Why This Matters: The more swings taken in daytime, the more chances for new product and breakout hits.
Everybody say love!
RuPaul's been saying that for years, whether on RuPaul's Drag Race or on his radio show or his podcast or even on The RuPaul Show on VH1 back in the day. And everybody in the audience repeats it. And more importantly feels it.
Host RuPaul on set with co-hosts Michelle Visage (c.) and Ross Mathews
That's exactly the vibe RuPaul Charles drag queen, diva, author, recording artist, broadcaster and Emmy Award winner wants to bring to daytime TV.
On June 10, Fox Television Stations began a three-week, seven-market test of his talk show, The RuPaul Show, which will air through June 28. If all goes well, the show will be sold into national syndication for a fall 2020 start.
RuPaul also is an example of several ways syndication is changing with the times: He is a big name, but was still willing to do a three-week test if that's what it took to get his show on the air. He's throwing himself into the marketing and promotion just as if he was launching a national show, with the hopes that he will be. And the show is being offered on several online platforms to give as many people as possible the chance to sample it.
On the surface, though, RuPaul is about glitz, glamour and glitter. He's about lifting platinum-blonde wigs to the highest heights (and girl, we do mean high, because RuPaul is very tall), sliding into five-inch stilettos and bedecking himself with the latest fashions.
But that belies what all of it is really about.
Even as a kid, I wanted to break the fourth wall and say to other people, Is this all kind of weird to you? Does this all seem like it's an illusion, like it's someone's weird joke?' RuPaul said on the set of his talk show, which was housed for this week of tapings on The Real's set on the Warner Bros. lot in Los Angeles. It wasn't until I was about 11 or 12 and I saw Monty Python's Flying Circus on PBS. And I went, They get it. That's my tribe right there.' They didn't take anything seriously. They were making fun of everything. Nothing was off-limits. There were men in drag, men out of drag, there was everything. And I thought, That's it. My tribe is out there.'
Making a Space to Play
For RuPaul, drag is more of a guiding principle than a practice. It's shape-shifting. It's a way for people to play, to reveal who they really are and to experience something new, different and beautiful. Having helped that tribe find each other, now he brings them with him wherever he goes, and ideally, to a nationally distributed talk show that runs for 20 years. And this time, he won't be in drag but he will be, of course, very well-dressed.
You know, drag is not easy to do. It's very constricting, if you know what I mean, he said, launching into his signature laugh. This is more about me hanging out in my living room with my friends having a conversation. I believe that with where we are today socially, politically, emotionally in this country, there needs to be an inclusiveness so that people at home can be a part of that conversation.
Before RuPaul and crew can get to 20 years, they have to get through the test and into national syndication. On Monday, June 10, The RuPaul Show turned in a 0.6 rating/1 share household ratings average, according to Nielsen, in the seven Fox markets on which it is airing. That's up 20% from its year-ago time periods and even with its lead-ins.
We gave RuPaul really good time periods and we are also airing the Women's World Cup right now, Fox Television Stations executive VP of programming Frank Cicha said. What I like about all of this is that we have that event happening and we have a brand-new show in half of our group that is fresh and immediate. I love the overall strategy of it.
It's early to glean much information from ratings, and the show also is running in the typically slow summer, so Fox will evaluate its performance using more than just the ratings. Fox looks at the production, the talent, the topicality and how it performs on other platforms, including social media. And The RuPaul Show isn't just airing on TV stations in specific time periods, it's also available on YouTube, the local stations' websites and on RuPaul's own site, so his fans can come and find him whenever they want.
Ultimately, these things are going to have to be offered in such a way that people can consume them in the ways they want to consume them, Cicha said.
RuPaul himself understands the game of promotion, so every day he exhorted people to seek out the show online and post about it on social media via @RuPaulShow. And the week after taping wrapped, he hit the road to visit the various markets.
The show is already a big deal just because RuPaul's in it, Cicha said, and that provides an immediate boost to what's always a challenging and crowded marketing scenario.
From what he's seen of the show so far, I think [RuPaul's] done a very good job, Cicha said. I liked him [immediately], because he's a good listener. That's gigantic with these sorts of shows. If you can't listen, you aren't going to be a good interviewer.
Over the course of the 15 shows, RuPaul listened to the likes of James Corden, the Property Brothers (Jonathan and Drew Scott), Leah Remini, Matt Bomer, Marcia Gay Harden, Sen. Cory Booker and more, as well as many so-called regular people.
He's so naturally curious and he loves hearing people's stories, said executive producer Jill Van Lokeren, who previously produced The Oprah Winfrey Show and just completed Michelle Obama's book tour. Even off-camera, he goes up to people and he wants to know their stories. I fell in love
North America Stories
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...
12/11/2026
Ben Winston, Glenn Weiss, and FIFA's Jenni-Lee Van Gelder headlined a day fo...
12/11/2026
Free interactive platform visualizes team tendencies, formations, and schemes, updated weekly...
12/11/2026
Sports Broadcasting Hall of Famer Charlie Jablonski's broadcasting career is...
12/11/2026
Gracenote's 2026 State of Play report signals a rising retention risk: More ...
Why This Matters: The more swings taken in daytime, the more chances for new product and breakout hits.
