Sony Digital Rapids Pixel Power calrec Sony

RuPaul Lights Up Daytime With His Vibrant Brand


Why This Matters: The more swings taken in daytime, the more chances for new product and breakout hits.

Everybody say love!

RuPaul's been saying that for years, whether on RuPaul's Drag Race or on his radio show or his podcast or even on The RuPaul Show on VH1 back in the day. And everybody in the audience repeats it. And more importantly feels it.

Host RuPaul on set with co-hosts Michelle Visage (c.) and Ross Mathews

That's exactly the vibe RuPaul Charles drag queen, diva, author, recording artist, broadcaster and Emmy Award winner wants to bring to daytime TV.

On June 10, Fox Television Stations began a three-week, seven-market test of his talk show, The RuPaul Show, which will air through June 28. If all goes well, the show will be sold into national syndication for a fall 2020 start.

RuPaul also is an example of several ways syndication is changing with the times: He is a big name, but was still willing to do a three-week test if that's what it took to get his show on the air. He's throwing himself into the marketing and promotion just as if he was launching a national show, with the hopes that he will be. And the show is being offered on several online platforms to give as many people as possible the chance to sample it.

On the surface, though, RuPaul is about glitz, glamour and glitter. He's about lifting platinum-blonde wigs to the highest heights (and girl, we do mean high, because RuPaul is very tall), sliding into five-inch stilettos and bedecking himself with the latest fashions.

But that belies what all of it is really about.

Even as a kid, I wanted to break the fourth wall and say to other people, Is this all kind of weird to you? Does this all seem like it's an illusion, like it's someone's weird joke?' RuPaul said on the set of his talk show, which was housed for this week of tapings on The Real's set on the Warner Bros. lot in Los Angeles. It wasn't until I was about 11 or 12 and I saw Monty Python's Flying Circus on PBS. And I went, They get it. That's my tribe right there.' They didn't take anything seriously. They were making fun of everything. Nothing was off-limits. There were men in drag, men out of drag, there was everything. And I thought, That's it. My tribe is out there.'

Making a Space to Play

For RuPaul, drag is more of a guiding principle than a practice. It's shape-shifting. It's a way for people to play, to reveal who they really are and to experience something new, different and beautiful. Having helped that tribe find each other, now he brings them with him wherever he goes, and ideally, to a nationally distributed talk show that runs for 20 years. And this time, he won't be in drag but he will be, of course, very well-dressed.

You know, drag is not easy to do. It's very constricting, if you know what I mean, he said, launching into his signature laugh. This is more about me hanging out in my living room with my friends having a conversation. I believe that with where we are today socially, politically, emotionally in this country, there needs to be an inclusiveness so that people at home can be a part of that conversation.

Before RuPaul and crew can get to 20 years, they have to get through the test and into national syndication. On Monday, June 10, The RuPaul Show turned in a 0.6 rating/1 share household ratings average, according to Nielsen, in the seven Fox markets on which it is airing. That's up 20% from its year-ago time periods and even with its lead-ins.

We gave RuPaul really good time periods and we are also airing the Women's World Cup right now, Fox Television Stations executive VP of programming Frank Cicha said. What I like about all of this is that we have that event happening and we have a brand-new show in half of our group that is fresh and immediate. I love the overall strategy of it.

It's early to glean much information from ratings, and the show also is running in the typically slow summer, so Fox will evaluate its performance using more than just the ratings. Fox looks at the production, the talent, the topicality and how it performs on other platforms, including social media. And The RuPaul Show isn't just airing on TV stations in specific time periods, it's also available on YouTube, the local stations' websites and on RuPaul's own site, so his fans can come and find him whenever they want.

Ultimately, these things are going to have to be offered in such a way that people can consume them in the ways they want to consume them, Cicha said.

RuPaul himself understands the game of promotion, so every day he exhorted people to seek out the show online and post about it on social media via @RuPaulShow. And the week after taping wrapped, he hit the road to visit the various markets.

The show is already a big deal just because RuPaul's in it, Cicha said, and that provides an immediate boost to what's always a challenging and crowded marketing scenario.

From what he's seen of the show so far, I think [RuPaul's] done a very good job, Cicha said. I liked him [immediately], because he's a good listener. That's gigantic with these sorts of shows. If you can't listen, you aren't going to be a good interviewer.

Over the course of the 15 shows, RuPaul listened to the likes of James Corden, the Property Brothers (Jonathan and Drew Scott), Leah Remini, Matt Bomer, Marcia Gay Harden, Sen. Cory Booker and more, as well as many so-called regular people.

He's so naturally curious and he loves hearing people's stories, said executive producer Jill Van Lokeren, who previously produced The Oprah Winfrey Show and just completed Michelle Obama's book tour. Even off-camera, he goes up to people and he wants to know their stories. I fell in love
See more stories from bandc

North America Stories


Sunrise Stations Help Make a Difference in the NC Coastal Community

Sunrise staffers and community volunteers came together with US Air Force Recruitment Division to Sweep The Beaches. The group started at Carolina Beach on Satu...


Live From The Open Championship: NBC's Golf Team Refined Workflows Make a Difference

Live From The Open Championship: NBC's Golf Team Refined Workflows Make a Di...


Bearclaw's Tips to Capture #RideMTBDay

In The Wild Jul 20, 2019 Do you like to ride your bicycle? Do you like to ride your mountain bike? If you said yes, then today is your day. Saturday, July...



Jul 20 2019 Effective 2:00 AM, ET today, AT&T has dropp...


AT&T Takes Its Side of CBS Carriage Issues to Hill

Perhaps trying to head off some letters from the Hill, AT&T is doing some proactive Hill lobbying on the issue of a potential blackout of CBS stations on its Di...


CBS Blacked Out As Talks With AT&T Fail

CBS stations were blacked out to subscribers to AT&T's pay TV services as the two companies failed to reach an agreement by the deadline of 2 a.m. ET Saturd...


Pulling off The Great Bear Rescue

Community Jul 19, 2019 GoPro is stoked to support International Animal Rescue in an effort to bring awareness to the plight of the many animals held in cap...


Five New Original Series We Can't Wait To Share With Fans

Mumbai, July 16, 2019 - Netflix today announced five new original series across a variety of genres including Young Adult, drama, thriller, horror and comedy. W...



We kindly ask that you link to in your coverage...


2019 Camp Kuleshov Competition Issues Call for Entries

2019 Camp Kuleshov Competition Issues Call for Entries New York, NY July 17, 2019 Camp Kuleshov, AICP's annual trailer competition for assis-tants, has...


The Invisible Discipline Is a Thoroughly Modern Circus

The circus is coming to town, but chances are it won't sound quite like you imagine. As the circus artists juggle, tumble, and hula-hoop across the stage in...


SMPTE Accepting Technical Manuscripts for Publication Consideration in SMPTE Motion Imaging Journal

SMPTE Accepting Technical Manuscripts for Publication Consideration in SMPTE Mot...


Behind the Mic: ESPN Commentary Packs a Punch for 150th College Football Season; Ryan Leaf Joins ESPN Ranks

Behind the Mic: ESPN Commentary Packs a Punch for 150th College Football Season;...


ARCTEK Satellite Productions Continues Reliable Transmission Across the Board

ARCTEK Satellite Productions Continues Reliable Transmission Across the Board The provider is currently entrenched in the 2019 MotoAmerica season By Kristian H...


Live From The Open Championship: World First as Sky Sports Debuts Volumetric Capture Innovation

Live from The Open: World first as Sky Sports debuts volumetric capture innovati...


Immersive Innovations Help France Tlvisions Tell the Story of Each Stage of the Tour de France

Tour de France: Immersive innovations help France T l visions tell the story of ...


NBC Sports' Tour de France Coverage Adds Augmented Reality, Live On-Bike POV Cameras

NBC Sports' Tour de France Coverage Adds Augmented Reality, Live On-Bike POV...


Live From The Open Championship: CTV OB Tackles New Course, IP

Live From The Open Championship: CTV OB Tackles New Course, IP By Ken Kerschbaumer, Editorial Director Friday, July 19, 2019 - 1:05 pm Print This Story St...


What is Digital Diagnostic Monitoring (DDM)?

What is DDM in Transceivers? DDM stands for Digital Diagnostic Monitoring according to the industry standard MSA (Multi-Source Agreement). DDM is also commonly...


Friday Tip Create Virtual Mics with EQ

I sometimes record acoustic rhythm guitars with one mic for two main reasons: no issues with phase cancellations among multiple mics, and faster setup time. Bes...


Ikinema Brings Digital Humans to Life at SIGGRAPH

FARNHAM, UK - Ikinema's real-time production technology, LiveAction, will once again bring digital humans to life for the Real-Time, Single Camera, Digital ...


Real-time Ray Tracing Brings Apollo 11 Landing into Focus

One small step for man, one giant leap for mankind....


As Blackout Looms, AT&T Says CBS Refused Offer

With a deadline looming at 2 a.m. Saturday morning, AT&T said it made an offer to pay CBS as much as it's paying any broadcaster to carry its signal, but it...


AT&T: Locast Is Option If There Is CBS Blackout

AT&T was talking tough Friday as a retrans blackout with CBS loomed, including steering subs to the Locast over-the-top TV station streaming service as one opti...


Four Winners Selected For $10,000 Grant

Baseball, Softball Facilities Chosen as Winners of Durham Bulls Ballpark Project Four organizations have been chosen as the winners of the Durham Bulls Ballpar...


Season 23 of South Park' on Comedy Central Sept. 25

Season 23 of animated hit South Park premieres on Comedy Central Sept. 25 at 10 p.m. ET/PT. The show launched in 1997. Trey Parker and Matt Stone created South ...


Spotlight on Emily Hsu, SIGGRAPH 2019 Computer Animation Festival Director

Recently, CGW spoke to Emily Hsu, SIGGRAPH 2019 Computer Animation Festival Director, about this year's event. Above image: Purl, 2019 Pixar Animation St...


Union Helps Return Stan & Ollie to 1950s Britain

Laurel & Hardy - one of the world's greatest comedy teams - set out on a variety hall tour of Britain in 1953. Diminished by age and with their golden era a...


Valiant Pictures Adds Adam Zimmer as West Coast EP

-- Commercial and film production company Valiant Pictures has added Adam Zimmer as West Coast Executive Producer, further extending the company's presen...


Washington Square Films Signs Director and Hidden Camera Expert Andrew Lane

-- Washington Square Films has signed director and hidden camera expert Andrew Lane for U.S. commercial representation. With a distinct talent for uncovering ...


Telestream's Lightspeed Live Stream Helps Auburn University Stream Sports Events, Graduations, Building Fan Engagement

-- Telestream , a leading provider of workflow automation, processing and qual...


Gossip Girl' Reboot Happening for HBO Max

HBO Max, the upcoming streaming service from WarnerMedia, has ordered 10 episodes of Gossip Girl, a reboot of The CW series that starred Blake Lively and Leight...


Charter Putting 164 Episodes Of Mad About You' on Spectrum

In advance of the arrival of new episodes of Mad About You, Charter will be making all 164 episodes of the classic sitcom available to Spectrum subscribers star...


Primetime Ratings: Fox Wins With Mighty MasterChef'

Fox won the top spot in Wednesday ratings, with MasterChef leading to a 0.7 rating in viewers 18-49, per the Nielsen overnights, and a 4 share. That got by the ...


Showtime Debuts Motown Documentary Hitsville' Aug. 24

Showtime will premiere the documentary Hitsville: The Making of Motown Aug. 24. Benjamin and Gabe Turner directed the film, about the story of Motown Records. ...


Season 23 of South Park' on Comedy Central September 25

Season 23 of animated hit South Park premieres on Comedy Central Sept. 25 at 10 p.m. ET/PT. The show launched in 1997. Trey Parker and Matt Stone created South ...


Ted Danson to Star in New Tina Fey Comedy on NBC

NBC has ordered a comedy from Tina Fey and Robert Carlock that stars Ted Danson as a wealthy businessman who runs for mayor of Los Angeles for all the wrong rea...


Spotlight on Mikki Rose, SIGGRAPH 2019 Conference Chair

Recently CGW spoke to Mikki Rose, SIGGRAPH 2019 Conference Chair, about the upcoming conference and trade show July 28-Aug. 1 in Los Angeles....


Rich Mahan Discusses Podcasting and the Quantum

We recently had the opportunity to hear from Rich Mahan who is a guitarist, singer-songwriter, podcaster, and a PreSonus user! If you're not familiar with R...


Bourbon and Bulls, Wool E. and Wine: Two New Night at the DBAP

Want a Bulls game with a different flavor? Well here's your chance. The Durham Bulls are hosting a Bourbon and Baseball event on July 23, 2019, and a Wine D...


Haivision Customer Riot Games Named Finalist in IBC 2019 Innovation Awards

Companies recognized for innovation in remote production for the League of Legends World Championship in Seoul MONTREAL, CANADA - July 18, 2019 - Haivision, a...


2019 NAB Marconi Radio Award Finalists Announced

2019 NAB Marconi Radio Award Finalists Announced WASHINGTON, D.C. -- The National Association of Broadcasters (NAB) announced the finalists for the 2019 NAB Ma...


HBO Max Assembles Original Content Dream Team

Executives to Deliver Broad Slate of Original Programming and Acquisitions Encompassing All Genres July 18, 2019 Los Angeles - The key creative and business ...


Four Berklee Alumni Nominated for Emmy Awards

The National Academy of Television Arts and Sciences nominated four Berklee alumni, including Berklee Valencia Program Director Pablo Mungu a B.M. '97 and 2...


SVG Venue Summit: Detroit-Area Teams Look To Better Engage Fans in the Stands

SVG Venue Summit: Detroit-Area Teams Look To Better Engage Fans in the Stands Tech advances, pregame shows, top-quality video are all to boost the home team By...


SVG Venue Summit: Vendors Expound on the Role of Next-Gen Technology in Sports Venues

SVG Venue Summit: Vendors Expound on the Role of Next-Gen Technology in Sports V...


Avid Brings Music Distribution to a Quarter Million Avid Link App Users

AvidPlay empowers artists to distribute their music to the world's most popular streaming platforms, including Spotify, Google Play Music, Amazon Music, Net...


Avid Expands Audio Control Surface Portfolio to Better Address Needs of Smaller Facilities and Project Studios

New Avid S1 and Avid S4 control surfaces provide the industry's most compact...



Cast: Damson Idris (Snowfall, Black Mirror) and Emily Beecham (Little Joe, Daphne) join the previously announced Anthony Mackie Idris will co-lead alongside An...