Sony Pixel Power calrec Sony

DP Catherine Goldschmidt on the made-for-mobile series Dummy

30/08/2024

Short-form streaming-video platform Quibi provides premium content specifically designed for consumption on a mobile device. This presented the production of its first scripted show, Dummy, with a unique set of creative and workflow issues.

In addition to the standard 16:9 aspect ratio, director of photography Catherine Goldschmidt had to create visuals for a vertically oriented 9:16 presentation. Working with marketing executive Mike Carter at Panavision, the team at Light Iron, and DIT Peter Brunet, Goldschmidt helped steer the Dummy team toward a new workflow that would satisfy both framing requirements through the entire pipeline, from on-set capture to final color.

Originally developed as a TV pilot, Dummy was rewritten into ten 10-minute segments to fit into the Quibi format. Produced by Deadbeat co-creator Cody Heller and directed by Tricia Brock, the series is a buddy comedy about an aspiring writer (Anna Kendrick) and her boyfriends sex doll. From my perspective, it was like we were shooting an indie feature, Goldschmidt explains. The script totaled around 100 pages broken into 10 episodes to be shot over 18 days on practical locations across L.A.

Quibi's platform allows viewers to use their smartphones in landscape or portrait orientation, seamlessly adapting the viewing experience whenever the phone is flipped. Technically, this requires two versions of the show with different aspect ratios and a single soundtrack that syncs with both, all of which streams simultaneously to the mobile device. The brief was to frame in 16:9 and in 9:16 for two separate deliverables, Goldschmidt says. The initial recommendation from Quibi was to shoot in 16:9 and then crop-in for the 9:16 resulting, of course, in a much tighter shot.

When I thought this through, it was apparent that if you made the conventional wide and two shot in 16:9, then as soon then as the phone is flipped, all your careful framing goes out of the window, she continues. I just wanted to see if there was a better way.

After consulting with peers who had previous experience framing content for mobile as well as with colleagues at Panavision, Goldschmidt opted for a new approach. No one had yet done what we were about to do, she says. We were given a demo of the way the app was going to work and the tests they had shot. We then shot our own tests, facilitated by Mike Carter and [Panavision technical marketing director]Dominick Aiello, which we took all the way through the pipeline, including dailies at Light Iron and sitting down with final colorist Nick Hasson. Dual framing requires a lot of thought and not a little imagination.

The first decision was to shoot full frame, working under the principle that it is better to work with more information than with less, particularly when it comes to the grade.

I was initially thinking I could shoot a common top a shared headroom between the frames which would make it easier for the boom operator or to light from overhead, Goldschmidt recalls. But the more I scouted, the more I realized how much floor space there would be in 9:16. How could you position a shot that wouldn't destroy both frames or make one unusable? This was the main challenge for myself, the camera operators and everybody to wrap our heads around.

That's when Goldschmidt suggested using the director's viewfinder solution Artemis Prime. I have been an avid user of Artemis as a scout tool on my phone, she notes, and I was delighted that Mike Carter was able to lend us an Artemis Prime finder to scout with during preproduction in order to demonstrate and visualize the two frames properly with the director, the producers and all my collaborators.

The Artemis Prime viewfinder allowed Goldschmidt the flexibility of customizing multiple frame lines in situ while scouting, and to preview the results on an iPad. The ability to take a lens to the location, move around and truly picture the scene happening in both frames was essential for me, the director and everyone I was working with, allowing us to be confident in our choices. It was a delicate dance to satisfy both frames, which are pure opposites.

For her camera, the cinematographer adds, We selected the Sony Venice and cropped the 6K sensor to a 4K square and within that, we framed for 16:9 and 9:16 in a crucifix orientation. This way both frames were the same resolution, and the subject size stayed relatively equal in both frames. The two frames are unique, but both share the same middle portion. The crucifix position of the two frames and the ability to orient them the way we wanted was key.

Although she would be cropping the large-format image horizontally, Goldschmidt was still using the entire height of the sensor, and therefore needed lenses that would cover the sensor vertically. I tested a range of different Panavision large-format lenses and chose Panaspeeds primarily because I liked how fast they were and what they did for the depth of field, she says. I was conscious of the final smaller viewing format and wanted to use depth of field to have more control over where to direct the audience's attention. She rounded out the set with Primo 70s, adjusted slightly to match the Panaspeeds, and a pair of zooms that, in the end, were rarely used.

To generate the three frame lines needed to compose in camera, the crew first turned on the Venice's user frame line for the 1:1 square. Additionally, the A and B cameras each wore a Convergent Design Odyssey 7Q monitor, which served as frame-line generators for the 16:9 and 9:16 guides. By placing the 7Q at the start of the signal chain, Brunet explains, we could pass those frame lines along to the operator's eyepiece as well as to our Teradek transmitter for everyone else to monitor on set.

Goldschmidt and Brock each had two 7 monitors, set
LINK: https://www.panavision.com/highlights/highlights-detail/smart-solution...
See more stories from panavision

Most recent headlines

14/11/2025

FCC Extends Filing Deadlines

WASHINGTON As the federal government shut down comes to an end, the Federal Communications Commission has further extended some filing deadlines and issued some...

14/11/2025

Versant Consolidates Sports Operations Under 'USA Sports' Brand

STAMFORD, Conn. In the run-up to being spun off from Comcast, Versant has announced that USA Sports will be the new brand and division name for the company'...

14/11/2025

The Late Late Toy Show blasts off! RT launches The Late Late Toy Show's official trailer

The Late Late Toy Show blasts off! RT launches The Late Late Toy Show's of...

14/11/2025

November 13, 2025

Scripps Research study reveals how uterine contractions are regulated by stretch and pressure during childbirth Molecular insights could lead to improved labor ...

13/11/2025

Versant Announces USA Sports as New Brand for Sports Portfolio

Versant Announces USA Sports as New Brand for Sports PortfolioBy SVG Staff Thursday, November 13, 2025 - 6:15 am Print This Story | Subscribe Story Highli...

13/11/2025

SVG Campus Shot Callers: Mike Szlamowicz, Assistant Athletics Director, Sport and Broadcast Production, University of Virginia

SVG Campus Shot Callers: Mike Szlamowicz, Assistant Athletics Director, Sport an...

13/11/2025

REMI Realities: Finding Success in Switching, Replay, Graphics, Commentary, and More in At-Home Production

REMI Realities: Finding Success in Switching, Replay, Graphics, Commentary, and ...

13/11/2025

SVG Sit-Down: E1's Laurence Boyd Shares the Tech Challenges of the 2025 Race Season

SVG Sit-Down: E1's Laurence Boyd Shares the Tech Challenges of the 2025 Race...

13/11/2025

Versant's USA Sports Inks Five-Year Rights Deal With New Pac-12 Conference

Versant's USA Sports Inks Five-Year Rights Deal With New Pac-12 ConferencePac-12 Enterprises will produce all USA Network games in partnership with USA Spor...

13/11/2025

NBCU To Launch New NBC Sports Network on Nov. 17

NBCU To Launch New NBC Sports Network on Nov. 17By SVG Staff Thursday, November 13, 2025 - 10:40 am Print This Story | Subscribe Story Highlights NBCUniv...

13/11/2025

2025 Sports Broadcasting Hall of Fame: Glenn Adamo, Artist of Storytelling

2025 Sports Broadcasting Hall of Fame: Glenn Adamo, Artist of StorytellingBy Ken Kerschbaumer, Editorial Director Thursday, November 13, 2025 - 11:29 am Pri...

13/11/2025

In Come See Me in the Good Light Andrea Gibson Turns Dying Into Something Beautiful

(L-R) Jessica Hargrave, Tig Notaro, Stef Willen, Ryan White, Megan Falley, and A...

13/11/2025

Dinner and a Movie: Remaining Native and Chicken Adobo for the Soul

By Roni Jo Draper My father was born and raised in the Yurok village of Weitpus, in what is now considered Northern California. There at the fork of the Klamat...

13/11/2025

The Spotify Partner Program Expands to the Nordics, Empowering More Creators to Earn and Grow

At Spotify, we're always working to help creators earn, grow, and connect wi...

13/11/2025

Spotify Updates Shuffle to Keep Your Playlists Feeling Fresh

This year, Spotify has introduced even more ways for users to take control of their listening experience. Whether you're refreshing your Discover Weekly wit...

13/11/2025

Introducing Audiobook Recaps, a New Way to Reengage With Your Favorite Stories

Today, Spotify is beginning to roll out a powerful new feature designed to help listeners jump back into stories they've put down, whether it's after a ...

13/11/2025

L3Harris Successfully Tests Second RS-25 Engine for Artemis V

NASA and L3Harris conducted a full-duration RS-25 hot fire test Nov. 12 on the Fred Haise Test Stand at Stennis Space Center near Bay St. Louis, Mississippi, ma...

13/11/2025

Record-Breaking Live Broadcast Achieved with Clear-Com at the ADAC RAVENOL 24h Race at...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

13/11/2025

Major Study Finds Many Mistakes in AI-Generated News Summaries

A groundbreaking new study by the BBC and the European Broadcasting Union (EBU) has found serious problems with news summaries generated by AI assistants....

13/11/2025

SES, Relativity Space Expand Multi-Launch Agreement for Terran R

Luxembourg and Long Beach, CA, 12 November 2025 - SES, a leading space solutions company, announced today an extended multi-year, multi-launch services agreemen...

13/11/2025

Field & Stream, Outdoor America Launch Field & Stream TV

NASHVILLE, Tenn. Field & Stream and Outdoor America have formed a strategic partnership to launch Field & Stream TV, rebranding Outdoor America's free ad-su...

13/11/2025

Silicondust Becomes An ATSC 3.0 Certificate Authority

PHOENIX, Ariz. Silicondust has announced it is now an ATSC 3.0 Certificate Authority for NextGen TV and said that it is offering an Online Certificate Status Pr...

13/11/2025

Nielsen Names Peter Naylor Its First Chief Client Officer

NEW YORK Nielsen has announced that Peter Naylor, an ad sales executive who has worked at some of the largest media companies in the world, will be its first ch...

13/11/2025

CBS Philadelphia's Jim Donovan to Retire in December

PHILADELPHIA After more than 20 years at CBS Philadelphia and an award-winning career spanning nearly four decades, Jim Donovan, anchor of CBS News Philadelphia...

13/11/2025

Frontline Announces 2025-26 Local Journalism Initiative Partners

BOSTON Frontline, PBS's investigative documentary series produced at GBH in Boston, has announced the newest class of partners for its Local Journalism Init...

13/11/2025

Major Study Finds High Levels of Mistakes in AI-Generated News Summaries

A groundbreaking new study by the BBC and the European Broadcasting Union (EBU) has found serious problems with news summaries generated by AI assistants....

13/11/2025

AI On: 3 Ways to Bring Agentic AI to Computer Vision Applications

Editor's note: This post is part of the AI On blog series, which explores the latest techniques and real-world applications of agentic AI, chatbots and copi...

13/11/2025

Synthogy Black Friday - Save Up To 25% on ALL Ivory 3 Products!

Black Friday Sale: Save Up to 25% on All Ivory 3 Products!* From November 13th through December 1st, enjoy our biggest savings of the year on Ivory 3 Products!...

13/11/2025

Emmy winner James Longman, Liz Clare and Daran Jonno Johnson board Sky Original series \Saturday Night Live UK\

Creative Trio Join Lorne Michaels' Late Night Comedy ShowcaseThursday 13 Nov...

13/11/2025

Innovation with Integrity: A UK Path to Responsible AI and Copyright

Thursday 13 November 2025 Innovation with Integrity: A UK Path to Responsible AI and Copyright Innovation with Integrity: A UK Path to Responsible AI and Copy...

13/11/2025

Sky Sports launches Halo, a new TikTok channel for female sports fans

Thursday 13 November 2025 Sky Sports launches Halo', a new TikTok channel for female sports fans Sky Sports has today launched Sky Sports Halo, a brand-n...

13/11/2025

Rohde & Schwarz acquires a stake in Orbint GmbH for signal intelligence reconnaissance from space

Rohde & Schwarz acquires a stake in Orbint GmbH for signal intelligence reconnai...

13/11/2025

Netflix Starts Production of the Fourth Season of 'Death Inc.'

Back to All News Netflix Starts Production of the Fourth Season of Death Inc. Entertainment 13 November 2025 GlobalSpain Link copied to clipboard The four...

13/11/2025

Action, Comedy, and Chaos Return in Mission: Cross 2' as Netflix Confirms Production and Both Returning and New Cast

Back to All News Action, Comedy, and Chaos Return in Mission: Cross 2' as ...

13/11/2025

Made in California: Los Angeles Feels the Love in Nobody Wants This' Season 2

Back to All News Made in California: Los Angeles Feels the Love in Nobody Want...

13/11/2025

LinkedIn Introduces New AI-Powered People Search Experience...

LinkedIn Introduces New AI-Powered People Search Experience to Premium Subscribers in the U.S. Published on Nov 13, 2025 Categories: Product News LinkedIn...

13/11/2025

Gabriel Byrne, Carrie Crowley and Russell Howard among the guests on this week's Late Late Show

Legendary actor and proud Irishman Gabriel Byrne will be in studio this week to ...

13/11/2025

International Soccer takes centre stage on a jam-packed four days of live, free-to-air Sport across RT

Tonight's crucial Republic of Ireland World Cup qualifier v Portugal at the ...

13/11/2025

Karen Byrne, Andrew Ryan and Roddy Collins drop in for episode four of The 2 Johnnies Late Night Lock In

In the fourth episode of The 2 Johnnies Late Night Lock In the lads are joined b...

13/11/2025

GeForce NOW Enlists Call of Duty: Black Ops 7' for the Cloud

Chaos has entered the chat. It's GFN Thursday, and things are getting intense with the launch of Call of Duty: Black Ops 7, streaming at launch this week on...

12/11/2025

Wangu Kanuri: Finalist Young Journalist of the Year 2025

For me, no story is too small if it speaks to the ordinary Kenyan, says Wangu Kanuri, a multimedia journalist and contributor to the Nation Media Group working...

12/11/2025

Tracy Bonareri Onchoke: Finalist Young Journalist of the Year 2025

Tracy Bonareri Onchoke is an investigative journalist from Kenya who strives to tell stories that amplify voices pushed to the margins' in her reports for ...

12/11/2025

Godwin Asediba: Finalist Young Journalist of the Year 2025

Godwin Asediba who is an investigative journalist, producer and news anchor with TV3 and 3FM in Ghana, has received death threats for his work exposing injustic...

12/11/2025

SVG TranSPORT 2025: All Sessions Now Available to Watch on SVG PLAY

SVG TranSPORT 2025: All Sessions Now Available to Watch on SVG PLAYEvent addressed the latest in live sports video contribution and distribution technologyBy SV...

12/11/2025

2026 Sundance Film Festival Annual Event Celebrating Sundance Institute: A Tribute to Founder Robert Redford

L-R: Ed Harris, Gyula Gazdag Inaugural Robert Redford Luminary Award to Honor E...

12/11/2025

Give Me the Backstory: Get to Know Alireza Khatami, the Director of The Things You Kill

By Bailey Pennick One of the most exciting things about the Sundance Film Festi...

12/11/2025

Morgan Wallen Reflects on His Biggest Hits in New Billions Club: The Series' Episode

In 2023, Morgan Wallen made history when Last Night became the first solo coun...

12/11/2025

Calrec delivers future-focused production for Whisper Cymru

Calrec delivers future-focused production for Whisper Cymru at Wales's first-ever dedicated remote production hub Supporting a growing roster of live sports...

12/11/2025

Blue Lucy Renews Multi-Year Partnership with VSI Group

LONDON, England November 11, 2025 - Blue Lucy, a leading provider of media management and workflow automation solutions, is pleased to announce the renewal o...