Sony Pixel Power calrec Sony

DP Catherine Goldschmidt on the made-for-mobile series Dummy

30/08/2024

Short-form streaming-video platform Quibi provides premium content specifically designed for consumption on a mobile device. This presented the production of its first scripted show, Dummy, with a unique set of creative and workflow issues.

In addition to the standard 16:9 aspect ratio, director of photography Catherine Goldschmidt had to create visuals for a vertically oriented 9:16 presentation. Working with marketing executive Mike Carter at Panavision, the team at Light Iron, and DIT Peter Brunet, Goldschmidt helped steer the Dummy team toward a new workflow that would satisfy both framing requirements through the entire pipeline, from on-set capture to final color.

Originally developed as a TV pilot, Dummy was rewritten into ten 10-minute segments to fit into the Quibi format. Produced by Deadbeat co-creator Cody Heller and directed by Tricia Brock, the series is a buddy comedy about an aspiring writer (Anna Kendrick) and her boyfriends sex doll. From my perspective, it was like we were shooting an indie feature, Goldschmidt explains. The script totaled around 100 pages broken into 10 episodes to be shot over 18 days on practical locations across L.A.

Quibi's platform allows viewers to use their smartphones in landscape or portrait orientation, seamlessly adapting the viewing experience whenever the phone is flipped. Technically, this requires two versions of the show with different aspect ratios and a single soundtrack that syncs with both, all of which streams simultaneously to the mobile device. The brief was to frame in 16:9 and in 9:16 for two separate deliverables, Goldschmidt says. The initial recommendation from Quibi was to shoot in 16:9 and then crop-in for the 9:16 resulting, of course, in a much tighter shot.

When I thought this through, it was apparent that if you made the conventional wide and two shot in 16:9, then as soon then as the phone is flipped, all your careful framing goes out of the window, she continues. I just wanted to see if there was a better way.

After consulting with peers who had previous experience framing content for mobile as well as with colleagues at Panavision, Goldschmidt opted for a new approach. No one had yet done what we were about to do, she says. We were given a demo of the way the app was going to work and the tests they had shot. We then shot our own tests, facilitated by Mike Carter and [Panavision technical marketing director]Dominick Aiello, which we took all the way through the pipeline, including dailies at Light Iron and sitting down with final colorist Nick Hasson. Dual framing requires a lot of thought and not a little imagination.

The first decision was to shoot full frame, working under the principle that it is better to work with more information than with less, particularly when it comes to the grade.

I was initially thinking I could shoot a common top a shared headroom between the frames which would make it easier for the boom operator or to light from overhead, Goldschmidt recalls. But the more I scouted, the more I realized how much floor space there would be in 9:16. How could you position a shot that wouldn't destroy both frames or make one unusable? This was the main challenge for myself, the camera operators and everybody to wrap our heads around.

That's when Goldschmidt suggested using the director's viewfinder solution Artemis Prime. I have been an avid user of Artemis as a scout tool on my phone, she notes, and I was delighted that Mike Carter was able to lend us an Artemis Prime finder to scout with during preproduction in order to demonstrate and visualize the two frames properly with the director, the producers and all my collaborators.

The Artemis Prime viewfinder allowed Goldschmidt the flexibility of customizing multiple frame lines in situ while scouting, and to preview the results on an iPad. The ability to take a lens to the location, move around and truly picture the scene happening in both frames was essential for me, the director and everyone I was working with, allowing us to be confident in our choices. It was a delicate dance to satisfy both frames, which are pure opposites.

For her camera, the cinematographer adds, We selected the Sony Venice and cropped the 6K sensor to a 4K square and within that, we framed for 16:9 and 9:16 in a crucifix orientation. This way both frames were the same resolution, and the subject size stayed relatively equal in both frames. The two frames are unique, but both share the same middle portion. The crucifix position of the two frames and the ability to orient them the way we wanted was key.

Although she would be cropping the large-format image horizontally, Goldschmidt was still using the entire height of the sensor, and therefore needed lenses that would cover the sensor vertically. I tested a range of different Panavision large-format lenses and chose Panaspeeds primarily because I liked how fast they were and what they did for the depth of field, she says. I was conscious of the final smaller viewing format and wanted to use depth of field to have more control over where to direct the audience's attention. She rounded out the set with Primo 70s, adjusted slightly to match the Panaspeeds, and a pair of zooms that, in the end, were rarely used.

To generate the three frame lines needed to compose in camera, the crew first turned on the Venice's user frame line for the 1:1 square. Additionally, the A and B cameras each wore a Convergent Design Odyssey 7Q monitor, which served as frame-line generators for the 16:9 and 9:16 guides. By placing the 7Q at the start of the signal chain, Brunet explains, we could pass those frame lines along to the operator's eyepiece as well as to our Teradek transmitter for everyone else to monitor on set.

Goldschmidt and Brock each had two 7 monitors, set
LINK: https://www.panavision.com/highlights/highlights-detail/smart-solution...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/11/2026

RCI Custom Selects Neutrik as Primary Source for Connectors

Share Copy link Facebook X Linkedin Bluesky Email...

07/11/2026

Audio Engineer Rachel Saldivar Deploys Sony Shotgun Mic for Drifter' Shoot

Share Copy link Facebook X Linkedin Bluesky Email...

07/11/2026

COW Jobs: Production Manager - Las Cruces, NM

COW Jobs: Production Manager - Las Cruces, NM Brie Clayton November 6, 2026 0 Comments Production Manager November 5, 2026COW Jobs: Faith-Based UGC ...

06/11/2026

Gravity Medias JockeyCam at Center of Melbourne Cup Carnival Busy Week of Horse Racing

It's been a big week in Australia horse racing as the Victoria Racing Club (...

06/11/2026

PBR Expands Production of Teams Championship With Third Mobile Unit, More Cameras

Additional gear includes a second, outside drone; a second slo-mo unit; and a wi...

06/11/2026

University of Alabama Installs Daktronics Displays at Coleman Coliseum

The University of Alabama has installed a new Daktronics display system at Coleman Coliseum in Tuscaloosa. It includes a 360-degree centerhung with four underbe...

06/11/2026

NEP Adds IP-Based Flypack Production Kits in the U.S.

NEP Americas, part of NEP Group, has expanded its remote production offering with new IP-based flypack production kits deployed from the U.S. and available to c...

06/11/2026

Telestream Appoints Joseph Hopkins Chief Revenue Officer

Telestream has appointed Joseph Hopkins Chief Revenue Officer. He has more than two decades of executive experience in media technology. In the role, he will fo...

06/11/2026

SVG GameDay, Ep. 38: Texas Rangers Chris DeRuyscher - Livin the Life at Globe Life Field

In-venue and creative video staffers at the professional and collegiate level ha...

06/11/2026

Soaring in Stamford: Major League Soccer's Seth Bacon Details the Growth of MLS Productions

It's been nearly two years since MLS Productions made the move to WWE's ...

06/11/2026

With Decision Day on Deck, MLS Productions' Stamford Hub Prepares for 15 Matches in Five Hours

All 30 clubs take the field Saturday, and every camera, graphic, and feed runs t...

06/11/2026

GForce launch Oberheim Matrix-12

Latest official Oberheim collaboration arrives Following on from the launch of their new and improved website, GForce Software have released their latest of...

06/11/2026

Avid introduce Pro Tools 2026.11

Pro Tools Extensions, MPE support & more Avid have just released Pro Tools 2026.11, which introduces built-in stem separation, a new Extensions format that ...

06/11/2026

Heritage Audio's i73 Pro gains NAM A2 support

Interface range can now run captures on internal DSP Heritage Audio have just launched a firmware update that makes it possible for their i73 Pro audio inte...

06/11/2026

SMALL TOWN. BIG DREAMS. ABSOLUTE MAYHEM. The crown is up for grabs in bold new SBS Original, Miss Sultanah

SMALL TOWN. BIG DREAMS. ABSOLUTE MAYHEM. The crown is up for grabs in bold new S...

06/11/2026

FCC Releases More Details on Nationwide EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Pro Tools Adds New AI-Powered Extension for Separating Audio Into Individual Elements

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Sage Issues Mandatory Security Update for ENDECS

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

CNN Reports Record Setting Viewership Numbers for Midterms Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Democratic Senator Sends Warning to FCC Chairman Carr

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Maxon Expands Creative Possibilities with New Touch and S...

Maxon Expands Creative Possibilities with New Touch and Spatial Experiences in Cinema 4D and ZBrush for Apple Products New capabilities let artists interact wi...

06/11/2026

Big Daddy Kane to Be Inducted Into Berklee's Hip-Hop Hall of Fame

Big Daddy Kane to Be Inducted Into Berklee's Hip-Hop Hall of Fame The Grammy-winning emcee joins an iconic roster of inductees in an event that features s...

06/11/2026

NBC News Wins Midterm Elections Ratings Race

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

LG Ad Solutions Names Abhijit Pol SVP, Product and Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Gravity Media's OB Rethink Delivers for Gravel Cycling Championship

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

VITEC to Retire Datapath Brand

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

NEP Americas Adds IP-Based Flypack Kits to Production Lineup

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Black Friday Deals from Flanders Scientific, Inc - An Atomos Company

Black Friday Deals from Flanders Scientific, Inc - An Atomos Company Brie Clayton November 5, 2026 0 Comments Purchase any FSI monitor between now and...

06/11/2026

COW Jobs: Faith-Based UGC Video Creator - Remote

COW Jobs: Faith-Based UGC Video Creator - Remote Brie Clayton November 5, 2026 0 Comments Faith-Based UGC Video Creator (Remote, Part-Time) November...

06/11/2026

Thats Christmas Sorted: Sky brings entertainment icons to life in all dancing festive campaign

Friday 6 November 2026 That's Christmas Sorted: Sky brings entertainment ic...

06/11/2026

Fox Corporation Completes Acquisition of Roku

Fox Corporation Completes Acquisition of Roku FOX Is Now One of the Leading Streaming Businesses in the U.S., Inclusive of Roku, Tubi and FOX One Roku's...

06/11/2026

InterBEE. Tokyo. 18-20 November 2026

18-20 November Hall 6, stand #6413 (Restar Communications) Come and see us in Tokyo at InterBEE 2026, where you will find us with our partner Restar Communica...

06/11/2026

Exploring Water with Science Week on RT

Discover a week of themed programming and content across RT 's services Documentaries | Kids | Podcasts | Ireland's city of the future | More Includes...

06/11/2026

How NVIDIA Open Source Tools Are Helping Researchers Build Next-Generation 6G Networks

A year ago, NVIDIA open sourced its Aerial wireless software, joining Sionna and...

05/11/2026

SVG Students To Watch: Hunter Tempel, Marquette University

The Chicago native has emerged as a leader at Marquette's student-run production operation, directing broadcasts, mentoring peers, and building toward a car...

05/11/2026

Sky Sports to Show Exclusive Live Coverage of WTGL and Two More Years of TGL

Sky Sports will broadcast the inaugural 2026 and 2027 seasons of the women's TGL (WTGL) exclusively in the UK, as part of an expansion of its golf rights th...

05/11/2026

CP Communications Rigs Gravity Media SMARThead Robotic Cameras Over TCS New York City Marathon Start

CP Communications worked with Gravity Media to bring Gravity's SMARThead rob...

05/11/2026

Gravity Media Runs Remote Production of UCI Gravel World Championships From Melbourne

Gravity Media developed a remote production solution for Beyond Productions'...

05/11/2026

Canon Releases Firmware Update for Cinema EOS Cameras, Launches Camera Control Center

Canon U.S.A. has announced a firmware update for its Cinema EOS cameras, includi...

05/11/2026

Canon Marks 15 Years of the Cinema EOS System

Canon Inc. is celebrating the 15th anniversary of the Cinema EOS System this month, Canon U.S.A. announced. Launched in 2011 for professional video production, ...

05/11/2026

Canon Announces Cinema EOS Lens Kits and EOS C50 Videographer Kit

Canon U.S.A. has announced new Cinema EOS Lens Kits and an EOS C50 Videographer Kit. Sales are scheduled to begin in mid-November 2026. The lens kits pair the ...

05/11/2026

2026 Sports Broadcasting Hall of Fame: Dick Stockton, a Play-by-Play Announcer With a Journalistic Bent

Dick Stockton's broadcasting career was marked by longevity, versatility, an...

05/11/2026

Registration Open to Attend UFL 2027 Draft in St. Louis on Nov. 18

The United Football League Draft is set to take place at Ball Park Village in St. Louis on beginning on November 18 and the UFL today announced that players fro...

05/11/2026

Allen & Heath announce the Qu-3 & Qu-3D

Most compact Qu-series consoles to date Allen & Heath have just revealed two new additions to their Qu digital mixer line-up, the Qu-3 and Qu-3D. The new ar...

05/11/2026

Apple MacBook Pro PROLED XDR: First Impressions

We take a look at the first touchscreen-equipped Mac Peter Gabriel once sang: I have the touch. Now we all do. The new MacBook Pro with PROLED XDR Display b...

05/11/2026

SGL Carbon: Business performance in Q3 2026 supports an upward revision of the full-year earnings forecast

SGL Carbon's consolidated sales in the first nine months of 2026 totaled 59...

05/11/2026

Rohde & Schwarz and Pegatron validate FR3 phased array technology for dual stream MIMO at 13 and 15 GHz

Rohde & Schwarz and Pegatron validate FR3 phased array technology for dual strea...

05/11/2026

NBC News Highest Rated for Mid-Terms Election Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

Joseph Hopkins Joins Telestream as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...