Sony Pixel Power calrec Sony

DP Catherine Goldschmidt on the made-for-mobile series Dummy

30/08/2024

Short-form streaming-video platform Quibi provides premium content specifically designed for consumption on a mobile device. This presented the production of its first scripted show, Dummy, with a unique set of creative and workflow issues.

In addition to the standard 16:9 aspect ratio, director of photography Catherine Goldschmidt had to create visuals for a vertically oriented 9:16 presentation. Working with marketing executive Mike Carter at Panavision, the team at Light Iron, and DIT Peter Brunet, Goldschmidt helped steer the Dummy team toward a new workflow that would satisfy both framing requirements through the entire pipeline, from on-set capture to final color.

Originally developed as a TV pilot, Dummy was rewritten into ten 10-minute segments to fit into the Quibi format. Produced by Deadbeat co-creator Cody Heller and directed by Tricia Brock, the series is a buddy comedy about an aspiring writer (Anna Kendrick) and her boyfriends sex doll. From my perspective, it was like we were shooting an indie feature, Goldschmidt explains. The script totaled around 100 pages broken into 10 episodes to be shot over 18 days on practical locations across L.A.

Quibi's platform allows viewers to use their smartphones in landscape or portrait orientation, seamlessly adapting the viewing experience whenever the phone is flipped. Technically, this requires two versions of the show with different aspect ratios and a single soundtrack that syncs with both, all of which streams simultaneously to the mobile device. The brief was to frame in 16:9 and in 9:16 for two separate deliverables, Goldschmidt says. The initial recommendation from Quibi was to shoot in 16:9 and then crop-in for the 9:16 resulting, of course, in a much tighter shot.

When I thought this through, it was apparent that if you made the conventional wide and two shot in 16:9, then as soon then as the phone is flipped, all your careful framing goes out of the window, she continues. I just wanted to see if there was a better way.

After consulting with peers who had previous experience framing content for mobile as well as with colleagues at Panavision, Goldschmidt opted for a new approach. No one had yet done what we were about to do, she says. We were given a demo of the way the app was going to work and the tests they had shot. We then shot our own tests, facilitated by Mike Carter and [Panavision technical marketing director]Dominick Aiello, which we took all the way through the pipeline, including dailies at Light Iron and sitting down with final colorist Nick Hasson. Dual framing requires a lot of thought and not a little imagination.

The first decision was to shoot full frame, working under the principle that it is better to work with more information than with less, particularly when it comes to the grade.

I was initially thinking I could shoot a common top a shared headroom between the frames which would make it easier for the boom operator or to light from overhead, Goldschmidt recalls. But the more I scouted, the more I realized how much floor space there would be in 9:16. How could you position a shot that wouldn't destroy both frames or make one unusable? This was the main challenge for myself, the camera operators and everybody to wrap our heads around.

That's when Goldschmidt suggested using the director's viewfinder solution Artemis Prime. I have been an avid user of Artemis as a scout tool on my phone, she notes, and I was delighted that Mike Carter was able to lend us an Artemis Prime finder to scout with during preproduction in order to demonstrate and visualize the two frames properly with the director, the producers and all my collaborators.

The Artemis Prime viewfinder allowed Goldschmidt the flexibility of customizing multiple frame lines in situ while scouting, and to preview the results on an iPad. The ability to take a lens to the location, move around and truly picture the scene happening in both frames was essential for me, the director and everyone I was working with, allowing us to be confident in our choices. It was a delicate dance to satisfy both frames, which are pure opposites.

For her camera, the cinematographer adds, We selected the Sony Venice and cropped the 6K sensor to a 4K square and within that, we framed for 16:9 and 9:16 in a crucifix orientation. This way both frames were the same resolution, and the subject size stayed relatively equal in both frames. The two frames are unique, but both share the same middle portion. The crucifix position of the two frames and the ability to orient them the way we wanted was key.

Although she would be cropping the large-format image horizontally, Goldschmidt was still using the entire height of the sensor, and therefore needed lenses that would cover the sensor vertically. I tested a range of different Panavision large-format lenses and chose Panaspeeds primarily because I liked how fast they were and what they did for the depth of field, she says. I was conscious of the final smaller viewing format and wanted to use depth of field to have more control over where to direct the audience's attention. She rounded out the set with Primo 70s, adjusted slightly to match the Panaspeeds, and a pair of zooms that, in the end, were rarely used.

To generate the three frame lines needed to compose in camera, the crew first turned on the Venice's user frame line for the 1:1 square. Additionally, the A and B cameras each wore a Convergent Design Odyssey 7Q monitor, which served as frame-line generators for the 16:9 and 9:16 guides. By placing the 7Q at the start of the signal chain, Brunet explains, we could pass those frame lines along to the operator's eyepiece as well as to our Teradek transmitter for everyone else to monitor on set.

Goldschmidt and Brock each had two 7 monitors, set
LINK: https://www.panavision.com/highlights/highlights-detail/smart-solution...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

02/04/2026

HBO and NFL Films Announce Hard Knocks: Training Camp with the Seattle Seahawks, Debuting August 11

HBO and NFL Films have announced Hard Knocks: Training Camp with the Seattle Sea...

02/04/2026

NAB 2026: Haivision Unveils Makito ONE Video Transport Platform

Haivision has announced the Makito ONE, a single-blade video encoding and decoding platform, at NAB Show 2026. The platform combines dual-channel video encoding...

02/04/2026

NAB 2026: Telestream Introduces UP.Lens Cloud-Based Multiviewer and Monitoring Service

Telestream has introduced UP.Lens, a cloud-based multiviewer and monitoring serv...

02/04/2026

NAB 2026: MRMC to Showcase Robotic Camera Technology and Mark 60th Anniversary

Mark Roberts Motion Control (MRMC) will exhibit at NAB Show 2026 (Booth C5220, April 19-22, Las Vegas Convention Center), marking the company's 60th anniver...

02/04/2026

NAB 2026: Net Insight Introduces Programmable Trust Boundaries for Live Media Interconnection

Net Insight has introduced programmable Trust Boundaries, a feature integrated i...

02/04/2026

NAB 2026: Bitmovin Adds SGAI Support to Playback Products

Bitmovin has announced support for SGAI (Server-Guided Ad Insertion) in its playback products, using HLS interstitials. SGAI combines elements of client-side an...

02/04/2026

Binghamton University Athletics Adds Riedel SimplyLive RiMotion R12 for Student-Run Productions

Riedel Communications' SimplyLive RiMotion R12 replay system is supporting B...

02/04/2026

NAB 2026: LTN and Ateme Announce Integration of Video Processing with IP Transport

LTN, a managed IP video transport company, and Ateme, a video compression and de...

02/04/2026

TDF Expands Channel Capacity on Terrestrial Broadcast Network with Harmonic

Harmonic has announced that TDF, a broadcast infrastructure operator in France, has deployed Harmonic's XOS Advanced Media Processor and ProStream X Video S...

02/04/2026

United Rugby Championship Reports First-Year Results with Eluvio Streaming Platform

Eluvio and the United Rugby Championship (URC) have announced first-year results...

02/04/2026

Kansas City Current and Scripps Sports Announce ION as Broadcast Home of 2026 Teal Rising Cup

The Kansas City Current and Scripps Sports have announced that ION will broadcas...

02/04/2026

ESPN Announces Courtside Alt-Cast for Women's Final Four

ESPN will debut Courtside at the Women's Final Four Presented by AT&T, an alt-cast airing Friday, April 3 at 7 p.m. and 9:30 p.m. ET on ESPN2, and Sunday, A...

02/04/2026

PAMA and Shure Accept Applications for 6th Annual Mark Brunner Professional Audio Scholarship

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are ...

02/04/2026

ESPN's MegaCast Coverage of 2026 NCAA Women's Final Four Begins Friday, April 3 in Phoenix

ESPN's MegaCast Coverage of 2026 NCAA Women's Final Four Begins Friday, ...

02/04/2026

DAZN Launches Playmakers Creator Program

DAZN has announced the launch of DAZN Playmakers, a global influencer program designed to build a network of sports content creators. The programme will give cr...

02/04/2026

NFL Network Unveils New Production Ops Leadership Structure as ESPN Takes Over

Tony Cole, Jessica Lee shift into new roles reporting to ESPN SVP/Content Operations Chris Calcinari....

02/04/2026

TNT Sports and CBS Sports to Reunite Michigan's Iconic Fab Five for Special NCAA Men's Final Four Altcast on truTV & HBO Max

Michigan's Fab Five will reunite for an alternate presentation of the Mich...

02/04/2026

Coming of Age: ESPN and NHL's Inside Out Classic Marks Another Step Forward for the Animated Alternative Broadcast

Real-time tracking, virtual production, and Pixar storytelling converge for Apri...

02/04/2026

Streaming Around the Moon: NASA+ Goes Live From Historic Artemis II Mission

NASA's long-awaited Artemis II mission has launched four astronauts on a 10-day journey around the moon, marking the first manned launch toward the moon sin...

02/04/2026

Release Rundown: What to Watch in April, From Bunnylovr to Omaha

(L-R) Molly Belle Wright, Wyatt Solis, and John Magaro appear in Omaha by Cole Webley, an official selection of the 2025 Sundance Film Festival. (Photo courte...

02/04/2026

VEMIA Auction incoming

4 - 11 April 2026 VEMIA's latest gear auction is just around the corner, and there's already a wealth of sought-after instruments and studio gear li...

02/04/2026

Universal Audio's Voice Of God now native

Little Labs emulation now available to all The latest Universal Audio plug-in to become available outside of the company's DSP-powered UAD2 platform has...

02/04/2026

SBS Welcomes Back Cup Fever! For The Biggest FIFA World Cup Ever

SBS Welcomes Back Cup Fever! For The Biggest FIFA World Cup Ever 2 April, 2026 Media releases Santo Cilauro, Ed Kavalee and a host of special guests retur...

02/04/2026

Truth. Power. Perspective: NITV's Flagship Current Affairs Programs Return to Lead the National Conversation

Truth. Power. Perspective: NITV's Flagship Current Affairs Programs Return t...

02/04/2026

L3Harris Powers First Crewed Mission Around the Moon in 50 Years

L3Harris has successfully powered the historic launch of the Artemis II mission, providing propulsion and avionics....

02/04/2026

Scripps Completes Sale of WRTV to Circle City Broadcasting

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

GoVertical! AiDi Powers Real-Time 9:16 Autocropping for I...

Already deployed extensively by NBC Sports, FOR-A Corporation will demonstrate GoVertical! AiDi, the real-time 9:16 autocropping feature of viztrick AiDi, durin...

02/04/2026

Elite Media Technologies Selects Interra Systems BATON Fi...

Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, announced that Elite Media Technologies has selected its B...

02/04/2026

TDF Expands Broadcast Channel Lineup with Harmonic

Harmonic's Media Processing Solutions Maximize Bandwidth Efficiency for Terrestrial Broadcast Delivery Harmonic (NASDAQ: HLIT) today announced that TDF, a...

02/04/2026

FOR-A's Software-Defined, AI-Powered Development Advances...

NBC Sports Deploys viztrick AiDi to Stream Live Events in 9:16 Mobile-First Formats with Auto Tracking, Development Signals Strategic Shift for FOR-A Long reco...

02/04/2026

Evergent showcases innovations in sports streaming and mo...

Evergent will showcase new innovations in subscriber lifecycle management and monetization at NAB Show 2026 (Las Vegas, April 18 22), including: New advances i...

02/04/2026

Binghamton University Strengthens Student Run Productions...

Riedel Communications is proud to be part of Binghamton University, State University of New York, Athletics' milestone year, celebrating the university'...

02/04/2026

Techex and Encompass Launch Industry-Leading Cloud-Based...

Encompass Digital Media and Techex have today announced new, fully managed, cloud-native Master Control services designed to meet the growing operational demand...

02/04/2026

Winning in the new media economy - Avid debuts fully avai...

Avid today announced it will showcase new innovations designed to help media companies win in the new media economy at NAB Show 2026 (April 18 22, Las Vegas Co...

02/04/2026

PlayBox Neo reinforces MIMO Tech with new Playout capabil...

PlayBox Neo helps AIS PLAY kick-off premier football content direct to fans PlayBox Neo has provided MIMO Tech with a brand-new major installation to extend it...

02/04/2026

Globo transitions primary distribution to SRT over IP wit...

Globo has transitioned its primary content distribution to Secure Reliable Transport over a fully IP-based managed backbone using Synamedia's Quortex PowerV...

02/04/2026

Nexstar Says Pausing Tegna Merger Creates 'Impossible' Challenges

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

FCC Launches Efforts to Strengthen U.S. Drone Ecosystem

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

WAPA+ to Launch on Dish, DishLatino, Sling TV and Sling Freestream

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

Student Spotlight: Al-Fadl Salem

Student Spotlight: Al-Fadl Salem The Danish singer recently performed for the queen of Denmark. April 1, 2026 By Editorial Staff Image by Junia Morrow Wh...

02/04/2026

Taku Hirano's Career Is Defined by Identity

Taku Hirano's Career Is Defined by Identity Whether he's performing, composing, teaching, or developing instruments, the do-it-all percussionist sees ...

02/04/2026

Netflix Unveils Official Trailer for 'The Trials of Winnie Mandela'

Back to All News Netflix Unveils Official Trailer for The Trials of Winnie Mandela Entertainment 02 April 2026 GlobalSouth Africa Link copied to clipboard ...

02/04/2026

Netflix Announces Start of Production and New Cast for Second Season of 'Football Parents'

Back to All News Netflix Announces Start of Production and New Cast for Second ...

02/04/2026

The Trailer for 'Ronaldinho: The One and Only' Features Never-Before-Seen Interviews and Defining Moments From the Star's Career

Back to All News The Trailer for Ronaldinho: The One and Only Features Never-Be...

02/04/2026

Red Seat Ventures Launches Speakeasy, a New Hosting, Distribution and Monetization Platform Built for the Next Generation of Creator Media

Red Seat Ventures Launches Speakeasy, a New Hosting, Distribution and Monetizati...

02/04/2026

GoVertical! AiDi Powers Real-Time 9:16 Autocropping for Immediate Streaming to Mobile Devices

GoVertical! AiDi Powers Real-Time 9:16 Autocropping for Immediate Streaming to M...