Rotolight Announce Revolutionary Anova PRO Studio / Location LED Light

Award winning British LED lighting manufacturer, Rotolight, are delighted to announce the launch of the ANOVA PRO , the ultimate LED studio/ location light designed for the most demanding of professionals. Now up to 43% brighter than the previous generation, ANOVA PRO is one of the most versatile LED Studio/location lights on the market, featuring revised electronics, 10% weight reduction, revised yoke design and a new Flash Sync Trigger input for camera shutter release synchronization at up 150% of the maximum continuous light output.

The Anova Pro also includes four unique innovations: CineSFX , Flash Sync, True Aperture Dimming , and Designer Fade which are set to revolutionize the industry. The Rotolight Anova Pro starts from just £999ex/ $1499/ $1369 and is available now for immediate pre-order, shipping June 2016.

Anova Pro's Bi-Colour LED system with AccuColour LED Phosphor technology delivers exceptional colour rendering (CRI:96+), and a powerful output (up to 6545 Lux at 3 feet), whilst using 94% less energy than a standard tungsten bulb. Now featuring dual controls for fast, tunable colour and brightness control, along with an accurate colour temperature display (CCT), DMX and V-Lock battery operation as standard. Wifi control will also be available on Anova PRO AIR' models (Available Q4'16).

Anova PRO represents the pinnacle of LED technology, with four unique innovations:

CINESFX Provides an powerful arsenal of customizable Lighting FX (CineSFX ) for Television/ production/ feature film applications on set or location (Strobe, Lightning, Fire, Cycle, Throb, Police, TV, Spin, Weld, Spark, Film, Neon and Gunshot ) . Includes wired remote trigger functionality and wireless control (WIFI models only), along with rolling shutter compensation. CineSFX eliminates the need for legacy flicker box' workflows, saving significant time and cost to achieve powerful lighting FX.

FLASH SYNC Flash Sync and remote triggering allows Anova Pro to be integrated into a traditional photography workflow, whilst providing a hyper-accurate modelling light, along with control of flash power/duration colour temperature and offset, combining the advantages the best of both legacy strobe technology and continuous shoot what you see' light output.

TRUE APERTURE DIMMING calculates and displays the correct aperture (F-Stop) for your subject at a given distance, revolutionizing your work flow by eliminating the need for metering. Alternatively, dynamically adjust your brightness level, to work at your desired aperture (F-Stop).

DESIGNER FADE mode provides custom fade up / fade down interview/ production effects for DSLR videographers and creative cinematographers, reducing time required in post production.

Commenting on Rotolight's CineSFX mode, Stefan Lange Visual FX Veteran said

The CineSFX mode that's built into the Rotolight Anova PRO is an advantage to any production. It's fast it doesn't matter if it's a feature, a drama or a documentary, its always going to come out and fill that little bit of, and add that little effect. There isn't a job I wouldn't take it on.

Rotolight's award winning Magic Eye iPhone / iPad App for the Anova PRO LED Floodlight, provides a simple user interface and advanced feature set, that enables wireless remote control and triggering of and trigger CineSFX modes, as well as real time brightness, colour temperature and system settings of Anova Pro and third party DMX light sources. Available separately from the app store Q4 2016 (WIFI models only).

The Guild of Television have recognized ANOVA with its prestigious Seal Of Approval' award, the first time in its history it has been given to a lighting manufacturer : Genuinely innovative design and excellent TLCI results ANOVA is amongst the best on the market (Guild of Television Cameramen)

Anova Pro delivers unparalleled versatility, superior colour rendering and gorgeous soft light output and is ideal for cinematographers, videographers and photographers alike. Available in either Bi-Colour (6300K-3150K) STANDARD' 50 beam angle (for greater straight line output), 110 ULTRAWIDE' (for soft-fill, flood or Chromakey) or fixed colour 5600K. Optional Wifi models available separately.

LINK:	https://www.rotolight.com/anova-pro-launch...
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