Sony Pixel Power calrec Sony

DP Catherine Goldschmidt on the made-for-mobile series Dummy

30/08/2024

Short-form streaming-video platform Quibi provides premium content specifically designed for consumption on a mobile device. This presented the production of its first scripted show, Dummy, with a unique set of creative and workflow issues.

In addition to the standard 16:9 aspect ratio, director of photography Catherine Goldschmidt had to create visuals for a vertically oriented 9:16 presentation. Working with marketing executive Mike Carter at Panavision, the team at Light Iron, and DIT Peter Brunet, Goldschmidt helped steer the Dummy team toward a new workflow that would satisfy both framing requirements through the entire pipeline, from on-set capture to final color.

Originally developed as a TV pilot, Dummy was rewritten into ten 10-minute segments to fit into the Quibi format. Produced by Deadbeat co-creator Cody Heller and directed by Tricia Brock, the series is a buddy comedy about an aspiring writer (Anna Kendrick) and her boyfriends sex doll. From my perspective, it was like we were shooting an indie feature, Goldschmidt explains. The script totaled around 100 pages broken into 10 episodes to be shot over 18 days on practical locations across L.A.

Quibi's platform allows viewers to use their smartphones in landscape or portrait orientation, seamlessly adapting the viewing experience whenever the phone is flipped. Technically, this requires two versions of the show with different aspect ratios and a single soundtrack that syncs with both, all of which streams simultaneously to the mobile device. The brief was to frame in 16:9 and in 9:16 for two separate deliverables, Goldschmidt says. The initial recommendation from Quibi was to shoot in 16:9 and then crop-in for the 9:16 resulting, of course, in a much tighter shot.

When I thought this through, it was apparent that if you made the conventional wide and two shot in 16:9, then as soon then as the phone is flipped, all your careful framing goes out of the window, she continues. I just wanted to see if there was a better way.

After consulting with peers who had previous experience framing content for mobile as well as with colleagues at Panavision, Goldschmidt opted for a new approach. No one had yet done what we were about to do, she says. We were given a demo of the way the app was going to work and the tests they had shot. We then shot our own tests, facilitated by Mike Carter and [Panavision technical marketing director]Dominick Aiello, which we took all the way through the pipeline, including dailies at Light Iron and sitting down with final colorist Nick Hasson. Dual framing requires a lot of thought and not a little imagination.

The first decision was to shoot full frame, working under the principle that it is better to work with more information than with less, particularly when it comes to the grade.

I was initially thinking I could shoot a common top a shared headroom between the frames which would make it easier for the boom operator or to light from overhead, Goldschmidt recalls. But the more I scouted, the more I realized how much floor space there would be in 9:16. How could you position a shot that wouldn't destroy both frames or make one unusable? This was the main challenge for myself, the camera operators and everybody to wrap our heads around.

That's when Goldschmidt suggested using the director's viewfinder solution Artemis Prime. I have been an avid user of Artemis as a scout tool on my phone, she notes, and I was delighted that Mike Carter was able to lend us an Artemis Prime finder to scout with during preproduction in order to demonstrate and visualize the two frames properly with the director, the producers and all my collaborators.

The Artemis Prime viewfinder allowed Goldschmidt the flexibility of customizing multiple frame lines in situ while scouting, and to preview the results on an iPad. The ability to take a lens to the location, move around and truly picture the scene happening in both frames was essential for me, the director and everyone I was working with, allowing us to be confident in our choices. It was a delicate dance to satisfy both frames, which are pure opposites.

For her camera, the cinematographer adds, We selected the Sony Venice and cropped the 6K sensor to a 4K square and within that, we framed for 16:9 and 9:16 in a crucifix orientation. This way both frames were the same resolution, and the subject size stayed relatively equal in both frames. The two frames are unique, but both share the same middle portion. The crucifix position of the two frames and the ability to orient them the way we wanted was key.

Although she would be cropping the large-format image horizontally, Goldschmidt was still using the entire height of the sensor, and therefore needed lenses that would cover the sensor vertically. I tested a range of different Panavision large-format lenses and chose Panaspeeds primarily because I liked how fast they were and what they did for the depth of field, she says. I was conscious of the final smaller viewing format and wanted to use depth of field to have more control over where to direct the audience's attention. She rounded out the set with Primo 70s, adjusted slightly to match the Panaspeeds, and a pair of zooms that, in the end, were rarely used.

To generate the three frame lines needed to compose in camera, the crew first turned on the Venice's user frame line for the 1:1 square. Additionally, the A and B cameras each wore a Convergent Design Odyssey 7Q monitor, which served as frame-line generators for the 16:9 and 9:16 guides. By placing the 7Q at the start of the signal chain, Brunet explains, we could pass those frame lines along to the operator's eyepiece as well as to our Teradek transmitter for everyone else to monitor on set.

Goldschmidt and Brock each had two 7 monitors, set
LINK: https://www.panavision.com/highlights/highlights-detail/smart-solution...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

10/10/2026

Banana Ball TV Caps Record Season With Supersized Banana Bowl Production in D.C.

The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...

10/10/2026

Give Me the Backstory: Get to Know David Greaves, the Co-Director of Once Upon A Time in Harlem

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

10/10/2026

Scripps Research associate professor Keren Lasker receives DARPA Young Faculty Award to develop toxin traps

LA JOLLA, CA-Associate Professor Keren Lasker, the Ian Wilson Endowed Chair at S...

09/10/2026

Beyond fact-checking: building resilience to disinformation

A new Thomson Foundation report explores what experiences in Hungary, Sudan and Uganda can teach us about helping societies withstand disinformation. While fac...

09/10/2026

DAZN Unveils U.S. Playbook for 19-Team Local-Streaming Launch

Standalone subscriptions, free games, and team hubs anchor the streamer's local-rights push...

09/10/2026

Chris Ober, FOX Sports Teammate to Remember, Loses Long Cancer Battle at 46

Christoffer Aaron Chris Ober, a longtime and beloved member of FOX Sports' remote production crews who worked on many of the network's biggest events,...

09/10/2026

SVG GameDay, Ep. 34: U.S. Soccers Theresa Matthews - Building Excitement for the Stars & Stripes

In-venue and creative video staffers at the professional and collegiate level ha...

09/10/2026

USSI Global Appoints Ed McGivern as Chief Revenue Officer

USSI Global has appointed Ed McGivern as Chief Revenue Officer, reporting to President and CEO Anthony Morelli. McGivern brings more than 25 years of executive...

09/10/2026

DTM, TV Skyline, and Riedel Deploy Private 5G for Onboard Camera Transmission

Riedel Communications has announced the deployment of its Easy5G private 5G platform as the primary transmission system for onboard camera signals in the DTM ra...

09/10/2026

National Duals Invitational Championship to Air on ESPN December 13

The National Duals Invitational championship match will air on ESPN on Sunday, December 13 at 7:30 p.m. CT from the BOK Center in Tulsa, Oklahoma. The 27 prelim...

09/10/2026

VVC Adoption Advances as Mobile Hardware Support Expands

Versatile Video Coding is moving closer to mainstream deployment as smartphone manufacturers, semiconductor suppliers, and streaming providers address the hardw...

09/10/2026

Min Woo Lee Launches Official YouTube Channel with Omaha Productions

PGA Tour golfer Min Woo Lee and Omaha Productions have announced the launch of Lee's official YouTube channel. The first video, filmed at TPC Summerlin, lau...

09/10/2026

ATSC Approves B2X System Discovery and Signaling Candidate Standard

ATSC has announced the approval of a Candidate Standard for its Broadcast-to-Everything (B2X) initiative. S44-2-002r6, B2X System Discovery and Signaling, has...

09/10/2026

BKB Bare Knuckle Boxing Partners With TV Azteca for Mexico and Latin America Distribution

BKB Bare Knuckle Boxing has announced a partnership with TV Azteca to bring BKB ...

09/10/2026

SPORTEL Awards 2026 Shortlist Announced

The SPORTEL Awards 2026 official selection has been announced, with 26 works across seven categories selected from more than 150 entries. Winners will be announ...

09/10/2026

RTVE Selects Ateme TITAN Edge for Satellite Contribution on New Production Units

Ateme has announced that RTVE, Spain's public broadcaster, has selected its TITAN Edge platform for satellite contribution on three new transportable produc...

09/10/2026

CRD Audiovisuel Deploys LiveU LU900Q for Tour de France Coverage

LiveU has announced that CRD Audiovisuel used the LU900Q intelligent production unit with built-in LiveU IQ (LIQ) connectivity to deliver live content from the ...

09/10/2026

Analogue Solutions ship second Filtopia batch

Latest run of limited-edition analogue monosynth now available British synth experts Analogue Solutions have announced that the second batch of their limite...

09/10/2026

EVE Audio partner with Arturia

12-months of FX Collection 6 Pro with qualifying monitor purchases EVE Audio and Arturia are currently running a worldwide promotion that gives customers a ...

09/10/2026

Soniccouture reveal Scanner: Library

Created in collaboration with Robin Rimbaud Soniccouture have teamed up with Scanner (Robin Rimbaud) to create a custom sound-design tool based on the artis...

09/10/2026

PBS Strikes Deal to Make France 24 Available to Stations' Digital Platforms

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

COW Jobs: Visual Storyteller - Emeryville, CA

COW Jobs: Visual Storyteller - Emeryville, CA Brie Clayton October 9, 2026 0 Comments Visual Storyteller October 7, 2026 COW Jobs: Cinematographer...

09/10/2026

Master 3-Point Lighting in After Effects With an Orbiting Light Rig

Master 3-Point Lighting in After Effects With an Orbiting Light Rig Graham Quince October 9, 2026 0 Comments Ever wondered why your 3D renders in Afte...

09/10/2026

nxtedition makes A B I S debut in Mumbai

nxtedition will exhibit for the first time at Asias Broadcasting & Infotainment Show (A.B.I.S) in Mumbai, bringing its integrated production platform and latest...

09/10/2026

Today's AI Isn't the Answer

Today's AI Isn't the Answer Andy Marken October 8, 2026 0 Comments Let's say you're telling the truth, and this is all a dream. - Do...

09/10/2026

Ikegami to Introduce New UHK-X700VN Camera at NAB New York, Offering Advanced Creative Features

Ikegami to Introduce New UHK-X700VN Camera at NAB New York, Offering Advanced Cr...

09/10/2026

ATSC Members Approve B2X Candidate Standard

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Davicom Has a New Owner

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Clear-Com Scales Up Communications for Rock in Rio

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Hippos, meerkats and dolphins, oh my! Season 12 of The Zoo returns to RT One and RT Player Monday 12 October

Witness world firsts, new arrivals and the work that goes on behind the scenes a...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

08/10/2026

Life Safety, Part 2: From Noise to Nice: The Evolution of Speech Intelligibility in Stadium Sound

Modern venues have come a long way since the tinny, echoing audio of the mid 20t...

08/10/2026

ESPN's First Super Bowl Adds Disney+ to U.S. Distribution Mix

ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...

08/10/2026

SVG Students To Watch: Addison McGhee, Auburn University

From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments The future of live sports produ...

08/10/2026

Prime Video to Become Exclusive Global Home of Emmy Awards Beginning in 2027

The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...

08/10/2026

Techex to Demonstrate Hybrid Satellite and IP Delivery Platform at NAB Show New York

Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...

08/10/2026

X Games Appoints Steve Rogers as Chief Operating Officer

X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...

08/10/2026

Fonn Group Appoints Trevor Spielmann as Sales Director, DACH

Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...

08/10/2026

Perfect Game Introduces New Studio Show on the Road With Launch of PG Central

The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms Perfect Game is bringin...

08/10/2026

Uplynk White Paper: The IP Convergence Framework for Distribution

Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...

08/10/2026

Gravity Media Op-Ed: Gravity Media's Next Act - From Service Provider to Strategic Content Partner

For decades, the production and broadcast services business has run on a familia...

08/10/2026

Uplynk, Zixi, BroadView Software, and Grass Valley Publish Satellite-to-IP Distribution Framework

Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...

08/10/2026

NFL Announces Ninth Annual Big Data Bowl Powered by AWS

The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...

08/10/2026

Eutelsat Renews Partnership with Tldiffusion dAlgrie on EUTELSAT 7 West A

Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...

08/10/2026

Disney+ to Stream Super Bowl LXI on February 14, 2027

Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...

08/10/2026

RHStv to Stream Clemson vs. Coastal Carolina Baseball at Myrtle Beach Fall Showdown

RHStv and Red House Streaming have announced an expansion of their partnership w...

08/10/2026

Gray Media to Simulcast 15 Timberwolves Games Free Over-the-Air in Minnesota and Wisconsin

Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...

08/10/2026

SMPTE Media Technology Summit Returns to Pasadena Nov. 16-19; Get 10% Off With SVG Promo Code

SVG readers can save 10% on registration and receive a complimentary Solutions H...

08/10/2026

PROTON Camera Innovations Named Recipient of 2026 Technology and Engineering Emmy for FPV Drone Systems

PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...