
Short-form streaming-video platform Quibi provides premium content specifically designed for consumption on a mobile device. This presented the production of its first scripted show, Dummy, with a unique set of creative and workflow issues. 
In addition to the standard 16:9 aspect ratio, director of photography Catherine Goldschmidt had to create visuals for a vertically oriented 9:16 presentation. Working with marketing executive Mike Carter at Panavision, the team at Light Iron, and DIT Peter Brunet, Goldschmidt helped steer the Dummy team toward a new workflow that would satisfy both framing requirements through the entire pipeline, from on-set capture to final color.
Originally developed as a TV pilot, Dummy was rewritten into ten 10-minute segments to fit into the Quibi format. Produced by Deadbeat co-creator Cody Heller and directed by Tricia Brock, the series is a buddy comedy about an aspiring writer (Anna Kendrick) and her boyfriends sex doll.  From my perspective, it was like we were shooting an indie feature,  Goldschmidt explains.  The script totaled around 100 pages broken into 10 episodes to be shot over 18 days on practical locations across L.A. 
Quibi's platform allows viewers to use their smartphones in landscape or portrait orientation, seamlessly adapting the viewing experience whenever the phone is flipped. Technically, this requires two versions of the show with different aspect ratios and a single soundtrack that syncs with both, all of which streams simultaneously to the mobile device.  The brief was to frame in 16:9 and in 9:16 for two separate deliverables,  Goldschmidt says.  The initial recommendation from Quibi was to shoot in 16:9 and then crop-in for the 9:16   resulting, of course, in a much tighter shot.
 When I thought this through, it was apparent that if you made the conventional wide and two shot in 16:9, then as soon then as the phone is flipped, all your careful framing goes out of the window,  she continues.  I just wanted to see if there was a better way. 
After consulting with peers who had previous experience framing content for mobile as well as with colleagues at Panavision, Goldschmidt opted for a new approach.  No one had yet done what we were about to do,  she says.  We were given a demo of the way the app was going to work and the tests they had shot. We then shot our own tests, facilitated by Mike Carter and [Panavision technical marketing director]Dominick Aiello, which we took all the way through the pipeline, including dailies at Light Iron and sitting down with final colorist Nick Hasson. Dual framing requires a lot of thought and not a little imagination. 
The first decision was to shoot full frame, working under the principle that it is better to work with more information than with less, particularly when it comes to the grade. 
 I was initially thinking I could shoot a common top   a shared headroom between the frames   which would make it easier for the boom operator or to light from overhead,  Goldschmidt recalls.  But the more I scouted, the more I realized how much floor space there would be in 9:16. How could you position a shot that wouldn't destroy both frames or make one unusable? This was the main challenge for myself, the camera operators and everybody to wrap our heads around. 
That's when Goldschmidt suggested using the director's viewfinder solution Artemis Prime.  I have been an avid user of Artemis as a scout tool on my phone,  she notes,  and I was delighted that Mike Carter was able to lend us an Artemis Prime finder to scout with during preproduction in order to demonstrate and visualize the two frames properly with the director, the producers and all my collaborators. 
The Artemis Prime viewfinder allowed Goldschmidt the flexibility of customizing multiple frame lines in situ while scouting, and to preview the results on an iPad.  The ability to take a lens to the location, move around and truly picture the scene happening in both frames was essential for me, the director and everyone I was working with, allowing us to be confident in our choices. It was a delicate dance to satisfy both frames, which are pure opposites. 
For her camera, the cinematographer adds,  We selected the Sony Venice and cropped the 6K sensor to a 4K square   and within that, we framed for 16:9 and 9:16 in a crucifix orientation. This way both frames were the same resolution, and the subject size stayed relatively equal in both frames. The two frames are unique, but both share the same middle portion. The crucifix position of the two frames and the ability to orient them the way we wanted was key. 
Although she would be cropping the large-format image horizontally, Goldschmidt was still using the entire height of the sensor, and therefore needed lenses that would cover the sensor vertically.  I tested a range of different Panavision large-format lenses and chose Panaspeeds primarily because I liked how fast they were and what they did for the depth of field,  she says.  I was conscious of the final smaller viewing format and wanted to use depth of field to have more control over where to direct the audience's attention.  She rounded out the set with Primo 70s, adjusted slightly to match the Panaspeeds, and a pair of zooms that, in the end, were rarely used.
To generate the three frame lines needed to compose in camera, the crew first turned on the Venice's user frame line for the 1:1 square. Additionally, the A and B cameras each wore a Convergent Design Odyssey 7Q monitor, which served as frame-line generators for the 16:9 and 9:16 guides.  By placing the 7Q at the start of the signal chain,  Brunet explains,  we could pass those frame lines along to the operator's eyepiece as well as to our Teradek transmitter for everyone else to monitor on set. 
Goldschmidt and Brock each had two 7  monitors, set
								
							 
								
							
							Most recent headlines
							
								
								
								
									
09/11/2025
								
						
								
								
									Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									NEW YORK The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advert...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									While some analysts have questioned the ongoing economic viability of late night shows on broadcast TV amid ongoing declines in linear viewing, new data from Tu...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									Berklee Celebrates the Inauguration of President Jim Lucchese   In his inaugural address, Lucchese highlighted Berklee's power to connect, create, and heal ...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Bo...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distributio...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									SVG New Sponsor Spotlight: FanConnect's Brett Crossley on Reimagining the Ga...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming ...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									As the year comes to a close, we can feel the invigorating wind sweeping in for ...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist  
29 October, 2025
Media releases
SBS, NITV and Screen Australia are excited to unve...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Jon Rambeau, President of Integrated Mission Systems at L3Harris Technologies, speaks about industrial collaboration at the Asia-Pacific Economic Cooperation (A...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									MELBOURNE, Fla., October 30, 2025 - L3Harris Technologies (NYSE: LHX) reports th...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									WASHINGTON Federal Communications Commission Chair Brendan Carr said he has circulated a proposal for the agency to auction additional midband spectrum in the U...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									PLANO, Texas Technology solutions provider Diversified has named Paul Lidsky as CEO, tasked with guiding the company's next stage of growth, driving market ...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									CUPERTINO, Calif. Interra Systems today unveiled ORION stream recording support and seamless integration with BATON Media Player, a combination that lets broadc...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									WILMINGTON, Del. InterDigital today announced the acquisition of Deep Render, an artificial intelligence startup with a team of AI experts focused on video code...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									NEW YORK TAG Video Systems has earned a higher-rated Digital Product Passport (DPP) Committed to Sustainability badge and the Aclymate Climate Wise Silver Tier ...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, the Nexstar Media Group, Inc. has announced that its...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									NEW YORK Advertising technology company Operative Media has named Mike Napadano as its new CEO....
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Walmart Inc. has chosen Marshall Electronics cameras for use across its brand-new corporate campus studios and event center. The installation includes Marshall ...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									NETGEAR, Inc. (NASDAQ: NTGR), a global leader in intelligent networking solutions designed to power extraordinary experiences, today announced the launch of its...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Clear-Com  recently contributed its award-winning Gen-IC  virtual intercom solution to power real-time communications for On-Air Student TV, a 24-hour global st...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced t...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces that its new Model 394 GPI Interface and Model 39...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Broadpeak , a leader in streaming and monetization at scale, has been selected by leading Malaysian content and entertainment company Astro to enable two major ...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Riedel Communications is pleased to announce that Ulrich Voigt has joined the company as Director Live Production Solutions, taking over the SimplyLive business...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									LiveU, the global leader in live IP-video contribution, production, and distribution, today announced a new partnership with Kinetiq, the AI-powered platform un...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									WASHINGTON Federal Communications Commission Chair Brendan Carr has called for an end to the government shutdown while providing some updates on the agency'...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									WASHINGTON Federal Communications Commission Chair Brendan Carr has announced that he has circulated a proposal for the FCC to auction additional mid-band spect...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									TIS THE SEASON TO GET PUNNY!
U&GOLD LAUNCHES ITS ANNUAL SEARCH FOR THE UK'S...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Rohde & Schwarz enables MediaTeks 6G waveform verification with CMP180 radio com...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Fox Corporation Reports First Quarter Fiscal 2026 Financial Results   NEW YORK, NY, October 30, 2025 - Fox Corporation (Nasdaq: FOXA, FOX;  FOX  or the  Company...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Tubi Media Group and Audiochuck Announce Exclusive Partnership   Tubi Media Group Enters into a Multi-Year Ad Partnership Deal with Ashley Flowers' Award-Wi...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Comscore Appoints a new Country Manager for APACNEW DELHI, INDIA, October 30, 2025    Comscore (Nasdaq: SCOR), a global leader in measuring and analysing consum...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Scripps Research professor awarded $3.2 million to advance type 1 diabetes research Support from the National Institute of Diabetes and Digestive and Kidney Dis...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									RT  Concert Orchestra in November and December
Collaborations with RT  Radio 1's Sunday Miscellany (2 December) and RT  2FM's Late Breakfast (9 Decembe...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Johnny B and Johnny Smacks are back tonight for the second episode of the new se...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									First look of Jon Bon Jovi's interview with Patrick Kielty
Jon Bon Jovi is ...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									An unassuming van driving around rural India uses powerful AI technology that...
								
								
								
							 
							
							
								
								
								
									
30/10/2025
								
						
								
								
									Get ready, raiders - the wait is over. ARC Raiders is dropping onto GeForce NOW and bringing the fight from orbit to the screen.
To celebrate the launch, gamer...
								
								
								
							 
							
							
								
								
								
									
29/10/2025
								
						
								
								
									MLS, EDGE Sound Research To Debut Immersive  Embodied Sound' at LAFC vs. Aus...
								
								
								
							 
							
							
								
								
								
									
29/10/2025
								
						
								
								
									SVG Remote Production Forum 2025: All Sessions Now Available to Watch on SVG PLA...
								
								
								
							 
							
							
								
								
								
									
29/10/2025
								
						
								
								
									World Series 2025: How Audio Is Transported Around the Sites and BeyondThe signals also move not just between two countries but around the globeBy Dan Daley, Au...
								
								
								
							 
							
							
								
								
								
									
29/10/2025
								
						
								
								
									A still from 306 Hollywood, a film by sibling filmmakers Jonathan Bogar n and El...