
Short-form streaming-video platform Quibi provides premium content specifically designed for consumption on a mobile device. This presented the production of its first scripted show, Dummy, with a unique set of creative and workflow issues.
In addition to the standard 16:9 aspect ratio, director of photography Catherine Goldschmidt had to create visuals for a vertically oriented 9:16 presentation. Working with marketing executive Mike Carter at Panavision, the team at Light Iron, and DIT Peter Brunet, Goldschmidt helped steer the Dummy team toward a new workflow that would satisfy both framing requirements through the entire pipeline, from on-set capture to final color.
Originally developed as a TV pilot, Dummy was rewritten into ten 10-minute segments to fit into the Quibi format. Produced by Deadbeat co-creator Cody Heller and directed by Tricia Brock, the series is a buddy comedy about an aspiring writer (Anna Kendrick) and her boyfriends sex doll. From my perspective, it was like we were shooting an indie feature, Goldschmidt explains. The script totaled around 100 pages broken into 10 episodes to be shot over 18 days on practical locations across L.A.
Quibi's platform allows viewers to use their smartphones in landscape or portrait orientation, seamlessly adapting the viewing experience whenever the phone is flipped. Technically, this requires two versions of the show with different aspect ratios and a single soundtrack that syncs with both, all of which streams simultaneously to the mobile device. The brief was to frame in 16:9 and in 9:16 for two separate deliverables, Goldschmidt says. The initial recommendation from Quibi was to shoot in 16:9 and then crop-in for the 9:16 resulting, of course, in a much tighter shot.
When I thought this through, it was apparent that if you made the conventional wide and two shot in 16:9, then as soon then as the phone is flipped, all your careful framing goes out of the window, she continues. I just wanted to see if there was a better way.
After consulting with peers who had previous experience framing content for mobile as well as with colleagues at Panavision, Goldschmidt opted for a new approach. No one had yet done what we were about to do, she says. We were given a demo of the way the app was going to work and the tests they had shot. We then shot our own tests, facilitated by Mike Carter and [Panavision technical marketing director]Dominick Aiello, which we took all the way through the pipeline, including dailies at Light Iron and sitting down with final colorist Nick Hasson. Dual framing requires a lot of thought and not a little imagination.
The first decision was to shoot full frame, working under the principle that it is better to work with more information than with less, particularly when it comes to the grade.
I was initially thinking I could shoot a common top a shared headroom between the frames which would make it easier for the boom operator or to light from overhead, Goldschmidt recalls. But the more I scouted, the more I realized how much floor space there would be in 9:16. How could you position a shot that wouldn't destroy both frames or make one unusable? This was the main challenge for myself, the camera operators and everybody to wrap our heads around.
That's when Goldschmidt suggested using the director's viewfinder solution Artemis Prime. I have been an avid user of Artemis as a scout tool on my phone, she notes, and I was delighted that Mike Carter was able to lend us an Artemis Prime finder to scout with during preproduction in order to demonstrate and visualize the two frames properly with the director, the producers and all my collaborators.
The Artemis Prime viewfinder allowed Goldschmidt the flexibility of customizing multiple frame lines in situ while scouting, and to preview the results on an iPad. The ability to take a lens to the location, move around and truly picture the scene happening in both frames was essential for me, the director and everyone I was working with, allowing us to be confident in our choices. It was a delicate dance to satisfy both frames, which are pure opposites.
For her camera, the cinematographer adds, We selected the Sony Venice and cropped the 6K sensor to a 4K square and within that, we framed for 16:9 and 9:16 in a crucifix orientation. This way both frames were the same resolution, and the subject size stayed relatively equal in both frames. The two frames are unique, but both share the same middle portion. The crucifix position of the two frames and the ability to orient them the way we wanted was key.
Although she would be cropping the large-format image horizontally, Goldschmidt was still using the entire height of the sensor, and therefore needed lenses that would cover the sensor vertically. I tested a range of different Panavision large-format lenses and chose Panaspeeds primarily because I liked how fast they were and what they did for the depth of field, she says. I was conscious of the final smaller viewing format and wanted to use depth of field to have more control over where to direct the audience's attention. She rounded out the set with Primo 70s, adjusted slightly to match the Panaspeeds, and a pair of zooms that, in the end, were rarely used.
To generate the three frame lines needed to compose in camera, the crew first turned on the Venice's user frame line for the 1:1 square. Additionally, the A and B cameras each wore a Convergent Design Odyssey 7Q monitor, which served as frame-line generators for the 16:9 and 9:16 guides. By placing the 7Q at the start of the signal chain, Brunet explains, we could pass those frame lines along to the operator's eyepiece as well as to our Teradek transmitter for everyone else to monitor on set.
Goldschmidt and Brock each had two 7 monitors, set
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...
12/11/2026
Ben Winston, Glenn Weiss, and FIFA's Jenni-Lee Van Gelder headlined a day fo...
12/11/2026
Free interactive platform visualizes team tendencies, formations, and schemes, updated weekly...
12/11/2026
Sports Broadcasting Hall of Famer Charlie Jablonski's broadcasting career is...
12/11/2026
Blend between concert grand & vintage electric pianos
UVI's latest release combines a concert grand with a vintage electric piano in a single instrument...
12/11/2026
Native version of popular effects plug-in arrives
Many of the plug-ins that used to require Universal Audios Apollo interfaces or DSP accelerators have made...
12/11/2026
Four next-generation interfaces announced
Following on from the release of their new flagship Thunderbolt interfaces, Audient have refreshed the design of t...
12/11/2026
Rohde & Schwarz and Connektica showcase automated RF test systems for satellite ...
12/11/2026
Gracenote's 2026 State of Play report signals a rising retention risk: More ...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Broadpeak and Magnite enable advertising on Afree TV to unlock new revenue opportunities for African content providers
Broadsmart, a technology integrator deli...
12/11/2026
PlayBox Neo is perceived in the industry as an innovator way ahead of its time, already making a profound impact in the Asia-Pacific region, where the company i...
12/11/2026
This agreement marks the next step in a multi-year digital transformation programme as distribution expands across more clients and markets, requiring reliable ...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
LA JOLLA, CA-Central to many immune responses are antibodies, which identify foreign substances and help remove them from the body. The immune cells that produc...
12/11/2026
Bill & Ted Rock Opera Taken to New Heights After Student Workshop Emerging artists from Berklee, Boston Conservatory, and Emerson collaborated with industry p...
12/11/2026
Airing Sunday 15 November on RT One and RT Player at 5.10pm
A new series of The Big Pet Project kicks off this Sunday, brightening our winter evenings with a...
12/11/2026
Rally the ranks this GFN Thursday. Warhammer 40,000: Dawn of War IV is coming to...
12/11/2026
Image available HERE
Teaser available HERE
A teaser for The Cadburys (6x60') has been released, introducing audiences to the core family of George (Harry ...
12/11/2026
The Hollywood Professional Association (HPA) today announced the theme and program focus for the 2027 HPA Tech Retreat, taking place Feb. 14-18, 2027 in La Quin...
12/11/2026
An island in rural MontanaJeremiah Slovarp owns Jereco in Bozeman, Montana, and teaches music technology and recording arts at Montana State University. He star...