rise of mobile computing through smartphones and tablets, and ever-improving internet connections, people are no longer tied to one desktop computer at their home or office. Developers recognised people now needed to be able use their software or access their information from any device.
As a result, more and more services and software are cloud-based. Email is most likely the first cloud-based service you've used with the likes of Hotmail and Gmail. Now the cloud is used to provide all manner of tools and services from simple things such as calendars and task management (Milk, Evernote, Google Calendar), through to more complex file storage and collaboration tools (Dropbox, Google Drive, iCloud), and full on productivity packages such as the Microsoft Office 365 and Google Apps. And that's not to mention the specialist marketing, finance and HR tools increasingly being used by businesses. And of course, video production tools.
The cloud is not a fad. The cloud is here to stay.
2. The Cloud isn't secure These days, security is always a major concern - your files and data are important and users need to know their cloud services are secure. Most reputable cloud service providers will employ the same online security measures as banks use to handle your money. But its always worth checking if you want peace of mind.
For critical data, make sure services are using secure connections (look out for the padlock icon or https in your browser's address bar) and check their website to see if they explain what other steps they take. To see how we compare, check out our security page.
3. The Cloud is unreliable Cloud-services are usually hosted on multiple servers in multiple locations which share the load. It means outages are very, very rare because if there is a problem with one server, users are seamlessly routed to another. Aframe has maintained 100% uptime since launch thanks to this set up.
Only the largest organisations can afford this kind of set up in-house as its a hugely expensive overhead to set up andmanage. For most businesses, the cloud can bring much more reliability than you may be used to as well as a whole host of other benefits.
4. Performance is worse in the Cloud Cloud-based services usually run on systems set up specifically to provide that service. They're fast, can be easily maintained and the cloud setup means servers can be upgraded quickly and easily to keep up with increasing demand. As long as your internet connection is reliable, you'll probably not evennotice the difference from working offline.
5. Its better value to invest in equipment and software than Cloud services Buying equipment and software means making an ongoing financial commitment to maintenance, upgrades and replacements. And that's money you don't get much return on hardware and software aren't assets that retain value. It can also leave you stuck with something you find you no longer need. Subscribing to cloud services means you don't need to worry about any of this. Hardware is not your problem and you can usually scale your use according to what you need.
6. Cloud computing isn't for enterprise Cloud computing is being increasingly used by enterprise-scale businesses as their IT needs become more and more complicated. For one thing, it gives them more flexibility services can be upgraded or downgraded according to requirements. It also means services can be swapped much more quickly if they are no longer suitable. And there's increasing savings to be made by letting specialist teams look after specialist services, rather than investing in-house specialist teams.
7. I need a really fast internet connection to use the Cloud No. Cloud services are designed to deal with the lowest common denominator and as long as you have a standard broadband connection, they will work. Of course if you need to move big files around, the faster your connection the better, but tools like Aframe's Uploader will make the best of what's available.
8. I need an IT team to start working in the cloud One of the main advantages of cloud-services is that all you need to use them is an internet connection. There's very little need for IT expertise that's what the service provider is there for.
Free eBook: Tapeless 101 - Getting Started with Digital Video
Like many other great technology shifts, tapeless can be a wonderful thing. Among a myriad of other benefits, it brings speed and efficiency to the world of video production. And with speed comes cost savings..
This 14 page exclusive eBook from Aframe explores:
Managing technology on a shoot
The advantages (and the disadvantages) of file based production
Top tips for a successful switch to digital production
How to choose a camera
Managing tapeless cards and drives
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
13/09/2025
ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...
13/09/2025
AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...
13/09/2025
At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...
13/09/2025
Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...
13/09/2025
Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...
13/09/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...
13/09/2025
Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...
13/09/2025
Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users
Today, KitBash3D, a pioneer in 3D a...
13/09/2025
With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...
13/09/2025
Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...
13/09/2025
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...
13/09/2025
Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...
13/09/2025
Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...
13/09/2025
Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
13/09/2025
Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...
12/09/2025
College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...
12/09/2025
ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor
Friday, Sep...
12/09/2025
(L-R) Jade Croot, Rosy McEwen, and Bryn Chainey attend the 2025 Sundance Film Festival premiere of Rabbit Trap at Eccles Theatre on January 24, 2025, in Park ...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
IBC2025 began on Sept. 12, with exhibits and conferences running through Sept. 15 at the RAI Amsterdam Convention Center. Explore the full TV Tech coverage of t...
12/09/2025
The Best Fictional Bands (and the Artists Who Make Them Great) With Spinal Tap II: The End Continues hitting theaters and songs from KPop Demon Hunters ruling...
12/09/2025
Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...
12/09/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...
12/09/2025
PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...
12/09/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
12/09/2025
New alliance strengthens the IT channel in Germany and Switzerland in protecting business-critical SaaS data.
Keepit, the world s only independent, cloud-nativ...
12/09/2025
Fincons Group, an international IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce...
12/09/2025
Following its acquisition of Telemetrics, EVS continues its push into robotics with an announcement at IBC2025 that it is acquiring XD motion....
12/09/2025
TORONTO The North American Broadcasters Association (NABA) has announced the appointment of Eduardo Ruiz Sanchez, deputy director, broadcast operations at Telev...
12/09/2025
Ed Miller, a longtime broadcast engineer in Ohio and a former national president of the Society of Broadcast Engineers, has died....
12/09/2025
AMSTERDAM At this year's IBC2025, the Advanced HDR by Technicolor initiative will be pushing broadcasters to adopt a more dynamic, frame-by-frame conversion...
12/09/2025
Feature-length retrospective from Studio Crook to air in 2026
Sir David Jason returns to the nation's favourite comedy channel, U&GOLD, for Open All Hours:...
12/09/2025
September 12th, 2025
Tribeca X and The Female Quotient to Host Powerhouse Em...
12/09/2025
Friday 12 September 2025
The Boomtown Rats, Nyah Grace, Soweto Kinch, Royal Ballet and Madness also announced to perform at the ceremony on Tuesday
Sky today ...
12/09/2025
Wuppertal September 12, 2025
Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom BeltpackAt IBC2025 in Amsterdam, Riedel Communications unveiled Bolero M...
12/09/2025
Wuppertal September 12, 2025
Riedel Communications Acquires hi human interfaceRiedel Communications today announced the acquisition of hi human interface fro...
12/09/2025
Back to All News
New International Crime Series Road (WT)' Explores Twiste...
12/09/2025
Back to All News
First Look: Thai Crime Drama Everybody Loves Me When I'm ...
12/09/2025
Back to All News
Netflix Marks 10 Years in Japan, Announces Three New Series Th...
12/09/2025
CORE+ virtually removes distortion, setting a new standard for church sound and giving worship teams the clarity and confidence they need.
Read the full artic...
12/09/2025
The Late Late Show is back with a bang after the summer break, and Patrick Kielt...
12/09/2025
The World Athletics Championships, Ireland v France in the Women's Rugby World Cup quarter-final, the Irish Champions Festival, and two Sports Direct Men...
12/09/2025
The Records Show starts Sunday at 6.30pm on RT One and RT Player.
Katie Hanno...
11/09/2025
Report: Busy Live Sports Streaming Execs Have Low-hanging Fruit' in Front o...
11/09/2025
Inside Game Creek Video's Big Week as Ovation, Flagship Make NFL DebutsBy Ken Kerschbaumer, Editorial Director
Thursday, September 11, 2025 - 7:00 am
Pr...
11/09/2025
NFL Kickoff 2025: Prime Sports Starts New Season at Lambeau Field; Sets Sights o...