Sony Pixel Power calrec Sony

DP Catherine Goldschmidt on the made-for-mobile series Dummy

30/08/2024

Short-form streaming-video platform Quibi provides premium content specifically designed for consumption on a mobile device. This presented the production of its first scripted show, Dummy, with a unique set of creative and workflow issues.

In addition to the standard 16:9 aspect ratio, director of photography Catherine Goldschmidt had to create visuals for a vertically oriented 9:16 presentation. Working with marketing executive Mike Carter at Panavision, the team at Light Iron, and DIT Peter Brunet, Goldschmidt helped steer the Dummy team toward a new workflow that would satisfy both framing requirements through the entire pipeline, from on-set capture to final color.

Originally developed as a TV pilot, Dummy was rewritten into ten 10-minute segments to fit into the Quibi format. Produced by Deadbeat co-creator Cody Heller and directed by Tricia Brock, the series is a buddy comedy about an aspiring writer (Anna Kendrick) and her boyfriends sex doll. From my perspective, it was like we were shooting an indie feature, Goldschmidt explains. The script totaled around 100 pages broken into 10 episodes to be shot over 18 days on practical locations across L.A.

Quibi's platform allows viewers to use their smartphones in landscape or portrait orientation, seamlessly adapting the viewing experience whenever the phone is flipped. Technically, this requires two versions of the show with different aspect ratios and a single soundtrack that syncs with both, all of which streams simultaneously to the mobile device. The brief was to frame in 16:9 and in 9:16 for two separate deliverables, Goldschmidt says. The initial recommendation from Quibi was to shoot in 16:9 and then crop-in for the 9:16 resulting, of course, in a much tighter shot.

When I thought this through, it was apparent that if you made the conventional wide and two shot in 16:9, then as soon then as the phone is flipped, all your careful framing goes out of the window, she continues. I just wanted to see if there was a better way.

After consulting with peers who had previous experience framing content for mobile as well as with colleagues at Panavision, Goldschmidt opted for a new approach. No one had yet done what we were about to do, she says. We were given a demo of the way the app was going to work and the tests they had shot. We then shot our own tests, facilitated by Mike Carter and [Panavision technical marketing director]Dominick Aiello, which we took all the way through the pipeline, including dailies at Light Iron and sitting down with final colorist Nick Hasson. Dual framing requires a lot of thought and not a little imagination.

The first decision was to shoot full frame, working under the principle that it is better to work with more information than with less, particularly when it comes to the grade.

I was initially thinking I could shoot a common top a shared headroom between the frames which would make it easier for the boom operator or to light from overhead, Goldschmidt recalls. But the more I scouted, the more I realized how much floor space there would be in 9:16. How could you position a shot that wouldn't destroy both frames or make one unusable? This was the main challenge for myself, the camera operators and everybody to wrap our heads around.

That's when Goldschmidt suggested using the director's viewfinder solution Artemis Prime. I have been an avid user of Artemis as a scout tool on my phone, she notes, and I was delighted that Mike Carter was able to lend us an Artemis Prime finder to scout with during preproduction in order to demonstrate and visualize the two frames properly with the director, the producers and all my collaborators.

The Artemis Prime viewfinder allowed Goldschmidt the flexibility of customizing multiple frame lines in situ while scouting, and to preview the results on an iPad. The ability to take a lens to the location, move around and truly picture the scene happening in both frames was essential for me, the director and everyone I was working with, allowing us to be confident in our choices. It was a delicate dance to satisfy both frames, which are pure opposites.

For her camera, the cinematographer adds, We selected the Sony Venice and cropped the 6K sensor to a 4K square and within that, we framed for 16:9 and 9:16 in a crucifix orientation. This way both frames were the same resolution, and the subject size stayed relatively equal in both frames. The two frames are unique, but both share the same middle portion. The crucifix position of the two frames and the ability to orient them the way we wanted was key.

Although she would be cropping the large-format image horizontally, Goldschmidt was still using the entire height of the sensor, and therefore needed lenses that would cover the sensor vertically. I tested a range of different Panavision large-format lenses and chose Panaspeeds primarily because I liked how fast they were and what they did for the depth of field, she says. I was conscious of the final smaller viewing format and wanted to use depth of field to have more control over where to direct the audience's attention. She rounded out the set with Primo 70s, adjusted slightly to match the Panaspeeds, and a pair of zooms that, in the end, were rarely used.

To generate the three frame lines needed to compose in camera, the crew first turned on the Venice's user frame line for the 1:1 square. Additionally, the A and B cameras each wore a Convergent Design Odyssey 7Q monitor, which served as frame-line generators for the 16:9 and 9:16 guides. By placing the 7Q at the start of the signal chain, Brunet explains, we could pass those frame lines along to the operator's eyepiece as well as to our Teradek transmitter for everyone else to monitor on set.

Goldschmidt and Brock each had two 7 monitors, set
LINK: https://www.panavision.com/highlights/highlights-detail/smart-solution...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

20/07/2026

Telemundo Inks Another Major U.S. Spanish-Language Soccer Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/07/2026

HDHomeRun Enables Operation During An Internet Outage

Share Copy link Facebook X Linkedin Bluesky Email...

20/07/2026

Starfish highlights flexible, scalable transport stream p...

Starfish Technologies will use IBC2026 to showcase the flexibility of its transport stream processing software, including the latest versions of TS Splicer (Win...

20/07/2026

Bitfocus makes the connections at IBC2026

Bitfocus, the specialist in media control and monitoring, will show at IBC2026 (Elgato stand 8.D31, Amsterdam RAI, 11 14 September) how its Buttons control la...

20/07/2026

Mediagenix Introduces Trusted Agentic AI Operating Model...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced new AI capabilities that e...

20/07/2026

Big Blue Marble Cloud DRM nominated for Streaming Media R...

Big Blue Marble's Cloud DRM has been nominated in the DRM/Content Protection category of the 2026 Streaming Media Readers' Choice Awards. Only four pro...

20/07/2026

RT secures exclusive free-to-air Irish rights to the 2030 FIFA World Cup

FIFA World Cup Final sets new RT Player record as the most-streamed single event in the platform's history Over 1 million viewers watched live on RT 2 as ...

20/07/2026

At SIGGRAPH, NVIDIA Advances Graphics and Simulation With Agentic and Physical AI

At this year's SIGGRAPH conference, running through Thursday, July 23, in Lo...

20/07/2026

Bristol Myers Squibb Building Life Science Industry's Most Advanced AI Factory on NVIDIA Vera Rubin

Erin Davis calls it the SuperDuperPOD. That's two things in one name: phar...

19/07/2026

Halftime Show at FIFA World Cup Final Joins a Litany of Firsts for the Quadrennial Event

Justin Bieber, Madonna, Shakira, BTS make for a diverse lineup, and the venue ad...

19/07/2026

More Than Just a Game: FIFA World Cup's Lance Brass Breaks Down Stadium Production and Entertainment

The stage is set: three-time champion Argentina will defend its World Cup title ...

19/07/2026

Acustica reveal Mystic 2

Channel strip plug-in gets upgraded Acustica Audio's vintage-inspired channel strip plug-in has just been treated to an update that expands its tonal ra...

18/07/2026

More Than Just a Game: FIFA World Cups Lance Brass Breaks Down Stadium Production & Entertainment

Topics include pre-match ceremonies, live performances, the tournament's fir...

18/07/2026

As the Final Approaches, FIFA and HBS Take Stock of a World Cup That Rewrote the Production Playbook

When FIFA and HBS set out to produce the 2026 FIFA World Cup, the numbers alone ...

18/07/2026

IK Multimedia add Brown Panel Signature Collection to TONEX

Captures nine sought-after Fender amps IK Multimedia's latest TONEX expansion captures a selection of nine rare Brown Panel' Fender amps that were ...

18/07/2026

Frap Tools update the Magnolia

Latest batch ships alongside firmware update Since being unveiled at Superbooth 2025, Frap Tools' debut polysynth has been met with widespread praise, a...

18/07/2026

Netflix Viewing Hit Record 97 Billion Hours in First Half of 2026

Share Copy link Facebook X Linkedin Bluesky Email...

18/07/2026

YouTube's Creative Ecosystem Contributed $60 Billion to U.S. GDP

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

SVG GameDay, Ep. 24: Mercedes-Benz Stadiums Cole Gallagher - Supporting Shows in the ATL

In-venue and creative video staffers at the professional and collegiate level ha...

17/07/2026

Brooklyn Bowl Williamsburg Stagehands Vote to Join IATSE Local 4

Production workers at Brooklyn Bowl's Williamsburg location voted 15-1 to join IATSE Local 4. The bargaining unit covers 24 production workers at the venue,...

17/07/2026

DAZN and ADI Predictstreet Announce Exclusive Global Prediction Market Partnership

DAZN and ADI Predictstreet have announced an exclusive global strategic partners...

17/07/2026

Zixi and Comcast Technology Solutions Announce Integration for C-Band Satellite Replacement

Zixi and Comcast Technology Solutions (CTS) have announced a strategic integrati...

17/07/2026

Professional Fighters League Announces Multi-Year Partnership with ESPN in Brazil

Professional Fighters League (PFL) has announced a multi-year partnership with E...

17/07/2026

Spectrum Business Launches Spectrum TV Control Pro for Multi-Screen Venue Management

Spectrum Business has announced Spectrum TV Control Pro, a centralized app-based...

17/07/2026

Clark Wire and Cable Appoints Rick Fernandez as Latin American Representative

Clark Wire and Cable has announced that Rick Fernandez, Managing Director of Axxion Consulting, will serve as Independent Manufacturers Representative for Centr...

17/07/2026

TikTok, NBA, and WNBA Announce Multi-Year Global Content Partnership

TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-ga...

17/07/2026

MSG Entertainment Files Defamation Lawsuit Against Wired Over July 9 Article

Company alleges article contained false and misleading claims regarding customer data...

17/07/2026

Ratings Roundup: Argentina-England Semifinal Breaks Records for FOX; MLB All-Star Game Is Most Watched Since 2018

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

17/07/2026

American Pachuco Gives a Legend of Stage and Screen His Due

(L-R) Edward James Olmos, Luis Valdez, Lou Diamond Phillips and Lupe Valdez attend American Pachuco: The Legend Of Luis Valdez Premiere during the 2026 Sundan...

17/07/2026

Sonuscore introduce Elysion Elements

Full engine access with reduced soundset Sonuscore have steadily been introducing a selection of reduced-cost and free versions of their flagship products r...

17/07/2026

Arturia AstroLab Silver & KeyLab Mk3 Ultra

Two new special-edition models revealed Over the past week, Arturia have launched special-edition versions of both their premium MIDI controller and stage p...

17/07/2026

Dirk Ulrich reacquires Plugin Alliance & Brainworx

Original founder now back at the helm In a message posted on his personal social media accounts, Dirk Ulrich has announced that both Plugin Alliance and Bra...

17/07/2026

Legendary presenter Anton Enus to sign off from SBS World News after 27 years with the network

Legendary presenter Anton Enus to sign off from SBS World News after 27 years wi...

17/07/2026

Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS

Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS 17 July, 2026 Media releases England v Argentina attracted a Total TV reach of a...

17/07/2026

Spectrum Simplifies Control Of Multiple TVs At Bars, Restaurants

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Foundry Releases SmartRoto for Nuke

Foundry Releases SmartRoto for Nuke Brie Clayton July 17, 2026 0 Comments Spline-based AI powered plugin accelerates time-consuming rotoscoping, helping...

17/07/2026

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio Brie Clayton July 17, 2026 0 Comments SBIFF jury award winner finished fro...

17/07/2026

Wheatstone to Feature Virtual Mixing Platform at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Trump Threatens Networks Over Speech Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Lightware Sustainability Report Details Product Efficienc...

Lightware has published its second voluntary Sustainability Report, showing how energy efficiency, product longevity and responsible material use are increasing...

17/07/2026

Foundry Unlocks Professional-Grade AI for VFX with Gripta...

Creative software developer Foundry today announced Griptape Enterprise, a new tier of the Griptape AI workflow orchestration platform, extended to meet the str...

17/07/2026

Foundry Releases SmartRoto for Nuke

Creative software developer Foundry today announced the availability of SmartRoto, a new AI-powered plugin upgrade for Nuke, NukeX, Nuke Studio, and Nuke Indie ...

17/07/2026

The Final Release of Blackmagic Fairlight Live is Now Available!

The Final Release of Blackmagic Fairlight Live is Now Available! Brie Clayton July 16, 2026 0 Comments Fairlight Live is a new audio mixer designed fo...

17/07/2026

Leveraging All of Entertainment's IP

Leveraging All of Entertainment's IP Andy Marken July 16, 2026 0 Comments Nobody ever wins the games. Period. There are survivors. There\s no win...

17/07/2026

Few mics are trusted on an antique Stradivarius copy 4099 is

From intimate acoustic settings to large-scale festival stages, her focus has remained constant: preserving the true natural voice of the violin in every perfor...

17/07/2026

RT Radio 1 continues its summer of stories, music, sport and conversation

New and returning series, live festival broadcasts, powerful documentaries and major sporting moments headline RT Radio 1's summer schedule RT Radio 1 is...