NFL Network Takes At-Home Approach to New Good Morning Football Studio in Times Square Located at the NFL Experience, the facility accesses a control room at NFL Films' Mt. Laurel HQ By Jason Dachman, Chief Editor
Wednesday, May 23, 2018 - 4:05 pm
Print This Story
Story Highlights
NFL Network's Good Morning Football christened its brand-new home last week, moving into a new studio at the NFL Experience Times Square. Although the 40,000-sq-ft. interactive football destination in the heart of New York City provided the perfect location for the NFL Network morning show in terms of style and branding, the limited amount of space available at the facility (which is operated by Cirque du Soleil) and a short timeline for launch made it one of the more unusual studio projects in recent memory.
Our goal was to balance the central location of Times Square and all of the great attractions of NFL Experience with the basic elements required for the content of the show, including live news hits, breaking down the game, and all of the fun pieces, says NFL Media VP, Production, Dave Shaw. Working with the NFL Experience and Cirque team has been terrific: both of us see why this move made so much sense. Undoubtedly, we both are space-challenged, and we did not want to impact their day-to-day operation. But doing a show of this magnitude [requires significant] space, for sure.
NFL Network's Good Morning Football and its hosts (from left) Kyle Brandt, Kay Adams, and Nate Burleson moved into its new Times Square digs on May 14.
The move from CBS Studios to the NFL Experience was approved in November, and NFL Media quickly went to work to make the May 14 planned launch date. Given the limited footprint available at the NFL Experience, NFL Media opted to run the studio out of an existing control room at NFL Films headquarters in Mt. Laurel, NJ. In addition, the space used for the studio doubles as a cafeteria area once the Experience opens each day, which means that NFL Media must strike the studio in less than an hour each day following the conclusion of Good Morning Football.
We set a very tight timeline, and we were able to keep to it. We're very proud of that, says NFL Media VP, Engineering, Bruce Goldfeder. We knew that space would be a challenge and that we would have to think outside the box a bit, but this was a real group effort between NFL Media and NFL Films. Everybody took ownership of their little areas and made it all happen.
At-Home Workflow in Action: From Times Square to Mount Laurel
Right from the outset, NFL Media knew that building out a control room onsite at NFL Experience was not a viable option. And, with a fully equipped control room in Mt. Laurel that wasn't being used, the decision to produce the show from NFL Films HQ quickly became apparent. To meet the needs of GMF, the NFL Films engineering team added encoding/decoding infrastructure and multiviewers and expanded its routing infrastructure and camera RCPs in order to shade the studio cameras remotely.
From the start, we knew [locating the control room in Times Square] was not practical, notes Goldfeder. Plus, we had a control room that wasn't really being utilized in Mount Laurel. All we really had to do was augment the incoming and outgoing feeds and add the camera-shading positions. Besides that, we are pretty much using the existing control room and facilities.
NFL Network's Good Morning Football set is broken down completely after each show to make way for the cafeteria area at the NFL Experience.
NFL Media originally established fiber connectivity between NFL Experience and its Culver City, CA, headquarters via RCN to home-run cameras for occasional news hits. Once the decision was made to launch the full GMF studio in Times Square with the control room in Mt. Laurel, NFL Media enlisted The Switch to expand the fiber backbone to 10 GBps and provide Net Insight J2K NIMBRA service for multiple camera feeds, comms, two-ways, multiviewer returns, and so on. The studio now has full connectivity to both NFL Films in Mt Laurel and NFL Media in Culver City.
According to Shaw, the remote setup at Times Square is similar to NFL Media's at-home productions at recent Super Bowls and NFL Drafts: multiple camera signals, comms, and tallies are multiplexed, and return video is transported via single fibers between facilities.
Although the new GMF studio served as the catalyst for the overall project, NFL Media and NFL Films operations have also benefited significantly. In addition to boosting the East Coast presence of NFL Network, the NFL Films studio has been rebuilt and redesigned (with Jack Morton Worldwide) to handle multiple shows. In addition, the project has enhanced the overall coordination between graphics, news, and production operations.
While this move is fantastic for the content location for Good Morning Football and assists in building and promoting the amazing world of NFL Experience, it certainly helps us at NFL Media in L.A. to have a staff crew doing a live daily show on the other side of the country, says Shaw. This move has provided our entire team confidence in our workflows that we can prepare for any potential threats to our respective facilities.
Constructing the Studio: Every Inch Counts
The primary challenges that NFL Media faced at Times Square were limited space, power, and fiber infrastructure. Despite the limited footprint, the team was able to work with NFL Experience to create space for a small rack room, a props-storage space, and a combo green room/makeup/meeting space, which included building walls and utilizing every inch possible.
NFL Media utilized every possible inch of space in building out the studio, a rack room, and storage space at its NFL Experience studio.
Goldfeder and his team worked with CP Communications at its Elmsford
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
NFL Network Takes At-Home Approach to New Good Morning Football Studio in Times Square Located at the NFL Experience, the facility accesses a control room at NFL Films' Mt. Laurel HQ By Jason Dachman, Chief Editor 
